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(Mass Communication, Advertisement & Journalism)
BSCMCAJ-101: Principles of Communication – I Fundamentals of Communication Meaning of communication, features, importance, patterns, techniques of communicationformal/ informal, verbal/written, downward & upward. Barriers of communication, Essential of communication, 7 C’s of communication, Factors affecting process of communication. Process of Communication Transmission of ideas, facts & figures from one person to another, elements of communication process (message, sender, encoding, channel, receiver, decoding, acting & feedback). Forms of Communication Intrapersonal communication, interpersonal communication, group communication (public, crowd, small group), mass communication, non-verbal communication, body language. Oral Communication Planning and conducting interviews, selection interviews, reprimand interviews, clinical & psychological interviews, grievance interview, exit interviews, preparation with reference to welcome, introduction and thanks. Listening skills Listening, types of listening, barriers to listening, effective listening skills. Reading skills Model of reading to learning, reading tactics and strategies, reading purposes – kind of purposes and associated apprehensions, reading for meaning, reading outcomes. PRACTICALS: P – 1.2 a) Writing an application, business letter, memo and personal resume b) Develop an awareness of Reading to Learning procedure c) State reading purpose & comprehension d) Listening exercise – listening to news on Radio & TV e) Conversation & lecture Suggested reading a) Business Communication - K.K.Sinha (Galgotia Publishing Company) b) Communication – Asha Kaul (Prentice Hall India) c) Communication – C.S.Rayadu (Himalaya Publication) BSCMCAJ-102: Global Comparative Media 1. Media: Media, types of media, concepts of global media 2. Global advertising: Global advertising, global agencies, global media, choice of global media 3. Global market place: Global market place, requirement of global market place, types of global markets, doing business abroad. 4. Global campaign: Global campaign, global marketing environment, global consumer research.
5. Global media environment: Global media environment, global electronic media, global print media, global new media. 6. Ethical and legal considerations: Ethical and legal considerations in global media environment, impact of technology. 7. Case studies: Case studies in Global media. Suggested Readings 1. Global Comparative Media – M.K. Rampal BSCMCAJ-103: Information Technology 1. Introduction to information technology - Information - Characteristics of information - Uses of information - Flow of information in Organisation - Levels of information - Categories of Information - Information Technology 2. Introductory concepts and applications of computers - Introduction to computers - Importance of computers - Computer application in various areas of business • Computers in Personnel department • Computers in Finance department • Computers in Marketing department • Computers in Production department • Office Automation - General Application of computers in various fields 3. Fundamentals of computers - Classification of computers - Basic principles of operation of digital computer • Input unit • Central processing unit • Output unit - Computer system - Computer virus - Development of computers and computer generations • History of computer • Generation of computers - Computer number system 4. Data processing - Data Processing concepts - Data Processing cycle - Objectives of Data Processing - Steps of Data Processing - Data Processing operations - Data Bank - Database
Internet • Evolution of internet • Service of internet . Networks . Operating system .Basic application of MS.Office • MS. Windows .B-2-B & B-2-C communication .Methods of Data Processing .Types of operating system • DOS (Disk Operating System) • UNIX operating system • Windows operating system • Windows 98 • Windows NT workstation 6.Extranet .Basic Commands .World Wide Web (www) 8.Types of Networks • Local area network (LAN) • Wide area network (WAN) • Metropolitan area network (MAN) . .Types of media . MS Word. E-commerce & internet .3: Computer Lab: MS Office 2000.Intranet • Features of Intranet • Working of Intranet • Advantage of Intranet .Functions of operating system .Components of MS.E-commerce • Reasons for the growth of E-commerce • Features of E-commerce • Importance of E-commerce • Objectives of E-commerce • Types of E-commerce .. MS PowerPoint and MS Excel.Topologies.Why multimedia . Introduction to multimedia .Introduction to network . 7.Transaction Processing 5.Private & public keys PRACTICALS: P – 1.Office 9.Word • MS.PowerPoint .Presentation & Advertisement .Excel • MS.
d) Headlines. 4.Model of Agenda setting and effects .Introduction to Mass Communication . BSCMCAJ-104: History & Industry of Mass Communication 1.Globalisation .Ball – Rockreach and Defier’s dependency model .Jayalakshmi (S.The two step flow of information . .The Psychology of Audiences .The Mass Audiences and their nature .Making of a Newspaper a) News Reporting.K. BSCMCAJ-105: Communication & Soft Skills UNIT I Essentials of Grammar: .Parameswaran. Computer Fundamental – P. Democratization communication and culture. .Stages in History of Advertising.Chand) 2. Jain 3.Agenda setting. c) Sub Editor. Gatung and Rouge.Model of Gate-keeping by White. Sarvana Kumar. Issues in Communication . `O’ Level –V. e) Feature Writing and Interviews.New world of communication order recommended by Mcbridge Media Imperialism.Introduction to Journalism . The Psychology and Sociology of Media Audiences . T. 5.Press codes & Ethics a) Code of Ethics in Indian Journalism.Suggested Readings 1.Types of groups .Introduction . 3. b) Investigative and Interpretive Reporting.Role. R. Model of Mass communication . Computer Today.Kiatz and Lazarfield’s two step model. Introduction to Information Technology – R. 2. .K.Media Audiences .Eras of Mass Communication . .The public and the public opinion .Group by Group . b) Press Councils guide to Journalistic Ethics. Power & Censorship in the Press . Sinha 4.Mass media and public opinion .
• Role & Function of Correspondence • MIS • Managing Computer UNIT III Letter & Resume Writing: • Types of Letters-Formal / Informal • Importance and Function • Drafting the Applications • Elements of Structure • Preparing the Resume • Do’s & Don’ts of Resume • Helpful Hints UNIT IV Presentation Skills: • Importance of Presentation Skills • Capturing Data • Voice & Picture Integration • Guidelines to make Presentation Interesting • Body Language • Voice Modulation • Audience Awareness • Presentation Plan • Visual Aids • Forms of Layout • Styles of Presentation. UNIT V Interview Preparation: • Types of Interview • Preparing for the Interviews • Attending the Interview • Interview Process • Employers Expectations • General Etiquette • Dressing Sense • Postures & Gestures UNIT VI Group Discussion & Presentation: • Definition • Process .• Parts of Speech • Punctuation • Vocabulary Building • Phonetics UNIT II Office Management: • Types of Correspondence • Receipt and Dispatch of Mail • Filing Systems • Classification of Mail.
Business Communication – Pal & Korlahalli. Basic Grammar – Wren & Martin BSCMCAJ-106: Practical Visit to Newspaper offices. Reporting. Word.Sinha. of presentation time & 45 minutes of discussion on his/ her presentation. Making a dummy newspaper. Preparing Case Study for National/ International issue. News writing. 3. Business correspondence. Letter to editors.K. Conducting and participating in group discussion. Making Power Point presentations. Best 2 of 3 shall account for final grades (70% Test & 30% Presentation) Reference Books : 1. Excel. networking. Introduction to computers. Writing resumes. reading exercises. 2. Business Communication – K.) The student will be evaluated on the basis of : his / her presentation style Feedback of Faculty & Students General Etiquette Proficiency in Letter Drafting / Interview Preparation The paper is internal and at least 3 tests will be taken.• Guidelines • Helpful Expressions • Evaluation (Note: Every student shall be given 15 minutes. Exercises in different types of interviews. PowerPoint. Preparing assignments and projects. Listening exercises. . Public speaking. MS Office. Exercises in spoken and written languages.
Nature of News. Journalism and Mass Communication: Mass media and modern society . Objectivity & Fairness. Importance. Nature. Impact & Influence of Mass Media 4. . and Entertain. Journalism : Concept. special interests. Magazines. Records. Public Relations & Public Affairs (c) Traditional & Folk Media 6. Baldev Raj Gupta in India Keval J Kumar Journalism in India D S Mehta Theory Denis McQuali BSCMCAJ-202: Print Media & Photo Journalism 1.Difference between News & Information Journalism & Communication . Educate. Print media in India: on overview SUGGESTED READINGS 1. SEMESTER II BSCMCAJ-201: Mass Communication Concepts and Processes 1. News as a process. Hard & Soft News. Qualities of News. TV. Inform. Theodore Peterson & Wilbur. Mass Communication: Meaning & definitions.functions . What is News? Definitions. Orientation & Perspective. Films.Influence of TV channels on serious news reporting in print mediaSensationalism & Entertainment. Radio. Internet (b) Advertising.Celebrity Journalism. Mass Communication & Development Dr. (a) Authoritarian Theory (b) Libertarian Theory (c) Social Responsibility Theory (d) Soviet Communist/Workers Theory (e) Other Theories: Development Media & Democratic Participant Theory 5.Stories of High Interest . Tools of Mass Communication: (a) Newspapers. News Value. Requirements. Mass Communication 2. Schramm. Why is News Important . Theories of Mass Communication: Meaning of theories based on scientific study & analysis. Four major theories of Press. according to Fred Siebert. Characteristics & features Scope the concept of Mass & Mass Culture of Mass Communication 2. Mass Communication 3. Verification. Mass Communication 4. Purpose & Functions. Growth. Dimension. Mass Communication and other forms of Mass Communication Interface between Intra personal & Mass Communication 3. Ideals. Functions of Mass Communication: To-Persuade. Trends in modern journalism . 2.mass media and democracy. Objectives. Other functions.
I 1. Photographic equipment : Cameras . Reporting: Crime. picture magazines .impact of technology.shutter . courts. education beats. 7.Feature 10.types . National media .3. body . field assignments and their evaluation. sports. 4.pool reporting. 2. portrait and still.war .record .types of leads. follow .formats .elements.speed .the .lead . 9. culture.focus .qualities of a 'reporter . Press Organisations.photo editing . Cameras. Photographing people: Portrait and still.news agency copy. Different kind of Shots 5. disasters 8. Photographing people. Field assignments and their evaluation BSCMCAJ-203: Reporting & Editing .embargo .political and social photography. writing news . health.types . Photography: Elements and principles .pitfalls and problems in reporting .lens . 6.different types of photographs action . composition of photography . qualities essential for photo journalism.procedure . Development of photographs . functioning & role of PTI and UNI. civic.colour photography .developing photographers' manual and computerised photography. .pictures for newspapers and magazines .How it is done? 6. Lens and other Accessories 4. civil administration. Discussion and analysis of newspapers and news magazines 2.visual language .up.subject and light. politics. Preparing Display boards on important news events/topical issues 3.film .off .4 1. Photo . Reporting: Principles of reporting.news . Photography for Advertising 9.types and functions accessories. environment.essays . News Media Operations: How news media functions? Three Modes of Daily Journalism.their types and functions . photography for advertising. 3. 8. wildlife.selection of subject . News Agency Journalism: History. sources .photographer's jargon.attribution .meaning . Reporting: Reporting techniques . News values for pictures: Photo . Camera and Photo: Shots . Syndicates 5. functions and responsibilities. Approaches of Journalism. industrial disasters.How it nationalises the news? Agenda setting function of the National media. PRACTICALS: P – 1. Feature. International News Agencies. practicals. landscape.techniques of re-writing . conflicts . Photo editing 7. environment. New categories of News. sports.photo features. landscape.
copy selection and copy testing. personal resumes. . Headlining . 7. Structure and functions of newsroom of a daily. copy-editing preparation of copy for press .editing symbols. Language. functions of editorial desk. preparation of first draft of the report. designing messages. paralanguage and temporal communication. Selective Perception & Selective Retention Theory g) Individual Difference Theory Models of Communication a) SMR Model b) SMRc Model c) Shanon & Weaver Model d) Laswell Model e) Osgood Model f) Dance Model g) Schramm Model h) Gerbner’s Model i) New Comb Model j) Convergent Model k) Gate Keeping Model Written Communication Meaning of business report. weekly newspaper and periodicals. Space communication – physical environment. Verbal Communication Universals of verbal communication. line charts. Telephone handling manners Receiving the call. 5. memos. Functions and qualifications of a sub-editor and chief--sub editor. problems in telephonic communication. proof reading symbols and their significance.principles. the use of chart. silence. choosing of suitable charts. writing application. logical ordering. sample telephonic conversation dialogue form. presentation and reports. organisation & conduct of conference. title of charts. Meaning and barriers in verbal communication. 6. types and essentials of ideal reports. classification and selection of information. business letters. scatter diagrams. Principles of editing. Non-Verbal Communication Non-Verbal behaviour as communication.4. Preparation of matters of Meetings The writing of notices. different sections and their functions.style sheet . collection. editorial desk. Body communication and body movement. sub-language and culture. Editing: Nature and need for editing. Facial communication. types and techniques BSCMCAJ-204: Communication Skills Theories of Communication a) Hypodermic Needle – Theory b) Two-step & Multi-step Theory c) Commercial Theory d) Play Theory e) Uses & Gratification Theory f) Selective Exposure. agenda & minutes.
Bitmap Graphics . Photography for Advertising. 2. . applications. Formatting type/font. MS Power Point. Analysis of Newspapers. MS Publisher. 4. Using colours.Conversions . Working with images. Quark press 2. Using frames. Writing Headlines . Design for presentations. Page layout preparation. Visits to newspaper offices. Page Maker. Writing Business reports. Presentations on non verbal communication. Creating tables. Working with Objects. Sinha (Galgotia Publishing Company) 2. TV. Web Graphics with Adobe PhotoShop. Advertising. Clipart and Symbols . Photo features. Radio.Text Creation and Alignment . PRACTICALS: P – 1.Graphs COREL SHOW .Cartoons .K. Working with text. Classic Art Techniques. Macro Media free hand. Graphics and Drawings. Control of Object Outlines . Interfacing. Transferring photographs to pages. Editing exercises for print copies. Newspaper. Outing. Page Setup. Web Graphics with Macro Media fireworks 3.5 COMPUTER LAB 1. Business Communication – K. Page Layout: Adobe Page Maker.Birley 4. Reporting for various beats. Exercises in photography. A Practical Grammer of English – Thomson & Martinet 3. SEMESTER II BSCMCAJ‐206 Writing News for different mass media viz. Graphics: Adobe Illustrator. Improve your word power – R. Formating Techniques. CorelDraw. field assignments for news photography. Scanning printed images. Adobe PhotoShop.Suggested Readings 1. Printing. memos. Corel Draw Environment. Selecting backgrounds.Use of colours in publishing concepts. Editing photographs. Student Companion – (Rupa) BSCMCAJ-205: Computer Application for Journalism 1.
Economic & Commercial.Finding the appropriate verb . Writing notices. Extracting Stories from outside copies: Citizens. Book Reviews.Context & background . Developmental.Structure & Organisation .Reporting for Newspapers . Middle. checking.Angles . 4.Time elements .Some other aspects of the Lead .Allusions . Film Review.Variations on the summary Lead .Thinking through the Lead .Verifying quotations . 6.II: Coming events .The Inverted Pyramid: advantages & disadvantages.Interviewing techniques.Time and Timeliness . 7.I 1.Unanswered questions .II 8. Investigative.Suspended Interest .Creative Leads. verifying. Press releases. Departments etc.Direct address.Stories .Where reporter work . Writing Hard News.A nose for News. Gathering The News: Reporting & Reporters . Writing the Lead ."Allegedly" . Part .Identification . Clarity And Accuracy: How much do readers know? Define & Explain . 5. analysing & interpreting information .Technical words & Terms .keeping it simple . Observation (listening & seeing).Interviewing Asking questions .Organising the facts . Technical & Science Reporting & the rest. Sports. .The imperative . Types Of Reporting: Objective.Stories with holes .Localising .The Stylebook.The feature touch writing feature . Corel Shop. The Business of Mass Media & Reporter.Accuracy always .Kinds of Leads . SEMESTER III BSCMCAJ-301: Reporting Techniques & Skills Part .What reporters do . Skills For Writing News: The basic formula . 10. 2. Institutional sources Ministries & Govt.Accidents . Action & Fire Stories .Training & Qualifications to be a reporter . finding. Crime.No news Lead .Attribution . Legal. Other approaches . Taking notes.Style.Confessing errors. agendas and minutes.Credibility .Questions . Use of Adobe PageMaker. Illustrator. Political.Obituaries Anecdotes & Tributes .The summary Lead . Bylines Checklist for the standard of the news story.Stores with many names .Reporting skills . Interpretative. 9.Types of interviews .Made news .Reporting the expected & unexpected . Articles. Writing For Magazines: News . Writing The Story: Single . Writing The Story .Jargons & euphemism . Photoshop.Incident Story .obscure details .Datelines.Tying the story together Depth reporting. Corel Draw. Editorials.Holding something backPlaying with words . 3.Handling telephonic conversations.Verifying Facts .involving the reader . Profiles Letters To The Editor. Credit Lines.
Photo Journalism: How is News Photography different from the rest . Approaches to Different Types of Copies.Analysing the camera angle Action photography . Basic criteria for testings copy.India's Top Photo Journalists. Part . Ph.editor. Editorial writers their functions. 2. Basic Editorial Set . What comprises Editing.Sports Reviews. 3.Reading. 8. Perspective of Democracies & Importance of Developmental News & News on special target groups. Introductory: Meaning Concept.Room. 3270497. The Professional Journalism . (b) Chief Reporter & Other Reporters.Reporters .George Hough (Indian edition by Kanishka Publishers. Correspondents.in Chief. Their Relationship with: (a) The News Bureau & Its Chief.their functions. News Writing . News Evaluation: What makes News.III 11. India's Top Cartoonists 12. News Treatment as in Index of identity with target audience. Working of The News .Room. Daryaganj. 5. Cartooning: The Craftsmanship. The Journalist 's Handbook . Editing Desk vs Reporting .M. Editing Processes: An Overview. 4697/5-21A. His Responsibility for Organisation And Selection of News. Managing . Into The Newsroom: Role of the News Editor. (d) Cartoonists & Illustrators. Editor . Sub . Kamath BSCMCAJ-302: Editing: Concepts & Processes PART I 1. V. Executive editor.Editors and their functions. No. Co-ordination Process: a) Co-ordination of The News Room With The Press And Its Various Sections. areas. b) With The Advertisement Department.up of a Magazine 4.3288285. New Delhi – 110 002. Stringers. Judging the . 6. Objectives & Scope of Editing 2. Fax no. Sources From Where Copy Comes: New Agencies & Syndicates (PTI & UNI) . 7. Make-UP. Principles of Editing.M.Section: Chief Sub . Importance & Significance of the Editorial Page. Facts of Editing. Dark . Namely .II 9. Editorial Set . Proof . Their Editing And Treatment. Assistant editor (s) . (c) The Photo Section: Chief Photographer & Other Photographers. c) With The Circulation And Promotion.Composing.: 3288285). Kamath 3.Choosing the right .V. Glossary of Newspaper terminology SUGGESTED READINGS 1. Part . Ansari Road. Resident editor. Internal Sources .Editor (s).pix . Freelancers. Processing.Up Of A Daily: Position of Editor (Chief editor. Printing And Such Others And Their Functions.
Editing & Production Approaches & Styles. The Future Using Photographs: Pix have a purpose. Types of Editorials Part . Balancing News And Make .VI 14. What lies ahead? SUGGESTED READING 1. Logic Of Gradation And Treatment And Positioning Of Items. Restructuring / Rewriting The Story (if necessary). The Journalist 's Handbook .Up Requirements. Punctuation.Bruce II. Treatment of Mofussil & Developmental News. Editorial Page: Its importance. Cropping Part .Based Technologies on Composing. Morning And Dak Editions: Types of Editions. Inside Page Make . Correcting Copy for good taste. Correctness of Spellings. Graphics. Tentative earmarking of Matter for each page & the manner of their treatment. Articles & Developing Stories. Improving the Lead. Altering a Story's tone when necessary. readership Surveys. Verifying names. Basic Skills for successful headline writings. Clarifying & Amplifying Language. Part . Influence of Computer . Value of Teamwork. Headline defined. Front Page: Its Importance As The Face Of A Daily Newspaper.V.Up: The Front Page. Outline Of Editing . Polishing the headlines. Advanced Editing . Adjusting Story Length to The Space Requirements. Handling of Supplements & Magazine Space.M. Principles behind Modification Part . its Importance in Developing countries. News Editing . hedging the count. Kamath 4. Interpretative & Investigative Approach. Emerging Trends In Newspaper Presentation.Up Operations. Regularising it the style of the Newspaper. using boxes. Making Stories Objective.V 12. " Late News" "Stop Press”.Rahul Mudgal . Grammar. Press Releases. The decline in Readership. Planning Of Pages: Organised.News. the head schedule. The Making Of An Editor . Part . Language Skills for the Desk: Modern Conventions. Newspaper Make . Joseph 3. Caption writing & styles. Evolution of headline typography. Part – III 10.M. Counting the head. What Editing does for Copy: Performing make . Editing of Wire News. Purposeful Flow of material to Press. cartoons & Pictures. Some facts on Spellings. Picture pages. Idioms Usage.Adarsh Kumar Varma 5. Authentication of Data When & Where Necessary.IV 11. Westley 2.V 13. Consistency. Exigencies In The Production Of A Newspaper. Fair & Legally Safe. Watch for redundancies. Editing Tools.K. Head writing by computers. Features.Up. Writing The Headline: Purpose of headlines. Using sketches. Headline styles. Detecting & Correcting Errors of Facts & Simplifying Language.VII 15. Refers. Symbols. Reading Proofs.
Beta & VHS. Cut to cut. Packaging Stories BSCMCAJ-305: Television Production: Idea to Screen Selection of the programme topic: Developing programme briefs (Objectives. Assembly and insert editing. Storyboard and Script Designing. Media Research Methodology: . prepare page layout and design for the newsletter. Anchoring a Show 11. Umatic. Presentation 6. Style and format. Piece to Camera 5. Packaging for a channel 13. Television for journalism 2. photographs etc. compose. Live Shows 10. Programme Production 12. Contents.. Writing for visuals 4. advertisements for magazine and get it printed.SEMESTER III BSCMCAJ‐303 REPORTING AND EDITING LAB Newsletter Production Newspaper production Magazine Production The students will be required to collect the material‐ news. A/B roll. structuring the programme. design the cover page. Researching the topic. Duration etc). Extracting story from outside copy. Editing sound. newspaper and magazine. Reportage 9. Video Recording and Editing: What is editing? Rules of editing. Understanding the medium 3. Programme Resources. Types of editing. Interview 8. BSCMCAJ-304: TV Journalism & Programme Formats 1. Reporting 7. features/ articles. Script Layout.
Editing a news story with A/B roll. page makeup exercises. Conducting research for TV programmes. Middles. film reviews. Exercises in news photography. Practical on 2=3 beat reporting for TV. Recording and editing various formats. Designing Evaluation Tools and Techniques. sports reviews. Programmes rating exercises. Script writing for TV. Evaluation and field testing of programme. Proof reading exercises. Preview and Analysis of programme. Book reviews. Analyses and field testing of TV programmes. Profiles. BSCMCAJ‐306 Visit to TV station. types of news. Writing editorials. SEMESTER IV . Writing press notes. Story board. Anchoring for TV shows. Files on leads. Letters to Editor. Writing for magazines. doing piece to camera. Conducting readership/Audience surveys. Conducting TV interviews.Writing support materials.
Crane movements etc. National & Co-operative (f) Govt. Introduction to Advertising (a) Definition (b) Origin & development (c) Growth of advertising in India (d) Scope (Effects on Economy/Industry) (e) Facets of advertising (As an act of commerce. as hidden persuader) 2. Lights and Sound Camera: (a) Video camera. Techniques (c) Different types of lights used in videography (d) Use of filters & reflectors Sound: (a) What is sound? Unit of sound. Types of video camera (b) Different types of shots.BSCMCAJ-401: Basics of Camera.commercial (b) Product & Consumer (c) Classified & Display (d) Retail & Wholesale (e) Regional. Advertising Theories (a) Unique Selling Proposition (b) Brand Image (c) Relevance to Indian Advertising . (c) Lenses: Different types of lenses and their application Lighting: (a) Lights and lighting (b) Basics of lighting.5 P's in marketing (c) Segmentation of consumer & positioning of product 6. Advertising as a Communication Tool (a) Communication Process & Advertising (b) Communication Principles. camera movements. Purpose of Advertising (a) Need for advertising (b) Functions of advertising (c) Benefits of advertising: To Seller. Track. Voicing (b) Types of microphones. Tilt. Advertising as a PR Tool (a) Relationship of Advertising & Public Relation (b) Corporate/Institutional Advertising 7. advertising (g) Comparative advertising 4. Types of Advertising (a) Commercial & Non . Advertising as a Marketing Tool (a) Concept of Marketing & advertising (b) Marketing Mix . Theories applied to advertising 5. Buyer & Media 3. use of audio mixers for recording & editing of sound BSCMCAJ-402: Advertising: Concepts & Principle 1.
Copyright. Role & effects of Advertising (a) Negative & Positive Effects (b) Advertising & Society (c) Advertising & Development (d) Role of advertising in National Economy (e) Social/Public Advertising. Working Journalist Act 6. Advertising Made Simple Frank Jefkins (Rupa & Co. Ogilvy on Advertising David Ogilvy (Pan Books) 5. Law. Advertising Management Aaker. Press Commissions & their recommendations 4. Ethics. Intellectual Property Right 13. Press. SUGGESTED READINGS 1. Parliamentary Privileges 9. Television Techniques Hoyland Beltinger (Harper & Brothers) 3. Indian Broad Casting H R Luthra (Publications Division) 2. Myers & Batra (a) Relationship of Advertising & Public Relation (b) Corporate/Institutional Advertising 7. Indian Broad Casting H R Luthra (Publications Division) 2. Society & Democracy 2. Constitutional Safeguards to Freedom of Press 3.8. Press & Registration of Books Act 5. SUGGESTED READINGS 1. Advertising Made Simple Frank Jefkins (Rupa & Co. Television Techniques Hoyland Beltinger (Harper & Brothers) 3. Law of Libel & Defamation 7. Advertising Theories (a) Unique Selling Proposition (b) Brand Image (c) Relevance to Indian Advertising 8. Advertising Management Aaker. Official Secret Act 11. Self-Regulation & Freedom of Expression . Ogilvy on Advertising David Ogilvy (Pan Books) 5.) 4. Press Council Act 10. Contempt of Court 8. Myers & Batra BSCMCAJ-404: Press Laws & Media Ethics 1. Social Responsibility of Press 14.) 4. Role & effects of Advertising (a) Negative & Positive Effects (b) Advertising & Society (c) Advertising & Development (d) Role of advertising in National Economy (e) Social/Public Advertising. Right to Information 12.
packaging.SUGGESTED READINGS 1. Floor plan. P P Singh BSCMCAJ-405: Television Production Lab Focuses on a production of TV programme from conceptualization through post . brochures. Mass Media Laws & Regulations C S Rayudu. sets. Exercise in product positioning current or imaginary. audio.Production editing BSCMCAJ-406: Operation & Handling of Video Equipments (Camera. make-up costume. Press in the Indian Constitution R K Ravindran 3. Radio . lights. Storyboards. hoardings. S B Nageshwar Rao 2.production editing familiarizes with: Story treatment Scripts. Jan R Hakemuldar. Drafting and filing RTIs Using sound for effects. . Budgets. Principles & Ethics of Journalism Dr. Dr. rules & principles of quality lighting (b) Shows the creative use of back . jewelry. posters on social issues etc. graphic rehearsals. Lights & Sound Lab) Camera: (a) Focuses on Cameras & Recorders controls (b) Shooting techniques (c) Basic theory of Video recording Lights : (a) Providing theory.lighting (c) Proper placement of lights & lighting equipment for principle subjects and sets both on location and in the studio Sound : (a) Demonstration of various pieces of audio recording equipment (b) Creative use of sound effects & music tracts BSCMCAJ-407: Practical Preparing advertising portfolios‐ print ad. Shooting schedules Post . Editing in sound continuity. pamphlets. TV advertisement. Preparing ad on different types. Fay AC de Jouge. Preparation of Budget for Newspaper.
Advantage of exhibition over other devices 4. SEMESTER V BSCMCAJ-501: Event Management: Principles and Methods 1. Handling of camera. Print & Display material 11. Role and Importance of Media Organizations. BSCMCAJ-502: Organization and Management 1. Nature and Management Functions . Orientation. Training and Career Development 4. Media organization: Meaning. Importance of direct contact 5. 6. Projects on making TV programmes‐ from conceptualisation to post production. and Learning.Preparation of an ad by various production process. Establishing a Media Organization Steps involved. Authority and Accountability . Organisational Structure and Design – Responsibility. Motivating employees. Publicity inputs or visible aids for promoting an event 10. Objectives of the exhibition 3. Process. Control Tools and Techniques Financial. Forms. 3. audio recording equipments. Leadership – Importance and major types. Nature. Process and Importance . Role of the Press in promotion of an event 9. Trade Fair: Uses & Abuses 13. Planning –Definition. Management: Definition. Gauging Cost Effectiveness PRACTICALS P – 5. gender leadership. Importance of Entrepreneurship and Sources of Finance. 5. music tracts etc.Where to participate 6.1 : EVENT MANAGEMENT LAB Designing & Development of print of display material for an exhibition along with publicity & promotional material for the event. Contemporary Issues in Leadership – empowerment. Operational and Behavioural Controls. leadership style across and culture. . Role & importance of exhibitions 2. Selection. Why exhibitions sell? Concept of neutral territory 7. PR for an exhibition 8. Foundations of Behavior Attitudes. Choosing the right exhibition . Structure and Functions. 2. Personality. Span of Control . Human Resource Planning & Process Recruitment. Centralisation and Decentralisation. Stand Design 12.
PRACTICALS P – 5. Strategic Newspaper Management 7. Comparison of Cyber Media with Print. Research Methodology in Social Sandhu & Singh Sciences 5. 2. Sampling. Statistical Analysis. Communication & Research V P Michael for Management 6. Deasi. Public Opinion Survey. Content Analysis etc. Media Research : Measuring Impact. Interview. print. Doing Your Research Project Judith Bell 3. Schedule. Post Testing. Beyond Those Headlines : Insiders on the Indian Press. Fink. display & publicity material. Methods. Planning. Advantages & Disadvantages of Cyber Journalism 2. Research in Mass Media S R Sharma & Anil Chaturvedi 7. Kinds . TV. 5. 3. V. Pre-Testing. Clifford Hawkings & Speak & Write About it Macro Sorgi BSCMCAJ-504: Cyber Journalism 1. Anna Bhattacharyajee. Social Research S R Vajpayee 2. Fundamentals of Cyber Media.Economic. Observation. Hypothesis. Deasi & Sewanti. Findings. Indian Broadcasting BSCMCAJ-503: Research Methodologies for Media Research: Definitions. Case study. Surviving in the Newspaper Business 6. Jane Willis. Socio .Methods & C R Kothari Techniques 4. Writing for Web Media: .Psychological data. Prentice Hall of India.2 : RESEARCH METHODOLY FOR MEDIA LAB Designing & implementation of Pre-testing / Evaluation tools for audio. Theories of Segmentation & Positioning. Robbins & Mary Coulter.Suggested Reading: 1 Stephen P. 4. Research . M. Ashok V. Tools of Data Collection : Questionnaire. and Feedback. Readership Survey. Monitoring.Demographic. Date : Meaning. Report Writing.R. Market Research : Principles of Market Research . SUGGESTED READINGS: 1. Socio . Evaluation.How to Plan. Concard C. Research Designs. Management. Luthra. Research Methodology . video. Utility. Processing & Analysis of data. Selection & Formulation of Research Problem. Concept. Cyber Journalism: What is Cyber Space? What is Information Super Highway? Internet and Information Revolution. Radio mediums. Organising & Conducting survey. Economic Aspect of Indian Press. The Indian Press – Profession to Industry. Survey : Meaning. H.
3: INTERNET : • Hardware & Software • Web Search Engines. Cyber Laws. Functions of PR Department & Manager .Its advantages & disadvantages 8. • Creating E-mail Accounts. Fundamentals of Information Deepak Bharihoke Technology 3. • Hypertext Mark .based Websites. Interviewing on the Web. Concept of e governance PRACTICALS P – 5. PR as distinguished from Marketing. Trends in Cyber Reporting & Editing. SUGGESTED READINGS: 1. Future of Web Journalism 4. Circulation of Web Newspapers. Why Print & Electronic Media networks are going on the Net? Impact of Web Journalism. PR Techniques 5. Press Relation & its principles 10. Advertising on the Web. Radio Journalism. IT S L Sah 6. Relationship & Duties of the PR Practitioner . Role of Public Relations in Corporate Image Building 2. • Hypertext Transfer Protocol (HTTP). Impact of globalisation on Web Journalism. 3. Writing News stories. • Downloading sites. Functions of Public Relations 3. • Searching. IT in the New Millennium V D Dudeja 5. Features & Articles on the Web. Multimedia Systems Ramesh Agarwal & Bharat Bhushan Tiwari 4. Cyberspace Aur Media Sudhir Pachauri 2.Basic rules Do's & Don'ts. The News Release . The Functional Exposure Report shall carry 100 Marks and shall be evaluated by an External Examiner appointed by the Vice-Chancellor of the University.Value of IPR Code & the International Codes of Conduct 6. Television Journalism and Television Production and will submit a Functional Exposure Report containing the actual experiential learning at least eight weeks before the commencement of End Term Examination of the Fifth Semester. Electronic Media & the Internet Y K D ' souza BSCMCAJ-505: Public Relations 1. • Net Surfing. PR consultancy .Advantages & Disadvantages 7. Sales Promotion & Advertising 4. Recent Trends. • Sending & Receiving Mails.Seven point formula & its importance . PR programme planning 9. Presentation & Layout of Web Newspapers & Magazines.up Language (HTML) Soon after the End Term Fourth Semester Examinations the each Students shall undergo a Functional Exposure Training of eight weeks duration in Print Media. Analysis of important Indian News . Evaluating results of PR work 10.
Employee Relations 14. conducting opinion poll through News Paper and TV. Creating e‐ mail accounts. Importance of Marketing Research for the PR practitioner 18. web advertisement. Interviewing on web. interviews. Exhibition PR & its planning 15. analyses of news based websites. Uses & kinds of Exhibition PR 16. Organising Press event/Mock Press Conference. Internal PR – Media & Techniques 13. Writing a blog. PR in developing countries. Survey on topic of interest to media. Designing and layout of web newspaper and magazine. Writing Techniques. features and articles for web. Role of Photography in PR 17. Press Event & Organising them 12. formulating questionnaires. Crisis Management in an imaginary situation. Cyber reporting and editing. . Writing news stories. Net Surfing. etc. BSCMCAJ‐506 Designing of display material for an event Arranging an exhibition Research based articles and reports.11. Preparing a PR campaign.
4. TV & Newspaper). 9. 10.II : The Cold War Days. media & military. 2. UN resolutions on Media related issues. 12. This course intends to acquaints the students with the contemporary media technology. IT & Information Management. Contents: 1. Barriers to the flow of news. 7. super powers. Use of media by power blocks. New Information Communication Technologies: Need and Cultural contexts. Facts of Life A Communication Challenge UNICEF. carries enormous responsibility. 14. Cable TV. Contents: 1. 2. The conventional media scenario (Radio. International practices on visual coverage & regulation in media exchange. The New Information Age. Polity Press. Many Voices One World UNESCO 2. Struggle for News between developing & developed countries. especially in the present day globalised work place. 11. The Gandhian Approach. 8. Bilateral. the news syndicates and mammoth TV network. The Non Aligned block and its relevance. Emergence of the Third World Countries. however. Moving on Digital Era: What is Digitalisation? Internet < E-Commerce.SEMESTER VI BSCMCAJ-601: World Media Scenario Objective: The media constitute a very powerful force in modern society.1993 3. 6. World Media scenario since the World War . Power. Thus. With newer technological innovations replacing the old technologies. 1995 BSCMCAJ-602: Contemporary Media Technology Objective: Media Technologies are both evolutionary and revolutionary. 3. Broadcasting. 5. the Mass Communication scenario is changing at a very fast pace. Integration between Information and Armament: Close encounters between information & armament. Demand for a new information order by developing countries. 4. India . Colonisation of Communication: 10% population dominating 90% of global news agencies. the aspiring global media persons must know the complex international media scenario to work across time zones and cultural barriers. Why? 3. The Media & Modernity John & Thompson. Video Technology Impact of TV Digital Media & Entertainment Technology Telecommunication Revolution New Technological Devices . SUGGESTED READINGS: 1. Non-Aligned news pool. multi-lateral & regional information corporation.
. research. Government information system. Supporting service like background.New Communication Revolution 5. The Bombay Stock Exchange Directory and the Registrar of Companies as sources for profile on companies. Technology & Communication Behaviour Belmont C A Wadsworth BSCMCAJ-603: Radio Making of a Radio Station FM Radio Process of Setting Up and Operating an FM Radio Station in India Accounstics Microphones Use and Mixing of Sound. The UN. UNESCO and World bank officers as source of information. Mass Communication Perspective Uma Narula 2. Maintaining press relations through press conferences. Basic principles of Government publicity. national and international areas.Government publicity guidelines-Operation of Government publicity. The CII. industry. The Press Information Bureau. Audio Effects. press tours. references and photo coverage. Music Voice Modulations Radio Journalism Key Elements of Radio Writing Announcements. Part B Handling Government and other information sources Information needs for a journalist in social. Newsreel. press releases. Globalisation Albrowm & King E 3. Interviews. Dialogue Writing. Talks. Feature-Documentaries. as information sources for business. The press information officers in Ministry and Government Departments. Commericlas/Jingles BSCMCAJ-604: Government Information System Part A Publicity System The need for Government publicity. Discussions. Plays. developmental. FICCI. Impact of globalisation SUGGESTED READINGS: 1. Globalisation Process: Cultural Globalisation Perspective. Newswriting.
BSCMCAJ 606 Practical Group discussions on world media scenario Visits to AIR/FM radio stations. PPT presentation on Government and Other international information sources. facebook etc.K. The project reports in duplicate along with one floppy will be submitted by the students at least two weeks prior to the date of the commencement of the End – Term examinations for the Sixth Semester. features. Rampal (Galgotia Publishing Company) . PIB Offices Files on different aspects of radio production Exercises in Radio Jockeying Recording of various radio formats‐ announcements. discussions. The project report shall carry 100 marks and shall be evaluated by an external examiner. commentaries. Project Report Writing – M.BSCMCAJ 605 Every student will be assigned a project at the end of Fifth semester and it will be pursued by him/her and present research proposal before starting the data collection phase under the supervision of an internal supervisor. talks. Using and uploading material for Online radio and TV. documentaries. Both the subject and the name of the internal supervisor will be duly approved by the Director of the Institute. interviews. Youtube. tweets. jingles Use of social networking sites for communication‐ blogs. SUGGESTED READINGS: 1.
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