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Presented by: NISHA KUMARI (90) CHANDRIMA BHATTACHARJEE (75) NEERAJ SINGH (87)
Features of monopolistic competition: Large number of sellers and buyers Differentiation in products Free entry and exit of firms Independent decision making Advertisements .
packaging Quality Features Brand name Advertisements . size.Product differentiation: Physical appearance ² shape.
Fast-food restaurants .
Known for McDonalds KFC Hamburgers Fried chicken .
Customized menu McDonalds Veg and Non-veg menu Beef and pork replaced by chicken KFC Non-veg ² chicken Introduced veg menu in India .
Tagline i·m lovin· it It·s finger lickin· good .
Burgers McDonalds KFC McAloo tikki burger McVeggie McChicken Maharaja Mac Filet-O-fish Chicken zinger Veg zinger Veg snacker .
Core customer McDonalds KFC toys with happy meals Kids Teenagers and working adults birthday packages .
Packaging KFC Famous paper bucket Chicken bucket Chicken stay crispy .
Price McDonalds KFC Happy price menu ² Rs. 20 Large meal ² Rs. 122 Streetwise menu ² Rs. 108 to Rs. 25 Box meal zing-kong meal ² Rs 179 .
McDonalds Offers breakfast Home delivery Order can be placed online KFC It doesn·t offer No home delivery No such facility .
conclusion In monopolistic market. firms maintain their monopoly through product differentiation. .