Chapter 4 Trademarks Intellectual Property (IP) 1.

Trademark serve as indications of source and distinguish the various goods and services in the marketplace 2. Copyrights prevent others from copying creative or artistic works, such as movies, books, software, or downloadable songs 3. Patents prevent others from making, using, or selling inventions such as software or business methods 4. Trade secrets help firms prevent others from using proprietary, secret information, such as manufacturing processes or marketing plans Intellectual Property It is a negative right that only prevents others from doing something IP Law does NOT affirm that the owner has the right to use this property Limited in duration (Page 103 Exhibit 4.2) An unlimited number of people can make use of IP at any one time (known as Nonrival) Sometimes referred to as Government sanctioned Monopoly of Limited Duration What is a Trademark? Defined by the Lanham Act of 1946 it is any word, name, symbol, or device used to distinguish the goods or services of one company from those of another. According to the definition, a trademark must be able to be distinguished from other trademarks Trademark is NOT the same as a brand -

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