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Vicks is a line of over-the-counter medications owned by the American company Procter & Gamble. Vicks manufactures NyQuil and its sister medication, DayQuil. The Vicks brand also produces Formula 44 cough medicines, cough drops, Vapo Rub, and a number of inhaled breathing treatments. For much of its history, Vicks products were manufactured by the family-owned company Richardson-Vicks, Inc. based in Greensboro, North Carolina. Richardson-Vicks, Inc. was eventually sold to Procter & Gamble in 1985. Japan is the only country where it is a former Procter & Gamble product before the product sold to Taisho Pharmaceutical in May 2002. In German speaking countries, the brandname Vicks was changed to Wick in order to avoid a sexual connotation that the original name would carry.

History

In 1890, pharmacist Lunsford Richardson took over the retail drug business of his brother-in-law Dr. Joshua Vick, of Selma, Greensboro, North Carolina.[1] After Dr. Joshua Vick saw an ad for Vick's Seeds, Lunsford Richardson began marketing Vick’s Family Remedies.[1] The basic ingredients of the range included castor oil, liniment, 'dead shot' vermifuge.[1] The most popular remedy was Croup and Pneumonia Salve, which was first compounded in 1891, in Greensboro. It was introduced in 1905 with the name Vick's Magic Croup Salve and rebranded as VapoRub in 1912 at the instigation of Smith Richardson, Lunsford's oldest son[1] ; Smith had gained valuable sales and marketing experience while working for a period in New York and Massachusetts after attending college. Smith Richardson assumed the presidency of the company in 1919 upon his father's death. The flu epidemic of 1918 increased sales of VapoRub from $900,000 to $2.9 million in just one year. In 1948, Edward Mabry became president of Vicks (the

first outside the Richardson family), then known as the Vicks Chemical Company. In 1985, it was sold to Procter & Gamble and Procter & Gamble has since marketed the product as "The only thing more powerful than a mother's touch." The company archives (including related personal records of the Richardson family) from at least about 1920 or so, up to the 1985 sale to Procter & Gamble, are housed at the University of North Carolina at Chapel Hill. Vicks Vapo Rub was created by a company originally called the Vick Family Remedies Company. It was part of a line of products. Its success first peaked in 1918 with the onset of the Spanish flu pandemic in the United States. While the company was a family business, it was eventually bought by Procter & Gamble in an effort to round out the company's product line.

Vicks Mission:
Vicks cares about people, whether they are ill and trying to get better, or well and trying to stay that way. So we create respiratory products and services that treat the symptoms and nurture the body.

Company Origins

Lunsford Richardson took control of his family business, a drugstore, in 1890. While experimenting with new medical remedies, he created the Vicks brand of products. He named the product after his brother-in-law.

Success

The salve was used by a number of medical practitioners to help relieve the symptoms of the illness.9 million in a single year. P&G Hygiene LTD. P&G Hygiene and Health Care Limited is one of India's fastest growing Fast Moving Consumer Goods Companies that has in its portfolio P&G's Billion dollar brands such as Vicks & . Gillette. Lunsford's oldest son. moving the manufacturing facilities to India and Mexico.000 to $2. the Vick Family Remedies Company became one of the best-selling brands in North Carolina. the sales figures for Vicks Vapo Rub rose from $900. In 1912. Along with twenty additional products. Procter & Gamble continued to profit from the popularity of Vicks Vapo Rub. Now the Vicks brand is subsidiary of P&G Conglomerate which consists of P&G Healthcare. Vicks brand is the subsidiary of P&G Healthcare & Hygiene LTD. it was rebranded "Vapo Rub" at the request of Smith Richardson. Buy Out • In 1985. Pandemic • Due to the flu pandemic of 1918. P&G Home Products Ltd. Richardson began to market his product to wholesale dealers. Rebranding • Vick's introduced its "Magic Croup Salve" in 1905.• In 1898. the Vicks Chemical Company was sold to Proctor & Gamble.

The Company also commences manufacture of Menthol from basic stage leading to major foreign exchange savings. then America's number one pimple cream. Notably. Earlier. With a turnover of Rs. India. Timeline of P&G in INDIA: In historical terms Procter & Gamble's relationship with India dates back to when Vicks Product Inc. USA established in 1951. P&G Hygiene and Health Care Limited takes pride in being voted India's Best Employer 2003 in a survey of 200 companies conducted by International HR Consultancy Hewitt Associates in association with Business Today magazine. was engaged in the manufacture (under loan license) and sale of what is today India's Number One Health Care brand . RHL pioneered mentha farming activities at its Agricultural Research Center at Bilaspur in Terai Region of Uttar Pradesh. value-added products to meet the needs of consumers. Today India is the world's largest manufacturer and exporter of Menthol. the Company has carved a reputation for delivering high quality. In May 1967.Whisper. RHL introduces CLEARASIL. a public limited company. there are over 200 Indian employees with P&G Subsidiaries abroad. the Company was voted India's 2nd Best Employer in previous editions of the survey in 2001 and 2002. In 1964. . a branch of Vicks Product Inc. Richardson Hindustan Limited (RHL) is formed which obtains an Industrial License to undertake manufacture of Menthol and de mentholised peppermint oil and VICKS range of products such as Vicks VapoRub.the famous range of VICKS products. Vicks Cough Drops and Vicks Inhaler. 500+ crores.

a state-of-the-art manufacturing facility at Hyderabad for manufacture of the Vicks range of products is set up. . In October 1985. In 1992. It also commenced campus recruitment in this year and began recruitment from IIM campuses as Day I recruiters. in the same year the Mandideep (Bhopal) Factory starts its operations. after RHL becomes an affiliate of The Procter & Gamble Company. This facility is unique in the sense that its workforce consists of a highly trained team of 40 women all experts at multiple tasks on the shop floor.In 1979. In 1989. USA. In 1991. RHL sets up an Ayurvedic Research Laboratory. The Procter & Gamble Company.the breakthrough technology sanitary napkin which will revolutionize the Indian feminine hygiene category. This is in keeping with the Company's mission of delivering products of superior quality to address the common ailments of the people such as cough and colds.breakthrough technology products. RHL launches VICKS ACTION 500.another of P&G's global. In 1984. Procter & Gamble India (after change in name from RHL) launches Whisper . US increases its stake in Procter & Gamble India to 51% and then to 65%. Also. Procter & Gamble India launches Ariel detergent .

Goa Honda Factory starts its operations. Goa Kundiam Factory starts its operations. In 1999 Procter & Gamble India Limited changed the name of the Company to Procter & Gamble Hygiene and Health Care Limited. Procter & Gamble Hygiene and Health Care Limited introduced Whisper Ultra . which actually provides medicinal relief from a sore throat. The change from green to blue packaging brings Vicks Action 500 + in line with the new global packaging colours used for the Vicks range of products worldwide. Procter & Gamble Hygiene and Health Care Limited launched Vicks Plus Medicated Lozenges.In 1993. manufacturing Whisper pads. a product that provides medicinal relief from sore throat. In the same year. Procter & Gamble India starts marketing Old Spice Brand of products. In 1996. In August 2000. In August 2000. manufacturing Vicks Vaporub. Vicks Action 500+ was relaunched in an attractive True Blue pack. . The uniqueness of Vicks Plus Medicated Lozenges lies in its anti-bacterial ingredient CPC (Cetylpyridinium Chloride). In 1998.a revolutionary and unique product in the history of menstrual products in India. In the same year Mediker Shampoo business is divested to Marico Industries. Procter & Gamble India divests the Detergents business to Procter & Gamble Home Products. In 2000.

In July 2002. The medicinal properties of New Improved Vicks VapoRub’s ingredients nilgiri (eucalyptus oil). Procter & Gamble Hygiene & Health Care Limited announced the launch of New Improved Vicks VapoRub – India’s Number One Cold Rub – that provides multi-symptom relief from the six symptoms of a child’s cold. In August 2002.80 to Rs. a specially designed cold medicine that gives consumers multi-symptom relief from bothersome cold symptoms like headache and breathing difficulty. they get their money back. body ache. longer-lasting relief from these six symptoms of cold. cough. muscle-stiffness and breathing difficulty. Procter & Gamble Hygiene and Health Care Limited reduced the prices of Whisper Ultra from Rs. namely – blocked nose. hence allowing restful sleep at night. Procter & Gamble Hygiene & Health Care Limited announced the launch of Whisper “Money Back” offer. . Whisper announced a unique knowledge sharing initiative for women – The Whisper Diary of Secrets. booklet designed to provide the new age woman with information that she seeks on feminine hygiene. headache. In June 2002. which offers consumers a chance to experience Whisper’s superior performance. The Whisper Diary of Secrets is a fullcolor 48-page.In April 2001. In May 2002.65 for a pack of ten. Procter & Gamble announced the launch of Vicks Action500+ Night tablets. and if they are not satisfied. making it affordable to Indian consumers. helping them forget the wetness. health and beauty. pudina (menthol) and kapoor (camphor) provide faster.

as compared to four-hour relief provided by a single dose of most popular cough syrup brands. WHISPER Choice pads in the southern states of Karnataka. Andhra Pradesh and Kerala. we commenced test marketing an economically priced and competitively superior performing. In May 2004. 25 with every purchase of a 50gm Vicks VapoRub Jar (free gift worth 40% of the price of Vicks VapoRub). Procter & Gamble Hygiene & Healthcare Ltd.26 for ten pads. launched New Vicks Formula 44 Cough Syrup which uniquely provides safe. Tamil Nadu. 2) With its unique dri-weave top sheet it provides one tenth the wetness of ordinary (non woven) top sheet pads and 3) double adhesive coverage to ensure that the pad stays in place much better than ordinary pads. Procter & Gamble Hygiene & Healthcare Ltd. India’s number one cough and cold brand – Vicks – celebrated its 50th Year in India and launched Dual Golden Jubilee Offers to reward Indian consumers for 50 Years of trust and loyalty. At an affordable introductory price of Rs. WHISPER Choice provides three distinct benefits: 1) superior protection vs. providing 20% Vicks VapoRub Free. Timeline of vicks: Circa 1890s: Vicks Croup and Pneumonia Salve . and the second was a 30gm Vicks VapoRub Jar at the current price of a 25gm jar. other pads in its price range. In October 2003. effective and long lasting relief for up to eight hours from tough persistent coughs due to colds. The first was a Free Vicks Inhaler worth Rs.In October 2002.

When the ointment is rubbed onto a person’s chest.Lunsford Richardson. North Carolina. . Lunsford Richardson forms the Vick Family Remedies Company and his salesmen begin selling his 21 remedies to retail merchants in the 20 counties surrounding Greensboro. Circa 1890s: Vicks Liniment Vicks Liniment was one of the 21 different medicines originally developed by Lunsford Richardson. a pharmacist in Greensboro. medicated vapors for hours. creates and sells 21 patent medicines under the “Vicks” name in the 1890s. releasing soothing. North Carolina. 1906: An Almanac Sponsored by Vicks A 1906 almanac sponsored by the Vicks Family of Remedies helped promote the Vicks® brand. Early 1900s: A Vicks Croup and Pneumonia Salve Advertisement In 1905. Of the 21 medicines. the best-selling version by far is the Vicks Croup and Pneumonia Salve. The salve’s ingredients include menthol and a little-known Japanese ingredient. body heat vaporizes the menthol. Circa 1890s: Vicks Chill Tonic Vicks Chill Tonic was one of the 21 different medicines originally developed by Lunsford Richardson.

S. of course. Circa 1930s: A Billboard for Vicks VapoRub Cough Drops Circa 1931: Vicks Cough Drops In 1931. is a jar of Vicks VapoRub®. Circa 1920: Vicks VapoRub Ingredients Storybook In 1920. .Circa 1911: An Advertisement for Vicks VapoRub Circa 1910s: An Advertisement for Vicks VapoRub When Spanish Flu hits the U.000 to $2. Blix and Blee. Vicks VapoRub sales skyrocket from $900. who come to the aid of a mother whose son refuses to take nasty-tasting medicines. The story tells of two elves. Vicks® develops a children’s storybook about the different VapoRub ingredients. to help increase awareness and to build upon the VapoRub® legend. Vicks® develops the Blix and Blee children’s storybook. from 1918 to 1919. Circa 1920s: A Spanish-Language Version of Vicks VapoRub Circa 1925: Vicks Blix and Blee Storybook In 1925. Sales increase so dramatically that the Vicks plant operates day and night to keep up with orders.9 million in just one year. The elves’ solution. Vicks® expanded its product line with two new products: Vicks Va-tronol Nose Drops and Vicks Cough Drops (pictured).

is one of the first Vicks color print advertisements. and oil of Siberian pine needles (which is later replaced by a manufactured compound in 1958 to aid conservation efforts). The Inhaler contains a unique blend of menthol. camphor. which features the entire Vicks® product line at the time.S. Circa 1940s: The Vicks Greensboro Plant The original Vicks® VapoRub® manufacturing facility in Greensboro. oil of sassafras. They are an immediate hit. Circa 1940s: A Vicks Product Line Magazine Ad This magazine ad from the 1940s. Circa 1941: A Vicks Inhaler Print Ad In 1941. Circa 1930s: Vicks VapoRub Directions-for-Use Booklet In the 1930s.Vicks Cough Drops are the first major product to join VapoRub in the Vicks’ family.S. Circa 1952: A Vicks Medicated Wild Cherry Cough Drops Print Ad In 1952. North Carolina. Vicks® Medicated Wild Cherry cough drops are introduced in the U. Circa 1952: Vicks Cough Syrup . selling more than 25 million packages in the first year. methyl salicylate. the original Vicks® Inhaler is introduced in the U. this booklet was enclosed with Vicks® VapoRub® to help guide mothers on proper usage and to build upon the VapoRub brand strengths.

S in 1966.In 1952. Pictured is an introductory package for the Medi-Mist Spray.S. the Philippines. and India. NyQuil® is first test marketed in the U. Vicks® Cough Syrup launches in the U. Although there are alternative theories. Vicks Formula 44 offers a category innovation—the cough-suppressant effectiveness of codeine without the narcotic ingredient. in 1959 to help provide relief from nasal congestion associated with hay fever and head colds. legend has it that the name was derived from the term “nighttime tranquility.S. Circa 1959: Sinex Nasal Spray After testing under the Medi-Mist Nasal Spray for three years. It is the first liquid cough syrup introduced by Vicks. and then nationally in the U. Circa 1950s: The Original Vicks Formula 44 From 1956 through 1959. Circa 1965: Vicks Cough Silencers . Previously.S. Vicks® Sinex Nasal Spray is introduced nationally in the U. Vicks® Formula 44® is introduced in Australia. the United Kingdom.” The product’s liquid form is revolutionary for the category. Circa 1966: Vicks NyQuil Based on findings from the Vicks® Research and Development team. France. tablets were the preferred form of cold treatments while liquid medications were used only for coughs.

but research didn’t show any perceived benefits by associating it with NyQuil®. in 1976. circa 1986: Vicks Vitamin C Drops .S. The product rolls out nationally in 1971. sneezing…” makes its public debut in 1979. positions the drops as strong. The product was initially tested under the DayQuil® brand name. Circa 1976: Vicks DayCare After being in development for nearly a decade. Vicks® DayCare is launched in the U.S. The dissolving cough-remedy offers users the on-the-go convenience of a cough tablet with the strength of Vicks formula 44 Cough Syrup. sniffling.Vicks Formula 44 Cough Discs with Silentium are test-marketed from 1964–1965. Dextromethorphan. Vicks® NyQuil® Cherry launches nationally in the U. “Nighttime.” Vicks® Cough Silencers are introduced in 1965. A key ingredient. serious medication at a premium price of 25¢. the DayCare product is given a sunny orange color to signify daytime. Circa 1987: A Vicks NyQuil Cherry Print Ad In 1987. Promoted as “serious medicine. To help promote the non-drowsy product benefit. Circa 1979: A Vicks NyQuil Print Ad 1979 The timeless Vicks® NyQuil® slogan.

: Vicks Formula 44® cough suppressant. Circa 1991: Vicks NyQuil LiquiCaps In 1991. LiquiCaps are the first over-the-counter multi-symptom cold remedy that puts liquid medicine in a capsule. 1990s: Vicks VapoRub A Vicks® VapoRub® jar from the 1990s Circa 1992: Vicks DayQuil LiquiCaps Reversing a marketing decision made 16 years ago.S. Late 1980s: A Vicks Formula 44D Print Ad From 1989 through 1990. Vicks® Formula 44® Sore Throat Lozenges debut in 2005. in 1986.S. and Vicks Formula 44M (with a decongestant and antihistamine). Vicks® Vitamin C Drops are launched nationally in the U. Vicks rolls out three “just for kids” formulations in the U. Circa 2005: Vicks Formula 44 Sore Throat Lozenges In an effort to provide relief beyond cough drops.S. The lozenges contain a strong medicine that numbs the throat to help relieve pain. debut in the form of NyQuil LiquiCaps.To build upon the success of Vicks throat drop technology. The product is also intended to serve as a possible launchpad for solid forms in other Vicks cold medicine segments. the first Vicks® NyQuil® extension outside of the bottle makes its U. the Vicks DayCare brand is reintroduced as Vicks® DayQuil® in 1992 to leverage the NyQuil® name. Circa 2006: Vicks DayQuil Cough . Vicks® Formula 44D (with a decongestant).

In other words. Relieves Temporarily relieves nasal and sinus symptoms: sinus pain. in 2006.S. nasal and sinus congestion. Portfolio of Products: NyQuil® Sinex® Nighttime Sinus Relief LiquiCaps® relieve your worst nighttime sinus symptoms—congestion and sinus pressure. Circa 2006: Vicks NyQuil Sinus With the introduction of Vicks® DayQuil® Sinus.Vicks® DayQuil® Cough is launched in the U. runny nose and sneezing Nasal Congestion Runny Nose/Sneezing Aches and Pain Standard Sizes DAYQUIL cold & flu relief liquid : . and Vicks BabyRub in 2006. Vicks continues to develop and refine innovative coldand flu-symptom-relief products. headache. Vicks NyQuil® Sinus. it’s sinus medicine that can relieve sinus symptoms so you can get the sleep you need to help you wake up ready to face the day.

cough due to minor throat and bronchial irritation. headache. multi-symptom cold and flu relief you need to help get your power back today.Age:6+ Powerlessness Help get your power back and enjoy the day how it was meant to be—without cold and flu symptoms keeping you in bed. minor aches and pains. fever Cough Nasal Congestion Sore Throat Aches and Pain Fever Standard Sizes 8 FL OZ (240 mL) 12 FL OZ (360 mL) DAYQUIL COLD & FLU RELIEF LIQUICAPS Got a long to-do list? With the help of Vicks® DayQuil® Cold & Flu Relief LiquiCaps®. you’ll get the non-drowsy. headache. It begins with the non-drowsy. sore throat. multisymptom cold and flu relief of Vicks® DayQuil® Cold & Flu Liquid medicine. fever . Relieves Temporarily relieves common cold and flu symptoms: nasal congestion. cough due to minor throat and bronchial irritation. minor aches and pains. Relieves Temporarily relieves common cold and flu symptoms: nasal congestion. sore throat.

non-drowsy cough relief to temporarily help control your cough while you tackle your to-do list. turn to DayQuil® Mucus Control DM Liquid medicine. as well as your to-say list. Relieves Temporarily relieves cough due to minor throat and bronchial irritation DAYQUIL Mucus Control Liquid DM Medicine If your cold isn’t fooling around. Relieves Temporarily relieves cough associated with the common cold Helps loosen phlegm and thin bronchial secretions to rid the bronchial passageways of bothersome mucus Cough Chest Congestion Ratings Summary NYQUIL/DAYQUIL . For temporary cough relief and to help loosen phlegm and thin bronchial secretions to rid your bronchial passageways of bothersome mucus.Cough Nasal Congestion Sore Throat Aches and Pain Fever Dayquil COUGH MEDICINE DayQuil® Cough medicine gives you up to 8 hours of daytime. neither should you.

Fortunately. you’ll have the cold relief you need on hand. Relieves: NyQuil temporarily relieves common cold and flu symptoms: • • • • • Cough due to minor throat and bronchial irritation Sore throat Minor aches and pains Fever Runny nose and sneezing standard Sizes 10 oz (295 ml) per bottle COLD & FLU RELIEF LIQUICAPS MEDICINE COMBO PACK Cold symptoms rarely keep a timely schedule. Relieves: NyQuil temporarily relieves common cold and flu symptoms: . day and night. you’ll have the cold medication you need to help keep your schedule intact. with a Vicks® NyQuil®/DayQuil® LiquiCaps combo pack. The combo pack is available with NyQuil Soothing Cherry and DayQuil Liquid for both nighttime and daytime cold relief.COLD & FLU RELIEF LIQUID COMBO PACK Symptom Relief Covered Cold symptoms don’t always stop once you get out of bed. With a Vicks® NyQuil®/DayQuil® Liquid cold treatment combo pack.

which has natural honey instead of dyes and artificial flavors. alcohol-free cold and flu symptom remedy that will help you feel better. It’s a gluten-free.• • • • • Cough due to minor throat and bronchial irritation Sore throat Minor aches and pains Fever Runny nose and sneezing DayQuil temporarily relieves common cold and flu symptoms: • • • • • Nasal congestion Cough due to minor throat and bronchial irritation Sore throat Minor aches and pains Fever Standard Sizes 40 ct (16 ct NyQuil + 24 ct DayQuil) 60 ct (20 ct NyQuil + 40 ct DayQuil) NATURE FUSION COLD & FLU NIGHTTIME RELIEF LIQUID Don’t let cold and flu symptoms keep you from getting a good night’s sleep. so you can get the sleep you need. Turn to Vicks® Nature Fusion™ Cold & Flu Nighttime Relief Liquid. RELIEVES .

Temporarily relieves common cold and flu symptoms: cough due to minor throat and bronchial irritation. cough due to minor throat and bronchial irritation. sore throat. each caplet provides powerful cold symptom relief. minor aches and pains. fever Nasal Congestion Cough Sore Throat Aches and Pain Fever COUGH & CHEST CONGESTION LIQUID . RELIEVES Temporarily relieves common cold and flu symptoms: nasal congestion. headache. runny nose/sneezing Runny Nose/Sneezing Cough Aches and Pain Sore Throat Fever NATURE FUSION COLD & FLU RELIEF CAPLETS Looking for a non-drowsy cold remedy that also has the delightful goodness of honey? Meet Vicks® Nature Fusion™ Cold & Flu Relief caplets. minor aches and pains. sore throat. headache. Coated with flavorful honey. fever. and free of alcohol and gluten.

RELIEVES . Both gluten. So you can get back to your day—with a dry cough remedy that relieves your symptoms. noon. so you can feel better about the medicine you take to feel better. Show phlegm the door with a cough remedy you can feel good about taking: Vicks® Nature Fusion™ Cough & Chest Congestion Liquid. or night.and alcohol-free cold and flu medicines are flavored with real honey. RELIEVES Temporarily relieves cough associated with the common cold and helps loosen phlegm and thin bronchial secretions to rid the bronchial passageways of bothersome mucus Cough Chest Congestion COUGH MEDICINE A New Product for Dry Cough Relief Coughing getting in the way of your day? Try Vicks® Nature Fusion™ Cough medicine. Made with natural honey instead of dyes and artificial flavors.and gluten-free way to a feel-better day.Hacking and coughing is no way to spend your day. you can relieve your toughest cold and flu symptoms— with the Vicks® Nature Fusion™ Cold & Flu Relief Day & Night combo pack. RELIEVES Temporarily relieves cough due to minor throat and bronchial irritation • Cough COLD & FLU RELIEF DAY AND NIGHT COMBO PACK Morning. it’s an alcohol. with natural honey instead of dyes and artificial flavors.

runny nose and sneezing • • • • • Runny Nose/Sneezing Cough Aches and Pain Sore Throat Fever The Vapo Family Topical Ointment & Topical Cream: Vicks® VapoRub® topical ointment—the #1-selling branded children’s cough cold product* appropriate for ages two and up—is a topical cough medicine with medicated vapors that works quickly for adults as well to relieve cough symptoms. fever. Drug. sore throat. RELIEVES . when used as directed.Nature Fusion Cold & Flu Nighttime Relief temporarily relieves common cold and flu symptoms: cough due to minor throat and bronchial irritation. Vicks VapoRub was the top-selling branded children’s product in the cough/cold/flu/respiratory-treatment category based on category value sales as reported by the Nielsen Food. It is available in two scents: Regular and Lemon. minor aches and pains. Mass Respiratory Market (excluding Walmart® stores) for the 12 months ending May 10. headache. and is not likely to cause drowsiness or jittery side effects. 2010.

or upper respiratory allergy symptoms by helping to shrink swollen sinus membranes. Plus. too. Vicks® VapoSteam® temporarily relieves coughs due to minor throat and bronchial irritation associated with a cold. Vicks® VapoDrops™ cough drops contain menthol. Fortunately. temporarily relieves cough due to common cold On muscles and joints. nasal congestion relief will.On chest and throat. a trusted ingredient that temporarily relieves your impulse to cough and helps soothe your sorethroat. RELIEVES Temporarily relieves sore throat and/or coughs due to colds or inhaled irritants Cough Sore Throat Vapo Inhaler: A stuffy nose will travel. VapoDrops cough drops are available in two flavors: Menthol and Cherry. hay fever. temporarily relieves minor aches and pains • Cough • Aches & Pain Vaposteam: When added to your vaporizer. and can be used almost anywhere. RELIEVES Temporarily relieves cough associated with a cold Not for internal use. it's easy to carry in a pocket or purse. Vicks® VapoInhaler® provides temporary relief of nasal congestion due to cold symptoms. RELIEVES . Menthol Cherry: A sore throat or cough due to colds or inhaled irritants is no excuse to let your day drop by the wayside.

or other upper respiratory allergies Nasal Congestion Sinex Cold Medicine Products: 1. Customer care dry cough suppressor 3. Moisturizing 12-hour Decongestant 4. Vaposteam 5. VapoDrops 6. 12 Hour Decongestant Ultra Fine 3. BabyRub 2. Inhaler Humidifiers: 1. Topical Cream 4. V5100NS Vicks UltraSonic Humidifier 4. V425 Vicks Cool Mist Humidifier 2. V745A Vicks Warm Mist Humidifier 3. Sinex Night Time Sinus Relief Liquid 5. Sinex Daytime Sinus Relief Liquid Formula 44 –Customer Care Products: 1. V4500 Vicks Filter free Humidifier 5. V790NVicks Warm Mist Germ Free Humidifier . Children’s Nyquil 7. hay fever. 12 hour Decongestant Nasal Spray 2.Temporarily relieves nasal congestion due to a cold. Customer care Cough & cold PM 2. Topical Ointment 3. Customer care Chesty Cough Vick’s Children’s Cough and Cold Medicine And non-medicated Baby Rub: 1.

VTC-41 vicks ear probe 4. V1900N Vicks Waterless Vaporizer 3.5 gallon vaporizer Vicks Thermometers: 1.V940N Pro-style 11. V901H Digital 2. V966F Comfort Flex Digital 9. V932 underarm 5. V100SG vicks steam Guard Vaporizer 5. V971H vicks ear 3. V9071Vicks HEPA air purifier Vicks Vaporizers: 1. V150SGN2 vicks 1. V935 wearable 7. V3100 Vicks Cool Mist Humidifier Vicks Air Purifier: 1.Vicks behind ear gentle touch V980 Vicks Steam Inhalers: . V915 Speed read Digital 8. V3900 Vicks Cool Mist Germ Free Humidifier 7.V977 Forehead 12. V1700 vicks Soothing Vapors plug-in water 4. V925P Pacifier 10.6. V150SG Vicks Steam Guard Vaporizer 2. V934 baby 6.

Vicks VapoRub. It was rated as ‘India’s Most Trusted Brand’ by the ‘Advertising & Marketing’ Magazine and continues to be on top of the charts of Brand-Equity surveys till date. Vicks Cough Drops. Its current portfolio in India comprises Vicks Action500+. V1300 Portable VapoSteam Inhaler 3. Today it has completed more than 50 years in India.1. Vicks Formula 44 Cough Syrup and Vicks Inhaler. Products: Vicks VapoRub Vicks Inhaler Vicks Formula 44 Vicks Cough Drops . PUFFS with SCENT of Vicks Portfolio of Vicks in India: Vicks is India’s No.1 Cough & Cold Brand. It created the cold & cough Over-theCounter (OTC) category in India way back in 1952 and has led the category till date. V1200 Electric Personal Steam Inhaler 2.

longer-lasting relief from these six symptoms of cold. due to its proven performance over the years against cold. body ache. cough. muscle-stiffness and breathing difficulty. In Consumer Research conducted by P&G and market research firm NFO- . Over the years. Vicks has launched several heart-tugging advertising campaigns. namely – blocked nose. Pudina (Menthol) and Kapoor (Camphor) provides faster. Vicks VapoRub: Vicks VapoRub has endeared itself to the Indian consumer and finds its place in every Indian home. headache. The medicinal properties of Vicks VapoRub’s natural ingredients . strong internal medicine. the ‘Haan Bhai Haan’ ad for Vicks Action 500. the ‘Khich Khich Dooor Karo’ ad for Vicks Cough Drops. some of which were – the ‘Happy Birthday Mummy’ and ‘Touch Therapy’ campaigns for Vicks VapoRub.Nilgiri (Eucalyptus Oil). Vicks VapoRub's external application is safe and effective for regular use and provides relief from the symptoms of a cold vs.Vicks Action 500+ The Vicks business in India is the biggest in the ASEAN-Australasia-India (AAI) region. Vicks VapoRub – India’s Number One Cold Rub – provides safe and effective multi-symptom relief from the six symptoms of cold.

) consumers rated Vicks VapoRub comparatively higher on parameters such as ‘Fast Relief’ and ‘LongLasting Relief’. they also rated Vicks VapoRub significantly better on key product attributes stating that it is ‘Less Greasy’ and ‘Smells better’ and almost 80% of the respondents rated Vicks VapoRub as ‘Better than any Cold Rub Ever Used’. Vicks Cough Drops: . 10 gm. 25gm jar. It provides fast relief from a blocked nose and is easy to use and convenient to carry.MBL (National Family Opinion – Market Bureau Ltd. Vicks VapoRub is available in five pack sizes of 50gm jar. In addition. Vicks Inhaler Vicks Inhaler created the inhaler market in 1951. 5 gm and 2gm dibbi.

They are available in three varients viz Menthol. yet safe and effective multiple-symptomatic relief from colds. this multi-action colds caplet (caplet defined as capsule-shaped tablet) provides multisymptom relief colds. Launched in 1978. from headaches and blocked noses. with its unique formulation. unlike analgesics which provide relief only from headaches. Honey and Ginger Vicks Action 500+: Vicks Action500+ has also completed 25 years in the country of its birth.e. i.For decades this has been a consumer favorite for relief from sore throats. One strip contains eight tablets. That’s 25 years of strong. .

The Company’s long-term financial targets are: • Grow organic sales 1% to 2% faster than market growth in the categories and geographies in which it compete. and • Generate free cash flow productivity of 90% or greater. • Deliver earnings per share (EPS) growth of high single digits to low double digits. .Company’s Strategic Focus: P&G focused on strategies that it believe are right for the long.term health of the Company and will deliver total shareholder return in the top one-third of our peer group.

They are improving lives in more parts of the world by innovating and expanding our existing product portfolio geographically into new markets. They are improving more consumers’ lives by innovating and expanding their product portfolio vertically. inspired by our Purpose. brand. At the heart of this strategy is innovating to win by touching and improving the lives of: • More Consumers. They are driving regimen use that broadens the occasions for which our brands can serve the needs of each consumer. innovation. reduce costs and profitably grow market share. go-to-market . They continue to successfully develop and launch premium innovations focused on improving consumer value through enhanced performance. it has created one over-arching strategy. They are improving lives more completely by innovating to improve existing products and creating or entering adjacent categories. • In More Parts of the World.building.In order to achieve these targets. By attracting new consumers into our existing brand franchises and broadening the products used by our current consumers. • More Completely. To achieve their targets. They are increasing their presence in developing markets and increasing the amount of sales from these markets by focusing on affordability. They are also serving consumers who are more price conscious through lowerpriced offerings with superior performance versus other mid-tier and valuetier alternatives. accessibility and awareness of our brands. they will also leverage P&G’s core strengths that create competitive advantages and are critical to winning in the consumer products industry: consumer knowledge. up and down value tiers. they are able to build scale.

The care that keeps you connected. Brand Character: TBD Building Blocks: Core Brand Values: • Lighting your path to wellness (whether sick or well) • Engages your senses. Finally. simplification and digitization . P&G is strengthening the depth.time. real. future-focused organization Strategic Target: Quality-Seeking Interveners Consumers who use brand-name products to intervene in their respiratory illnesses and do not believe all cold medicines are the same. so you know it’s working • Beyond effective medicine to comfort and care .capabilities and scale. Overall Equity: Vicks.freeing up resources to invest in innovation that improves lives and drives top-and bottom-line growth. breadth and quality of leadership at all levels of the Company to make P&G a more demand-driven. They are coordinating their activities across categories and markets. They are driving productivity in all facets of the business through a combination of integration. Brand Elements: The Triangle/ Characteristic – Green & Blue Color. acting more intentionally as one Company.

and whenever the shield is on a background. breathing. confident and strong. it is contained by a strong glow to give it prominence. safe and trusted.• Simple solutions: intuitive. Vicks Mnemonic. . The new shield connotes the qualities of soothing. On all packaging. The new brandmark should never have anything overlapping it or contained within it. The brandmark is proud. Sensorial Experience. Consistent Global Packaging Brandmark: The new Vicks brand identity and its consistent usage on packaging will help to unify and strengthen the entire brand. imaginative and affordable EQUITIES CONSUMERS EXPERIENCE: Vicks Shield.

In secondary usages (such as back panels.Brandmark Color Palette: Shades of green and blue have historically become synonymous with the Vicks brand. Only in cases where printing restrictions prohibit overprinting should a one-color logo be used. This treatment of the logo should be applied consistently on all packages. the logo can be printed in P&G 473 (blue) or in black. both green and blue are used. The size of the brandmark should determine whether to show dimensionality in the shield or to use a flat background . the shield is injected with strength and dimension. A onecolor logo used on primary packaging should be printed in P&G 931. When printing the new Vicks brand identity. By overprinting P&G 473 over P&G 931. extended label panels or packaging inserts). The primary logo is built by printing P&G 473 on top of P&G 931. These colors communicate efficacy and soothing relief to consumers.

it is best to use the one-color version of the identity. The volume and size of the illustration can vary depending on the role flavor plays on the package. a cherry-flavored cough drop package . Once the identity falls below this measurement. Illustration Styles: “a picture is worth brand recognition. For example.” Flavors and Scents: Flavors and scents are rendered in a realistic style that optimizes taste or aromatic appeal. the maximum height of the full-color logo cannot fall below 3/8 inch.Primary Logo: Alternate Logo: Brandmark Scale and Sizing To ensure optimal legibility when reproducing the Vicks identity.

the style speaks to the consumer in a tone that communicates softness and care towards babies.may show a large cluster of cherries. Medical illustrations are preferably created using the gradients from the . This illustrative technique helps Vicks stand apart from its competitors on shelf and in the home. resulting in a more premium look. A distinctive rendering style has been developed to represent Vicks product forms in the best possible light. Diagrams: Medical diagrams are used to show more specifically how a product works on or in the body. For children’s illustrations. People: Illustrations of people on the package help the consumer identify if a product is targeted to them. These are predominantly used on side panels of packages as they are for descriptive purposes and not necessarily the most appealing imagery for FMOT. Product illustrations are vivid. whereas a hard-hitting cherry-flavored cough syrup may only show a smaller single cherry. the style speaks to the consumer in a tone that is friendly towards children. Product Form: An illustration of the product form can help consumers easily recognize what they are purchasing. Illustrations are designed to communicate a positive portrayal of the end benefit of the product: the care that keeps you connected. Illustrations of people can also be used to represent the experience that the product should create for the consumer. clean and more sharply defined than actual product photography. For baby illustrations.

background of that particular package. thus aligning the style more closely with the overall design system. Johnson & Johnson 3. Kraft Foods Inc. The diagrams should show the specifically targeted problem area and/or the immediate effect of the product at that particular area. Sara Lee Corporation 5. Photographic Illustration Retouched photography is an established style for the Western European region. The visual effect is achieved by altering a photo so that it appears more illustrative. 6. Unilever 2. Colgate-Palmolive Company . Kimberly-Clark Corporation 4. This is used to enable visualization of what each product does for a specific part of the body. L'Oreal SA 7. Direct competitors: 1.

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