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Motorola Supply Chain

Motorola Supply Chain

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Published by Amarendra Gorai

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Published by: Amarendra Gorai on Feb 15, 2012
Copyright:Attribution Non-commercial


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Motorola, Inc is a manufacturer of wireless telephone handsets, and also designs and sells wireless network infrastructure equipment

such as cellular transmission base stations and signal amplifiers. Motorola's home and broadcast network products include set-top boxes, digital video recorders, and network equipment used to enable video broadcasting, computer telephony, and high-definition television. Its business and government customers consist mainly of wireless voice and broadband systems used to build private networks and public safety communications systems like Astro and Dimetra. Motorola's handset division is now focusing on smartphones using Google's open-source Android mobile operating system.

Motorola started in Chicago, Illinois as Galvin Manufacturing Corporation (at 847 West Harrison Street)[7] in 1928, with its first product being a battery eliminator. -cell phones - semiconductor devices Ics - satellite systems In 1998, Motorola was overtaken by Nokia as the world's biggest seller of mobile phone handsets.

Motorola's handset division recorded a loss of $1.2 billion in the fourth quarter of 2007, while the company as a whole earned $100 million during that quarter.[13] It lost several key executives to rivals[14] and the web site TrustedReviews has called the company's products repetitive and uninnovative.[15] Motorola laid off 3,500 workers in January 2008[16], followed by a further 4,000 job cuts in June[17] and another 20% cut of its research division a few days later. Its global market share has been on the decline; from 18.4% of the market in 2007, it had a share of just 6.0% by Q1 2009 but at last Motorola scored a profit of $26 million in Q2 and showed increase of 12% in stocks first time after lose in many quarters. During the second quarter of 2010, the company reported 162 million US dollars of profit, which compares very favorably to the 26 millions earned for the same period last year. Its Mobile Devices division reported, for the first time in years, earnings of 87 million dollars

Motorola's leadership and market share were eroding. Realizing that a return to growth necessitated transforming its supply chain, the company embarked on a major initiative to realign business units, rationalize the supplier base, and leverage current IT investments. Motorola also realized that longterm success requires tight communications along its supply chain across product design, manufacturing, customer fulfillment, and distribution. 6 Sigma first implemented by Motorola

5 billion Number of countries where suppliers are located: 60 Indirect goods and services Anything for internal consumption and to support Motorola operating requirements y y Number of suppliers: 19.Our global supply chain begins with raw materials extraction and processing and continues through manufacturing of components and final products.2 billion Direct materials Any material. We own manufacturing and assembly operations that produce 70 percent of our products or assemblies.3 billion . intended for eventual sale to external customers y y Number of suppliers: 5.000+ Spend: $3. y y y Number of suppliers: 24. including software.800+ Spend: $14. and we contract out about 30 percent to a network of suppliers.800+ Spend: $11.

com/public-administration/administration-human/3896151-1.http://www.allbusiness.html .

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