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y NAME : DEVANSH THAPAR y ROLL : 54 y CLASS : SYBBI y SUBJECT : INNOVATIONS IN BANKING AND INSURANCE
000 people.INTRODUCTION y Emirates airline is based at Dubai International Airport it is the largest airline in the Middle East y The airline is amongst the top 10 carriers worldwide in terms of revenue and is the largest airline in the Middle East in terms of revenue. and passengers carried y The company is a subsidiary of the Emirates Group. It operates 1990 flights per week . employing more than 40. fleet size.
emirates stadium.INTERNATIONAL MARKETING y Emirates Airline has been highly successful in promoting its brand at an international Level. These include Twenty 20 World Cup. y The company also sponsors major sporting events and clubs. AC Milan football club. Arsenal football club. emirates cup. . y The company spends over 3% of its budget on marketing and communications.
THE 7P S y Incase of emirates airlines. the marketing mix consists of 7 P s which include Product. . Place. Price. People. Process and Physical evidence. Promotion.
well trained and cabin crew and ground staff.PRODUCT y Its product strategy is to provide high quality services to its customers. excellent dining and internet services. minimal rate of delays and cancellations . comfortable seats. y It includes fast check-in services. award-winning inflight entertainment.
first class.g. On the other hand.PRICE y The airline caters for all sorts of customers. a 2 AM flight to London from Dubai will be cheaper than the morning flights . i.e. y The airline has different pricing strategies for its three different classes i. high-end customers who want ultimate luxury. y Another factor that determines ticket prices is the popularity of the route and the scheduled time for e. the company also caters for customers who want quality services but at a reasonable price. The prices are set according to the services provided in each class. business class and economy class.e.
sponsoring major clubs and sports events.PLACE y Emirates promotes its products via internet and television advertisements along with newspapers. the offering is communicated to customers worldwide through media. y Similarly. when the new Airbus A380 aircrafts were bought their arrival was communicated through a massive media campaign . y Whenever the airline starts a new destination.
y It sponsors the annual Dubai Shopping Festival.PROMOTION y The airline promotes it brand through various internet and television advertisements along with sponsorship programs for major events. especially sporting events. The company also sponsors major sporting events and clubs such as Twenty 20 world cup . emirates stadium . Arsenal F.C and AC Milan F.C . emirates cup .
. y That is why the employees go through extensive training programs to ensure high quality service and customer satisfaction.PEOPLE y The company realizes that customers will be directly Communicating with sales staff and check-in staff and the Cabin crew .
PROCESS y The airline also invests greatly in systems that help deliver a high quality service to customers. personal screens for entertainment on every seat and well equipped aircrafts. y These include state-of-the art lounges at major airports. efficient check-in services. .
y It has placed an order for another 150 aircrafts to be delivered over the coming years. y The airline has its own dedicated terminal at Dubai International Airport. therefore.PHYSICAL EVIDENCE y As far as physical evidence is concerned. The airline connects over 100 destinations through its 130 aircrafts. there is no doubt that Emirates are physically well established .
UNIQUENESS y Emirates is the only airline in the world to offer non-stop service to all six continents from one hub. . Airbus A380 and Boeing 777. It is also the fastest growing airline in the world. y Emirates became the first airline in the world to introduce a personal entertainment system on a commercial aircraft. y The airline is currently the world s largest operator of both the y It also has lower emissions than other airlines and thus it is the most environment friendly airline.
CHAUFFER DRIVE y First and business class passengers can make use of complimentary chauffer-driven airport transfers in selected cities. . For example . Emirates offers pick up and drop services in Mercedes C Class in Mumbai.
y Emirates Airline has created a very strong brand image with the help of its outstanding services and the speed of its growth is the fastest in the world. .CONLUSION y Thus I conclude by saying that emirates airline is one of the worlds best airlines and personally I had a very good experience when I got a complimentary upgrade to business class.