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Ecomm Business Plan

Ecomm Business Plan

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Published by: Omer Khan on Feb 16, 2012
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  • Production Plan:
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COMSATS Institute of information Technology

Business Plan: (Libaas-e-Khas Boutique)

Submitted to: Group Members:
Awais Malik Safia Naz Aneela Kanwal

“Sir Ahsan Qamar”

FA08-MBA-022 FA08-MBA-024 FA08-MBA-040
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Date:

12-05-2010

Every praise is due to Allah alone the merciful and teachings of His Prophet (Peace and blessings be upon him) who, for ever, a torch of guidance and knowledge of humanity as a whole. We would like to thank: Almighty Allah whose blessings are always with us. To our teachers at all our stages of study who always guided us in right direction and developed our personality as a useful citizen for the society To all our friends from whom we learned much and Specially Mr. Ahhsan Qammar who fully cooperated with us in the completion of our tasks.

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WE DEDICATE THIS WORK TO OUR HONORABLE PARENTS AND RESPECTED TEACHERS

Who have been a great source of love, affection and encouragement throughout our academic career and their matchless sacrifices in the process of our upbringing make us respectful to all human talk. Thank you.

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Table of content
01 02 03 04 05 06 07 08 09 10 11 12 Introduction Abstract Executive summary Goal of Style inn Business Model Description of business Marketing Plan Financial Plan Production Plan Business structure Plan Operation Plan SWOT Analysis 05 06 07 08 09 11 12 15 18 23 26 29

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which amounts Rs. Initially financing will be done through personal source. initially to start business. As for as financing for business concern it will be supported by our personal savings and from family contributions. While in long run the other interested stake holders can be involved. Our business is offering different clothes design to fulfill local needs and nationwide demands.1 million. The locality of business is 26 Area near utility store Gadwal Tehsil Taxila District Rawalpindi.Introduction: We intend to run brick and click business on the name of through online. seeing our home expertise for fulfilling local demand in making ladies and gents garments of different designs and varieties etc. Our third partner Miss Sadia. the partners names are Miss Safia Naz and Miss Aneela Kanwal. No other business currently exist in the area to provide online home delivery services and that is first to offer home delivery. Mr Ikram has been a senior fashion designers for the past fifteen years. The other source of capital for business will be 50 % its profit utilization in its running operations. We will initially avoid taking loan from bank within two years. We will take loan by banks in order for long term growth and for future expansion. It will be operated as partnership. 5 .

sales assistance.Executive Summary: We want Libaas-e-Khas will be a full-service brick and click boutique which will deal in all types of fashion designing for quality. estimating a minimum of one hundred to start. and will hire the programmer. Brides and bride groom can give ideas about their weeding dresses. The store has the potential of employing up to two hundred full-time employees. innovative products at affordable prices for young generation. Our business will provide 24 hrs online services. and technician. Appointments only available in evening for brides and. We will run the business our self full-time. 6 . The working hours will be 24 hrs.

Vision “To be first and final choice of customer” 7 .

8 . We will provide high quality products with innovative and traditional design at the reasonable price possible according to customer need. We will provide our customers new look. trendy and fashionable clothing design. Goal of Libaas-e-Khas: Our goal is to satisfy our customers through our operational excellence.Mission • • • • Our goal is to build a long term personal relationship with our customers by providing satisfaction so that they can become our loyal customers. To provide the online superior home delivery services by taking online order in order to save time.

Objectives To achieve break even of 1million within six month To generate 1million 500 thousand sale within one year To increase customers base locally and internationally by providing online services To increase online order delivery of home country within 1 day 9 .

Ladies stylish clothes. Lehnga. Trouser Set with traditional and modern outlook. The business does not depend heavily on the physical store but it will also depend on the online. We will run the business our self full-time and hire sales assistance. We have broad variety of garments like Shalwer kameez. While our initial goal is to open one boutique. Kurta. technician and programmer having 5 years experience in programming. Confidentiality of business lies in our partner’s family skills in making ladies and having experience twenty years. T-shirt. In turn. Jeans. Saarhi Sherwani. The store has the potential of employing up to one hundred full-time employees to start. for the local customer and also for nationally who is searching for quality products at affordable prices. Our designers are well train to make items to fit your unique body size. casual dresses for men and women. we would hope to penetrate a sizable portion of the online retail market. We will maintain the inventory and will produce sufficient product to meet the planned demand.Description of Business: Style inn will be a full-service boutique which will be based on brick and click. And we will hire the other skill full and experience full employees for designing the dress of gents and their background with this type of business must be for last 5 years. Style inn is a start-up retail establishment that will sell fashionable clothing to women and men of young generation. Our business will always be ambitious to work with the community and helping others become more interested in the fashion world. Evening appointments will be available for brides and their parties locally. 10 . which will deal in all types of clothing including bride groom and bridal salon.

pk that has a beautiful design that only allows for the beauty of their clothing to be admired. design.5 mega pixel .Libaas-e-Khas.The style inn have web site of www. They communicate with their customers and offering exceptional customer service using features such as the blog. The web designer has experience to boost business by desisigning the website in attractive way. From catalogue customers can get information about prices. Customers after choosing their favorite collection the can easily add into shopping carts. sizes. colors. Our site navigation is very easy. People can view their chosen garments on 4. And can pay online through PayPal. and shopping cart. VISA.com. gallery. photo. and get other guidelines. And the can also provide feedback about how great our site looks and how professional it is. People will use more seriously and will shop our site. and Master card. this can help to view even minute embroidered designs. 11 . Our creative web design & development team have 5 years of experience helping to translate our client's passion.

Business Model Capabilities Revenue Model Location base advantage Market Segment Growth Strategy 12 .

CRM Online Business Model Transaction fees We receive appropriate transaction fees through customers.  Affiliate model: Affiliate marketing is defined as a revenue sharing relationship between advertisers or merchants and online publishers or affiliates. Affiliate Marketing guarantees a fast ROI (Return of Investment) 13 . Affiliate marketing is a revenue-model tool that can be utilized to establish a successful business while creating outstanding wealth. We will offer 20% discount to our regular customers and 25% for bulk purchasers.

they responded that there is no boutique in this whole area. The increasing trend in technology. We will give them opportunity to start business online. We have many affiliated sites whose add we affiliate on our websites.We do online advertising sale by affiliation of Google. and using online shopping this give us opportunity to operate online business. Market Survey We surveyed Gadwal locality and we conducted interview from local ladies and gents and also through personal contacts. The demanded the stylish look in their dressing. We will initially launch business online to meet the demand of 14 . We will offer other new business to affiliate our own website. We will pay 30 % affiliations fees to Google by revenue of affiliation on our website.000 per adds. Aslam Market and Nawababad. but the have to go Basti. The will give us affiliation fees of 20. A large number of fashion designers are working online in Pakistan. By getting information through Google that I n Pakistan a large number of Boutiques is working to provide the up to date and latest fashion clothes through online for fashion loving Pakistani. the have to incur travel expenses and also they have to devote the separate time to shop there. This response gave us opportunity to launch Boutique business there.

Market Size 15 . female for age range of 15 to 35 years old. Lots of boutiques are providing their services online on Internet for Pakistani people who lives abroad or for other people who are interested in Pakistani fashion and cloths. After establishment then we will target the different nations worldwide. And will serve male.Pakistani customers. and for click we targeted the whole Pakistani market. By making competitors analysis then we decided to operate through online. Market Segment We segment market geographically and demographically on the basis of age and gender. Target Market Firstly from our brick business model of Gadwal and surroundings. These websites are offering online shopping of Pakistani fashion cloths. The popular most Pakistani boutiques are:            Tee Jays Threadz Cotton Collection Resham and Revaj Junaid Jamshed Humayun Saed Aijaz Aslam Amir Adnan Xclusive Hang Ten Kurta Corner and others.

Capabilities We have good managerial skill so we have ability to make good decision to control our business and we will hire the talented. On click business we have many competitors but we will try to defend . lands. Competitive Positioning There is location base Strong competitive advantage on our brick business because no competitors exist in our niche market. Internal Financing We will finance this business through personal saving and from family and relative‘s contributions.maintain and exceed our market share than competitors. Sewing machines. technication and other required staff . good managerial skill and experience full sale managers. 16 .The market size of our Pakistan is approximately 8 Koror. and we have experienced family members which have 20 years background of such kind of business. computers. building are physical assets. Building is our forefather’s property. CRM (Customer Relationship Management) Happy customer is our priority so to make them happy we have to develop relationship on personal basis. programmers.

Banner placement on net Ads in famous Magazines MARKETING OBJECTIVES 17 . traditional and modern stuff which lead to price differentiation. female for age range of 15 to 35 years old. to develop relationship in order to make the loyal customers. The basic purpose is we want to identify the customers need. We have targeted our customer in broadly two divisions:• • Superior/Elite Class Middle Class c) Promotional Activities: • • • • • • Encouragement and Prize Contest For Best Design among the school girls Distribution of Brochures Festival Discounts Pamphlets and banners. On same grounds the nature of work will differ keeping in view the band width of income levels. And will serve male.Marketing Plan: a) Segmentation: We segment market geographically and demographically on the basis of age and gender. b) Target Customer: Our product incorporates local.

After such expansion our further plan is presence of our outlets in all big cities and wherever we can manage. The market is niche and our focus is to develop that niche market in more attractive way. our aim is to target the customers worldwide for the sake of increasing sales and gain maximum profit. the 100% chance of success . Attock and Peshawar so that brick business can grow . We want to 18 .Where we want to go? In next five years. Future Marketing Strategy: • Market expansion In the future our strategy is to expand the business in different location in Rawalpindi. this is new market for us because there is no any competitors exist in that location.because in present condition. so there is potential of growth in the future . no any chance of threat is exist. Marketing Strategy • • Market development Focus based strategy Our marketing strategy is to develop the market.

We will have secured the domain name Style inn Boutique. We placed banner advertisement on the popular site with help from Google for our online business. we intend to showcase our brand. Pamphlet and through sale scheme as based on the Introductory Prices for the dresses to welfare our customers and to increase our repute in the market. • PRESENT PROMOTIONAL STRATEGY As it is a newly boutique setup so our promotional strategy is through Banners. As the site progresses. 19 . network and share clothing secrets. • INTERNET STRATEGY As the Internet has become a staple world life and retail merchandising.operate business in different market in local and in global. Our future strategy is based to “attract the customers” through matchless quality & discount: I. designer interviews. if two suits are purchased then a 20 % discount is granted to ur regular customers and 25% for bulk purchasers. The method of our promotion strategy is that we have firstly launched a sale scheme which is based on the “introductory pricing strategy” for the dresses to welfare and to facilitate our customers and to increase our repute in the market.com and will begin site development as funds become available. we will include features such as fashion advice. Style inn Boutique will have a viable Web site. Eventually.. we hope to establish and nurture an online social community where women can gather and discuss topics of the day.Foremost. and Internet-only specials. we have hired an experienced Web designer . newsletters. Further.e. our clothing and provide customers with the ability to purchase items online.

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utilities and payroll. 21 . our initial investment will also be used to purchase retail equipment and inventory software . We will seek additional funding from banks for future growth. Further. Start-up funds will be used for renovations and inventory and operating expenses such as rent.all of which will produce future benefits for the company.Financial Plan: SOURCES & USE OF FUNDS Style inn requires one million to launch business successfully. we’ve already risen through personal investments.

As long term benefits are also achieved through such technique. We will also implement a referral program rewarding customers who refer new customers with discount coupons. For our online business we will conduct a direct-mail campaign to targeted consumers that we have signed up through our in-store mailing program. so a new variety is launched at this specific area which also increases our sales. Revenue Model 22 .SALES STRATEGY: As our introductory prices is based on reasonable prices so it will increases our sales which ultimately leads to profit earning setup. We will offer promotional discounts and seasonal throughout the year. Each will include at 10% coupon. We will offer promotional discounts and seasonal throughout the year. Style inn Boutique will accept cash and payment via major credit and debit cards. The direct mailers will be comprised of 5. Our dresses covering about every sort of stuff. Returns and exchanges must take place within 30 days of purchase and receipts are mandatory.000 full-color postcard mailers.

00 Profit Before Interest and Taxes 93.100.000.000.00 8.000 Y 2011 3.000.000 -----------Cost of Goods Sold 1.00 571.00 Total Operating Expenses 306.00 23 .001.Projected sales and GP Profit &Loss account Y 2010 Sales Direct Costs of Goods Other Costs of Goods 1500000 1.00 327.00 0.000 100.00 0.500.700.000.000 100.00 180.600.000.000 30% 58.00 36.000.000 -----------$2.000.000 2.00 189.900.101.00 24.500.00 39.00 0.300.000 Gross Margin Gross Margin % Expenses Payroll Marketing/Promotion Depreciation Web Design and Maintenance Payroll Taxes Other 400000 27% $899.000.00 12.00 86.700.

450.00 27.34% Pro Forma Balance Sheet: 24 .00 171.00 13.00 4.Interest Expense Taxes Incurred (30%) 0.050.310.00 0.990.35% 400.00 Net Profit Net Profit/Sales 65.

310.043 25 .000 $0 $1.000 $23.000.310 $565.000 $1.090.000 $1.000 $0 $90.617 $0 $785.895 $80.000 65.00 $565.393.388 $500.050.750 $294.043 $1.000 $22.Pro Forma Balance Sheet FY 2010 FY 2011 Assets Current Assets Cash Inventory Other Current Assets Total Current Assets Long-term Assets Long-term Assets Accumulated Depreciation Total Long-term Assets Total Assets Liabilities and Capital Current Liabilities Accounts Payable Current Borrowing Other Current Liabilities Subtotal Current Liabilities Long-term Liabilities Total Liabilities Paid-in Capital Retained Earnings Earnings Total Capital Total Liabilities and Capital $90.000 $63.310 $0 $90.000 $5.493 $0 $411.045 $0 $0 $0 $524.662 $0 $0 $0 $0 $0 $0 $0 $500.00 $758.848.243 400.

or for choices specific to one item such as colors. or pattern. Libaas-e-Khas s powerful Brand & Attribute system will facilitate to promote your online apparel. Fancy dress Sahri Shawls Chunri Gents suits 26 . In Libaas-e-Khas boutique we would like to introduce following products and services. Trouser Set. Lehnga. The fashion trendsetter of the decade will love eCommerce website because they will find the perfect garment to fit their body and style.Production Plan: Flexible Product Options allow you to create drop down menus which can be shared among many products. like size. Ladies stylish clothes. Jeans and T-shirt. design. Sherwani. • • • • • • • • • • • • Shalwer kameez. Kurta.

In summer season we are providing: • • • • • • • • • • Machine embodied Cotton dresses Hand made embroidery Doriya dresses Dimonties on Shiffon dresses Block printing on Jorjat dresses Embroidery on Cotton kathan dresses Beads work on Khadur cotton dresses Zuri work on valvet dresses Coatray Shawls Other embroidery dresses on winter stuff In winter season: BRIDAL.Product features • • • • Casual dresses Party dresses Bridal dresses Mehndi dresses Value added features We are providing dresses according to seasons. MEHNDI and PARTY DRESSES: • • • Ghota work on chundri stuff Muqaish work on double jorjat colored dupka used on JAMAWAR. KATHAN SILK AND BROSHA S Men’s Wear 27 .

stain and wrinkle resistant New with tags. • • • • • • • • • Men’s young generation cotton jacket Peak lapel 48% cotton. plastic bag. carton Single breasted.1200 white & black cotton Shalwar kameez Price 500 Cotton Silk fraq Price :Rs 1500 28 .This is the young generation style with bold self expression. two button Flap pocket Center back vent Jacket is fully lined Traditional sherwani for grooms bases on silk DI White & Maroon Price :Rs. Taylor cut and rich style makes this garment an element of value in the wardrobe of a man who loves the quality and the originality. hanger. 52% viscose High tech fabric.

000 DI Red Katan Bridal Dress Price :15000 29 . 950 Boutique Formal Kameez Price:Rs.1050 Golden & Red Kurta Mehndi dress Price: 1000 Party wear wir\th chunar dupata price 1750 Bridal Dress & Groom Sherwani Price 35000 Price :10.Trendy wear price :Rs.

00 Men’s 3 Button Dacron Micro Fiber Dress Suit Fine Dress Suit 30 .995.Sherwani Price:17500 Sherwani Price:19000 Elegant White Groom Sherwani Men's Single Breasted 3 with Intense Design Work Button Super 150s Extra Price: Rs.14.

hanger. • • 31 . two button Flap pocket Center back vent Jacket is fully lined Traditional sherwani for grooms bases on silk Services: • Our services is fast delivery. 52% viscose High tech fabric.This is the young generation style with bold self expression. Free name labeling. • • • • • • • • • • Men’s young generation cotton jacket Peak lapel 48% cotton. carton Single breasted. if it is urgent then it will send the product to the customers what time he want. Taylor cut and rich style makes this garment an element of value in the wardrobe of a man who loves the quality and the originality. stain and wrinkle resistant New with tags. Credit card is also accepted. plastic bag.

Fabrics 1) Cotton 2) Wool 3) Linen 4) Silk 2.Raw material required for Libaas-e-Khas We require an enormous range of fabrics and Sewing accessories. Sewing accessories Appliqués Batting Beads & Crystals Bindings Bobbins Boning Buckles Buttons Cording Cutting Boards Drapery findings Elastic Embroidery Floss Fabric glue Fasteners Feathers Fringe Fusible tape Gripper tape Interfacing Lace Lingerie findings Marking tools Needles Pillow forms & filling Piping Ribbon Rulers/measuring tools Scissors Sewing Baskets Sewing Books & Magazines Shoulder pads Stain removers Tassels Thread Trim Veiling Zippers Purse finding 32 .

Management Summary: 33 .

and after this the different functional level manager are the middle level and in 3rld level the AM are in front line manager . Personnel Plan: We expect the only full-time employee will be the owner for the first year. develop the vision and mission. and Operation departments. Three partners are equally responsible at top level to control and run the business because 50% the have share in the business. They will control the staff.By examining the above business structure. and each AM will control the four employee. eight are AM these will be hired. thee are three top level GM. and will delegate he authority too functional level manager of HR. Marketing. One part-time (30 hours/week) employee will be hired initially. 34 . followed by a second part-time employee in month three as business is expected to increase due to seasonality. The AM will control their respective staff and will responsible f their task . Their will there GM and four functional level manager. If projections for October through December are correct. The top level GM will develop the strategy.All level will accountable and responsible of their own task. Finance. The 26 employees will have our family relationship but other six will be hired. and objectives are derived by proper utilizing of resources they will control the functional level. temporary seasonal help will need to be hired to assist in fulfilling the order processing. This business is form of partnership.

Facility: 35 . based on a financial year. sub-output. branch or work area direction. division. office. So the operational plan of our boutique will deal specifically with the internal operations and equipment necessary to produce different boutique products or services. that outline an agency.Operational plan As we know that operational plans are one-year plans. The areas under the operational plan are as under.

We will provide high quality products and services at the most reasonable price possible. we make recovery our number one priority.for the price we said We are pro-active and easy to do business with. we care if we don't keep our promises.when we say we will do it .Presently. • • • • We speak well of ourselves and of our partners We do what we say and honor our commitments We acknowledge people as our most valuable asset We look for solutions not excuses 36 . their experience reflects our vision: We do what we say we will do . Vision: • • • We hope that every time customers deal with us. We will provide our customers daily new look daily updates of the clothing Values: Our shared values will be as under. Mission: • • • Our goal is to make to provide best quality to over customers in the clothing accessories. Libaas-e-Khas Boutique does not have a bricks-and-mortar location.

stitching and embroidery machines to fulfill our customer needs. Promotions Promotions to the labor will base for their good performances and good result. Equipment We are using state of the art and modern equipments to produce our different boutique products we have different fully automated sewing. Programmer We need a programmer to launch a comprehensive campaign and update on daily bases design and who is also expert in making good design and contrast of clothes in way to attract customer . so that they can live their lives without any trouble. Accountant: 37 . Labor Our team will be gradually augmented to facilitate our ever growing business the proposed personnel will be offered a good salary package with fringe benefits. At the start I need at least 32 tailors and craftsman. Workers Our workers will be the backbone of our boutique project.Location The Main business of Syleinn is situated in 26 areas near utility sore Gadwal Wah Cant while our show rooms and outlet there. We will also provide sale and support service to our potential customers so they feel free to become our loyal customers. and fulfill the customize design according to the customer’s need.

We will try our best to import raw materials used in our boutique products. The finished products will be stored in a separate showroom and will be sold as and when required basis. Manufacturing & Service Process We will use best quality cloths and other materials used in producing different boutique items. 38 . We will use state of the art technology equipment and machinery for our manufacturing process. We will store the raw materials in especially prepared go downs inside our boutique area. Our key suppliers will be Pakistani fabrics companies and well reputed fabric firms in Pakistan.To keep the account section functional we need an accountant who will check accounts of the boutique and deal with banks.

It is quite favorable for us at this time to achieve the market grip LOCATION The location selected for opening the boutique is 26 areas near utility sore Gadwal WAH CANTT. 39 . so it is the best site which attracts the customers to come up with confidence of purchasing items.SWOT Analysis STRENGTHS: • • • LOW PRICING STRATEGY APPROPRIATE LOCATION NO COMPETITION LOW PRICING STRATEGY As it is a newly established business so our pricing regarding products are quite low which introductory prices are.AS here is no competitor exists there.

QUALITY DIFFERENCE We have made this boutique with the motto “QUALITY IS OUR STRENGTH”. bags 40 . so as we have launched a new business and to avail location base distinctiveness over this region so it helps us to maintain our position at this market. Increase of department in boutique It is another sort of opportunity for us to introduce a new department regarding. but too grab attention of customers. to grab share. A new variety with the unique style helps us in growth of our business in future. to grab and increase market share. and due to lack ness f our worker’s education this makes difficulty.NO COMPETITION In Gadwal no competitors are there. OPPURTUNITIES First mover advantage As there is no competitor exist in the market so it is more attractive opportunity to attract customer. Weaknesses As it is a newly established business so it is quite difficult for us in initial phases to capture the market share instead of no competitors are. 1. to increase loyal customers.

as they will come with the new idea of price and other related factors in future. Matching shoes children toys Accessories THREATS NEW ENTRANTS/RIVALS The new establishment of any boutique in this sector may cause in disruption of our repute. 41 .2. 4. 3.

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