Business Plan ‘Juzon juices’ Erika M

VHS Entrepreneurship Session: April 2007

1.What is Juzon?

• JUZON is the union of: JUICE & AMAZON • Juzon is an exquisite natural juice made of exotic fruits from Amazon (Peru) • The juice ingredients provide a good source of vitamins and antioxidants

• My products are made for any person but will be more appreciated by adults • Juzon can be purchase in supermarkets or healthy stores • The company objective is to maintain the products taste as time passes by

Why Juzon distinguishes from the rest? • Exquisite quality by maintaining the fruit flavor with natural preserver • No added sugar instead an organic sweetener. pure honey • Improves your health. since fruit contains vitamins and oxidants your body needs .

• Package is eco-friendly (recyclable) because Juzon is worried in respecting the environment. thus create an exotic product and a difference to the always seen and tasted fruits. • Comes from Peruvian lands. • Adequate price offered because Juzon is for everyone who is willing to drink natural .

This allows the members work together for the growth of the company. Also a colleague will focus on his area of expertise in the business.2. Personal Liability: is also divided rather than one doing everything. .Business Organizational Structure Limited Liability Company (LLC) Ownership is divided upon the members. Taxation: taxes are not at the entity level but pass through LLC members.

When doing capitalization for LLC and rest of structures it must be divided against the members. stockholders and my savings. The disadvantage is that it will be difficult to arrive to a general agreement. • Sharing of ideas In LLC you can hear the point of view of other members who will not risk the money invest. . nevertheless.• Sharing of profit: LLC has a high probability of gaining more profit by working as a team. the profit obtain is seen in the long-run. • Financing Startup: The financing startup will come from: members.

I will implement a regime to allow the company fall in good hands . Juzon Company will be unlimited this way the company can continue to grow as years pass by.• Future plan of business: The life of legal in LLC is variable meaning that it depends on the business. Also in the future plan more products apart from beverage line will be produced using domestic ingredients.

com www.Erika Mendoza Los Rosales 142 Ate.: (51-1) 326-4314 Fax. Corporation & S. it is beneficial in the sense that one will not invest money since investors take care of that. Corporation ownership belong to the investors meaning that one has to work like an employee for the stockholders. .com Experimen t the nature’s exotic juice! Disadvantages of LLC • The C. However.: (51-1) 326-6022 ekm@juzonjuice. 3 Lima – Peru Tel. • The sharing of profit is better in sole partnership because the entire profit goes to proprietor while the rest or structures the profit is divided between members.juzonjuice. since people are working for the benefit of needed people. • A better option for taxation issues is Nonprofit Corporation who are not charged for taxes.

I Choose adults because they would spend more money in their health than teens. • The expected gender are both men & women that would prefer to drink a juice rather than a soda.Marketing What type of business is Juzon? • Juzon is a Manufacturer because it will produce the juices from the raw materials being the fruits to its final stage were the juices are ready to sell. As well I will distribute the juices to the stores.3. . Consumer Description • My target consumer are adults from ages 20-35. • The primary need of my consumer is their health.

Q: Ans. adults and teens.5 . Suggest a price… Range of $1.Market Research & Analysis Q: Ans.: These results tell me Would you purchase my product? that my product will be 12 persons said Yes! positively accepted by 1 No.: Q: Ans. This confirms my initial thoughts regarding location.$7 Possible location 8 supermarkets 2 healthy stores 2 restaurants 1 school This is a good range since I initially calculated my initial price being $2.: .

.Q: Ans. Also I think I will stay with the holder b/c personal experience I feel is more practical.: Who is my competition? selva walon Pulpin I agree with the results Selva is the most nutritious among them. However their weak point is that it is not well marketed and a high price for average income people.: Any modification? take the strap try it first modify shape expand healthy aspect In other words to expand in all the aspects! I think is good since one will never obtain the best results the first time. Q: Ans. On the other hand Pulpin uses and that I need to apply is TV commercials and billboards.

Answers . Fruit 5 mango 2 maracuya orange Fa v o r i t e f r u i t 1 guanabana 3 apple Fruit lemon apple guanabana maracuya mango 0 1 2 3 4 5 6 1 lemon 1 orange This tells me I cannot only focus on certain fruits but mix unknown fruits such as camu camu with apple. By doing this I will attract the lovers of apple to try an exotic juice with their favorite fruit.Q: Ans Fav.

there are several things I need to know and do before I actually start with the production: • Recalculate unit price with exotic fruits and organic ingredients. . This will attract lovers of fruits. • Create fruit mixtures such as camu camu with apple.Additional comments By reading all the comments in the questionnaire I have confirm that exists a public (adults) who appreciate and are willing to purchase Juzone juices! Nevertheless.

. This will create a good impression for the clients.• Modify the quantity of 250ml to 500ml. given that I will use this information to convince clients. • Develop a better container for the juice. • Research deeply all the health properties of exotic fruits from accurate resources.

Promotion & Advertisement Methods to reach consumers: 1. As well this brings a stronger impression of the company. Public will find the product more accessible to them than in only one store. 2. quality contact info. No investment in an independent local.4. Benefits: People will see the benefits my product has in comparison to competition. and company. Distribution to supermarkets and healthy stores. Create a website Benefits: Allows new costumers to know the products. .

4 Sponsor civic events Benefits Public will have a positive image of product More opportunity to obtain more clients . observe. or read about my product.3. Use media (Radio. Newspaper) Benefits: Since the majority of people see any of this media daily there is a high probability they will hear. This method to maintain the image on the minds of the consumers. TV.

Logo & Slogan Experiment the nature’s exotic juice! .

and natural preserver. Experiment nature exquisite treasure Juzon It’s a mixture of both known fruits and exotic fruits from Amazon: Marcuya. . It contains pure pulp fruit and natural sweetener. Chirimoya. Camu Camu. Juzon is for everyone who is willing to drink natural.Experiment the nature’s exotic juice! It only costs $2 which is nothing compared to your health. Lucuma. and many more. There is limited quantity of juice samples. Do u want to try Juzon? Take this flier to your near Supermarket to receive a free sample.

Let Juzon enter your zone Juzon is not another beverage fill with artificial flavoring and preservers. The fruits selected aren’t random. It’s an innovative organic juice made with exotic and nutritious fruits from the Amazon. Are you ready to try Juzon? . For instance camu camu is the only food known that contains the highest percentage of ascorbic acid (vitamin C). Nothing is compared to your health.

. The bottle will not only contain the exquisite juice but as well several characteristics that will differ from my competitors. This will create a singular/unique option in the vast beverage market were most of the bottles have geometrical shapes. required certificated logos to show it has passed through the quality regulations.5. This will create confidence in the client. The label will also contain nutritional information. Financial Statements Economics of One Unit The economics of the unit I choose is a nectar juice made of pineapple. Another detail is that nectar label will show the benefits of drinking pineapple and tips to maintain your health. First the bottle will have the form of the fruit (only certain attributes of the fruit).

00 $ 9. The result was divided by the production of one day 80 liters.08 0. 20/80 =$ 0. Sugar Employee per month * light per month Water per month Total cost per liter $ 188.48 *In order to obtain the cost of the employee: I divide $188 / 30 = 20.Unit Cost Cost of pineapple nectar Cost (1L) 1kg.03 0. . Pineapple 300g.00 Price $ $ $ $ $ $ 0.19 0.25 per day.16 0.00 $ 9.03 0.

B) _______$1.92_________B Gross profit per unit (A .03 0.16 0.08_________ C **Conversion 1L = 2 bottles of 500 ml each .92 Selling price per unit _____$ 2.09 0.00_________ A Cost of goods sold per unit ______$ 0.Cost for 500ml pineapple bottle Cost Cost 500ml of juice ** Label Glass bottle Overhead expenses Total cost per bottle $ $ $ $ $ Price 0.24 0.

dust) Hat to cover hair Where will I buy this? Technical Automation Service S.00 20.Start up Cost Report Costs before starting Items Automatic label machine Filling machine Inspection system Van Scaffolding Desks Water filter Clock Gloves Mask (odors.00 10. Technical Automation Service S.000. S.00 200.A. Industrias Plasticas Corp. mitsubishi Parada Parada wong Ace Home Center Ace Home Center Ace Home Center Hiraoka Estimated Cost $ 500.000.00 200.A.00 1. viruses.00 10.00 $ 20.00 10.00 10.00 .00 $ $ $ $ $ $ $ $ $ 5.000.A.

00 Wholesale Fruit market $ .00 400.000.00 4.00 200.00 10.00 4.00 160.Start up Cost Report Knifes Cooking board Calculator Office supplies Service 1 month bootle label tap Preserve ingredients Fruits for a month Hiraoka Hiraoka Hiraoka Ace Home Center $ $ $ $ $ $ $ $ 15.00 30.00 100.

00 200.00 200.00 TOTAL $ 33.00 300.679.00 .00 400.00 200.Start up Cost Report Additional costs building construction insurance licenses and permits professional fees rent miscellaneous $ $ $ $ $ $ Amount 500.

000.00 $ 13.000.00 Gift Debt Amount $ 9.00 $10.000.000.000.000.000. Relatives Investors Bank grant Total $ 9.00 $13.000.00 $ 5.00 $ 5.00 $ 37.00 The maximum interest I will pay for a debt financing is 4% .000.List of financing sources Saved Personal sav.00 $ 10.

20 265.00 $ $ $ $ 570.35 $ $ $ $ $ 136.Annual Breakdown of Income Statement (monthly) Revenue Nectar juice juice fruit Soft drink Total for one day Total for month Jan $ $ $ $ 156.00 100.00 359.00 280.10 18.090.547.00 23.00 900.00 $ $ $ $ 580.00 140.00 192.00 400.00 437.260.00 182.00 140.00 75.00 375.00 226.236.00 Mar $ $ $ $ 195.00 380.00 73.00 280.00 $ $ $ $ 590.421.00 May $ $ $ $ 193.00 140.25 109.00 156.70 8.00 140.00 $ $ $ $ $ 127.00 7.00 73.00 280.40 269.00 Costs of Good Sold Nectar juice juice fruit Soft drink Total for one day Total $ $ $ $ $ 109.00 140.00 452.00 900.00 17.00 $ $ $ $ 600.00 $ $ $ $ 480.00 900.70 $ $ $ $ $ 135.060.00 280.75 8.85 7.00 Apr $ $ $ $ 190.00 90.00 900.00 .900.129.00 94.00 464.00 $ 13.00 47.50 115.00 Operating Costs (Variable) Salaries Utilities Advertising Total $ $ $ $ 565.012.00 70.040.20 254.50 18.65 8.00 $ $ $ $ 480.00 1.75 116.25 Operating Costs (Fixed) Insurance Rent Interest on Loan Total $ $ $ $ 480.00 460.00 194.362.00 1.00 390.15 $ $ $ $ $ 133.00 Feb $ $ $ $ 182.00 110.00 $ $ $ $ 480.00 390.00 $ 14.090.25 116.00 1.00 $ 11.40 18.00 194.006.00 280.00 $ $ $ $ 480.00 80.00 $ 14.00 70.00 1.00 $ 14.00 1.010.384.00 900.40 271.

00 .00 900.75 118.00 490.00 140.00 25.00 88.00 80.00 900.00 445.050.00 $ $ $ $ 480.00 22.50 $ 12.866.00 380.00 $ $ $ $ 580.00 90.00 $ 15.00 Aug $ $ $ $ 330.00 $ $ $ $ 480.00 280.00 75.00 Jul $ $ $ $ 200.00 $ 21.810.00 668.940.00 390.00 $ $ $ $ 600.00 $ $ $ $ 480.00 740.00 8.50 $ 11.00 126.00 $ $ $ $ 480.00 1.00 280.00 $ $ $ $ 600.00 26.00 Costs of Good Sold Nectar juice juice fruit Soft drink Total for one day $ $ $ $ $ 136.00 900.00 280.25 $ 12.00 98.50 180.00 1.00 370.00 415.00 280.120.50 $ $ $ $ 210.00 24.00 300.75 165.00 280.140.190.00 140.80 274.00 Nov $ $ $ $ 300.090.00 $ $ $ $ 620.00 107.00 286.00 1.00 280.229.00 140.00 652.75 $ $ $ $ 196.00 400.00 275.708.50 18.00 100.00 410.00 Sep $ $ $ $ 270.00 1.00 $ 22.00 140.00 140.803.212.00 $ $ $ $ 480.05 8.00 120.00 110.00 380.100.00 20.50 Operating Costs (Fixed) Insurance Rent Interest on Loan Total Operating Costs (Variable) Salaries Utilities Advertising Total $ $ $ $ 600.00 140.00 394.880.00 198.Breakdown of Income Statement Revenue Nectar juice juice fruit Soft drink Total for one day Jun $ $ $ $ 195.00 900.00 468.00 $ 20.00 $ $ $ $ 570.50 $ $ $ $ 189.028.00 210.00 900.00 102.00 290.00 702.00 400.00 100.00 Total for month $ 14.508.00 $ $ $ $ 480.00 320.495.00 $ $ $ $ 231.50 174.55 $ $ $ $ $ 140.50 192.00 1.00 Oct $ $ $ $ 280.50 Total $ 13.00 900.00 90.00 1.762.00 $ 20.

00 .00 27.00 320.902.00 110.00 750.250.50 $ 1.908.00 $ 205.00 443.00 100.090.00 $ 13.25 Dec $ $ $ $ 320.00 400.50 192.00 900.00 $ 10.00 $ 12.50 $ 121.760.748.Breakdown of Income Statement Revenue Nectar juice juice fruit Soft drink Total for one day Total for month Costs of Good Sold Nectar juice juice fruit Soft drink Total for one day Total Operating Costs (Fixed) Insurance Rent Interest on Loan Total Operating Costs (Variable) Salaries Utilities Advertising Total $ $ $ 590.00 280.00 $ $ $ $ 480.800.00 $ $ $ $ 224.00 140.00 Total Sum $ 23.

25 (100) $144.Start-up Costs (100) Divided by Start-up Costs ROI= $205.648.$144.648.Return on Investment (1st year) Formula: First Year's Profit .902 .25 ROI= 42% .

Gaining more labor and educational experience will let me get an overview on the things I need to add to my business plan. Finally I intend to keep my business a future success by gaining more experience for free if necessary in competition companies such as selva. . I will achieve this by gaining money in the production of dog food were the major percent of profit will be used for the non-profit corp. In addition I will save money for my business. Also to help the companies I will work for if I see something is wrong.6. Future Plans In the future I would like business to expand in the production of other food areas such as: oil made of a very nutritious plant called sacha inchi. prepared meals with nutritious food. Apart from my business plans my future a personal goal is to create a non-profit corporation that will be in charge to defend animal abuse.

Sign up to vote on this title
UsefulNot useful