Mayank Chaturvedi ² 805 Farhan Sheikh Ubed Bhavesh

Š Š Pricing is the process of determining what a company will receive in exchange for its products. . Price is an important element of marketing mix.

Š Š Š Š Š Š Š Survival Profit Objectives Sales Objectives Competitive ² Effect Objectives Image Differentiation Market Skimming Objective Early Cash Recovery .

Internal Factors: Š Š Š Š Š Š Š Š Costs Objective of the Firm Product Image of the Firm Brand Image Promotional Activities Product Life Cycle Product Line .

External Factors: Š Š Š Š Š Š Š Competition Demand Consumers Government Control Economic Conditions Channel Intermediaries Market Opportunities .

Cost Oriented Methods: Š Š Š Š Š Š Cost Plus Pricing Mark-Up Pricing Break Even Pricing Target Return Pricing Marginal Cost Pricing Early Cash Recovery Pricing .

Market Oriented Methods: Š Š Š Š Š Š Perceived Value Pricing Going .Rate Pricing Sealed ² Bid Pricing Differentiated Pricing Two Part Pricing Demand ² Backward Pricing .

Š Š Š Š Š Š Š Skimming Pricing Strategy Penetration Pricing Strategy Probe Pricing Strategy Trial Pricing One ² Price Strategy Flexible ² Price Strategy Value Pricing .

Š Š Š Š Š Š Set Pricing Objectives Evaluate the Factors Affecting Pricing Decide Pricing Strategy Set Initial Pricing Make Price Adjustments Review .