You are on page 1of 12

Optimal task trajectory

It is easier to manage simple and predictable processes.

Objects, systemsthe case. This isthe trajectories whole institutions get in As do often not and of other tasks. the way.

Organizations are less like this

and more like this.

Change processes should address the complex reality of organizations. Not simplified models frozen in time.

Freezing, unfreezing and refreezing are perpetual.

Attempts to introduce change that focus only on individual, institutional, cultural or objective factors like technology are incomplete.

User-centered Design






Focusing on one aspect of a system is not enough.

Organizations are complex systems.

The neural pathways of organizations are activities, not ideas or memes. Or even information. Activities connect ideas to people, places and things.