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An integrated marketing communication effort Message of the Campaign: Projecting India as an attractive tourist destination Content of the Campaign: Highlight various aspects of Indian Culture Target Market: High end consumer market Reach of the Campaign: Global .
- Media Vehicles: Television channels Print advertisements Net advertising Live Online Chats with ´Incredible Indiansµ Brochures Hoardings .
Over-hyped ´Incredible Campaignµ Lack of infrastructure. Over use of the Taj Mahal images Too much focus on history Ignoring modern infrastructure . accommodation & other facilities in the tourist areas.
. Promotion of Medical Tourism Avoid usage of ´Incredibleµ Collaboration of state and centre Development of better infrastructure and networking The website should be accessible using more languages like French. German. Spanish etc.
Sun Temple .Bodh Gaya Hampi Konark . Taj Mahal Khajuraho Ajanta Ellora Golden Temple Mahabodhi Temple .