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Group Members:

Anum Sikandar Zainab Munawwar Amna Gaffar Farzan Arshad Ali Shan 2010-ag-857 2010-ag-858 2010-ag-1710 2010-ag-3231 2010-ag-1672

Culture Of Runway Personality traits & Motivation Theories
    Miranda Priestly Andrea Sachs Emily Charlton Nigel

Everything revolves around Miranda Chairman of company is a short man with huge ego Back end politics POWER CULTURE Workplace Mobbing

Level of Runway s Culture


Espoused Values

Basic Underlying Assumptions

Books in shelves Slender girls in high heels Well dressed men Crystal clear tables Taunting style of management A big room for editor in chief Dragon Lady

Espoused Values:
Miranda is everything Never ask question Always answer phone Miranda never repeats Unpredictable

Basic underlying assumptions: Miranda s opinion Runway is like a holy book Assistant = Care taker

Miranda Priestly:
Power distant Risk taking Affective commitment Caring mother Unpredictable Uncertainty avoidance Possessive High mach

McClelland s Theory of Need:

N power


N Affiliation

N Achievement

N Power:
Lead as power obsessed No one can object her decision Queen of Runway

N Achievement:
Want all credit Ready to sacrifice friendships Back end manipulation

N Affiliation:
Can do anything for daughters Cried on her divorce

I Rule There for I am

Reinforcement Theory of Motivation:

Attach conditioning for required behaviors Eyed judgingly on not wearing heels Designer bags, shoes as gift She does not call Andy by her name Want the unpublished book

Andrea Sachs:
Intelligent Highly Flexible Positive core self evaluation Continuous commitment loving and extrovert Self Monitor Beauty & Brain

Maslow s Modern Theory of Need:

Trancedence Self actualization Asthetic Congnitive Esteem Belonginess
Safety Basic

Need a job that pays the rent

Secure the job for at least 1 year Socialize Wants to prove that she is not a loser

Adopt Runways culture and turns into a fashionable girl

Get the Ability job fit

Turns into the best assistant

Hurt her friends as she achieved more and more on job More job involvement Likes appreciation

I Love Therefore I Am
Realize she is turning into Miranda

Leave Runway to find HERSELF

Chase her Dream again

Leave Prada

Found Love

Emily Charlton:
Active and efficient Self importance Arrogant Affective Commitment

Equity theory:
I/O Andy

I/O Emily

Good natured Affective commitment Reliable Helping loyal Agreeableness

Theory X & Theory Y

Our Perception:
People come and go but organization remains there Survival of the fittest Be yourself

Thank You .