STARBUCKS CASE STUDY ANALYSIS

PREPARED BY INTERGLOKALS

Washington on 30. Made-to-order beverages. Zev Siegl Products: Whole bean coffee Boxed tea.COMPANY OVERVIEW ´ ´ ´ ´ ´ ´ ´ Public Company: First store opened n Seattle.71 billion $ (2010) Employees: 137 000 (2010) No. of locations: 17 009 (2010) Countries: 57 .1971 Founders: Jerry Baldwin. Bottled beverages.03. Baked goods etc. Revenue: 10. Gordon Bowker.

THEMES FROM THE CASE STUDY ´ ´ ´ Goals Attacking New Markets Growth and Identity .

6% +37.7 billion Difference +35.2% .8 Billion TODAY 16858 3 220 55 10.GROWTH SNAPSHOT 2006 Number of Stores New stores in the USA New stores around the world Number of Countries Net Revenues ($) 12440 1543 656 37 7.8% -66.5% -99.4% +48.

11 $1.50 $0.98 (http://marketingiseverywhere.com) .ATTACKING NEW MARKETS ´ With an experienced partner « Ready-to-Drink « India Via ´ Breakfast ´ $0.

GROWTH AND IDENTITY Convenience vs the ´café experienceµ ´ Dealing with Uncertainty ´ Cultural Differences ´ .

STARBUCKS PURPOSE POLYGON 2006 TODAY .

Number of Starbucks locations .Preservation of the environment and ethical .Offering services (Internet . .comfy chairs) WEAKNESSES .Coffee could turn into a fad .Expansion of the market at a costs .Availability of vast resources to develop .Need diversification since the entire business rests on the coffee .Recent competition (Peet·s and than opening new branches by the Coffee Bean) purchasing companies (XM Café).Benefits of an international business .Association: quality and experience .Lacked some tact on .CONCLUSIONS .The price in commodity goods .SWOT ANALYSIS STRENGTHS .international relations OPPORTUNITIES THREATS .Opinion that charges too much .international business .

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