This action might not be possible to undo. Are you sure you want to continue?
Germany Started in 1996-1998 Acquired 21 stores of Wertkauf ( belong to Intermars, French retailer) In 1998 they went into acquisition with Interspar and acquired 74 stores Failure 1. Lack of research 2. No customer service 3. Very High competition Edeka, ALDI, Lidl. 4. Local retailers gave much lower price 5. Consumers wanted to pack their own bag 6. Wal-mart could not study the behaviour of the consumer of Germany. 7. 10 foot rule 8. Placement of merchandise 9. Zoning Restrictions 10. Placed in less well-off residential areas. 11. All stores were on lease 12. Shopping hours 68 hours per week 13. Germany has labour union and Wal-mart on the other hand was very much against it. 14. Management employees relationship was very bad 15. Employees were transferred frequently from one store to other. 16. Japan Korea Started in 1998 Failure 1. Freshness of food is important. 2. Frozen foods as a category was not appreciated. 3. They shopped at daily basis. 4. Wanted localized products. 5. Walmart was more into foods business and less into general merchandise. 6. Wal-mart style of display was not accepted by Korean consumers.