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INTRODUCTION o MEANING o DEFINITION .

The Baskin Robbins story in India began in 1993.INTRODUCTION a global chain of ice cream parlours founded by Burt Baskin and Irv Robbins in 1953. o oBaskin-Robbins is . California. from the merging of their respective ice cream parlours. in Glendale. when the first store opened in Mumbai.

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BASKIN ROBBINS 31 FLAVORS .

AMUL 2. Mother Dairy . VADILAL 3.1.

Porter Five Forces Analysis .

o o The outlets sport a funky and vibrant look to attract young people. dynamic brand and they are open to good ideas. .COMMUNICATION STRATEGY Baskin Robbins is a youthful.

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PROMOTIONAL CAMPAIGN Spider man 3 The panchavi pass²special panchavi pass flavor The love storey 2050²2050 flavor The Drona-.Cappuccino Nibs .