19311108-DABUR

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‡ Dabur has two major strategic business units (SBU). ‡In 2000. Dabur achieved a turnover of Rs. 1000 crores. personal care and foods. . Dabur crossed $ 2 billion market capital in 2006.‡Dabur India Limited is India's leading FMCG Company with interests in health care.Consumer Care Division (CCD) and Consumer Health Division (CHD).

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‡Dabur India outlined a three-pronged strategy involving an aggressive expansion in domestic and foreign market. INNOVATION & ACQUISITION. . which is expected to double sales and profits by 2010. new product launches and acquisitions.000 crore and profits around Rs 400 crore by the end of 2010. ‡The company. over the past 1 year already.DABUR¶S GROWTH STRATEGY ± EXPANSION. which is looking at double-digit growth across all product segments over the next four years. ‡This strategy has paid rich dividends for Dabur and has delivered sales growth ahead of the consumer non-durable sector average. expects its sales to be around Rs 4.

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‡Dabur also aims at achieving doubled sales by the end of 2010 through aggressive ACQUSITIONS. ‡The growth strategy for international markets would revolve around EXPANSION. ‡Dabur India has also chalked out its plans to enter the health and beauty RETAIL market in the country.‡Dabur laid down a business strategy called ASTRA to boost rural sales and to achieve a steady growth in retail. ‡Taking help of ACCENTURE to improve the supply chain and distribution network and with the demerger of Dabur¶s FMCG and pharma business. .

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Telugu. mass grocers. . ‡It runs refresher-training courses every six months. small outlet and modern trade. it has created the Astra training consultancy module in five vernacular languages Bengali. Dabur has categorized its sales and distribution channels into finer segments. hence. and expects nearly 40 per cent growth in sales. chemist.‡Dabur is targeting sales growth of above 15 per cent after implementing Astra. Malayalam and Kannada. wholesale. Tamil. ‡ Under Astra. such as key grocers. About 75 per cent of the company's sales come form rural areas.

‡Accenture and Dabur team optimized the company¶s internal logistics and distribution processes for mega retail customers. ‡How Accenture helped DABUR? -Implementing a new sales and distribution strategy -Developing a new supply chain management capability -Optimizing Dabur¶s ERP capabilities.‡Accenture suggested separation of Dabur`s pharmaceutical and FMCG business to provide greater focus and growth to each business under separate business heads. -Outsourcing IT operation . -Leveraging IT for business initiatives.

‡The company acquired the Balsara group of companies in 2005. and air freshners. it acquired a Nigerian firm . toilet cleaners. ‡The acquisition offers Dabur a strong platform to enter newer product categories and markets. This acquisition gave Dabur new brands in toothpaste. The acquisition of these firms will serve as fuel for the company¶s growth and enhance the shareholder value. ‡In line with its strategy of growing aggressively in foreign markets.15% of Fem Care Pharma Ltd. . ‡Dabur has successfully acquired 72.African Consumer Care in late 2007. mosquito repellants.

Dabur is looking at alliances with distributors. ‡ The company had initiated talks with local FMCG players in the neighboring countries and finalized a deal to start manufacturing hair oils and shampoos initially by the end of 2005. focusing mainly on over-the counter herbal healthcare products. International business is likely to be a significant contributor to growth in future.‡International business will be spearheaded by two business heads ± one based in Dubai and the other in India. ‡For the developed markets in the US and Europe. . ‡It has targeted to achieve Rs 300 crore turnovers from overseas businesses by 2007.

UK-based brand agency. ‡As part of the growth initiative of this brand. ‡Accenture is the technology partner for µnewu¶ retail operations.000 stores by its 10th year of operation. Dabur has appointed Peter Gerard Baker as the Chief Executive Officer.‡In order to drive its retail subsidiary H&B Stores Ltd. designed by Pikefell. . ‡The µnewu¶ brand image presents a new dimension to lifestyle branded retail in India. the company plans to set up 350 retail stores across India in 5 years and expand it to over 1.

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Atleast they should open one in south region so as to have reality check of their distribution. ‡The retail stores currently opened by Dabur is only one. . in Delhi.e.300 retail outlets. ‡Rural plan i.As they are focusing on rural selling. and they have proposed 7. Dabur should give more stress on making more competitive logistics and inventory management system so that reach in every nook and corner of the country in the given span of time is possible. Also giving clear view of their strategy for retail.e. ASTRA is only operated in south region of India which should be implemented in northern area as well since it is the main hub of Dabur. ‡Dabur should come up with advertising strategy like radio adds or television adds which are directly targeting the rural people so that they could get high results. in northern region i.

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