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Sarah Brown is Documented@Davos Transcript

Sarah Brown is Documented@Davos Transcript

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Randi Zuckerberg interviews Sarah Brown at the World Economic Forum 2012
Randi Zuckerberg interviews Sarah Brown at the World Economic Forum 2012

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02/07/2012

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Sarah  Brown  is  Documented@Davos  Transcript     Documented@Davos  2012     RANDI  ZUCKERBERG:  Welcome  to  our  documented@Davos  coverage.

 We're  here   live  at  the  World  Economic  Forum,  and  I  am  so  thrilled  to  be  sitting  here  with  Sarah   Brown  who's  here  representing  the  White  Ribbon  Alliance  and  Education  For  All   here  at  Davos.  Thank  you  so  much  for  joining.       SARAH  BROWN:  No,  it's  a  pleasure  being  here.  It's  fun  being  at  Davos  again  and   good  to  come  and  talk  to  you.       RANDI  ZUCKERBERG:  Thank  you.  And  now  you  have  been  a  Davos  veteran,  what   has  been  your  favorite  Davos  moment  over  the  years?       SARAH  BROWN:  Oh,  favorite  over  the  years?  I  think  some  of  the  buzz  is  coming  and   being  here  amidst  the  snow,  the  top  of  the  mountain,  meeting  all  kinds  of  people.   But  I  think  my  favorite  moment  has  been  participating  in  the  big  Maternal  Mortality   dinners  that  we've  hosted  just  for  women.  I  think  over  the  years  we're  seeing  more   and  more  women  represented  at  Davos.  But  it's  taken  time.  So  I  think  being  part  of   more  women  coming  to  Davos  and  having  their  voices  heard,  I  think  is  what  I've   enjoyed  seeing.       RANDI  ZUCKERBERG:  I've  attended  that  dinner  in  the  past  and  can  attest  it's  one  of   the  greatest  events  that's  thrown  here.       SARAH  BROWN:  Well,  it  started  as  a  fringe  event,  and  we've  finally  got  into  the   official  fold.       RANDI  ZUCKERBERG:  Congratulations.  Now,  this  year  Education  For  All  is  a  huge   initiative  that  you're  doing.  Can  you  tell  us  a  bit  more  about  that?       SARAH  BROWN:  Well,  education's  a  big  theme.  The  Education  Millennium   Development  Goal  target  is  probably  the  only  one  now  that's  technically  achievable   by  the  2015  deadline.  There's  still  67  million  children  not  getting  any  schooling  at   all.  And  we  think  that's  a  number  that's  achievable.  Building  schools,  mobilizing   teachers,  training.  And  a  place  like  Davos  is  important  because  it's  not  just  the   political  world  and  motivating  government  leaders,  but  also  the  business   community  who  have  a  huge  part  to  play.       RANDI  ZUCKERBERG:  Absolutely,  it's  very  important  for  an  issue  like  this  that  the   private  sector,  public  sector,  government  come  together.  What  does  success  look   like  for  you  by  the  end  of  this  week?       SARAH  BROWN:  By  the  end  of  this  week?  Is  knowing  that  I  signed  up  as  many   people  as  possible  to  say  that  they  will  put  their  energy  and  their  companies,  their  

corporations,  their  organizations,  their  NGOs  behind  that  push.  Getting  those   children  into  school  is  important.  Not  just  to  get  them  an  education,  but  it  just  opens   up  an  opportunity  for  all  the  countries  where  children  are  completely  missing  out   now.       RANDI  ZUCKERBERG:  And  now,  of  course,  you  are  an  overachiever,  so  one   Millennium  Development  Goal  isn't  enough.  You're  also  very  active  on  the  Maternal   Mortality  Millennium  Development  Goal.  What  are  you  doing  on  that  front  here?       SARAH  BROWN:  Well,  my  frustration  with  the  Maternal  Mortality  Goal  was  just  that   nothing  had  changed  for  two  decades.  So  nothing  had  shifted  from  the  half  a  million   mothers  who  were  dying  in  pregnancy  and  childbirth  every  year.  Over  the  last  five   years,  we've  seen  that  move  so  much.  And  thanks  to  a  wonderful  campaign  with  so   many  people  behind  it.  So  many  women  initially.  But  now,  men  and  women.       I  think  that  shift,  where  we've  already  seen  the  numbers  drop.  We're  maybe   350,000  annual  deaths.  Good,  not  good  enough.  So  we  keep  driving  that  through.  But   you  save  those  mothers'  lives  and  they're  also  there  to  raise  their  children.  You  get   those  children  into  school,  and  they're  getting  a  school  lunch,  they're  getting  their   vaccinations.  It  all  comes  together.  It's  part  of  the  same  piece.       RANDI  ZUCKERBERG:  Social  media  is  a  huge  topic  of  this  year's  World  Economic   Forum,  and  a  lot  of  people  are  just  starting  to  get  into  it  for  the  first  time.  But  you   are  really  a  soc-­‐-­‐  you've  been  dubbed  the  high  priestess  of  Twitter.       SARAH  BROWN:  Just  the  once,  yes.  I've  been  dubbed  that  once.       RANDI  ZUCKERBERG:  With  over  a  million  Twitter  followers.  How  are  you  using   social  media  on  a  personal  front  to  raise  awareness  around  your  causes?       SARAH  BROWN:  Well,  I  always  used  it  initially  to  create  voice  for  myself.  That  you   find  when  you're  trying  to  reach  through  all  the  traditional  media,  sometimes  it's   just  easier  to  say  it  directly.  And  also,  the  flexibility  where  you  can  put  up  images,   bits  of  film,  all  kinds  of  things  you're  doing.       Now  I'm  really  pleased  to  be  working  with  you  and  with  others  as  a  social  media   envoy,  and  having  an  extra  push  with  lots  of  other  tweeters  who  can  gather  lots  of   numbers  together,  like  Mayor  Corey  Booker  and  all  the  others  you  have  on  board,  so   that  we  can  really  come  behind  supporting  the  Every  Woman  Every  Child  Initiative   of  the  UN.       RANDI  ZUCKERBERG:  That's  right.  As  individuals  we  have  very  powerful  voices,  but   imagine  all  coming  together  in  a  coordinated  effort  on  social  media  what  we  could   do.      

SARAH  BROWN:  All  about  amplifying  it.  I've  always  felt  that  my  role  has  been  to   provide  noise.  But  if  I  can  do  it  amplifying  it  with  others,  it  makes  it  all  the  more   powerful.       RANDI  ZUCKERBERG:  And  the  presence  of  women  at  Davos,  it  seems  that  this  year   there's  a  real  buzz  around  women  and  leadership  and  business.  What  is  the  sense   that  you're  getting?       SARAH  BROWN:  It's  very  much  a  talking  topic.  I  mean,  I  think  when  you  look  at  a   continent  like  Africa  where  there's  a  lot  of  talk.  I  was  just  at  a  session  this  morning   with  five  presidents  and  prime  ministers  of  Africa  on  a  panel  from  South  Africa,   Tanzania,  Kenya.  They  were  all  talking  about  the  role  that  women  will  play  in  the   future  in  the  leadership  in  Africa.  I  think  they're  bringing  a  different  leadership   style.  It's  not  quite  the  command  and  control,  but  much  more  the  coaching  and   collaboration,  and  bringing  people-­‐-­‐  and  I  think  that's  very  much  the  future  for  how   we  can  solve  some  of  these  great  intractable  problems  in  the  world,  is  bringing  some   of  those  leadership  skills  that  women  can  bring  to  the  table.       RANDI  ZUCKERBERG:  Is  there  anyone  in  particular  you're  excited  to  meet  here  this   week?       SARAH  BROWN:  Who  am  I  excited  to  meet  here  this  week?  God,  there's  so  many   people  you  can  meet.  Oh,  I  don't  know  that  I  can  name  anybody.  But  there's  a  huge   bunch.       RANDI  ZUCKERBERG:  I  ran  into  Mick  Jagger  last  night,  that  was  pretty  special.       SARAH  BROWN:  And  he's  come  up  the  mountain,  not  just  for  skiing?       RANDI  ZUCKERBERG:  Not  just  for  skiing,  that's  right.  But  anyway,  it's  so  lovely  to  sit   and  speak  with  you.  You  have  such  incredible  influence  in  leadership  and  have  done   such  a  great  job  pushing  forward  with  social  media  and  all  your  causes.  So  it's  an   honor  to  sit  and  have  this  opportunity.       SARAH  BROWN:  Thanks,  Randi.       RANDI  ZUCKERBERG:  Thank  you.  Please  follow  the  rest  of  our  coverage   scribd.com/documentedatdavos.  Or  follow  our  hashtag  on  Twitter  at  #DavosDocs.   Thank  you.  

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