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Presented by, Team 5 Ashok G Roy(11AA07) George Abraham (11AA14) Jayesh John (11AA16) Sai Seshan (11AA31) Christopher (11AA46)
Introduction Objectives Articles Research Methodology
Findings Limitations Reference
Consumer buying behaviour is based : Initiator: The person who determines that some need or want (car) is to be met. Influencer: The person who influences the decision to buy or endorse the view of the initiator. Buyer: The person who actually makes the purchase. User: The person who actually uses the car.
Objectives of the research
To find out the customer perception about their cars. To judge the satisfaction level of car owners of different brands. To find about the various factors that influences the purchasing decisions of consumers. To analyse about various brands and their share in the market. To find in detail about the consumer behaviour and their preferences.
Car Models taken for the research Maruthi Suzuki Volkswagen Toyota Ford Hyundai Skoda Nissan Swift Polo Etios Liva Figo i20 Fabia Micra .
APJRBM . Author Dr. Dr. R. Ganapathi Journal . Subadra. Murugesan.Article 1 Article Title .Consumer perceptions and behaviour with reference to car owners. Dr. K. S.
Variables Identified Independent Variables Income of the user Lifestyle of the person Occupational status Family Size Dependent variables Consumer buying behaviour Consumer s perception .
-Secondary Data Newspapers. Journals . survey. questionnaire. Data Collection -Primary Data Interviews. Research Methodology -Descriptive study.
Median and Standard deviation Correlation analysis .Analytical Tools Percentage Analysis F-Test Chi-Square test ANOVA table Mean.
cultural. socio-economic. education. occupation. family size.Findings There are four major classes of consumer behaviour determinants and expectations. . personal and psychological. namely. marital status. income. The socio-economic determinants of consumer behaviour consist of age.
Article 2 Article Title .Dr Saikat Banerjee Journal Journal of Marketing and Communication .Car market and consumer buying behaviour Author .
Variables identified Independent variables Price Fuel efficiency Brand image Dependent variable Customer s buying attitude and buying Behaviour .
Target population Delhi (people of different professional backgrounds) Sampling Technique Simple random sampling method (convenience sampling) .Target population Sample size 100 people of 21 years and above.
Research methodology Research Design -Descriptive study. Data Collection Primary data Questionnaires Analytical tools -Karl Pearson -Regression Analysis -Cross Tabulation .
Findings The consumer s decision to purchase a car is mostly dependent on his family and relatives. . Most consumers give more importance for the Price and fuel efficiency of the car.
Dr Herrmann and Huber Frank Journal The Journal of Product and Brand management .Article 3 Article Title The influence of price fairness on customer satisfaction: an empirical test in the context of automobile purchases Author .
Variables Identified Independent Variable Price of the car. Dependent variable Consumer Satisfaction level Purchase Decisions .
Sample size 460 customers Location Hyderabad Research design Exploratory study Data collection Informal interviews and questionnaires .
. Percentage Analysis.Analytical Tools Exploratory and confirmatory factor analysis. Regression Analysis.
The price of the car was a major factor that influences buying behavior.Findings Results revealed that customer s fairness perceptions depended on a supplier's commitment. .
behaviour and loyalty in the automobile segment Authors.Article 4 Article Title Study on customer satisfaction.Asghar Afshar Jahanshahi . Mohammad Ali Hajizadeh Gashti . Journal . Seyed Abbas Mirdamadi.International Journal of Humanities and Social Science .
Variables Identified Independent variables After sales service Age Gender Socio economic background Dependent variables Customer satisfaction Customer buying behaviour Customer Loyalty .
Analytical tools Regression and ANOVA test SPSS 16 Mean. median and standard deviation .
Sample Size 234 Research design Study Design.Pune .Questionnaires Location .Exploratory study Data collection .
Customer satisfaction influences customer loyalty. .Findings The after sales services provided has an impact on the customer behaviour and the level of satisfaction.
Dr Haresh Vaishnani Journal .Article 5 Article Title Consumer loyalty and consumer Behaviour towards Automobiles Author .Jounal of Marketing Management. .
.Variables Identified Independent Variables Education Level Age Group Advertisements Sales Promotion Techniques Dependent Variable Consumer Loyalty and Consumer Buying Behaviour.
Magazines. Sample Size 120 customers Sampling Method Method Simple Random Sampling Data collection Primary Data Questionnaires Secondary Data Textbooks. websites Research Methodology Study design Exploratory study .
Analytical Tools Chi-Square (x2) test Percentage Analysis T test .
Findings The education level is a determinant of customer Loyalty. . Advertisements and promotion techniques influences consumer Behaviour.
. Data Collection sources Primary Data Questionnaires (consisted of 20 questions) Secondary Data . Research Articles.Research work done to know about the Consumer Behaviour and their Perception Sample Size 75 people Place of Research Coimbatore Locations considered . Peelamedu.Journals. company websites. Textbooks.Brooksfield. Railway Station.
Tools used for Analysis .Descriptive study .Percentage Analysis .Five Point Likert scale Study Design .
Price. Dependent Variables . Age.Consumer Behaviour .Variables Independent Variables . Gender.Consumer satisfaction Level . Occupation. Income. Mileage. Education level.
Peelamedu -Gender:Male 63 84% Female 12 16% .Data Analysis Details -Place of Research:Coimbatore -Locations:Brooksfield. Railway Station.
00.00.000 11 14.3% .000 39 52% 50.000 4 5.000 21 28% 75.7% Above 1.6% Business 27 36% Others 09 12% -Monthly income Below 50.001 to 1.001 to 75.Data Analysis -Occupation Student 16 21.4% Salaried 23 30.
7% Advertisement 3 4% Sales Man 2 2.6% Friends 6 8% Relatives 5 6.Data Analysis -Buying Preferences New Car 63 84% Second-Hand Car 12 16% -Decision making influencers Family 59 78.7% .
7% Resale Value 11 14.6% Mileage 14 18.Data Analysis -Mode of Purchasing Cash 10 13.3% Maintenance cost 17 22.3% Loan 65 86.7% Comfort 05 6.7% .7% -Factors Determining Purchase Price 28 37.
7% Ford Figo 13 17.4% -Satisfied Car Owners Maruthi Swift Yes No 19 03 Volkswagen Toyota Polo Etios Liva 11 05 03 02 Ford Figo 11 02 Hyundai i20 15 0 Skoda Fabia 02 01 Nissan Micra 01 0 .3% Volkswagen Polo 16 21.3% Hyundai i20 15 20% Skoda Fabia 03 4% Nissan Micra 01 1.Data Analysis -Car Models Identified Maruthi Swift 22 29.3% Toyota Etios Liva 05 6.
Data Analysis -Satisfaction of Consumers on car service centers Yes 73% No 27% -Recommendation of the car to others Yes 57 76% No 13 24% .
Five point Likert Rating Scale Factors Extremely Satisfied 13 06 04 16 15 09 17 08 03 05 03 10 Satisfied Neutral Unsatisfied Extremely Unsatisfied 05 05 08 03 03 04 02 03 11 06 04 11 Driving Comfort Fuel Economy Price Pickup Attractive model Road Grip & Safety Brand Image Internal space Maintenance cost Status symbol Latest technology Resale value 21 14 12 34 30 32 28 24 16 18 32 27 27 34 28 17 18 21 20 29 26 37 25 19 09 16 23 05 09 09 08 11 19 09 11 08 .
Graphical Representation 40 35 30 25 20 15 10 5 0 .
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