Hubert LaCroix President and CEO, CBC/Radio-Canada P.O.

Box 3220, Station C Ottawa, ON K1Y 1E4 January 31, 2012 Dear M. LaCroix This week, we are launching “Reimagine CBC” with an online ideas forum inviting Canadians to share and rank ideas about the future of public media. The campaign is intended to change the national conversation about CBC/Radio-Canada, which is all too often mired in the question of whether or not we need it. For us and the majority of Canadians, that question has long been answered: of course we need public media. The question is, how can it continue to serve us, and serve us even better, in the coming years? This campaign will have many elements: in-person and online dialogues (launching now at, a national “Reimagine CBC” survey, major keystone events in Vancouver and Toronto, and targeted online actions. Through these actions we will build a community of Canadians that will reimagine the CBC, and in the process, build the citizen engagement and political force needed for a strong CBC. As Radio 3’s Steve Pratt put it when he spoke at an event: “empower the people and you’ll get a level of trust and ownership you never thought possible.” We know CBC does its own citizen engagement, and we hope you’ll see our e orts as complementary. Later this spring, we will report on the results of the process and we anticipate it will be lled with great ideas, with deep support from across the country, about how CBC/Radio-Canada can become even more relevant to Canadians of all ages. We will make that report available to you, to the government and also to the CRTC during the hearing on the renewal of the CBC/Radio-Canada broadcast licences. We hope that you will accept the report in the spirit in which it is intended: as a show of support for public media and ideas from Canadians on how to move forward. Our very best regards,

Reilly Yeo Managing Director,

Jamie Biggar Executive Director,

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