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STB orgchart_120101

STB orgchart_120101

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Published by Brian Jennett

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Published by: Brian Jennett on Jan 25, 2012
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01/25/2012

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Overview of STB’s Structure

CHAIRMAN
Chew Choon Seng (Mr), and Board Directors

CHIEF EXECUTIVE’S OFFICE
Chief Executive, Aw Kah Peng (Ms)

INTERNAL AUDIT
Chief Auditor Soh Peck Lin (Mr)

MARKETING GROUP
Assistant Chief Executive Tony Lai (Mr)

SECTOR PLANNING & DEVELOPMENT GROUP
Assistant Chief Executive Tony Lai (Mr)

INDUSTRY DEVELOPMENT I GROUP
Assistant Chief Executive Tony Lai (Mr)

INDUSTRY DEVELOPMENT II GROUP
Assistant Chief Executive Melissa Ow (Ms)

DESTINATION EXPERIENCE GROUP
Assistant Chief Executive Melissa Ow (Ms)

CORPORATE DEVELOPMENT GROUP
Assistant Chief Executive Leong Yue Kheong (Mr)

INTERNATIONAL GROUP
Assistant Chief Executive Leong Yue Kheong (Mr)

BRAND & MARKETING
Executive Director Sophia Ng (Ms)

CAPABILITY & INNOVATION
Executive Director Neeta Lachmandas (Ms)

Business Development

BUSINESS TOURISM DEVELOPMENT
Executive Director Carrie Kwik (Ms)

DESTINATION EXPERIENCE
Executive Director Chew Tiong Heng (Mr)

HUMAN RESOURCES & FINANCE
Executive Director Chiang Hai Yin (Ms)

AMERICAS
Regional Director Serene Tan (Ms)

BRAND DEVELOPMENT
Director Geran Guerrero (Mr)

CAPABILITY & INNOVATION
Deputy Director Shirley Lim (Ms)

ATTRACTIONS, DINING & RETAIL
Director Ranita Sundramoorthy (Ms)

Eastern US & South America (New York) Western US, Canada & Central Americas (Los Angeles) ASEAN (ISLANDS) & OCEANIA
Regional Director Kenneth Lim (Mr)

BUSINESS TOURISM DEVELOPMENT
Deputy Director Pauline Low (Ms)

LAND & ASSET MANAGEMENT
Deputy Director Pauline Low (Ms)

Brand Development 1 Brand Development 2

Sector Capability Development I Sector Capability Development II

Attractions Dining & Retail ARTS & ENTERTAINMENT
Executive Director Lynette Pang (Ms)

HUMAN RESOURCES & ORGANISATION DEVELOPMENT
Deputy Director Jean Ng (Ms)

Business Tourism Development I Business Tourism Development II

Land & Asset Management PRECINCT DEVELOPMENT
Director Andrew Phua (Mr)

Human Resource Development Human Resource Management

Indonesia (Jakarta) Oceania (Sydney) Philippines & Brunei (Manila) ASEAN (MAINLAND)
Regional Director Jacqueline Ng (Ms)

SEGMENT MARKETING
Director Geraldine Yeo (Ms)

Industry Design Development

Arts Entertainment Projects CONVENTIONS & MEETINGS
Executive Director Jeannie Lim (Ms)

Precinct Development I FINANCE Precinct Development II Precinct Development III
Executive Director Chiang Hai Yin (Ms)

SEGMENT MARKETING
Deputy Director David Lim (Mr)

RESEARCH & INCENTIVES
Executive Director Edward Koh (Mr)

Indochina (Ho Chi Minh City) Malaysia (Kuala Lumpur) Thailand & Myanmar (Bangkok) EUROPE
Leong Yue Kheong (Mr) (Covering)

Segment Marketing 1

Conventions & Meeting I Conventions & Meeting II

Segment Marketing 2

Incentive Policy & Development Research

Financial Operations & Procurement Regional Finance & Fund Management Management Reporting & Budgeting

F1 & SPORTS
Executive Director Lynette Pang (Ms)

TOURISM CONCEPT DEVELOPMENT
Director Poh Chi Chuan (Mr)

Segment Marketing 3 Statistics Segment Marketing 4 Consumer Research & Insights MARKETING ACTIVATION & INNOVATION
Deputy Director Lim Wee Khee (Ms)

F1 & SPORTS
Deputy Director Ong Jin Chwen (Mr)

EXHIBITIONS & CONFERENCES
Executive Director Jeannie Lim (Ms)

Central & Southern Europe (Frankfurt) Eastern Europe (Moscow) Northern & Western Europe (London) CORPORATE AFFAIRS
Leong Yue Kheong (Mr) (Covering)

Tourism Concept Development I Tourism Concept Development II

Project Management Sports Business

EXHIBITIONS & CONFERENCES
Deputy Director Choo Huei Miin (Ms)

GREATER CHINA
Regional Director Edward Chew (Mr)

Exhibitions & Conferences I STRATEGY & PLANNING
Executive Director Edward Koh (Mr)

Sports Development

Business Process Management Corporate Administration Services International Relations Governance, Risk & Compliance

Eastern China (Shanghai) Hong Kong & Macau (Hong Kong) Southern China (Guangzhou) Northern China (Beijing)

Exhibitions & Conferences II Exhibitions & Conferences III

Marketing Activation & Innovation 1

Corporate Planning Market Access

CRUISE
Director Ong Huey Hong (Ms)

Marketing Activation & Innovation 2 VISITOR INFORMATION & FEEDBACK
Executive Director Neeta Lachmandas (Ms)

Cruise Infrastructure Cruise Promotion & Development

ENRICHMENT
Deputy Director Tan Yen Nee (Ms)

Western China (Chengdu) NORTH ASIA
Regional Director Soo Siew Keong (Mr)

Marketing Activation & Innovation 3

Education Healthcare

Japan (Tokyo) LEGAL
General Counsel Janice Gan (Ms)

COMMUNICATIONS
Director Oliver Chong (Mr)

Visitor Information & Feedback

Korea (Seoul) SOUTH ASIA, MIDDLE EAST & AFRICA
Regional Director Randall Tan (Mr)

HOSPITALITY
Director Lee Lie Yen (Ms)

INTEGRATED RESORTS
Executive Director Carrie Kwik (Ms)

Hospitality Business Communications A Hospitality Leisure Communications B Communications C Tourism Regulatory Department

Integrated Resorts I Integrated Resorts II

Middle East & Africa (Dubai) South Asia (Marketing) (Mumbai) South Asia (Business Development) (Mumbai)

as at 1 Jan 2012

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