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“….. the beauty of the destination is half veiled and the fragrance of the success half dull until the traces of all those enlightening the path are left to fly with the wind spreading word of thankfulness…” Keeping this in view; it would be unfair on my part if I don’t thank the mentioned few. I express my sincere gratitude to Mr. Piush Shankar (marketing manager Tata Motors) who gave me the opportunity to get training in such a recognized company. His guidance and knowledge helped me to learn professionalism in the real sense. I would like to express my deep sense of gratitude to prof. chetan wakalkar, director ISMS, pune for providing me such an environment to achieve the goals and to prosper in the corporate world I am also grateful to my project guide prof.Anandikar ISMS, Pune Who extended his complete support to make me deliver my best.
Executive Summary Company profile
Tata motors limited is India’s largest automobile company with revenues of Rs. 24,000 corers in 2005-06, have grown significantly in past 60 years since its establishment in 1945. The company is the leader by far in commercial vehicles in each segment, and the second largest in the passenger vehicles market with winning products in the compact, midsize car and utility vehicle segment. The company is world’s fifth largest medium and heavy commercial vehicle manufacture.
TATA Motors has launched a new version of its small car. Christened Indicia V2 Xeta, the petrol-powered car with a 1.4-litre engine is said to deliver a mileage of 14 kmpl under standard test conditions.
Scope & objective
The aim of the study made through this project is to know the consumer awareness about the product Tata xeta with the corporate clients, in Bokaro steel city and comparative analysis of the Tata-xeta and Maruti Alto with their product features and market share.
1. 2. 3. 4. research design sampling plan instruments of collection of data data analysis and interpretation
This project research is the analysis of consumer awareness towards the newly launched car xeta by the branded company Tata motors. People belonging to middle class generally preferred the Tata- xeta going on far its brand name its history goes with delivering value. The customer of tata-xeta just had one problem and they said they are not by the performance of the car in the sense of its mileage when compare to Maruti alto in the same segment and price.
With in the limit period of time it is too difficult to cultivate in a whole market. Cost is also a major factor of pushing back to us in our research.
This project was about to study the customer orientation towards tata-xeta, many of the customers complained about the mileage given by the tata-xeta is quite less than that of maruti-alto. Many customers complained advertisement shown for tata-xeta which they called to be a confusing one.
• • • • • http://carsinindia.com/indicaxeta1.asp http://ir.tatamotors.com/PushFile.php? filename=/home/telcoindia/ir/pdf/2006/FY06_Review_Final.pdf http://www.maxabout.com/automotive/auto_cars/companies/Tata.aspx http://www.mouthshut.com/product-reviews/Indica_Xeta-925054185.html http://www.carwale.com/Research/chooseCarsForComparison.aspx
This project also thus deals with a comparative study of these companies with respect to their own products in the small car segment.To its wing it added many other cars to competition to Tata motors. which will give us the ultimate result of what the customer genre thinks about these two companies. As both the companies are eager to capture the small car segment of India which is mostly owned by the middle class society of India.Introduction The time has gone when people just wanted to have vehicles as a means of transportation but nowadays they are more aware about the vehicle model. In this context we are here to compare two premier models of these two auto companies. Tata is one of the company in which the Indians trust like anything. 4 . As India opened its gates for the foreign companies various automobiles giants entered our country seeking it as their target market. They had always tried to give their customers the products to cherish upon. In the other hand Maruti also is said to capture the pulse of Indian middle class by giving them their Maruti 800. their price and various other features which make them owner of a commodity which makes their neighbors feel envy of their choice. Now these two companies even have to fight for their existence in this automobile sector and had to produce in context of giving tough competition to the various foreign companies. If we think about just these two companies they are also tough competitor of each other since ages. It has diversified itself in a number of sectors gaining the trust and proving its competence in every such field. We Indians also got a wide variety of cars to choose from. There are products which are liked by the customers in India and worldwide. It had a wide choice of four wheelers to satisfy the varied Indian choices.Tata Motors and Maruti Udyog Limited. Tata when come up with a small car segments it was welcomed by people in the same way as it welcomed all its products. Hyundai entered in India with a view to capture the small market segment earlier captured mostly by two giant Indian companies.
5 . Objective It’s always better to start your search with a predefined objective. in Bokaro Steel City.A product to be successful in the market needs the prospective customers to be aware of the product. An objective will give you a direction to work upon and proceed your further research. my project has in basic to objective • • To do comparative analysis of the Tata-Xeta and Maruti Alto with their product features and market share. Therefore. To study the consumer awareness about the product Tata-Xeta with the corporate clients. rather than beating around the bush. They invest a lot of money in creating consumer awareness about their newly launched and existing products. Consumer awareness about their products is the company’s one of the primary objective which makes the company to end up at advertising.
Research Methodology According to Green and Tall “A research design is the specification of the methods and procedures for acquiring the information needed. 6 . time and money. internet etc. It is the overall operational pattern or framework of the project that stipulates which information is to be collected. I chose a sample of about 75 corporate customers around the Bokaro Steel City from which I can get the instant information of whose analysis will give me the desired outcome of my research project. • I collected some data from the secondary sources like published Company documents. It is needed because it facilitates the smooth sailing of the various research operations. from where it is to be collected and by what procedures” This research process based on primary data analysis and secondary data analysis will be clearly defined to meet the objectives of the study. thereby making research as efficient as possible yielding maximal information with minimal expenditure of effort. it constitutes the blueprint for the collection. It is a descriptive cross sectional design . A questionnaire was designed in accordance with our mentor in Tata Motors.It is the conceptual structure with in which research is conducted. Research Design “A research design is the arrangement of conditions for collections and analysis of data in a manner that aims to combine relevance to the research purpose with economy in procedures”. measurement and analysis of data. • I chose the primary sources to get the data.
Sampling Plan “Sampling plan” is a distinct phase of research process. For my study. the two methods of selecting sample are: Probability method. Non-probability method. “Non-probability methods” are those that do not provide every item in the universe with known cause of being included in the sample. a sample study has been conducted by us because of: Wide range of population. Sample Survey As compared to census study. 7 . I have defined my population as a complete set of customers of Bokaro Steel City. Population In my research. my research stage constituted of exploratory study by which it is clear that the existence of the problem is obvious .So. Sampling Technique Sampling technique implies the method of choosing the sample items. The selection process is partially subjective. it was impossible to cover the whole population Time and money constraints. in which I got the data of the customers from the dealer of Tata Motors in Bokaro Steel city. I can directly head for the conclusive research. “Probability method” is those in which every item of the universe has an equal chance of the inclusion in the sample. Sample Unit In this survey I took the list of customers from the dealers of Tata Motors in Bokaro Steel City.In the preliminary stage. In this stage I have to determine who is to be sampled. how large should be the needed sample and how sampling unit is to be selected. I employed the Non-probability sampling technique.
The collected raw data was then edited and coded by the researchers to eliminate errors and to assign data to pertinent categories. This raw data has been further converted into significant statistical information before further interpretation so that I can answer my research objective well. The data was then tabulated and presented with the help of bar diagrams and pie charts. This questionnaire is structured and highly ordered. Data analysis and interpretations Large volumes of raw data were collected through questionnaires in my research study. 8 . This includes both close ended and open ended questions. The close ended questions included both dichotomous and multiple choice questions.Instrument of collection of data I have used one set of questionnaire to collect data from the customers.
The company caters to three main market segments globally: the passenger cars. A significant breakthrough for the company was the development and commercialization of the truly Indian cars-Tata Indicia and Tata Indigo.5 billion) in 2005-06.000 employees are guided by the vision to be “best in the manner in which we operate best in the products we deliver and best in our value system and ethics. It is the leader by far in commercial vehicles in each segment. Tata Motors collaborated with Germany’s Daimler Benz in 1945 for 15 years to manufacture commercial vehicles .being an innovator in their industry. Established in 1945. South East Asia. first light and first heavy vehicle and many more fists in India . Tata Motors has grown enormously and produces several vehicles through their main 9 .” As an enterprise under India’s largest multi holding company. Tata Motors is one of the 32 publicly listed enterprises infer the Tata Group. utility vehicles and commercial vehicles. The company's 22. The company produced its first mini truck. midsize car and utility vehicle segments.000 corers (USD 5.Since then. with revenues of Rs. 24. Tata Motors enjoys the position of being India’s leading automobile manufacturer with increasing presence in Europe. Africa and the Middle East with a total income of US $4 billion in 2004-05. Today. The company is the world's fifth largest medium and heavy commercial vehicle manufacturer. and the second largest in the passenger vehicles market with winning products in the compact. India’s largest business conglomerate. It has followed a strategy of acquisitions and joint ventures in its mid-stage and launched new products at a rapid pace in different market segments. Tata Motors has grown significantly in the past 60 years since its establishment in 1945.Company profile Tata Motors Limited Tata Motors Limited is India's largest automobile company.The company focuses on providing customers the best value for their money and meets European standards and environmentally regulations through their advanced technologies.
they set up their first and largest R&D centre in Jamshedpur. Tata Motors' presence indeed cuts across the length and breadth of India. This was an important year as their sales doubled to 2 million vehicles and marked the munch of India’s first fully indigenous passenger car.Their interest in tapping the diesel engine market was evident through their joint venture with Cummins Engine Co. In 2005. the first company from India's engineering sector to be listed in the New York Stock Exchange (September 2004).The Indicia was a success and over 115. they sold their one millionth vehicle by 1991 . Korea's second largest truck maker. they launched their first sports utility vehicle. since the first rolled out in 1954. supported by a nation-wide dealership.Another R&D Centre was started in Pune in 1966 to support automobile research which produced the first commercial vehicle by 1983 and light commercial vehicles three years later. Pune and Lukhnow. Utility Vehicles and Commercial Vehicles.Passenger Cars. a few others were pursued the following year. The company's manufacturing base is spread across Jamshedpur.000 bookings with full payment Within a year of its launch.200 touch points. sales. An agreement with Daimler-Benz in 1994. In 2004. 10 .Divisions. it acquired the Daewoo Commercial Vehicles Company. Tata Motors.5 million Tata vehicles ply on Indian roads. Tata Motors acquired a 21% stake in Hispano Carrocera. The rechristened Tata Daewoo Commercial Vehicles Company has already begun to launch new products. has also emerged as a global automotive company. a reputed Spanish bus and coach manufacturer.In 1961. with an option to acquire the remaining stake as well.Inc in 1993 for the production of high horsepower and emission friendly diesel engine. Tata Safari. After the joint venture in 1993. services and spare parts network comprising about 1. In 1959. Over 3. exports had begun and the first truck was shipped to Sri Lanka. Hispano's presence is being expanded in other markets. Tata Indicia .In 1998. With increasing sales popularity. allowed Tata Motors to produce high end Mercedes Benz passenger cars for the Indian market .
automotive vehicle components manufacturing and supply chain activities. India's first fully indigenous passenger car. the Middle East. Through its subsidiaries. With 1. all rooted in emerging customer needs. the company is engaged in engineering and automotive solutions. has enabled pioneering technologies and products. Africa.400 engineers and scientists. Bangladesh. established in 1966. South East Asia and South Asia. It is a signatory to the United Nations Global Compact.These acquisitions will further extend Tata Motors' global footprint. Russia and Senegal. established through exports since 1961. R&D is also focusing on environment-friendly technologies in emissions and alternative fuels. Tata Indicia became India's largest selling car in its segment. 11 . which developed the first indigenously developed Light Commercial Vehicle. the Tata Indicia. Spain. The pace of new product development has quickened. India's first Sports Utility Vehicle and. high-precision tooling and plastic and electronic components for automotive and computer applications. In 2005. Within two years of launch. and automotive retailing and service operations. construction equipment manufacturing. India's first indigenously developed mini-truck. True to the tradition of the Tata Group. and is engaged in community and social initiatives on human rights. The company's commercial and passenger vehicles are already being marketed in several countries in Europe. The foundation of the company's growth over the last 50 years is a deep understanding of economic stimuli and customer needs. machine tools and factory automation solutions. and the ability to translate them into customerdesired offerings through leading edge R&D. Tata Motors is committed in letter and spirit to Corporate Social Responsibility. labour and environment standards in compliance with the principles of the Global Compact. It has assembly operations in Malaysia. Kenya. Ukraine. Australia. in 1998. Tata Motors created a new segment by launching the Tata Ace. It was Tata Motors. Besides product development. The years to come will see the introduction of several other innovative vehicles. the company's Engineering Research Centre.
Every stage of product evolutiondesign. it also plays an active role in community development. Jamshedpur: This was the first unit of the Company established in 1945 and is spread over an area of 822 acres. This is supported by a fully equipped Foundry. It consists of 3 divisions . Some significant milestones in the company's journey towards excellence and leadership from the glorious year of 1945 till date it is working on it success road. The Truck Division boasts of two assembly lines. better and highly automated foundries in the world. The main assembly line. Ravi Kant is the Managing Director of this company. Our manufacturing plants are situated at Jamshedpur in the East. It has been a long and accelerated journey for Tata Motors. has 20 stations with a vehicle rolling out every 8 minutes while the other line is dedicated to Special Purpose Vehicles (SPVs). Kohler of Germany makes it a fairly advanced production outfit. development. The divestments in March 2000 hived off the Axle and Engine plants into independent subsidiaries.Truck. Manufacturing Tata Motors owes its leading position in the Indian automobile industry to its strong focus on indigenization. which supplies high-grade SG Iron castings for automobile components and excavators and is rated as one of the cleaner. India's leading automobile manufacturer. measuring 180 meters in length. which has a rated production capacity of 90 12 . Tata Motors today is etching a refulgent future. In its senior management position Mr.Simultaneously. serving rural communities adjacent to its manufacturing locations. assembly and quality control. The Foundry has a sophisticated Kunkel Wagner high pressure molding line. is carried out meticulously. manufacturing. Pune in the West and Lucknow in the North. State-of-the-art facilities like a Centralized Paint and Press Shop with a set-up of a 5000 tonne Siempelkamp press line and a cut-to-length line for strip preparation purchased from M/s. This focus has driven the Company to set up world-class manufacturing units with state-of-the-art technology. Engine (including the Gear Box division) and Axle. With the foundation of its rich heritage.
core shop and sand plant. 1984.Pimpri and Chinchwad and has a combined area of around 510 acres. with 40.Pairs of moulds every hour. The sophisticated FIDIA Digit 165 CC graphite-milling machine links shop floor machines to the design workstation. has the capability to forge front axle beams at 90 sec per piece and crankshafts at 120 sec per piece. Mechanical presses help produce a variety of heavy forgings. The Forge has been certified as ISO 9002 and QS 9000 by the BVQI. Its capabilities have enabled Tata Motors to introduce new products and improve existing ones without resorting to imports of dies or fixtures. It was established in 1966 and has a Production Engineering Division. It is engaged in the design and manufacture of sophisticated press tools. Other advanced facilities include Channel Furnaces. gauges. which has one of the most versatile tool making facilities in the Indian sub-continent. installed on April 20. It houses a Vehicle manufacturing complex which is one of the most integrated automotive manufacturing centers in the country producing a large variety of individual items and aggregates. front axle beams and steering parts for the automobile plant. the Foundry was ISO 9002 certified by the Bureau Verities Quality International and later followed it up with the more stringent QS 9000 certification from the BVQI in the year 2000. fixtures. 13 .000 mkg Bache hammer and state-of-the art presses from Kurimoto of Japan and is one of the most modern forging set-ups in the country. The new forging line. Computerized Testing Equipment etc. The unit is also equipped with a semi-automated forging line. It produces critical forgings like crankshafts. In 1993. metal pattern and special tools. The Foundry has its own melting shop. jigs. Pune: The Pune unit is spread over 2 geographical regions. as well as models for the development of new ranges of automobile products.
1999' and 'National Award for Successful Commercialization of Indigenous Technology by an Industrial Concern . the unit started manufacturing bus chassis of Light Commercial Vehicles (LCVs) and Tata Sumos.2000. It has been honored with two prestigious awards .Lucknow: Established in 1991 and covering an area of 600 acres. the Lucknow Plant was established to assemble Medium Commercial Vehicles (MCVs) to meet the demand in the Northern Indian market. World-class automotive research and development are key factors that contribute to the leadership of the Company. which in turn breathes new life into products.' Central Tool Room.'The DSIR National Award for R&D Effort in Industry . A well-equipped torture track enables rigorous and exhaustive testing of modifications before they are used as regular fitments. The Engineering Research Centre in Pune was setup in 1966 and is among the finest in the country. The unit is also equipped with facilities to manufacture spare parts. Tryout Presses and Inspection 14 . Equipped with the latest CNC Machines. Engineering Research Centre (ERC): The Research Centre at Jamshedpur regularly upgrades components and aggregates. Jamshedpur: The Central Tool Room at Tata Motors. Jamshedpur is one of the most modern tool rooms in India. In 1995. Research & Development: Research provides the much-needed inspiration for the birth of new ideas.
Bangalore March. an increase of 64. customer satisfaction and increasing sales. The Company exported 6. this tool room has the proven capability of developing tooling solutions for all applications.Tata Motors continues to make deep 15 .7 per cent over the 399.Tata Motors consistently strives to increase shareholder value. and a growth of 13.2 per cent. 2004 Tata Motors has proven excellence over the years through its technologically advanced products. With the initial financial backing of the giant parent company.Tata Group. The continual improvement and introduction of new products in the market have allowed it to successfully enter as well as dominate the automobile industry in India. Customers'Quote "We are happy to inform you that the feedback received from our Japanese personnel (after their visit to your plant) is very positive and hence have decided to set the die quality of Tata Motors. a new peak." STTI (Toyota). build stronger customer relations and work with its business partners to provide the best value for money. Total sales (including exports) for the month of March 2006 were 56.345 vehicles (including exports) for the fiscal year 2005-06. market expansion. The company is also involved in accelerating the country’s economic growth and protecting the environment. Jamshedpur dies as benchmark.406 units.496 vehicles sold last year.432 units sold in March 2005. the company’s highest ever monthly sales and an increase of 27 per cent over the 44.566 vehicles sold in 2004-05. have recorded a strong 65. the division has built a strong business over the past 60 years and continues to show strong financial results.508 vehicles in March 2006 as compared to 3.7-per cent growth over the 30. Tata Motors reported a record sale of 454.539 vehicles.facilities.964 vehicles in March last year. The cumulative sales from exports during the year at 50. its highest ever. In case of exports.
inroads abroad with its strategy of focusing on select markets with relevant products from its commercial vehicles and passenger vehicles range. employees. manufacturing facilities and distribution centers along with expansion outside India. With increasing sales. product offering. the company seems to have promising future. 16 .
Tata Indicia Xeta
Webster's Dictionary circa 2050 Indica: A successful Indian product of truly Indian origins. The word is derived from the first automobile to be designed, manufactured and sold successfully by an Indian company. Several variants of its original hatchback design were spawned and eventually over one million vehicles based on the platform were sold. The diesel-engine vehicle sold in large numbers across the nation and even has the notable achievement of having been exported to several countries across the globe. The diesel-engine Indica received notable appreciation from all around, whereas the petrolfuelled versions played second fiddle on the sales graphs. TATA Motors has launched a new version of its small car. Christened Indica V2 Xeta, the petrol-powered car with a 1.4-litre engine is said to deliver a mileage of 14 kmpl under standard test conditions. The Xeta's engine, delivering 70 PS, is far more powerful than the earlier version. Besides common black and silver, the car is available in 17
three flashy hues. The Xeta is touted be among the first few small cars to sport beige interiors. Besides these compelling features, the pricing is also attractive, at Rs 2.94 lakh
for the AC model. The Xeta range is priced between Rs 2.69 to Rs 3.65 lakh exshowroom Delhi. Customers may avail themselves of loans of up to 90 per cent from select financiers over a seven-year period with EMIs as low as Rs 4,471. We can have some inside view of this wonderful car:
Design and engineering The design of the Xeta is exactly the same as the Diesel version, no significant changes, except the upholstery and the beige dashboard. Xeta carries with it all the virtues, like space and comfort. Seats are reasonably good and the Air con is also quite good, but the spread of the vents could really have been better. There are a few things about Tata build quality that are quite frankly annoying. The door ajar warning switch has been placed right next to the door hinge; this results in the cabin lamp switching off, even when the door is in fact ajar! Tata has also used bolts to fit the wheels to the hubs, which is unlike the Japanese who normally use studs and nuts. The result is that it is quite hard to replace a flat tire. The Indica though, unlike its some of its Japanese competitors can easily accommodate 5 passengers with much space to spare, and the best part about the interiors of the Indica are its 2 front seats that provide excellent comfort and support. The rear seats though lacking in comfort compared to the ones in the front has great legroom for its passengers. This can be a big boon on long journeys helping reduce fatigue. Engine and transmission The entire design effort of this new car is concentrated on the engine alone, the engine although the same block as the diesel, displaces 1405cc and has been detuned to now pump 70ps and 14kgm of torque. The best part of this engine is not just that figure, it the way it's delivered. The Indica petrol ceases to be a rampage, a fuel-guzzling monster; it is now able to pump loads of torque into those front wheels. The Indica is now able to pull from as low as 800rpm. The crux of the changes incorporated in the new Indica. The New Indica Xeta now sports a slightly detuned 4-cylinder in line, 1405cc 32bit microprocessor controlled fuel injected petrol engine, which is able to pump out 70ps at 4600rpm 14kgm at 2600rpm. Tata Now claims that this engine, thanks to the torque it is able to generate will be able to churn out 19
the XETA is able to provide far more space. Verdict The Xeta now competes with tried and tested Japanese cars like the Maruti's Wagon R. So. comparatively more refined Truck loads of space Excellent ride. the car. especially low down boot space quite good Cons Tires have a tendency to lock up Gearbox. the suspension does belong to big car category. The handling though is a bit of another story. but when the car floored the accelerator Ride and Handling The Indica Xeta is a big car. it is able to hold the road much better also absorbing the undulations of road surface better the handling though seems a bit front heavy. Compared to these cars. especially at higher speeds beige interiors and seats Excellent torque. and the extra weight also means a wee bit of extra roll. and although we expected the slightly lower profile to play truant when in came to absorbing bumps.4 Tata is still in its learning curve 20 . Zen and Alto and the Korean Santro Xing. Customers really impressed by the optimism. as far as dimensions go. this helps the car grip a bit better. thanks to its handling. compared to the puny Alto and bigger compared to the Santro and Wagon R when it comes to weight almost 200kgs. the intrusive rear suspension really did work out. Pros Silent engine. Tata build quality is yet to really make its impact on Japanese car fans. The Indica being heavy does mean more cornering forces. overall looks even heavier.efficiency of around 14kpl. which although is very helpful at higher speeds can be a bit of a drawback around those city runs. but the wide stance of the Xeta is able to cope with the cornering with aplomb. The tread of the tire is wider by 10mm to the Wagon R VXi and the Santro by 10mm. The steering though is just a bit heavy. but the fact that this 1400cc 70ps engine with oodles of torque is able to churn out excellent fuel economy should. bit too numb The boot could've been much bigger Engine is not rev-happy Engine doesn't feel like a 1.
470 3.BS III X | Tata Indica V2 Xeta GLS-BS III 3675 1665 1485 2400 170 1400 1380 955 1080 820 1335 217 | Maruti Alto LXi .BS III 2.972 More Details Maruti Alto LXi .99. Maruti Alto LXi .BS III 3495 1495 1460 2360 166 1290 1290 1190 900 1220 21 .977 More Details Tata Indica V2 Xeta GLS-BS III Unit Price (ExShowroom Mumbai) EMI* Features Air Conditioner Power Steering Cup Holders Folding Rear-Seat Remote Fuel-Lid Child Safety Locks Dimensions and Weights Overall Length Overall Width mm Overall Height mm Wheel Base mm Ground Clearance mm Front Track mm Rear Track mm Front Headroom mm Front Legroom mm Rear Legroom mm Rear Shoulder mm Boot Space mm Gross litre Rs. Rs.Technical Comparison of Tata Xeta and Maruti Alto Tata Indica V2 Xeta GLS-BS III 2.99.102 3.
4 20.6 14.3 13.8 Tata Indica V2 Xeta GLS-BS III 475 SI Multi Point Fuel injection System with 32-bit microprocessor 1396 70@4800 122@2600 75 79.5 9 4 In-line 2 1165 740 Maruti Alto LXi .BS III FC engine 796 47@6200 62@3000 Mileage (Highway) Mileage (City) km/litre Mileage (Overall) km/litre Capacities km/litre Seating Capacity Fuel Tank Capacity person No of Doors litre Performanc e Maximum Speed 0-100kmph kmph 1/4 Mile seconds 100kmph-0 (Braking) seconds 80kmph-0 (Braking) meters Engine meters Engine Type/Model Displaceme nt Power Torque Valve Mechanism Bore Stroke mm Compressio n Ratio mm No of Cylinders Cylinder Configurati on cylinder Valves per Cylender Ignition Type valve cc PS@rp m Nm@rp m 3 4 22 .BS III 4 35 4 Maruti Alto LXi .8 Maruti Alto LXi .7 60.1 11.1 34.BS III 137 21.7 35.9 Tata Indica V2 Xeta GLS-BS III 5 37 5 Tata Indica V2 Xeta GLS-BS III 152 17.Vehicle Weight Kerb Weight Fuel Economy kg kg 1395 995 Tata Indica V2 Xeta GLS-BS III 15.5 21.5 Maruti Alto LXi .3 11.BS III 18.
vacuum assisted with PCR valves 231mm Ventilated Discs 180mm Drums Tata Indica V2 Xeta GLS-BS III Steel 4.6 Maruti Alto LXi . diagonally split. Antiroll Bar Independent.BS III Manual 5 Maruti Alto LXi .BS III McPherson Strut with torsion type anti-roll bar Coil spring with double action telescopic shock absorbers Maruti Alto LXi . Semi trailing arm with coil spring mounted on hydraulic shock absorbers Tata Indica V2 Xeta GLS-BS III Rack and pinion Standard 4.76 Tata Indica V2 Xeta GLS-BS III Independent.Engine Block Material Block Head Material Fuel Type Fuel System Transmissio n Transmission Type Gears/Speed s Clutch Type Gear Final Reduction Gear Ratio Suspensions Front Suspension Rear Suspension Steering Steering Type Power Assisted Minimum Turning Radius Brakes meter Brake Type Front Brakes Rear Brakes Wheels and Tyres Wheel Type Wheel Size Tyres Iron Iron Petrol MPFI Tata Indica V2 Xeta GLS-BS III Manual 5 3. Wish Bone type with McPherson strut.BS III 12" 145 / 80 R12 23 .BS III Powerful 8-inch booster assisted front disc brakes halt instantly on braking Disc brakes Maruti Alto LXi .5J x 13" 165 x 65 R13 Radial Petrol MPFI Maruti Alto LXi .BS III Standard 4.9 Tata Indica V2 Xeta GLS-BS III Dual Circuit.
These are. followed by passenger vehicles with 13 per cent. 2nd largest two wheeler market in the world. 17 new ventures have come up. two wheelers dominate the sector. however. 5th largest commercial vehicle market in the world. The table below captures the highlights of the sector in India that illustrates its growing significance. concentrated in some pockets such as Chennai and Bangalore in the south. The industry structure spans all segments and is concentrated in regional clusters The India automotive sector has a presence across all vehicle segments and key components. The industry had few players and was protected from global competition till the 1990s. the sector has become highly competitive. After government lifted licensing in 1993. and is poised to become a key sourcing base for auto components. which includes New Delhi and its suburban 24 . 4th largest passenger vehicle market in Asia. 5 manufacturers of multi utility vehicles (MUVs). Indian Automobile Industry • • • • • Largest three wheeler market in the world. there are 12 manufacturers of passenger cars. At present. Concentrated in regional clusters Automobile manufacturing units are located all over India. With the arrival of global players. 12 of two wheelers and 4 of three wheelers.Indian Automobile Industry India is emerging as one of the most attractive automotive markets in the world. with nearly 80 per cent share. In terms of volume. besides 5 manufacturers of engines. 9 manufacturers of commercial vehicles. the National Capital Region (NCR. 4th largest tractor market in the world. Pune in the west.
The break-up of the output from the organized sector. in value terms. Following global trends. the three main clusters are centered around Chennai. the Indian automotive sector also has most auto suppliers located close to the manufacturing locations of OEMs. Auto Components sector is highly fragmented The Indian automotive component industry is highly fragmented. of which only about 6 per cent are organized and the remaining 94 per cent are small-scale. is shown in the figure. the organized players account for nearly 77 per cent of the output in the sector. Broadly. There-are nearly 6.400 players in the sector. unorganized players. While production increased 25 . Automobiles . across key vehicle systems. forming regional automotive clusters. Jamshedpur and Kolkata in the east and Pithampur in the central region. The automotive sector is growing strongly in both domestic and exports markets Indian automobile industry has been performing well both in the domestic and the international markets. Pune and the NCR. In terms of value added.districts) in the north. however. The sector manufactures components across all key vehicle systems.Domestic Performance The production anddomestic sales of the automobiles in India have been growing strongly.
5 per cent. have been growing at a rate of 14. population.2 per cent). Commercial vehicles have been growing at a higher rate of nearly23.3 per cent. A positive trend in the domestic market is that the growth has not been driven by one or two segments. . etc. Two wheelers. domestic sales during the same period have gone up from 4.demographics. the domestic market for automobiles in India is expected to continue on its growth trajectory. which constitute the majority of the industry volume.9 million units (CAGR 14. 26 .8 million units in 2000-1 to 8.3 per cent. but is consistent across all key segments. interest rates. – are showing a favourable trend. although from a lower base Since nearly all macro-economic indicators – GDP.from 4.6 million to 7. infrastructure. three wheelers at a rate of 14 per cent and passenger vehicles at a rate of 11.5 million units in 2004-05 (a CAGR of over 15 per cent).
the demand for larger. multi-axle trucks is increasing in India. These segments have also been driving growth. The key trends facilitating growth in this sector are the development of ports and highways. This segment can be divided into three categories – heavy commercial vehicles(HCVs).Commercial Vehicles The commercial vehicle production in India increased from 156. 27 . With better roads and highway corridors linking major cities. medium commercial vehicles (MDVs or MCVs) and light commercial vehicles (LCVs). having grown at a CAGR of nearly 24.7 per cent over the past five years.706 in 2001 to 350. increase in construction activities and agricultural output.033 in 2005. Medium and heavy commercial vehicles formed about 62 percent of the total domestic sales of CVs in 2004.
This segment has been growing at a CAGR of 11. till recently.Passenger Vehicles Passenger vehicles consist of passenger cars and utility vehicles. Over the last 3-4 years. and had a predominant market share. Alto and Tata Indica have overtaken the Maruti 800. For example.Another development has been the blurring of the dividing line between utility vehicles and passenger cars. with models like Mahindra & Mahindra’s Scorpio attracting customers from both segments. There has been a gradual shift from entrylevel models to higher-end models in each segment.A key trend in this segment is that with rising income levels and availability of better financing options. the Maruti 800 used to define the entry level car. Maruti Wagon R. Upper end sports utility vehicles (SUVs) attract potential luxury car buyers by offering the same level of comfort in the interiors. coupled with on-road performance capability. customers are increasingly aspiring for higher-end models. in passenger cars. higher-end models such as Hyundai Santro. 28 .3 per cent for the past four years.
Exports growth has been spearheaded by the passenger vehicle segment. Most of the key auto component manufacturers in India are very positive about the outlook for exports.As a result. which has grown at a rate of 57.exports have taken a quantum leap in recent years.The Association of South East Asian Nations (ASEAN) region is the prime destination for Indian two wheelers. the share of passenger vehicles in overall vehicle exports has increased from 18 per cent in 1998-99 to 26 per cent in 2004-05.Exports of automobiles from India are booming While the domestic sales of automobiles have been increasing at a significant rate. The exports of automobiles from India have been growing at a CAGR of 39 per cent for the past four years.4 per cent. It has been estimated that exports of auto components from India could be around US$ 20-25 billion by 2015 29 . Europe is the biggest importer of cars from the country while predominantly African nations import buses and trucks. and expect about 15 per cent of their revenue to come from exports over the next 3-5 years.
A diagram illustrating the structure of Indian automobile Industry 30 .
about US$ 2.Competitive Advantages India has several competitive advantages in the automobile sector.which have been analysed using the following framework. Of this. India ranks much ahead of other competing economies (see figure). Many Indian and global players are leveraging this advantage by increasingly outsourcing activities like design and R&D to their Indian arms. The Society of Indian Automobile manufacturers(SIAM) estimates that automotive vehicle manufacturers are expected to invest US$ 5.Availability of skilled manpower with engineering and design capabilities India has a growing workforce that is Englishspeaking. In a combined assessment of manpower availability and capabilities.7 billion in the Indian market from 2005 to 2010.3 billion will be on research and development and the rest probably on capex. 31 . highly skilled and trained in designing and machining skills required by the automotive and engineering industries.
Quality levels have gone up. This has led to an increased confidence among domestic players. who are now focusing on opportunities abroad. 32 . Increase in competition has led to a pressure on margins. and there is an increasing focus on compliance to TPM. Delphi and Bosch are well established.global players such as Visteon. and players have become increasingly cost efficient. In the components industry too.The presence of global competition has led to an overall increase in capabilities of the Indian auto sector. Most of the global majors are present in the passenger vehicle and two wheeler segments.competing with domestic players.The Indian automobile industry is highly competitive with a large number of players in each industry segment. Key players in the components sector like Bharat Forge and SundaramFasteners have become key global suppliers in their categories. TQM and Six Sigma processes.
both for organic growth as well as acquisitions. all segments of the auto industry are likely to see continued growth. Toyota and Hyundai are implementing their expansion plans in the current year. Indian players are likely to increasingly venture overseas.At the same time. both in the domestic market as well as globally.The outlook for India’s automotive sector appears bright The outlook for India’s automotive sector is highly promising. While Ford and Toyota continue to leverage India as a source of components. Largeinfrastructure development projects underway in India combined with favorable government policies will also drive automotive growth in the next few years.Companies like GM. The automotive sector in India is poised to become significant. Domestic Sales and Exports Trend Automobiles 33 .In view of current growth trends and prospect of continuous economic growth of over 5 per cent. Easy availability of finance and moderate cost of financing facilitated by double income families will drive sales in the next few years. Ford. Hyundai and Suzuki have identified India as a global source for specific small car models. Production. India is also emerging as an outsourcing hub for global majors.
While Domestic Sales have been growing strongly since 2000-01. Exports have nearly tripled in the last 5 years 34 .
Commercial Vehicles 35 .
Growth in the economy and infrastructure development isdriving growth in this segment Passenger Vehicles 36 .
Market shares 37 .
011 units. Sales of medium and heavy commercial vehicles (M&HCV) have stood at 11.626 units (in passenger cars. India ’s leading car marker Maruti Udyog has reported a 17. up by 22. Sales in the domestic A2 segment (comprising Alto. including export of 3. Tata Motors has reported a jump of 37 per cent in total sales.271 units over June 2005.5 per cent increase in domestic sales at 44.565 units compared with 15.885 units.7 per cent in June 2006. Its domestic sales of passenger cars have increased by 27.018 vehicles in June 2005.8 per cent to 18. Tata Motors. the new Safari range launched in the latter part of the month (June 2006) has recorded a sale of 1.191 units sold in June 2005. having presence only in the passenger vehicles (PV) and commercial vehicles (CV) segments. including exports.228 units in June 2006 compared with 24.680 units compared with 2.223 vehicles in June 2006 as against 33. the company’s domestic sales in June 2006 have augmented by 38. up by 11. Maruti Udyog. Zen and Swift) have grown by 10.5 per cent to 3.796 units. Hyundai India and General Motors. a decline of 1.9 per cent to stand at 21.530 units in the same month a year ago. Sales of Maruti 800 have stood at 7. The Indigo family has reported sales of 2.463 units. WagonR. covered select companies. utility vehicles and multi purpose vehicles) during June 2006 as compared with 37.995 units in June 2005. 38 .799 units.1 per cent in June 2006 from 6.Car Sale Surge in June 2006 The sale figures of several automobile companies for first quarter of the current financial year (2006-07) have been declared. Total sales (PV & CV) have grown by 17 per cent to 48.395 units in June 2005. I.9 per cent from 3. at 45. a rise of 23. Sumo and Safari have accounted a rise of 17. On the commercial vehicles (CV) front.703 units a year ago.3 per cent over June 2005.2 per cent to 27.390 units in the previous year.808 units.3 per cent to 2.425 units in June 2006 as against 41.387 units a year ago. Its Indica group has registered a growth of 41 per cent to 12.307 units. while sales in the company’s A3 segment (Baleno and Esteem) have risen by 22. viz.
757 units. The company's total exports have galloped by 71 per cent at 5.8 per cent.219 units as against 8614 units in June 2005. The company has sold 1. 39 .006 units of the mid-size Chevrolet Aveo during June 2006. a growth of 63. a growth of 18. Hyundai Motors India has achieved a growth of 56.6 per cent to 10. The company’s total exports (PV) have increased by 18.961 units of multi-utility vehicle Chevrolet Tavera. General Motor India has posted an increase of 53 per cent in domestic sales (including PV. CV) at 3.183 units the June 2005.346 units in June 2006 compared to 2.037 vehicles in June 2005.219 units.6 per cent over June 2005.2 per cent in the passenger cars and utility vehicles segment in the domestic market by selling 17. 379 units of sedan Chevrolet Optra and 1.195 vehicles in June 2006 as compared to 3.while that of light commercial vehicles (LCV) have stood at 9.032 vehicles in June 2006. Sale of passenger cars in the overseas market has stood at 10.
175 472.500mn diesel engine plant at Gurgaon with technology from Fiat GM Power Train.Zen Baleno. Segment Models June 2003 2004 10.Esteem 13. it is looking to consolidate its position in the C segment as well.768 1.094 167. including 3.038 units.669 746 36.905 1.159 39.173 417. It enjoys huge market share in the mini segment and the compact segment but with the launch of new Esteem and the Baleno.415 3.874 14.526 176. targeting the diesel segment 40 .555 420.252 35.Versa Alto.761 4.755 59.670 851 91.557 10. Alto’s non-AC version starts at a price of Rs2. registering a 10% yoy growth over last year’s June sales of 36.947 51.384 12.017 2004 31.624 yoy (%) -22 6 80 30 21 74 22 -2 19 Apr 03-Mar 04 A1 C A2 A3 Total Passenger Car MUV Total Domestic sales Export Sales Total Sales M800 Omni.Vitara 272 29.122 Gypsy.672 36.3lacs accounting for around onethird of overall Maruti sales.126 4.574 yoy (%) -18 7 82 17 23 174 24 -52 10 AprilJune 2003 40.Four-Wheeler update Maruti Udyog Ltd Maruti Udyog (MUL) sold 39.The decline in the sales of the Maruti 800 is not a concern as they are taken over by its Alto brand and to some extent by the other A2 models.201 4.521 12.000 units this fiscal by increasing its share in the A3 or C segment.240 123.888 18.337 1.It is setting up a Rs3.574 vehicles in June 2004.561 59.075 109.885 3.074 29.879 32.366 6.774 13.WagonR.132 14.132 90.479 111.392 3.159 units of exports.496 104.038 The company expects to cross over 500.
183 3-Jun 21.511 22.661 30.658 units are growing by 42%.HMIL is in the process of investing US$220mn at its manufacturing facility near Chennai to expand production capacity to 250.133 1.6%. Accent recorded 1.7% yoy. registering a growth of 33.356 units for the first six months in 2004 growing 39% yoy.6%.644 yoy (%) 35 9. 41 .4% yoy.000 units by the third quarter of the year 2004.426 units. Hyundai Motor India Ltd (HMIL) recorded total sales of 17.889 units including exports of 5.It recorded all time high cumulative sales of 91.9 33. Tata Motors Ltd Total Vehicle sales Volumes Domestic Exports Total 4-Jun 28.781 units. Indigo too. up 35. ‘Santro Xing’ recorded a sale of 15.Indica registered sale of 9.456 units. Cumulative sales for FY05 stood at 40. Sonata registered sales of 85 units and the SUV Terracan sales stood at 45 units.971 units.918 units registering a growth of 40. Elantra stood at 701 units. Cumulative domestic sales for the fiscal at 80.602 units. it’s highest ever in a month at in June 2004 and cumulative sales stood at 25.694 units.077 units. Cumulative sales stood at 8.224 units in June. registered its highest ever sale in a month at 3. Passenger Vehicles Domestic sales of passenger vehicles for the month of June stood at 15.Some production constraints restricted sales and therefore the company could not fulfill the demand for its Elantra model.Hyundai Motors India Ltd In June 2004.3 Cumulative sales for the first three months in FY05 stood at 84.136 units growing 37.522 1.
393 9.055 6. a growth of 11% from 1. Commercial Vehicles (CV) Domestic Volumes M&HCV LCV Total 4-Jun 9.445 3-Jun 6.7% from 26.897 for the same period last year.9% yoy.858 yoy (%) 44. the farm equipment segment recovered and M&M sold nearly 50.887 units increasing 49. The June 2004 volumes. and a cumulative sale of 7.4 Cumulative sales for CV’s for the first three months of FY05 stood at 39.465 3.427 units in June. 42 .000mn in FY05 for this increase in capacity.Due to good monsoons last year.. including exports.090 13. Sumo.552 yoy (%) 22.103 Scorpio. have nearly doubled on a yoy basis.861 915 1.355 4.growing 55.5 36. product development and marketing. Mahindra & Mahindra Ltd Volumes Utility Vehicles LCV's Three-Wheelers Total Tractors 4-Jun 7.7 20.405 744 1.8 UV sales in June included 2.The company is planning to raise production capacity by 50% in FY05.9 91. it has targeted a 10-15% expansion in sales of its MUV.239 8.000 tractors in FY04.Sumo and Safari registered a combined sale of 2.812 3-Jun 6.388 3. in FY05.With the launch of the Sumo Victa. from about 1.7 23 3.641 units for the same period last year.279 10.764 units.2 19.5lac units currently. For this it plans to invest over Rs8.
557 Chevrolet Optras.346 -18. It sold 804 units of the Chevrolet Optra.662 207 38.115 193 -13. Along with these.830 923 5.4 2.7 3.532 104 -1.898 33 30 3. the company sold a total of 3. General Motors India Ltd In June 2004. expansion of plant capacity and modernization and R&D. GM India also manufactures the Corsa Sail and Swing at its facility in Halol.136 82 87 8.5 7.5 4-Jun 3-Jun yoy (%) Apr04-Jun04 Apr03-Jun03 yoy (%) 43 .5% from 1. 800 units of the Chevrolet Tavera (MUV) and 786 units of the Opel Corsa. Chevrolet Forester and the imported Opel Vectra.082 cars for the same period last year.775 -24.500mn during FY05 on account of capital expenditure for development of engines and transmissions. Ashok Leyland Ltd Volumes MDV Passenger Domestic Exports MDV Goods Domestic Exports LCV Goods Domestic Exports Total 25 1 3. Gujarat.418 cars registering a growth of 123. The growth in sales of GM in India is primarily due to its Chevrolet Optra and Opel Corsa models.491 508 2. The company sold 15.000 units in 2003. Between March and June 2004.837 466 2.3 67 13 11.9 673 200 990 86 -32 132.1 33.It will spend around Rs3.3 345. GM India sold 2.1 141.3 -85.2 -96.6 388.6 1.
Compared to this. 44 .657 units growing 19.3% yoy in June 2004 and sales in the first three months of FY05 increased 33. Total sales including exports went up 3.4% yoy. registering a growth of 12% yoy as compared to 1. Cumulative sales for the three months in FY05 stood at 3.The domestic sales volumes declined 10. Maruti Udyog sold 9.344 units last year. Eicher Motors Ltd Eicher Motors sold 1.059 units in the same period last year.3% yoy in June 2004.506 commercial vehicles in June.867 MPV’s in April and May 2004 together whereas M&M sold 12 units for the same period .(Excluding UV’s shown above).5% from 3. exports in the month of June nearly trebled at 709 units against 220 units in June 2003.
ANALYSIS 45 .
50. 46 .000 Rs.50. 2. those that in Rs 2.000 Annual income is always considered to be an important factor in selection of the target markets for any company.000 Rs.000 Above Rs.50. so the customers earning less than Rs 1.50.50. As Tata –Xeta is the middle class segment.50.50.000 to Rs 3.000 is 25% and that above Rs 3.000 to Rs 184.108.40.206.50.150. By this way we can conclude that at most the customers which are called to be the essence of the middle class own Tata.000 is about 20%.000 Rs2.000 is about 35%.Xeta.50.50.000 is 20 %.Annual Income Less than Rs. the customers lying between Rs1.000 Rs3.
47 . I can here make a clear cut analysis that Tata-Xeta had the greates market share in the middle class segment.25% Hyundai cars .In this project where we are comparising with Maruti.In most of the middle class segments there were about 20% Maruti cars.Alto .The customers whom I sampled where mostly owing one or two cars. where as 45% was constituted by Tata cars and Mahindra and other section cars had a share of 5% each . I can make a judgment that Tata-Xeta is mostly owned by the customers rather than MarutiAlto.Vehicle Brand Maruti Hyundai Tata Mahindra Others Every company desires itself to be in the house of its target customers.
People are not eager to get to know about nay new brand by their friends and relatives which is shown by a total of just 15% .followed by Newspaper by 30%. in order to attract its target customers in its unique way.while the options others took away 10%.Source of Knowledge about Tata-Xeta 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% TV Advertisement Newspaper Friends & Relatives Others Series1 Ours is a country where customers are highly influenced by the electronic media. 48 . This was also shown in my research as the electronic media had a total percentage of 45% . Any new product that is in the market has a unique advertisement for itself.
who are giving their services and products to their high esteemed clients . They at least trust the famous Indian brands .When I studied this aspect I also got to know the same as the brand being the reason of attraction of the customers up to a maximum of 37% followed by the product quality by 27%. Therefore it takes just about 12% of the total sample taken for study. 49 .Reason for attraction towards Tata-Xeta 40% 35% 30% 25% 20% 15% 10% 5% 0% Product quality Product price Brand Advertisement Series1 People in India had always go for the famous brands and are really brand conscious. Purchasing a product just merely seeing a advertisement is not an Indian’s mind. The product price is a aspect which attracts about just 23% of the customers.
Media of advertisement for attraction Print media Road shows TV. This was also studied in my research as it occupied about 38%.Customers are also attracted by the hoardings which are put up by the company that amounts to a total of 22% . 50 . There are also a number of commercial breaks between various TV shows. Companies target and try to occupy these spaces to get closer to their customers or rather make them acquainted of the product. followed by print media that is advertising through various newspaper and magazines contributes about 28%.Advertisement Hoardings Indians are attracted by the TV Advertisement as they think watching TV to be a famous mode of entertainment.where as only 12% of the customers are attracted by various Road shows.
Discount or free gifts attraction 80% 70% 60% 50% 40% 30% 20% 10% 0% Yes No Series1 People of India are always attracted to the products which give them free gifts or discounts on the purchase price. People wait for this time to get free gifts or coupons or being a part of any lucky draw scheme. but there where 27% of the customers who does not gets really attracted by such offers and purchase car as whne needed don’t even desire to get such gifts. 51 . In my research also I came a total of about 73% of customers looking for such offers. Companies generally give such offers in case of any festivals or any marriage season locally known as “lagan”.
This aspect therefore was shown in my research also which contributed to about 26%.The aspect brand took a total of 20% share followed by comforts provided by the car which is about 14%. 52 . The car should be having good outlook so that even though a layman may also praise their choice . About 25%. they go for the products which are within their budget limits.Factors which influence the purchase decision Speed Price Brand Comforts Spareparts availability Looks After sales service “Neighbours’s envy and owner’s pride” is a common rule followed by various Indians for which they go for looks. after sales service and spare parts availability took about 8%. Speed. 5% and 2% respectively.Customers are generally price conscious and when we are targeting the middle class customers who do not make a heavy investment. They are always attracted to the cars which are within their budget limits so that they can carry on with it in a well manner.
.About 81% of the total sample agreed to this. They agreed to the various features provided by Tata-xeta being a small segment car.They said they are not satisfies by the performance of the car in the sense of its mileage when compared to Maruti-Alto in the same segment and the same price range.Tata-xeta being well equipped with all the features of a small car 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Yes No Series1 People in my sample units seemed to be satisfied by the performance of Tata-Xeta. 53 . where as 19% disagreed to it showing their high expectations from the brand name which was not otherwise fulfilled .
The difference in mileage was the most premium factor to be considered the mileage of Tata-Xeta and that of Maruti-Alto are 15. It was pointed out by various customers there fore it contributed about 36%. When I consulted in terms of Tata.Xeta and Maruti-Alto they were various options coming up.Speed was also a factor take into consideration with a total of 16%.Price differentiation took about 8% of the customers into consideration and comforts just took 6% of the total share.Diffrences between Tata-Xeta and Maruti. 54 .3km/lt.through which they can easily differentiate between various cars.3km/lt and 18.Alto Quality Price Looks Speed Comforts Mileage Customers when they purchase a car generally do a lot of field study. followed by looks by 12%. followed by 22% about the quality they feel that Tata-xeta is having the more robust quality in comparison with Maruti-Alto.
This was also shown in my research as the electronic media was the most attractive method of advertising Tata-Xeta. the view prevalent in my mind after this research was conducted that if Tata-Xeta would work on its mileage concept then would definitely it would emerge as a winner in small car segment and also will prove better than Maruti Cars. People belonging to the middle class generally preferred the Tata-Xeta going on for its brand name as its history goes with delivering the value. . The customers sampled thought the car they had should have good exterior.Conclusion This project research is the analysis of customer orientation towards the newly launched car Xeta by the branded company Tata Motors. Thus . 55 . The customers of Tata-Xeta just had one problem with their car was the mileage given by their car in comparison with Maruti-Alto which is also a They said they are not satisfies by the performance of the car in the sense of its mileage when compared to Maruti-Alto in the same segment and the same price range.
56 . Mostly stress was given on primary data collection and it was difficult to collect secondary data from organization and dealers. 2. Money was the major constraint during my project.Limitations of the study 1. 4. Duration of the study also limited for further intensive study. Limited coverage area was also a major constraint while conducting the study. 3.
3km/lt and that of Mruti –Alto is 18. • Many customers complained about the advertisement shown for Tata-Xeta. The advertisement didn’t showed clearly all the features of the car. 57 . It should rather be changed. many of the customers complained about the mileage given by Tata-Xeta is quite less than that of Maruti Alto. rather it showed what fun a group of girls can make with the car. • This project was about to study the customer orientation toward Tata-Xeta. but there are some recommendations which I will like to give to even perform it better. which they called to be a confusing one.Recommendations Tata Motors is a company which is maestro in its field. The mileage given by that of Tata-Xeta is 15.3 km/lt. The customers who use this car for their business purpose get effected by this shortcoming. So for this case they prefer Maruti-Alto belonging to the same price range as the price of petrol is also shooting up.
php? filename=/home/telcoindia/ir/pdf/2006/FY06_Review_Final.com/indicaxeta1.maxabout.aspx 58 .asp http://ir.aspx http://www.Bibliography • • • • • http://carsinindia.tatamotors.com/product-reviews/Indica_Xeta-925054185.carwale.pdf http://www.com/PushFile.com/automotive/auto_cars/companies/Tata.com/Research/chooseCarsForComparison.html http://www.mouthshut.
Annexure 59 .