SPECIAL FEATURES & REALITIES OF RURAL COMMUNICATION

RURAL AREA
Where the people are engaged in primary industry in the sense that they produce things directly for the first time in cooperation with nature.

though many rural areas are characterized by an economy based on cottage industry. such as forest.Rural areas are separately settled places away from the influence of large cities and towns. Rural areas can have an agricultural character. and also from unsettled lands or wilderness. oil and gas exploration. mining. Such areas are distinct from more intensively settled urban and sub-urban areas. . or tourism.

less social differentiation.RURAL COMMUNITY A group of people with a common characteristic or interest living together. in a village. Agriculture is the major occupation of rural people. slow rate of social change. . less social and spatial mobility. etc. A Rural Community can be classified as rural based on the criteria of lower population density.

ReligionFaith in religion and universal power is found in the life of the villages. . Nature gives the livelihood to them. It satisfies almost all the needs of the rural. The development of villages is influenced considerably by the life of the village. CommunityThey have a sense of unity and a feeling of belongingness towards each other.MAIN FEATURES OF RURAL COMMUNITY Village is an institutionThe Village is a primary institution. Farmers worship forces of nature. AgricultureMain occupation is agriculture which involves dependence on nature.

LIFE OF RURAL PEOPLE .

street lighting. walk or ride an animal. Utilities like water. and garbage collection may not be present. or unavailable. .Lifestyles in rural areas are different than those in urban areas. Governmental services like law enforcement. limited in scope. mainly because limited services are available. schools. Public transport is sometimes absent or very limited. fire departments. sewer. people use their own vehicles. and libraries may be distant.

RURAL DEVELOPMENT .

which aims at improving the well being and self realization of people living outside the urbanized areas through collective process. . It is also expressed as a movement for progress.Rural development is a strategy designed to improve the economic and social life of rural poor. It is a process. Rural Development is all about bringing change among rural community from the traditional way of living to progressive way of living.

those of government authorities to improve their economic.The United Nations defines Rural Development as: ³Rural Development is a process of change. social and cultural conditions of communities in to the life of the nation and to enable them to contribute fully to national programme. by which the efforts of the people themselves are united.´ .

IN RURAL AREA CAN BRING INFASTRUCTURE ECONOMY TECHNO LOGY EDUCATION HEALTH .DEV.

To improve health and education condition etc.OBJECTIVES OF RURAL DEV. home. To improve villagers with their own efforts. public service and village community. . To develop farm. 1. 5. To improve village communication. 2. 4. 3. improvement of the rural people. To bring improvement in producing of crops and animals living condition.

Main Objectives To build Infrastructure Public Service Communication To improve Health Education Living condition To generate Employment Farm & storage Economical activities .

Leadership related problems 7.PROBLEMS IN RURAL DEVELOPMENT 1. Social and Cultural problems 6. Agricultural related problems 3. Administrative problems . People related 2. Economic problems 5. Infrastructure related problems 4.

PEOPLE RELATED PROBLEMS .

Deprived psychology and scientific orientation. 3. Personal ego. Poor understanding. . 6.1. Existence of unfelt needs. 8. Low level of education to understand developmental efforts and new technology. Traditional way of thinking. 2. 5. 9. Poor awareness. 4. 7. Low level of education. Lack of confidence.

.AGRICULTURE RELATED PROB.

5. 3. 8. Insufficient extension staff and services. Unavailability of inputs. 2. 6.1. skill and attitude. Lack of expected awareness. Division of land. 4. knowledge. Small size of land holding. 7. Multidimensional tasks to extension personnel. Unwillingness to work and stay in rural areas. Poor marketing facility. .

Transport 4. Communication 6. Poor infrastructure facilities like-: 1. . Educational institutions 5. Employment 8. Storage facility etc. Electricity 3.INFASTRUCTRAL RELATED PROB. Water 2. Health 7.

Under privileged rural industries . High cost of inputs. 2. 3.ECONOMIC PROBLEMS 1. Unfavourable economic condition to adopt high cost technology.

3. Self interest of leaders. Biased political will . 2.LEADERSHIP RELATED PROBLEM 1. Leadership among the hands of inactive and incompetent people.

Unwillingness to work in villages. 4. Improper utilization of budget. Political interference. 3.ADMINISTRATIVE PROBLEMS 1. Lack of motivation and interest. 5. and lack in their implementation. 2. . No proper monitoring of programs.

SCOPE & IMPORTANCE OF RURAL DEVELOPMENT .

Importance of Rural Development Rural development is a dynamic process. public health. putting up of economic and social infrastructure. fair wages as also housing and house sites for the landless. village planning. communication etc. education and functional literacy. which is mainly concerned with the rural areas. Rural development is a national necessity and has considerable importance in India . These includeAgricultural growth.

technology and health. attitude and other abilities. 4. . To develop rural youths. 2. 5. knowledge. society.Rural development is needed because: 1. children and women. skill. 3. economy. To develop and empower human resource of rural area in terms of their psychology. To solve the problems faced by the rural mass for their development. To develop rural area as whole in terms of culture. To develop living slandered of rural mass.

10. post. To develop rural industries through the development of handicrafts. electricity and communication. 9. . transport. 7. To develop agriculture.6. cooperatives. To provide minimum facility to rural mass in terms of drinking water. To develop rural institutions like Panchayat. education. small scaled industries. 8. animal husbandry and other agricultural related areas. village industries. cottage industries and other related economic operations in the rural sector. banking and credit. rural crafts. To develop infrastructure facility of rural area.

provide irrigation facilities and motivate farmers to adopt improved seed. To develop entertainment and recreational facility for rural mass. To minimise gap between the urban and rural in terms of facilities availed. fertilizers. 15. 13. 12. To develop leadership quality of rural area.11. package of practices of crop cultivation and soil conservation methods. To restore uncultivated land. 14. To improve rural marketing facility. .

19. 18.16. . For the sustainable development of rural area. 17. To improve rural people¶s participation in the development of state and nation as whole. 20. To empower them. To improve scopes of employment for rural mass. To eliminate rural poverty.

RURAL DEVELOPMENT 5. OBJECTIVES OF RURAL DEVELOPMENT 6. LEADERSHIP & ADMINISTRATION RELATED PROBLEMS). RURAL AREA 2. INFASTRUCTURE. AGRICULTURE.TOPIC DISCUSSED 1. ECONOMIC. SCOPE & IMPORTANCE OF RURAL DEVELOPMENT. 7. LIFE OF RURAL PEOPLE 4. . VARIOUS PROBLESMS IN RURAL DEVELOPMENT (PEOPLE. RURAL COMMUNITY & ITS MAIN FEATURES 3.