P. 1
Super Bowl Commercials

Super Bowl Commercials

|Views: 2|Likes:
Published by janecarte
Super Bowl Commercials - “A little over a third of all the ads in the game are going to be car ads,” said David Shoffner of the ad agency Pavone, which tracks the popularity of Super Bowl commercials in its ...
Super Bowl Commercials - “A little over a third of all the ads in the game are going to be car ads,” said David Shoffner of the ad agency Pavone, which tracks the popularity of Super Bowl commercials in its ...

More info:

Published by: janecarte on Feb 01, 2012
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

02/01/2012

pdf

text

original

SEARCH LATEST NEWS

Super Bowl Commercials Home Privacy Archive

SUPER BOWL COMMERCIALS
POSTED BY EIZ ON THURSDAY, 19 JANUARY, 2012, 7:14 AM

GO

Super-Bowl-Commercials.png BY LORI RACKL TV Critic/lrackl@suntimes.com January 31, 2012 7:46PM “A little over a third of all the ads in the game are going to be car ads,” said David Shoffner of the ad agency Pavone, which tracks the popularity of Super Bowl commercials in its ... Share |

 

SUPER BOWL COMMERCIALS
POSTED BY EIZ ON THURSDAY, 19 JANUARY, 2012, 7:14 AM

“A little over a third of all the ads in the game are going to be car ads,” said David Shoffner of the ad agency Pavone, which tracks the popularity of Super Bowl commercials in its online poll at SpotBowl.com.

L a s t y e a r’s B i g G a m e s n a g g e d a whopping 111 million viewers — viewers who are tuning in for the ads as much as the action on the field. A 2010 Nielsen survey found that 51 percent of the Super Bowl’s audience enjoys the commercials more than the game. (For a look at the past’s best ads, check out the CBS special “Super Bowl’s Greatest Commercials” at 7 p.m. Wednesday on WBBM-Channel 2.)

For the auto industry, this year’s Giants-Patriots showdown is gearing up to be even bigger than last year’s Super Bowl, dubbed the Auto Bowl after an unprecedented $77.5 million was spent hawking motor vehicles, according to Kantar Media.

“Car ads traditionally tend to be middle of the road in terms of entertainment value, but I think we’re going to see a couple of standouts this year,” Shoffner said.

Over 10 million hits have been had on YouTube for Volkswagen’s “Bark Side”  video, featuring a canine chorus woofing out the theme to “Star Wars.”  The clip is a teaser for the German automaker’s upcoming sequel to its wildly popular Super Bowl XLV entry, where a pint-sized Darth Vader unleashed the Force on his family’s new Passat.

Honda made a huge splash Monday when it released an extended version of its Matthew Broderick-starring ad slated for the fourth quarter. Tapping into the target audience’s fondness for Broderick’s beloved Ferris Bueller character, the 2-minute, 23-second clip follows the actor as he plays hooky from the movie set to tool around town in a new CR-V.

Tapping into a similar vein of nostalgia, the same RPA ad agency came up with an LOL Acura commercial that has Jerry Seinfeld pulling out all the stops — even the Soup Nazi — to be the first in line for an Acura NSX.

Other car-makers taking the funny route this year: General Motors with the winning entry in its

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->