SALES PLAN FOR SELLING THE PRODUCT

Aegon Religare Insurance co. Pvt.Ltd PROJECT REPORT
Submitted in partial fulfillment of the requirement for award of Two year full time,Masters in Business Administration. By

Vikas Kumar Singh
Roll no.A22,Reg.no.10900127

DEPARTMENT OF MANAGEMENT LOVELY PROFESSIONAL UNIVERSITY PHAGWARA (2009-2011)

ACKNOWLEDGEMENT
Behind every successful venture, there are some hand .I pay my all regard to all those people who are directly or indirectly with me for the encouragement and because of their immense help I could complete my project successfully. In my prior list ,I would like to express my profound sense of gratitude to the authorities of “AEGON RELIGARE LIFE INSURANCE CO.LTD.”especially Mr.RAJESH PANREY (Business & Development Manager )for providing me the platform and track for the purpose. I my prior list, I would like to express my profound sense of gratitude to the authorities of “LOVELY PROFESSIONAL UNIVERSITY” Phagwada especially to whop is give me a better efforts ,Mrs.Nitin Dhir (Project Head) for providing me better guidance. With a deep sense of reverence, I would like to express my whole hearted thanks and obligation to my family specially my parents who have always been a source of inspiration for me. Their everlasting cooperation, smiling affection inspired me to rise up to what I am today. Last but not the list, I would offer my special thanks to all of the people for providing me their precious time in fulfilling the questionnaire as a primary data.

Vikas Kumar Singh

CONTENTS
1. ABOUT OF COMPANY 2. OUR PRESENCE 3. INTRODUCTION TO INSURANCE 4.LITERATURE REVIEW 5. OUR PRODUCT 6. SALES STRATEGY AND IMPLEMENTATION 7. INSURANCE BUSINESS PLAN 1. MISSION 2. OBJECTIVES 3. KEY TO SUCCESS 8. ANALYSING NEED 9. RESEARCH AND METHODOLOGY 10. TECHINQUE OF DATA COLLECTIONS AND SIMPLING TECH 11. FINDING OF THE STUDY 12. SWOT ANALYSIS 13. QUESTIONNAIRE 14. SUGGESTIONS 15. BIBLIOGRAPHY 16. REFFERENCES 17. ANNEXURE

. Then I had to give a conclusion. I felt a learning experience while doing market research and satisfaction level about Aegon Religare”. Rajesh Pandey (B&DM).ABSTRACT It’s my privilege to get an opportunity to do my summer training from a well renowned Company i. he made me understand about my project. It was really a nice experience working with Aegon Religare.Ltd. Rajesh Pandey“B&DM”and my faculty guide Mr. On 15th when I met Mr. I started my odyssey of “Summer Internship” on project “SALES PLAN FOR SALE THE PRODUCT” on 15th of June under the Project head Mr. I was given some sales consultant and then I had to collect the data bases of their customers to get the view about Aegon Religare products and satisfaction level about Aegon Religare from them. Aegon Religare Life Insurance Co. In earlier a number of queries keeping in my mind I said “yes” to myself as well as to this company that I will work with full of my zeal and zest.Nitin Dhir The feeling of wandering over the road in a deadly scorching sun during the summer training was making me morbid.e. All my formidable fear vanished away and I am awaiting for my corporate life. followed by a suggestion on it. I started working on my “Summer Internship” with fill of enthusiasm being fully fledged.

an international life insurance. Coleman & company. ARLI has launched a suite of products that are focused on providing the customer with the means to meeting their long-term financial goals. pension and investment company. This venture is dedicated to build a profitable customer-centric business with scale. ARLI launched its pan-India operations in July. have come together to launch AEGON Religare Life Insurance Company Limited (ARLI). Religare. The fulfillment of this vision is based upon having a complete product suite. providing customised advice and enhancing the overall customer experience through superior service. providing a work environment that fosters excellence and innovation. ARLI products such as AEGON Religare iTerm Plan and AEGON Religare Invest Maximiser Plan have been ranked among the best in terms of value and have attracted many external accolades. 2008 following a multi-channel distribution strategy with a vision to help people plan their life better. a global financial services group and Bennett. India’s largest media house. .ABOUT COMPANY AEGON RELIGARE LIFE INSURANCE COMPANY AEGON. At the same time product development has been founded on the tenet of providing the customer with great value. This joint venture will balance a local approach with the power of an expanding global operation.

high net worth families and individuals. AEGON has businesses in over twenty markets in the Americas. Africa. broking and lending solutions to investment banking and wealth management. AEGON has more than 160 years of experience with its roots going back to 1844. Europe and Asia. AEGON holds 26% equity in ARLI. COLEMAN & COMPANY LIMITED . ABOUT RELIGARE ENTERPRISES LIMITED Religare Enterprises Limited (REL) is a global financial services group with a presence across Asia. Middle East. AEGON companies employ approximately 28.000 employees across multiple geographies.ABOUT AEGON As an international life insurance. including corporates and institutions. The group has also pioneered the concept of investments in alternative asset classes such as arts and films. Religare’s largest market. New York and London. In India.000 people and serve some 40 million customers across the globe. The company’s common shares are listed on three stock exchanges: Amsterdam. asset management. and retail investors. With over 10. Europe and the Americas. Religare serves over a million clients. ABOUT BENNETT. pension and investment company. the group offers a wide array of products and services ranging from insurance. With headquarters in The Hague. REL hold 44% equity in ARLI. the Netherlands.

Bennett.timesprivatetreaties. Private Treaties and indiatimes. By way of the innovative venture of Times Private Treaties (http://www. Femina. Maharashtra Times. is India’s largest media house. traditional at heart and national in spirit. part of the mammoth Times Group.com. The group owns and manages powerful media brands like The Times of India. Zoom. Coleman & Company Limited (BCCL). Times Now. 1838 the mammoth BCCL Group has come a long way. From the very first edition on November 3.com). All of its brands are multinational in outlook. Times Music. Radio Mirchi. It reaches out to 2468 cities and towns all over India. Grazia. the BCCL Group holds 30% equity in ARLI. Navbharat Times. Filmfare. The Economic Times. Times OOH. Top Gear. STRONG PARENTAGE .

Religare Value that bind  One of India’s leading integrated financial services group  Services in retail. of policies from 2006 -2007 was 149%  Despite such growth 70% of population is still under-insured Insurance ownership is as low as 24% (Source-the survey by NCEAR on ‘How India earns. spends and saves’.Aegon Life insurance/ pension/ investments  Presence in over 20 markets throughout the Americas.  Ranked 103 on the fortune 500 list.Europe and Asia  5th largest life insurance company in the world based on revenue.  More than 31.  More than 5 crore customers worldwide.500 employees worldwide. wealth & institutional spectrums  Presence in more than 460 cities and towns and more than 1550 locations across india The Opportunity  Population of India -103 crores (in 2008)  78% of households are aware of insurance products  Growth in no. Max NCEAR India financial protection survey ) .

Panipat EAST Kolkata-Zone Office • Bhubaneswar . Raipur. Hubli. Hyderabad. 52 Offices in 42 Cities across 16 States (As on September 2009) . Chennai. Pune-Direct. Coimbatore. Trissur. Bhopal. Ludhiana . Indore-Belapur im vikas kumar Mumbai Dadar Mumbai-Direct. Gurgaon. Salem WEST Mumbai. Rajkot. Jalandhar. Dehradun. Varanasi. Panjim. Mangalore.east of kailash. Guwahati. Baroda. Lucknow. Jaipur . Vizag. Ranchi.Chandigarh. Trivandrum. Surat. Nasik. kanpur.Zone Office • Ahmedabad. Cochin. Delhi.OUR PRESENCE NORTH Delhi-Zone Office • Amritsar . Delhi-pitampura. kolkata. jamshedpur SOUTH Bangalore –Zone Office • Bangalore Direct. faridabad. Pune. Noida. Nagpur.

only if is there risk regarding the occurrence of an event. Afterwards . to earthquake . floods . they can be any things ranging from fire . Insurance is required assets to prevent damages through unpredictable and accidental events . depending on cost of the assets and it contents.the national in Calcutta .break down .if such perils damage the assets is set to be exposed to that risk.the new India in Bombay .it can’t be insured .INTRODUCTION TO INSURANCE The business of insurance began with marine business .traders who would gather in the Lloyd’s coffee house in London.by the year 1956 . because perils may be a few lacks of a few corers of the rupees.the oriental life Assurance go in 1874 came next time and then the Bharat in 1896 and then to follow was empire of Indian in 1987.there were 170 companies and 75 provident fund societies transacting life insurance business in India .the Bombay life in Bombay . the LIC did not have exclusive privilege of doing life insurance business India.the losses would occurred because of pirates who used to rob on the high seas of because of bad weather running the goods or sinking the hip. The first insurance policy was issued in 1583 in England.the united Indian in madras . Formed in 1870. The first Indian insurance company was the Bombay mutual assurance society LTD. the risk only indicants that loss or damage is possible insurance is done again the possibility that may happen . Risks are significant losses or damages .after changes to he relevant laws in 1999.the risk to a owner of an assets. In India insurance began in 1870 with life insurance being transacted by an English company.1956. the European and Albert.the Jupiter in Bombay and the lakshimi in new Delhi .lighting.there has to be an uncertainty about the risk .the Hindustan was formed in Calcutta .when the life insurance business was nationalized and the life insurance corporation of India (LIC) was formed in 1st sept. agreed to shared the losses to there goods while being carried by ships .such event are known as perils.these were all Indian company which began as a results of a the swadeshi movement in the 1900s .

fire (dealing with all fire related risks).) Variation will be less as a percentage . The impact of a risk on the owner of the assets and the people depending on it.crop .Insurance is divided into two parts. Pay out compensantion (known as claim) to those who suffer ..insurance only applies to financial losses.he can not be insured.in the case of human being.in the case of a person who is terminally till . is reduced by the insurance .the perils can not be avoided through insurance. is classified as non –India.motor . Life an Insurance:-life insurance included all risk related to the lives of human being and general insurance cover the other aspects. though not exactly known . NON –LIFE OF GENERAL INSURANCE:-General insurance have three classic fictions viz. Personal accident and sickness insurance which are related to human . Collect the share and contribution (known as premium) from all of them .a “law of large no.it has to make certain that none is allowed to take . 1. THE BUSINESS OF INSURANCE Insurance companies are called insures. they insures :bring together person with similar insurance interest (sharing the same risks) .for and on behalf the community of policy holder . The insurer holds the position of a trusty as is managing . of risks included in the pool.etc.therefore the greater the no.).there is an statistics . but is classified as “life”: in any other countries.the greater the spread of the business .marine (dealing with all related risks and ships) and miscellaneous (dealing with all their’s like liability .the common fund .it partly compensates the losses .but the time of death is not certain .fidelidy. Beings. the better chances that the assumption regarding the probility of the risk occurring (on which premium calculation is based ) will be realized in practice . Insurance does not provide protection for the assets . The premium is based on expectation of the losses that are based on information through the study of occurrences in the past and use of statically principals .personal accident .the time of death is certain.the better the expectations.hence . death is certain .

underwriting includes determining the risks i.unfair advantage of the arrangement .e. Most of the life insurance companies have large fund that are accumulated through the payment of small amount of premium of individual and these fund further the economic development of the countries in which they do business .whose risks are not similar as well paying claims on losses that are not accidental. the amount decision to allow entry is known as the processes of underwriting of risks .the management of the life insurance company have to remember this aspects and take decision keeping in mind the benefits of the community. Business and trade also benefits through insurance .the premium that is changed is dependent on the determination of risk involve . 2.that means the arrangement of the insurance business require care to prevent entry of individual to he group .the life insurance company is a quit important in mobilizing saving of people . to evaluate how much risks exposure involved . These fund are collected and held in trust for the benefits of the policy holder .trade and commerce is expose to perils and it will find it difficulty to face the impact of such events .especially from the middle and lower income groups and these saving are channeled into investment for economic growth .INSURANCE OF ECONOMIC DEVELOPMENT Investment are made out of saving and they are necessary for furthering economic development .without insurance .

ADVANTAGES It is incorrect to say that life insurance is investment or means savings .now some bank accounts provide facility of nomination .creditor can be protected against attachment by courts but can not claim the life insurance moneys.settlement is easy in case of death .money invested in buying share and stocks are at risks of being lost in the fluctuation of the stock market . .in national saving certificate in mutual funds and all o0ther savings certificates .the money available at any time is the amount invested plus appreciation .in life insurance the fund available better is not the total of saving all ready period (premium paid) .3.but the amount one wishes to have at the end of saving period according to his choice .hence life insurance can not be substituted as there are no other scheme that proved this kind benefits .facility of nomination and assignment makes the collection of money by the heirs quicker . Life insurance has the following advantage s in comparison to other form of saving . there are tax benefits in income tax and n capital gains .a life insurance policy is property an can be transferred or mortgaged and loans can be raged against the policy as market ability are better .in mutual funds and all other saving instrumental .the saving and investment option are deposits in the banks .assuming there is no loss .

INSURANCE INDUSTRY: CLASSIFICATION INSURAN CE LIFE INSURANCE GENERAL INSURANCE Fire Insurance Motor Vehicle Marine Insurance Mediclaim .4.

INSURANCE IN INDIA • • • The Britishers opened general insurance in India around the year 1700. Insurance companies like Bombay Insurance Company Ltd was established in 1793. known as the Sun Insurance Office Ltd. The first company. Several frauds during 20's and 30's sullied insurance business in India. was set up in Calcutta in the year 1710. Insurance regulation formally began in India with the passing of the Life Insurance Companies Act of 1912 and the provident fund Act of 1912. The first comprehensive legislation was introduced with the Insurance Act of 1938 that provided strict State Control over insurance business. • • In 1818 it was conceived as a means to provide for English Widows. . It was the first company to charge same premium for both Indian and non-Indian lives. The Bombay Mutual Life Insurance Society started its business in 1870. brought together over 240 private life insurers and provident societies under one nationalized monopoly corporation and Life Insurance Corporation (LIC) was born. Till the end of nineteenth century insurance business was almost entirely in the hands of overseas companies.5. The Government of India in 1956. By 1938 there were 176 insurance companies. The Oriental Assurance Company was established in 1880. The insurance business grew at a faster pace after independence. • • • • • • • • • • Nationalization was justified on the grounds that it would create much needed funds for rapid industrialization.

ARLI. “We have already soft-launched the plan and could sell 5. 17.000 policies in four weeks. Chief Marketing Officer. at the launch of the health plan in Hyderabad on Tuesday.LITERATURE REVIEW ARTICLES 1. The Aegon Religare Health Plan will provide for room and medical expenses. intensive care unit charges and reimbursement for the cover agreed upon even if the actual cost is lesser. and Mr Pradeep Pandey. Vice-President (Health). We are targeting over 50. Chief Marketing Officer.Sivakumar Mr Yateesh Srivastava(right). Aegon Religare Life Insurance.V. . Hyderabad. Mr Yateesh Srivastava. Aug.2010 Aegon Religare Life Insurance (ARLI) has entered into health insurance segment by launching a fixed benefit health plan.” he said. during the current fiscal year. told newspersons here on Tuesday.000 policies with a combined premium of Rs 20 crore from this product. Aegon Religare Life enters health insurance —P.

iTerm. Aegon Religare Life Insurance is looking at selling health insurance on the Web.” he said.90 lakh to Rs 12. has so far collected about Rs 4. we are now exploring possibilities of making other upcoming policies like health insurance available on the Web.000 and it is bought by . The company.” Mr Jamkhdekar said. the substance will be different. according to its Managing Director and Chief Executive. “We have already infused Rs 90 crore in this. Mr Rajiv Jamkhedkar. He however maintained that the company would need to get IRDA's approval before taking a call on this.” he added. Rs 450 crore of capital will be infused to the existing Rs 660-crore capital base of the company.000 customers. Aegon Religare is aiming to close 2010-11 with Rs 500 crore received premium (as against Rs 166 crore last year). 2. May 28 Encouraged by good customer response to the online term insurance delivery model. the plan will provide a total benefit of Rs 4.Available in four categories.000 for a Rs 1 lakh cover for a person. The total premium underwritten by the company in 2009-10 was Rs 166 crore. which claims to be the cheapest term insurance policy in the country. The ULIP products have been re-designed in tune with IRDA's recent norms. Mr Srivastava said that the company was awaiting approval from the Insurance Regulatory and Development Authority for three unit-linked insurance plans and one traditional product.25 lakh with an annual premium of approximately Rs 1. he added. which started operations in 2008. The premium charge of iTerm is about 30 per cent lower than term policies sold in the agency model as it discounts the commission charges. “Though the products carry the old brand names. As announced earlier. during the year. On the product pipeline. he added. is planning to launch its first health insurance product in two months. “Looking at the response for our online term insurance product iTerm. “The average investment kitty in this policy is about Rs 12.5 crore premium from more than 4. Aegon Religare eyes Web to sell health insurance Kolkata.

June 01. The company was also looking at launching annuity products this year. ARLI developed an online distribution channel to sell life insurance policies online where a customer can complete all steps from enquiry to purchase in one-go at a time & place of his choice. 2010 In this era of cut throat competition insurance companies are finding innovative ways of reaching more customers and simplifying processes. e-Sales portal is designed to do automated underwriting with the help of a rules engine. The proposed health policy. and workflow system to ensure information about customer and policy is tracked online and served back to customer if required online. he added. fill some basic information about him and his family. compare it with other insurance products of the same category. make payment and get secure. customer relationship management system. AEGON RELIGARE LIFE INSURANCE : E-SALES A unique e-Sales channel was developed by this insurance company enabling customers to plan & buy policies online Tuesday. he said. Post deployment the online sales has crossed 3000 policies in the last 4 months with more than 3 crore rupees in premium collection. .” Mr Jamkhedkar said. adding that it was open to coming out with variable annuity if the regulator permits the same.customers who are thoroughly aware of the market. It's also integrated with a payment gateway to enable payment using credit card and Internet banking. Customer can come to e-Sales portal and determine ideal insurance amount needed by him.” he said. “Our foreign partner Aegon has a strong presence in this segment in the world market and we expect the product to come up in India in one year. Its automated workflow directs users to various steps depending on data entered by them in previous steps. 3. would have to be customised for the online version. In the background e-Sales portal interacts real-time with various core systems like policy administration system. however.

4. MUMBAI: AEGON RELIGARE LIFE INSURANCE (ARLI) LAUNCHED ITS NEW FIXED-BENEFIT HEALTH INSURANCE PLAN. AEGON The plan offers coverage of all surgeries. including 240 day care treatments and 10 critical illnesses. a press release issued here stated. The plan would be distributed through the company's regular channels and would also be available online. "Medical expenses are increasing. A comprehensive fixed benefit plan plays a very important role as this tends to remove the surprise element from claims. Our plan is designed such to provide comprehensive coverage and fixed benefits. the release said. guaranteed payment in case of claims and a cashless facility at over 3. the release said. which means in case of a claim in the first or second year. Under the health insurance plan. irrespective of the actual hospital bill.000 hospitals. the company guarantees a fixed premium rate for three years. the premium will not increase. and guarantees a fixed amount of money. it is critical to have certainty of payout. However. The plan covers all kinds of surgeries. The benefit amount under the plan would increase by 10 per cent for every no claim year (the maximum increase will be capped at 50 per cent) and can be renewed till the age of 85. . making health insurance a must." ARLI Chief Marketing Officer Yateesh Srivastava said.

Religare is India's leading integrated financial services institution. In such a large scale and complex market. one which orchestrates and Customer profile fully respects our existing processes and investments. efficient and sustainable business process model. With Cordys. The company is a joint venture between AEGON and this in record time.5.DOCUMENT TRANSCRIPT AEGON Regilare orchestrates processes and dissemination of information Cordys enables AEGON Religare to respond quickly to changing market conditions and leverage first mover advantage "We have created a strategic business model. India's largest media group. AEGON is a leading global life and pensions company with more than 40 million customers worldwide and a presence in Srinivasan Iyengar. In addition. choosing the right solution was critical to the initial launch and future success of the business. CORDYS SUCCESS STORY FOR INSURANCE: AEGON RELIGARE CASE STUDY . over 20 countries throughout the Americas. we achieved AEGON Religare Life Insurance specializes in life insurance and pensions. The Indian insurance market is characterized by diversity. Europe and Asia. the solution needed to enable § Support multiple sales . there are more than 21 languages and a number of unique local cultures. with minimal TCO. Scaling and adapting Processes and systems to meet increasing volumes and customer acquisition and retention are key challenges. and Director IT and Change Management. Coleman & Co is also a AEGON Religare Life Insurance stakeholder in the company. Bennett.” Religare. AEGON Religare needed a solution that could meet the To achieve these objectives. The primary objective was to launch operations across 14 independent systems at 25 locations on the first day. a user-friendly solution is required following objectives within an aggressive time-to-market: that could automate existing business processes as well as provide § Enable technology to be the key driver for superior customer seamless integration and process execution across a number of service independent systems. The population exceeds one billion and the focus is shifting to non-metros. incorporating real-time integration of systems and information across AEGON Religare's existing IT infrastructure. Business case The major challenge facing the merged group of companies was the creation and implementation of a successful.

§ Provide a single view front-end – independent of multiple both now and in the future. back-end systems § Improve productivity and drive faster speed to market www. enabling AEGON Religare to deliver on its promise sales channel of superior customer service and providing need-based solutions.com .channels and a Pan-India launch on agility and adaptability to be built into the processes and the the first day technology to ensure a future-proof and responsive business § Provide a portal to act as the core information source for the process model.cordys.

OUR PRODUCT LIFE INSURANCE PLANS AEGON Religare Life Insurance offers insurance and pension plans specifically designed to help you plan your life better. saving. child or retirement. These plans can help you get adequately covered and secure your family financially in case of unfortunate event. Protection Plans Protection plans are Term Plans which provide only life cover. These are low cost life insurance plans ULIPs Unit Linked Insurance Plans or ULIPs as they are commonly called are a form of Savings Plans that help you save and grow your money. Select a plan based on your need – protection. ULIPs are a category of goal-based financial solutions that combine the safety of life insurance protection with wealth .

creation opportunities Child Plans AEGON Religare Child Plans are life insurance plans that can help you save for your child’s future goals. This plan comes with a Waiver of premium feature. which guarantees to waive all future premiums in event of your demise. Retirement Plans The rising inflation has put the fear of the unseen in every working person’s life. it is vital that you save for the golden years post retirement so that you can maintain your lifestyle as today SALES STRATEGY AND IMPLEMENTATION . Today. and ensures that your child receives full sum assured immediately and 100% of fund value on maturity of policy. more than ever.

claims-free personal lines business and the profitable. well-run. 2) Build an Insurance Partnership. We must avoid selling only one policy at the lowest price for each customer and concentration account selling which greatly enhances client retention. non-franchise business that does not have access to group insurance plans. instead of allowing potential customers to choose us. which could result in our brokerage attracting problem clients from other brokers. We must focus on personal and business customers that we identify and select to insure. 4) Target small. 3) Focus on target markets.1) Emphasize service and ongoing support. 5) Investigate acquiring other brokerages in our area. PROMOTION STRATEGY . Concentrate on building a long term relationship with our customers and make the client and our staff appreciate the value of a long-term relationship. 2) Build a partnership business based on account selling. The customer does not want to shop every year for a new broker. 3) Focus on senior. MARKETING STRATEGY 1) Emphasize service and support. small family business.

5) Make contacts and support senior citizen groups and cottage associations. and word of mouth. you know you have the proper protection.A. not the product. but we must be careful about attracting clients from out of the area who may be difficult to service and properly inspect. Also.O. 1) All advertising has to emphasize our differentiation point rather than price. 2) We must sell the company. DISTRIBUTION STRATEGY . 3) We must improve and increase our contacts with our clients.We have depended in the past on a small advertisement in our local newspaper. All clients should be contacted before renewal to ensure covers are current and adequate. We must begin to investigate alternate ways to put our name in front of the public. Identify sports and hobby groups that involve seniors and cottagers. We will be developing a "Now what do I do?" message to emphasize the need for dealing with Acme's insurance professionals so that in the event a loss occurs. We are investigating the production of a company newsletter or use of the I. In spite of some companies' efforts to minimize the importance of the broker. new insurance should be solicited. newsletter which is distributed on a bi-annual basis. not the insurance company. listings in the Yellow Pages.B. our clients still identify with the broker. 4) We have put our email address in our newspaper advertising.

Example . A similar profile should be used for commercial prospects with emphasis placed on the well-run. 2) Insurance Partners We will include inserts in renewal. to emphasize the consequences of multiple claims. We will seek out Cottage associations and offer support and advice to attract new senior clients who are recently retired or about to in the near future. when discussing insurance with a client. We will make a concerted effort to support and sponsor seniors programs in our area. We should stress the benefit that good loss ratios help to control rates and ensure markets that want to write their business. and correspondence stressing the importance of the insured taking an active interest and responsibility for trying to control the severity and number of claims. POSITIONING STATEMENT Our target market is Smalltown District. and accepting payment by credit or debit card. Our staff should take every opportunity. Has exhibited stable family patterns and is known and respected in the community. The ideal client is claims-free aged between 45 75 who owns his own home and car and is debt free. Our markets must offer several payment options to our clients that are convenient to the client. We must ensure that our price and service are perceived to be good value to our client. 3) Business Partners Again we should encourage insureds to take responsibility for controlling claims in partnership with their broker by installing alarm systems and continuing to maintain and upgrade their property.payment on insured's preferred day of month. not on the company's. endorsements. profitable business that has exhibited good claims experience. Many insureds are .1) Select Seniors We will give special attention to this market in our advertising. not just to the company. PRICING STRATEGY Our customers are especially sensitive to value.

low-risk operations. SALES STRATEGY We want to emphasize the benefit of dealing with professionals who live and work in our client's area." Many of our companies are now focusing on what they have perceived to be profitable niche markets. even more important. they lose one client.e. We know their needs and their problems and we have a local reputation to protect. if any. competition. unlike an out-of-town market. Our Lloyds market should be able to accommodate these customers with a minimum premium of approximately $600. Careful inspection and the judicious use of deductibles and warranties for insureds using wood stoves should help alleviate company concerns about solid fuel heating devices. We could stand to lose many if the public perceives a professional failure on our part.000 for any commercial package policy. Competitive prices for our identified target markets. in many instances. Discounts of up to 25% for claimsfree seniors who renew their home insurance with us. We encourage our companies to "Target Market. We are seeing our commercial markets now moving toward basic coverage and limiting the "bells and whistles. profitable. fire and burglar alarms. etc. i. This should help stabilize pricing and. Many of the larger insurance markets have increased minimum premiums to $1." all-risk products available to only those clients who have modern. they contact us after being . ensure that there is an insurance market available for most risks. upgrading of buildings. This may provide a chance to pick up all of the insured's business because.. where they can offer a competitive product with little.on a fixed income and receive their income on a set day of each month or a paycheck on a particular day. have started to lower loss ratios. well-managed. Continued insistence by the industry on better protection. Competitive pricing is not an important factor to attract business because competition is very limited for primary wood heat houses in our area. If the out-of-town broker fails to provide proper cover or advice.

in spite of their claims-free status. They must encourage profitable new business and have a retention component. . basic insurance coverage to our client. especially for burglary. they can take the chance of self insurance. SALES FORECAST The following table and related charts show our present sales forecast. Sales Programs We are investigating sales incentives for our producers. Presently. our producers receive $10 for every new policy written in our office. They feel that if they have installed central alarms and bars. with the exception of recreational vehicles. the broker doesn't want their house insurance. Business partners provide us the opportunity to sell lower-priced. Many clients have expressed interest in retaining part or all of the insurance risk. We are projecting sales to grow at a moderate but steady pace for the coming year and to continue into 1997.told by their previous broker that.

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They sell. handle claims and are responsible for their accounts receivable. MILESTONES We have listed our plan milestones in the table below. We have found over the years that our clients prefer to deal with one broker who is aware of their particular needs. service.SERVICE AND SUPPORT Aegon Religare is really a group of small brokerages housed under one name and location. INSURANCE BUSINESS PLAN . Our producers are each responsible for a book of business.

Complete inspection of all Pilot homeowners within one month before renewal date. • • • Provide sales incentives to staff to meet sales goals of 10%. Aegon Religare plans to increase gross sales by 10% and profit by 15%. Therefore our goals are: • • To re-establish Aegon religare as the market leader in quality and value-priced insurance products in Smalltown District. and new value priced products in the next year. Begin our "Insurance Partners" program. Develop a profitable property program. Get commitments for support and products that we can market in our trading area starting April 1st of Year 1. Aegon religare has been profitable. Establish good working relationships with our present insurance markets by meeting with their decision makers and plotting a mutual plan for success." Institute our Property inspection program. Provide small businesses with an affordable basic business package. and c) plans for the upload and download of insurance policies.By focusing on its strengths. • Investigate new markets that meet our marketing criteria by a) committing to small rural brokerage. We wish to establish a successful partnership with our . but recently we have had declining market share and this must be addressed. its present client base. in order of importance: • • • • • Identify "Target Markets. Our Keys to Success and critical factors for the next year are. Formulate plans to acquire another brokerage Aegon religare is dedicated to providing insurance products that provide quality protection with value pricing. b) providing products suitable to our economic and social climate.

we will focus on developing the following tools. Aegon religare is a privately incorporated company in the Smalltown district and is licensed to transact both Life and General Insurance. We believe personal contact and service is the cornerstone of our success. available. The office is strategically located across from the Post Office. 1) Knowledgeable. which again is owned by the principals of our firm. Aegon religare primarily markets and services Personal Lines Insurance. In Nexttown. 3) Policies and endorsements delivered on time with minimal errors. we operate from an 800 square foot. that respect the interests and goals of each party. and understandable. We also provide insurance to small business. 2) Policies that meet or exceed the expectations of our clients. and our insurance companies. . one-story brick veneer building overlooking Lake Small. service. Success will be measured by our clients choosing us because of their belief in our ability to meet or exceed their expectations of price. Its customers are mostly rural. 4) A commitment to an annual insurance review for all of our clients. and that are affordable. and expertise. especially in handling a loss. In order to implement our strategic goals. The shares are held equally by John Smith and Peter Smith. lower income families or long time resident senior citizens who demand value priced insurance premiums in keeping with their lower and fixed incomes. our staff members. mostly family-run seasonal operations primarily focused on the tourist trade.clients. A phone call is more than any direct mass marketer offers. friendly staff that can empathize with our consumers needs and circumstances.

We have noticed as our clients become better informed about insurance that there has been a tremendous increase in clients wishing in-depth discussions about their policy coverage and how they can get the most value for their insurance dollar.We have stressed to our insureds the importance of good communication between the broker and client to insure proper coverage is in place. The number of players has decreased in both the broker and company communities. AEGON strength lies in the quality and depth of our products and staff. contract cancellations. and refusal to write new auto business by some markets. In spite of the above. The banks now have announced they will open stand alone insurance offices to retail insurance. Company’s staff has specialists in commercial insurance that can properly service and underwrite local business. unlike our competition. Because of our larger staff. The recession has curtailed insureds from properly maintaining their homes and automobiles. We are close to the customer. Brokers are concerned that in spite of commission reductions. They trust our judgement in selecting the proper coverage and company to place them in. we believe that the independent broker will survive. still do not care or know which company we place them with. regardless of some insurance companies' attempts to sever the traditional broker-client relationship. we are able to service our clients even when a client's broker is busy or out of the office on inspections. they now may find themselves in competition with some of the traditional broker distribution companies that are setting up direct marketing facilities and branches. and insurance fraud has become a major issue for the entire insurance industry. We are more automated than most service industries. are open six days a week. quotas. . Our clients. Our offices. The past few years have seen tremendous upheaval in the insurance industry. We also have some quality commercial markets unavailable to our competition. in most cases.

We must sell the company. our clients still identify with the broker. and our insurance companies. that respect the interests and goals of each party. The company does not anticipate any cash flow problems. and word of mouth. service. outlook. However with the changes in the market today. We have set out several criteria for our marketing campaign that include" • • All advertising has to emphasize our differentiation point rather than price. we anticipate that we will be able to increase revenues substantially by year 3 of the plan and increase net profit handsomely. In spite of some companies' efforts to minimize the importance of the broker. listings in the Yellow Pages. we must begin to investigate alternate ways to put our name in front of the public. and expertise. 1. Based on these changes in our goals. our staff members. not the product. • • We must improve and increase our contacts with our clients. We wish to establish a successful partnership with our clients. Make contacts and support senior citizen groups and cottage associations. 2.We have depended in the past on a small advertisement in our local newspaper. not the insurance company. OBJECTIVES . and company culture. MISSION Aegon religare is dedicated to providing insurance products that provide quality protection with value pricing. Success will be measured by our clients choosing us because of their belief in our ability to meet or exceed their expectations of price.

. available. A phone call is more than any direct mass marketer offers. 5. and understandable. Complete inspection of all Pilot homeowners within one month before renewal date. 3. Policies that meet or exceed the expectations of our clients.1. Formulate plans to acquire another brokerage. Get commitments for support and products that we can market in our trading area starting April 1st of Year 1. 3. To re-establish Aegon religare. Knowledgeable. Establish good working relationships with our present insurance markets by meeting with their decision makers and plotting a mutual plan for success. KEYS TO SUCCESS We believe the keys to success in a small town insurance business are: 1. as the market leader in quality and value-priced insurance products in Smalltown District. Investigating new markets that meet our marketing criteria by a) committing to small rural brokerage. A commitment to an annual insurance review for all of our clients. 4. and that are affordable. especially in handling a loss. b) providing products suitable to our economic and social climate. We believe personal contact and service is the cornerstone of our success. friendly staff that can empathize with our consumers needs and circumstances. Policies and endorsements delivered on time with minimal errors. 2. 2. and c) plans for the upload and download of insurance policies. 4. 6. Provide sales incentives to staff to meet sales goals of 10%. 3.

.

. to ensure our mutual clients have proper coverage and binding notes in place for the purchase of homes. we issue binders and new policies. SERVICE DESCRIPTION Aegon religare provides home. such as lawyers and mortgagees.SERVICES Aegon religare is committed to providing professional sales and service for its insurance customers. and business insurance in Smalltown District. We have noticed as our clients become better informed about insurance that there has been a tremendous increase in clients wishing in-depth discussions about their policy coverage and how they can get the most value for their insurance dollar. We also provide insurance services to non-clients. our clients know that we are there to provide help and counsel to ensure a fast. businesses. COMPETITIVE COMPARISON Our company's strength lies in the quality and depth of our products and staff. Because of our larger staff. unlike our competition. endorsements and process renewals. and are the largest multi-line insurance broker in our trading area. We have established what we consider to be an excellent reputation in our area. we are able to service our clients even when a client's broker is busy or out of the office on inspections. Our staff has specialists in commercial insurance that can properly service and underwrite local business. In the event of a claim. automobile. and automobiles. speedy claim settlement. We also have some quality commercial markets unavailable to our competition. We take pride in knowing that for over 50 years we have helped our clients to find the best coverage at the right price that suits their needs and expectations. We have stressed to our insureds the importance of good communication between the broker and client to insure proper coverage is in place. 2. are open six days a week. Our offices. 1. Like other independent brokers.

FUTURE SERVICES Although Stan Smith started out as a life insurance agent. the broker. They also encourage our clients to contact us about reviewing their coverage and promote other products and services we provide. Not only do the broker and the company take responsibility for proper protection and indemnity in the event of loss.Since we are brokers. 3. We are in the process of setting up a substandard property market. the "life" part of our business represents only 1% of our sales. we have access to a range of standard and specialty markets. we are presently using an outside service: Atlantic-Smith Insurance out of North Town. our brokerage uses a number of boilerplate letters on our computer system that are sent along with various types of policies explaining unique features or limitations in the contracts to avoid possible Errors and Omissions claims. but in the 1990's. We stress that multiple claims or claims arising out of poor maintenance may adversely affect his insurance. and the company is based upon a new concept. and plumbing systems in his home. 4. Due to the complexity and number of life and disability products. In addition to the above. (not agents such as Co-operators). electrical. We are looking to strengthen this part of our operation in the future. . although two of our general insurance producers have life agent licenses. the client must also take his share of responsibility to insure the safety of his property by keeping it well maintained and using qualified professionals to update or change the heating. We feel that there is a need for this service and that it can be profitable if strictly underwritten with proper controls in place. SALES LITERATURE We have recently produced a pamphlet titled "Insurance Partners" which stresses that a successful insurance partnership between the client.

newly-formed families dependent on government assistance living mostly in a rural. stable market for our brokerage in spite of our present difficult economy." Smaller brokers have made inroads into our traditional rural business. Statistics show that over 42% of our permanent population is above 45 years of age. This makes it costly to service our clients. unserviced. There are a few industrial risks and those that are located here are branches of larger industries which obtain their insurance through large brokers in Bigtown. and middle income earners in our area. Our target market is the seniors. Long distance phone bills represent our second largest expense (our two offices each have their own toll free phone numbers) and the cost of visiting our insureds to do home inspections is time consuming due to the large area we service. family-run business (many of which are seasonal and based on the tourist trade). lower-income young families (many of who are on social assistance) and the small. MARKET SEGMENTATION Our market consists of senior citizens.000. with low cost farm markets that sell home and auto insurance.000. 1. thinly populated area. The average family income is approximately $27. We are fortunate that we have not yet had the intrusion to a large degree of mass merchandising programs like "Silver Power. We understand that some of these markets are in a poor financial position and may cease to be a factor in the future. . which rises in the summer to approximately 25.000 and the unemployment rate 9%. We have a relatively high number of seniors and many younger. We are targeting seniors which have proven to be a profitable. family business.MARKET ANALYSIS SUMMARY Recent demographic studies in our area reveal a total year-round population of approximately 13.

they now may find themselves in competition with some of the traditional broker distribution companies that are setting up direct marketing facilities and branches. become unaffordable. quotas. even though thwarted by the federal government in its last budget to retail insurance from their premises. Clients who have moved repeatedly can be difficult to obtain proper underwriting information and past claims experience on. unavailable. Another market of concern is out-of-area clients who may have been payment or claim problems to local brokers and attempt to find a distant broker to provide coverage instead of making the necessary adjustments in their own lifestyle to prevent claims. Brokers are concerned that in spite of commission reductions. The number of players has decreased in both the broker and company communities. and heating systems. The automobile product has. Insurance fraud has become a major issue for the entire insurance industry. in the mind of the public. and refusal to write new auto business by some markets. contract cancellations. The banks. and we feel our staff is to be commended for their ability to properly assess if a client should be placed to our standard markets or would be better served by a specialty company. and to exacerbate the situation. 2. homes in poor repair. . Our traditional close relationship with our companies has been strained. and many attempt to install and repair their own plumbing. wiring. The recession has curtailed insureds from properly maintaining their homes and automobiles. will continue pressure on the government and now have announced they will open stand alone insurance offices to retail insurance. and impossible to understand. SERVICE BUSINESS ANALYSIS The past few years have seen tremendous upheaval in the insurance industry.We are cautious about encouraging business from lower income prospects since they tend to have wood heat. many clients have turned to wood heat and started doing their own repairs and maintenance which may have increased the number and severity of claims.

It is the broker's job to ensure the client understands what he is buying. Our clients. we must make our insured aware of the trade-off in coverage versus price. our success is dependent on our staff and our companies convincing our clients and prospective clients that price. As stated previously. price is very important and we must work with our markets to ensure that our insurance products are available and affordable to a large part of the market. We are close to the customer. including our own. still do not care or know which company we place them with. Still. 3. in most cases. . Our advertising stresses that we have two offices. Upload/download capabilities are in many brokers offices. community involved. we believe that the independent broker will survive. and available to our clients.In spite of the above. understandable. open six days a week with after-hours support and we have been an active. We are more automated than most service industries. and because automobile insurance is mandatory in the region. and help us meet the competition from banks and direct writers. local business since 1938. A profitable automobile product will entice the companies to aggressively seek new sales and more brokers will see companies offering contracts. is not the only criteria for the purchase of insurance. concerned. This will cut costs. COMPETITION AND BUYING PATTERNS The main volume of income for our brokerage is generated by automobile premiums because they are relatively higher priced to insure than property. regardless of some insurance companies' attempts to sever the traditional broker-client relationship. Companies that truly value and trust the broker distribution system will align themselves with professional brokers and grant more underwriting authority similar to Lloyds. improve efficiency and accuracy. although important. The new federal government is close to adopting a new automobile contract that hopefully will make it affordable. They trust our judgement in selecting the proper coverage and company to place them in. and if circumstances dictate a lower-priced product.

Interacting with you via this website is an extension of this commitment . .DISTRIBUTING A SERVICE Our trading area is rural.4. We have just started to see some move by locals to "Silver Power" and other specialty retailers who advertise on radio and television. Nexttown has two independent brokers. The banks are still a future unknown. CUSTOMER SERVICE We at Aegon Religare life are committed to maintaining the highest level of customer service. There are few group plans providing insurance coverage with the exception of our teachers. Processing a claim and so on we have also provided relevant forms that can be downloaded easily for your use case do the write to us at In case you need any additional information or clarification and we will revert to you as soon as possible . Smalltown has two independent brokers and a Co-Operators agent. We have designed the “Customer Service” section keeping in mind all the information you may want to seek regarding procedures such as paying your premium various policy servicing options. and Southtown has one. Premiums are relatively low and therefore not subject to large brokerages or specialty direct writers mounting aggressive advertising campaigns to bring in business.

CHOSSING THE RIGHT PLAN Identifying the right plan basis your need is the first crucial step towards insurance planning . This section include details on insurance terms and concepts .helps you analyze plans for your various needs and lends meaning to some of the insurance jargon that you encounter. .KNOWLEDGE CENTRE Our knowledge centre is your personal resource for information that can help you understand the basic of insurance and help you make an informed decision about a policy. You may also choose a plan for your self by identifying the life stage you are at.At Aegon religare we help you through this decision by identifying your various needs offering plans that are customized for you.

 Once you have analyzed your needs as per above classification. Pension: Need to save for a comfortable life post retirement. . Our financial consultants can help you with all the analysis to offer a customized solution by doing a through need analysis. Saving: Save for the milestones and protect your saving too. It is difficult to arrive at all these figures yourself.ANALYSING NEED What is your need – Protection: Need for a sound income protection in case of your unfortunate demise. you need to then ascertain important factors such as type of cover. insurance amount as per one’s income. Investment: Need to insure long –term real growth of your company. life stage and dependents.

1: PLANNING OF THE SURVEY:Preplanning is sine-guenon for any kind of survey. the opinions are drawn in the form of answer given to the set of question in the questionnaire .  To judge the risk taking attitudes of Varanasi people  To know the investment motives preferred by Varanasi people.  To know how the people make investment decisions in Varanasi .finally. first and foremost I decided the topics to works on and then prepared some question related to the topic considering every possible point of view . their some must be some preliminary preparation. 2: OBJECTIVE OF THE SURVE:The objective of any survey is to study the opinion of the respondent about the chosen items. I framed the questionnaire is the language . The topic of the present survey is “THE BRIEF STUDY OF AEGON RELIGARE AND RECRUITMENT OF ITSFINANCIAL CONSULTANT’S” .I used simple words and easy sentences to be fairly understood .RESEARCH AND METHODOLOGY REASEARCH OBJECTIVE  To know the pattern of investment in insurance sector in context of Varanasian  To know the financial literacy of investor of Varanasi people.

D-there should be MCQ whose answer could be given by putting a tick mark. a-it insures complete information and data required in min.once the contents of the schedule have been determine . errors and omission. E-there should be ambiguity.of question b-the question should be worded in a simple language so that it may be easily understandable to both the interviewer and as well as interviewees.no. c-the information‘s could be filled quickly and easily with min. Keeping in the mind the aim of my survey and all these consideration regarding schedule.it is a vital part of the survey and has to be prepared with utmost care . SCHEDULE Contains of the schedule are determine by taking into account the aim of the survey and the subsequent collection of the information form the informants with the help of a questionnaire . the questionnaire was formed bearing the heading “THE BRIEF STUDY OF AEGON RELIGARE AND RECRUTEMENT OF IT’S SC .3.

REPORT WRITING In this very project only a few things have been analyzed which are essential .they also discussed some of the question with me reasons for using the direct method of interview was the accuracy of the personal interview . The formostpart of project is to prepare the tools of the data collection .data have been collected here through questionnaire interviewing every person in Varanasi who present at time of survey in the Primary data collection total 100 customer were interviewed .DURATION OF THE SURVE Survey was started from 15th June 2010 and got completed in the last week of july 2010 2.TECHINQUE OF DATA COLLECTIONS AND SIMPLING TECH.IMPORTANCE TERMS OF REASERCH METHODOLOGY a). 1. During the time of data collection the customers had to fill up .some of unable to give time for it because of their hectic schedule busy .the questionnaire at the every moment before me . 3.the interview was the direct one and the question were asked in face to face situation.few things could not get analyzed due to unreliable information supplied by the respondents.type of research-Descriptive &conclusive b)-data type –Primary data c)-data size -100 d) data collection method –questionnaire e)-data collection instruments-structured questionnaire f)-Sample unit-All g)-Sample technique –Random h)-Data analysis Tools and techniques –Bar and Pie Chart .

Awareness about The sales Experience 1 2 3 Interpretation: Out of 100 people 80 respodent did not aware the sales experience only 20 people had the sales experience. Awareness about the single 1 2 Single Interpretation:- More than single income family Out of 100 people family only 60 people family is single income family and 40 member family is more than single income family .

20 people not know Aegon Religare and 40 people know but not in detail.Awareness about AEGON RELIGARE 1 2 3 YES Interpretation: NO Know but Not is Detail Out of 100 people 40 people know about Aegon Religare. . Awareness about the sales experience 0% 20% 1 2 3 80% *yes *no Interpretation Remaining 80 people have no any type of sales experience Out of hundred people only 20 people have the sales experience.

Awareness about the educational Qualification 45 40 35 30 25 20 15 10 5 0 1 2 3 4 Series1 High school Interpretation Intermediate Graduate post graduate Out of 100 people 40 people qualified 10th pass.20 people graduate and only 10 people qualified post graduate.30 people 12th pass . Which type of product would you to like to sale 40 35 30 25 20 15 10 5 0 1 2 3 4 5 Series1 children plan pension plan life insurance pension plan money back plan all plan .

Awareness about Rate your self in term of Insurance 0% 30% 1 2 3 70% *Conservative Subscriber Interpretation Moderate Subscriber Out of 100 people 30 people rate our self as a conservative subscriber.and 35 people want to sale all type the plan.10 people personal pension plan. 5 people Money back plan. and 70 people rate our self as a moderate subscriber where do you know about AEGON RELIGARE 40 35 30 25 20 15 10 5 0 1 2 3 4 5 20 20 10 10 40 Series1 Financial News paper Advertisement Interpretation television consultant Any other .10 people life insurance pension plan.Interpretation Out of hundred people 30 people want to sale children plan .

20 people know by the advertisement.Out of 100 people 20 people know by the news paper .40 know by television.10 people know by the FC.8 people under 2 to 4 lac and only 2 people came under the earning of 4 lacs Awareness about Mandatory Parameters .and 10 people know by any other way Awareness About the income 80 70 60 50 40 70 30 20 10 0 1 2 20 8 3 4 4 Series1 Less than 1 lacs RS 1 lac to 2 lac Rs 2 lac to 4 lac More than 4 lac Interpretation: Out of 100 people the earning of 70 people under 1lac 20 people under 1 to 2 lac.

30 people are using the Residential Phone. and 40 people use only mobile. and 30 people using the office phone.45 40 35 30 25 20 15 10 5 0 1 2 3 30 40 30 Series1 Resident Mobile Interpretation Office Out of 100 peoples. Awareness about the occupation 2% 0 1 2 5% 0 3% 0 3 *Salaried Self Employed *Student Interpretation .

Out of 100 people,50 people are student 30 people self employed and 20 people are salaries Awareness About rate your self in term of insurance subscriber

0% 30% 1 2 3 70%

Conservative Subscriber Interpretation:

*Moderate Subscriber

Out of 100 people 30 people rate our self as a conservative subscriber,and 70 people rate our self as Moderate Subscriber Which company agency having by the people?

25 20 15 25 10 5 0 1 2 3 4 5 20 20 20 10 Series1

BAJAJ LIC ICICI Interpretation: ALLIANCE AEGON ING Vasya

Any other

Out of 100 people the agency having by the people 20 people LIC,20 ICICI,25 Bajaj Alliance.20AEGON, 10 ING,and 5 any other companies. 4.OBSTACLES IN SURVEY Difficulties do arrive in empirical investigation .My experience is no exception to it .however ,they did not reflect on my project work much .Brief description of difficulties is reproduce here 1)-the first and the foremost difficulties before me was that I was questioned about utility of the survey. 2)-Most discouraging and the greatest difficulties before me was that some of the respondents to took no interest in giving the required information’s considering it as a sheer waste of time and some did not give the full and faithful information . 3)-Many of the respondents hesitated to divulge the correct amount of their monthly income. 4)-Some of the respondent took help of imagination instead of reality

FINDING OF THE STUDY
• • • • • • • Out of 100 people (80 respondent did not aware the sales experience only 20 people had the sales experience). Out of 100 people’s family, only 60 family is single income family and 40 people family is more than single income family Out of 100 people 40 people know about Aegon Religare, 20 people not know and 40 people’s not in detail. 80 people have no any type of sales experience out of 100. Out of hundred people only 20 people have the sales experience. Out of 100 people 40 people qualified 10th pass,30 people 12th pass ,20 people graduate and only 10 people qualified post graduate. Out of hundred people 30 people want to sale children plan ,10 people personal pension plan,10 people life insurance pension plan, 5 people Money back plan,and 35 people want to sale all type the plan. • • • • Out of 100 people 30 people rate our self as a conservative subscriber, and 70 people rate our self as a moderate subscriber Out of 100 people,50 people are student 30 people self employed and 20 people are salaries. Out of 100 people 30 people rate our self as a conservative subscriber,and 70 people rate our self as Moderate Subscriber Out of 100 people the agency having by the people 20 people LIC,20 ICICI,25 Bajaj Alliance.20AEGON, 10 ING,and 5 any other companies.

which can be easily customize to specific need . . the target have been double and so the man power is also increased .the Company is not very aggressive OPPURTUNITY:According to MD and CE of AEGON RELIGARE Standard life 90 % to 10 % people of India are insured so the opportunities to immense .SWOT ANALYSIS STRENGTH:1.I.Financial expertise: as a join venture of leading financial serviced groups .it believes in gradually moving up .C.The company has design the group solution for their customer to offer complete flexibility combined with a loan charging structure WEAKNESS:A. 2:-Range of solution : AEGON RELIGARE life has a range of individual an groups solution . THREAT:The competitor of the company are of the aggressive nature but AEGON RELIGARE standard life insurance is of conservative nature so if the competitor of the company continue doing aggressive nature selling the AEGON RELIGARE life insurance Co. will loose their target customers.L.LTD Standard life insurance is a company with conservative outlook .AEGON RELIGARE life insurance has the financial expertise required ti manage the long term investment safely an efficiently of their customer .R.

ABOUT RECRUITMENT IN YOUR ORGANIZATION • Do you have recruitment policy ? Yes • No What are different methods that are engaged in your company? ..... ………………………………………………………………………………………… ………………………………………………………………………………………… ………………………………………………………………………………………… ………………………………………………………………………………………… …………………………………………………………………………………………....QUESTIONNAIRE Name – ………………………………………………………………………………….. ………………………………………………………………………………………… ………………………………………………………………………………………… ………………………………………………………………………………………… ………………………………………………………………………………………… ………………………………………………………………………………………… • Please tell us something about your duties &responsibilities in this organization....... • • Designation:Can you please share with us about your experience in this company? ………………………………………………………………………………………….

Internal • External What are the internal and external source you rely on ? INTERNAL SOURCES:a) Present employees c) Former employees b) employee referrals d) Former applicants EXTENAL SOURCES :a) Professional or trade association c)employment exchangement e)Walk ins and write ins g) Contractor i) redo and television k) Competitor b)Adervertisements d) college/university/institute placement services f)consultant h?) Displaced persons j) Acquisition and mergers .

ABOUT SELECTION• What is the selection procedure in your organization?/what are eligibility test conducted for screening? ………………………………………………………………………………………… ………………………………………………………………………………………… ………………………………………………………………………………………… Do you have any procedure for placement? ………………………………………………………………………………………… ………………………………………………………………………………………… ………………………………………………………………………………………… ………………………………………………………………………………………….. ORIENTATION & TRAINING • What is possessor orientation ………………………………………………………………………………………… ………………………………………………………………………………………… ………………………………………………………………………………………… ………………………………………………………………………………………… ………………………………………………………………………………………… • Do you have training policy? Yes • No What is the procedure for training? ………………………………………………………………………………………… ………………………………………………………………………………………… ………………………………………………………………………………………… .

• What are the difference types of training you rely on? off the job a) vestibule b) Lecture c) Special study d) Films e) Television f) Conference g) Case study h) Role play i) Simulation j) The programmer instruction k) Laboratory training both On the job a) Orientation training b) Job instruction training c) Appetents training d) Internship and assistantship e) Job rotation f) Coaching ..………………………………………………………………………………………… ……………………………………………………………………………… • What is the base for training procedure? ………………………………………………………………………………………… ………………………………………………………………………………………… ………………………………………………………………………………………… ………………………………………………………………………………………… ………………………………………………………………………………………….

PERFORMANCE APPRAISAL:• Do you have any policy for performance appraisal? Yes • No What are the methods of performance appraisal? TRADITIONAL METHODS A) Rating scale B) Check list C) Forced choicer method D_ Forced distribution method E) Critical incident method f) Behaviorally anchored scales g) Field review method h) Performance tests and observation i) Annual confidential reports j) Easy methods k) Cost accounting approach l) Comparative evaluation approach MODERN METHODS A) MBO B) KRA C) 360-degree appraisal D) Psychologically appraisal e) assessment centers • What is the end result of performance appraisal? ………………………………………………………………………………………… ………………………………………………………………………………………… ………………………………………………………………………………………… ………………………………………………………………………………………… ………………………………………………………………………………………… .

• Do you have any welfare policy ? Yes No • What are the different welfare activity conducted by your organization ? EXTRAMURAL a) Social Insurance b) Benevolent fund c) Maternity benefits d) Health & medical facility e) educational facilities f) Housing facilities g) Recreation facilities h) Leave travel facilities i) Vocational training training j) Transport facilities k) Amusement facilities l) Games & sports INTRAMURAL a) Drinking water b) Toilets c) Crèche d) Washing facility e) Occupational safety f) Uniform & protective clothing g) Shift allowance h) Canteen i) Cleanliness & Sanitation j) First aid appliances k) Compensation & for accident l) Bathing facilities m) Improvement in condition of employment • Do you conduct exit interview when employee leaves the organization? Yes No .

new product knowledge and all skill. During my survey and beyond the survey. b) All the schemes regarding product of insurance should be clear and reached at once to the financial consultant /people. AEGON RELIGARE product plan is more effective then the other insurance company. which I am reproducing here for the purpose. f) Considering the branch of Varanasi. after the declaration from Branch Head /BDM of the Branch. I noticed some of the fact . . a) For proper communication with the people. there should be a weakly/ for night of SDM /BDM which facilitate them to come up with their problem and solutions. h) Company should ensure higher percentage of commission to Fc’s.SUGGESTIONS The suggestion part of the project is significant for any kind of analysis. c) The coverage should be broader as many of the particular branch and customer demanded for it. d) There should be limited financial consultant and nor performing financial consultant must be motivated or eliminated. e) There is a need of a proper orientation financial consultant in term of various training. g) Company should arrange a regular meetings of its financial consultant’s and employee.

Kothari #Statistical Method *S. Maheshwari #Analysis and Finding *By the primary data #About the company *By the secondary data .Gupta *S.BIBLIOGRAPHY # Research Methodology * By C.P.N. R.

com/articles/control-strategies.scrib.buzzle.com/Markets/company/aegon Ltd/500113 religare- • • • • • • http://www.aegonreligare.insurance world.com/cost http://steel.nic.in/articles.indiainfoline.financialexpress.mckinseyquarterly.com/news/aegon-wins-national-awardfor-excellence-in-cost-management/304571/ https://www.livemint.aspx http://www.html http://www.pdf .html http://money.REFFERENCES • • • http://www.com/enews0110.com/Managing_overhead_costs_1604 http://www.htm http://www.com/Perfomance%20budget%20(200809)Englishchap2.com/IID93/F100305/AccountingPolicies/Comp any.

YATEESH MARKETING OFFICER OF COMPANY MR. PRADEEP PANDEY.ANNEXURE BOARD MEMBERS BRIEF PROFIL OF THE BOARD OF DIRECTORS MR.RAJIV JAMKHEDKAR-CEO OF THE COMPANY SRIVASTAVA-CHIEF MR.VICE-PRESIDENT OF THE COMPANY .

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