P. 1
Questionnaire of SMM

Questionnaire of SMM

|Views: 248|Likes:
Published by Subhendu Sekhar

More info:

Published by: Subhendu Sekhar on Jan 27, 2012
Copyright:Attribution Non-commercial


Read on Scribd mobile: iPhone, iPad and Android.
download as DOCX, PDF, TXT or read online from Scribd
See more
See less







Name of the Organization:«««««««..«««««««««««««««««««««. Contact Person:«««««««...«««««««««««««««««««««««««... Designation/Department:««««««««««..««««««««««««««««««« Mobile No:««««««««««««... Email id:««««««««««««««««««««««««««««««««««««

1. Do you think Social Media Marketing can help in the success of a company?

a) Yes

b) No.

2. Which Social media site do you find most effective? a) Facebook b) Twitter c) Linked In d)CorporateBlogs.

3. On a grade of (1-5) 1 being the least & 5 be the highest how would you rate the following sites? 1 Facebook Twitter Linked in Orkut Flickr Google+ 2 3 4 5

When did your company started using Social Media Marketing? a) Before 1 year. d) Poor. b) 1-2 year. Please indicate with whom you interact mostly while using Social Networking Sites? People Co.workers Close friends Families People who live far away People whom you don¶t know Competitors Nearly Always Fairly often Rarely Never . c) Branding. How will you rate Social Media Marketing (1-5) where 1-being the least & 5-being highest on the following parameters? a) Networking. 7.4. 6. c) 2-3 year d) More than 3 year. Does your organization have any dedicated department for Social Media marketing? a) Yes b) No. 5. d) Communication. 8. c) Average. b) Visibility. How will you rate Social Media marketing in your business application? a) Excellent b) Good.

9. b) Bring attention to your products. What benefits are you getting through Social media Marketing? a) Brand Awareness. c) Families. c) Better Customer Loyalty & trust. c) Reputation management. 11. 12. d) Prospect Clients. 10. Which target market does Social Media enable you to reach? a) Businesses b) Youths.commerce Sales. What metrics you want to achieve through Social Media Marketing? a) E. d) Strengthen Customer Service. Can Social media helps to improve the communication in internal organization? a) Yes b) No. d) Promote an event. b) Lead generation. e) Build Brand Image .

iii. b) Recruitment. d) Creative Solutions. How do you rate your employees on basis of involvement in Social Media Marketing? a) Excellent. b) Tweets c) RSS feeds . Which tools are you using to select your target audience through Social Media Marketing? a) Blogs. 1-2% 2-4% 4-7% More than 7% 16. ii. 15. How Social Media helps your organization in HR practices? a) Employee Engagement. Do you have set a certain Promotional budget for Social Media Marketing? a) Yes b) No.13. If yes. then how much percentage i. iv. 14. c) Organizational Development. b) Good c) Average d) Poor.

ii. Quick updates Creating community Fan pages Popularity with in short span of time 19. b) Take views of people & implement. What do you think Social Media Marketing should be? a) Company specific. b) Brand specific. How do you show your promotional activities through Social Media Marketing? a) By Photos. . 20. Have you identified any business advantage of Social Media over Traditional Media? a) Yes. b) By Videos. c) Response after a period of time. 18. d) All the above.d) Communities e) Buzz f) Others 17. c) By Updates. iii. If yes please specify. i. iv. b) No. How do you response towards your audience comments? a) Response Immediately.

What are the don¶ts of Social Media Marketing? a) Never lie b) Never Spam c) Never too promotion. b) Two way communication. 24. . 22. d) Chances of global expansion. c) More challenging environments. What changes the industry has seen due to Social Media Marketing? a) Industry Growth. What do you think Social Media Marketing of your company is? a) One way communication. b) More competitors. d) Never forget online reputation Management. Why have you chosen Social Media Marketing? a) Better customer reach b) Lesser price c) Global expansion d) Research & learning 23.d) Ignore. 21. c) Interactive.

how would you rate the other sources apart from Social Media Marketing? a) Newspapers. c) Contests.25. 28. What new things emerged out after using Social Media Marketing? a) Online communication is important. d) Instructional Videos. b) Coupons. On a scale of (1-5) where 1 being the least & 5 being the highest. b) Hoardings. 26. b) Governance c) Measurement & ROI d) Human Resources. e) Privacy. b) Content really is king. What major challenges will Social Media face in near future? a) Culture. c) Things are growing. c) Pamphlets d) Banners e) Magazines 27. What sales promotion tools do you use in Social Media to generate traffic? a) Discounts. .

How would you rate the similarities Social Media Marketing & SEO? Strongly Agree Agree Both revolve around quality content.. 29. Both needed to start small business. Long term success in merit based Each involve trust Both build onsite & offsite efforts. «««««««««««««««««««««««««««««««. Are you satisfied with your current Social Media Marketing Strategies? a) Yes b) No. Neutral Disagree Strongly Disagree ..d) Need to be Consistent. 31. 30. Any suggestion would you like to give for the better use of Social Media? ««««««««««««««««««««««««««««««.

You're Reading a Free Preview

/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->