Marketing Mix Of Reliance Communications

Marketing Mix Reliance communications 7 P’s of marketing for Reliance Communications Product Reliance mobile always faced the problem of weak network. So to correct the major have invested over Rs 300 crore to upgrade to NGIP (Next Generation IP) network. Product has to sell itself. Now they are launching about more than 1100 network towers to provide more coverage to its customers. Price There are many ways to price a product. The pricing policy/ strategy vary in various situations. In case of Reliance mobiles they have priced their product at a very low price & they also come up with new plans. Place Another element of Marketing Mix is Place. Place is also known as channel, distribution, or intermediary. It is the mechanism through which goods and/or services are moved from the manufacturer/ service provider to the user or consumer. Reliance Mobiles do not find it very difficult to find the distribution channel because they are the old players and distribute their product in India. Promotion Another one of the 4P’s is promotion. This includes all of the tools available to the marketer for ‘marketing communication’. Reliance has recently started doing heavy promotions. Physical Evidence Physical Evidence is the material part of a service. Strictly speaking there are no physical attributes to a service, so a consumer tends to rely on material cues. As Reliance mobile provide various rental plans. People Reliance always valued their customers. They provide a very cheap call rates affordable to the lower class.

There are a number of perceptions of the concept of process within the business and marketing literature Reliance Communication In: Computers and Technology Reliance Communication ABSTRACT Reliance Infocomm offers a complete range of telecom services. national and international long distance services. Shri. covering mobile and fixed line telephony including broadband. In January 2004. Ambani. or 7P’s. the first of Infocomm's initiatives was launched on December 28. the 70th birthday of the Reliance group founder. This marks the beginning of Reliance's dream of ushering in a digital revolution in India by becoming a major catalyst in improving quality of life and changing the face of India. Dhirubhai H. RIC is currently offering its wireless services in 1. 2002.Process Process is another element of the extended marketing mix. FLAG Telecom for US$ 211 million through . Reliance Infocomm (RIC) acquired 100 per cent of the undersea cable company. It aims to achieve this by putting the power of information and communication in the hands of the people of India at affordable costs.100 towns and cities across India. Reliance IndiaMobile. data services and a wide range of value added services and applications that will enhance productivity of enterprises and individuals.

and post-paid mobile offerings to meet customer demand and increase market share in a highly competitive business environment. and over 200 global carriers. Rated among “Asia’s Top 5 Most Valuable Telecom Companies”. pre-paid mobile.2002) is the flagship company of the Reliance Anil Dhirubhai Ambani Group. ranks among the Top 10 Asian Telecom companies by number of customers. Dhirubhai H Ambani (1932. Reliance Communications’ corporate clientele includes 1850 Indian and multinational corporations. a wholly owned subsidiary of RIC. which is the largest private sector company in India. As is the case in many countries around the globe. with a customer base of over 40 million including over 1.3 million individual overseas retail customers. Business Challenge The increase in demand for Reliance’s services was producing explosive growth in the systems and infrastructure required to operate the business. the company’s subscriber base exceeded 40 million and was growing at an annual growth rate of 50% per year. The company is the telecommunications arm of Reliance Group. Reliance WebWorld : Reliance's strategy of vertical integration Reliance WebWorld is the retail interface initiative of the Infocomm juggernaut and a part of Reliance's strategy of vertical integration Reliance Plan In: Business and Management Reliance Plan About Reliance Communications: Reliance Communications Limited founded by the late Shri. The company. One area of the company that required rapid delivery of relevant analysis was Reliance’s Law Enforcement Department. Reliance Communications is India’s foremost and truly integrated telecommunications service provider. In 2007. Reliance Communications Case Study February 2008 Background Reliance Communications is the second largest telecommunications company in India. The need to provide accurate. India’s .Reliance Gateway Net Limited. The company was quickly adding features and services to its traditional wired-line. timely analytics to all parts of the business was becoming more acute.

coupled with the inability of traditional database systems to scale and perform.government requires telecommunications companies to produce detailed phone records upon request for specific subscribers to improve national security and reduce crime.. INTRODUCTION The INTRODUCTION The . Reliance’s rapid growth...