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The Big Book of Key Performance Indicators by Eric Peterson

The Big Book of Key Performance Indicators by Eric Peterson

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Published by: marketing_curator on Jan 28, 2012
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07/03/2013

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Rather than go through the process of requesting permission from dozens of vendors to
use screenshots from their applications in this book to make a point, requiring legal
documents and seemingly endless “bugging” on my part, I opted to use my own work
whenever possible and screen grabs from Google’s Google Analytics application. I
chose Google Analytics for one reason and one reason only—it’s free. This use is in no
way, shape or form an endorsement of the application.

You can learn more about Google Analytics at www.google.com/analytics/

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