Sharmishtha Bose

4th edition Kotler. Inc. and Makens . Bowen.©2006 Pearson Education. NJ 07458 Marketing for Hospitality and Tourism. Upper Saddle River.

©2006 Pearson Education. Inc.` Internal Marketing (AMA) Marketing to employees of an organization to ensure that they are effectively carrying out desired programs and policies. Bowen. NJ 07458 Marketing for Hospitality and Tourism. 4th edition Kotler. and Makens . Upper Saddle River.

` Bad service encounters receive more attention than good ones Marketing must be embraced by all employees Differentiation via employees They are the ³cast members´ ` ` ©2006 Pearson Education. NJ 07458 Marketing for Hospitality and Tourism. and Makens . Upper Saddle River. 4th edition Kotler. Bowen. Inc.

Competing for Talent Offering a Vision Training Employees Stressing Teamwork Empowerment Rewarding Performance Internal Marketing Activities Knowing Employees¶ Needs .

2. 8.1.prizes. Newsletters Posters Intranet Recreation Quiz. 9. 10. 5.contest Videotapes Blogs Recognition programme Annual parties/Friday night parties/team outings In house social networks . 3. 6. 7. 4.

` ` ` ` ` ` ` ` ` 1.Employee engagement programme 3.D office 4.Vodafone people survey 6.career Express .Training 9.Open house 5.intra circle quiz 8.Newsletter from M.Annual day 7.Megastar and superstar 2.