smbm | Multiple Choice | Brand

LIST OF ATTEMPTED QUESTIONS AND ANSWERS Select The Blank Question ________ are the customers who tell

others not to buy the brand from the company. Correct Answer Terrorists Your Answer Terrorists Select The Blank Question One of the greatest benefits of blue printing is ________. Correct Answer Education Your Answer Education Multiple Choice Single Answer Question Services are :Correct Answer Not tangible Your Answer Not tangible True/False Question Re-engineering is one of the most difficult strategies to implement in organisations that are traditional. Correct Answer True Your Answer True True/False Question Blue printing offers an excellent way to understand customer's service experience. Correct Answer False Your Answer True Multiple Choice Single Answer Question Services :Correct Answer Can not inventoried. Your Answer Can not inventoried. True/False Question Empathy is non ability to provide caring individualized attention the firm provides its customers. Correct Answer False Your Answer False True/False Question Co-creating a brand with it's customers will help the brand continue to thrive. Correct Answer True Your Answer True Multiple Choice Single Answer Question Which brand strategy has the ability to provide a two tiered sense of difference and depth? Correct Answer Source brand strategy Your Answer Source brand strategy True/False Question Services are deeds and efforts. Correct Answer True Your Answer True

Multiple Choice Multiple Answer Question Following are Possessing processing services directed at physical posessions :Correct Answer Freight transportation. , Repair & Maintenance. , Warehousing / Storage. Your Answer Freight transportation. , Repair & Maintenance. , Warehousing / Storage. Multiple Choice Single Answer Question Goods can be :Correct Answer Standardized. Your Answer Standardized. Select The Blank Question The purpose of ________ is to project a positive and consistent image to the public. Correct Answer Socialisation Your Answer Socialisation Multiple Choice Single Answer Question For services its quality depends on :Correct Answer Consumer's Perception Your Answer Consumer's Perception True/False Question Market value method is used when valuing your own brand image for inclusion in the balance sheet. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question The non personal communication component in Service Marketing Systems are :Correct Answer Letters , Advertising , Signage Your Answer Letters , Advertising , Signage Multiple Choice Multiple Answer Question The fluctuating demand of services can be overcome by :Correct Answer Peak load pricing , Motivating non peak consumption , In house alternative services Your Answer Peak load pricing , Motivating non peak consumption , In house alternative services Multiple Choice Single Answer Question It creates a relationship and a strong bond with the customer that grows over time :Correct Answer Brand equity Your Answer Brand promise Multiple Choice Single Answer Question It links resource expenses to the variety and complexity of products produced :Correct Answer ABC Your Answer ABC Multiple Choice Single Answer Question It is the satisfaction linked attractiveness of the brand in its relationship with society :-

Correct Answer Ethical Your Answer Ethical Select The Blank Question In case of services whose technical quality can not correctly evaluated ________ used as signal of quality. Correct Answer Courtesy Your Answer Courtesy Multiple Choice Multiple Answer Question Which of the features are on the right side of the brand identity hexagonal prism? Correct Answer Personality , Culture , Self image Your Answer Personality , Culture , Self image Multiple Choice Multiple Answer Question Features of Quality Service are:Correct Answer Reliability , Responsiveness , Empathetic Your Answer Reliability , Responsiveness , Empathetic Select The Blank Question Performance of services is ________. Correct Answer Intangible. Your Answer Intangible. Multiple Choice Multiple Answer Question Gap Model says that :Correct Answer Close customer gap. , Remove discrepancies within organisation. , Use the strategies to drive service excellence. Your Answer Close customer gap. , Remove discrepancies within organisation. , Use the strategies to drive service excellence. Multiple Choice Multiple Answer Question The examples of backstage failures include :Correct Answer Not receiving your course grades , Delay in flights , Receiving incorrect hotel bill Your Answer Not receiving your course grades , Delay in flights , Receiving incorrect hotel bill True/False Question The corporate culture must reinforce the brand essence, promise and personality. Correct Answer True Your Answer True Select The Blank Question One of the methods of motivating the service providing employees is through ________ statement. Correct Answer Mission Your Answer Mission Select The Blank Question Many companies have adopted the idea that employees are also ________ of the organisation. Correct Answer Customers Your Answer Customers Multiple Choice Multiple Answer

Question Blue prints are particularly useful at which stages of service development? Correct Answer Design , Redesign Your Answer Design , Redesign Multiple Choice Single Answer Question It is the satisfaction linked to the attractiveness of the brand, to its logo, to its communication :Correct Answer Hedonistic Your Answer Hedonistic Multiple Choice Multiple Answer Question What are the social facets of brand identity prism? Correct Answer Physique , Relationship , Reflection Your Answer Physique , Relationship , Culture , Reflection True/False Question External brand building is essential to internal brand building. Correct Answer False Your Answer False True/False Question Distributing an innovation to all brands minimises the ability to justify a premium price for the top innovative brand. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Advantages of a Generalist approach are:Correct Answer Maximises advertising synergy , Customer loyalty , Allows for existence of two separate dealers Your Answer Maximises advertising synergy , Customer loyalty , Allows for existence of two separate dealers Select The Blank Question Service employees basically perform ________ functions. Correct Answer Marketing Your Answer Marketing Match The Following Question Correct Answer Your Answer Television Broadcasting. Channel 7. Channel 7. Railroad Transportation. Konkan Railway. Konkan Railway. Education Services. Indian Institute of Management. Indian Institute of Management. Retail Trade. Food World. Food World. Multiple Choice Multiple Answer Question People are emotionally connected to a brand for following reasons:Correct Answer Admirable brand , Intense brand , Unique brand Your Answer Admirable brand , Intense brand , Unique brand True/False

Question The greater the number of different services a customer purchases from a single supplier, the closer the relationship. Correct Answer True Your Answer True Multiple Choice Single Answer Question It is the defining aspect of a brand :Correct Answer Relevant differentiation Your Answer Value Multiple Choice Single Answer Question The zone of tolerance is a :Correct Answer Window of customer service level Your Answer Window of customer service level Match The Following Question Correct Answer Your Answer Wealth creators Brands Brands Airline frequent flyer programs Financial benefits Financial benefits Interest linkages Structural ties Structural ties Process of wealth creation Brand building Brand building Multiple Choice Multiple Answer Question The tangible clues helps the consumers in :Correct Answer Service evaluation , Assessing quality of services , The market valuation of the service provider Your Answer Service evaluation , Assessing quality of services , The market valuation of the service provider Multiple Choice Single Answer Question The skill and knowledge necessary to do the job is :Correct Answer Service competencies Your Answer Service competencies Select The Blank Question Many ________ also sell insurance products and collect commission but are not normally involved in handling claims. Correct Answer Banks Your Answer Banks Multiple Choice Single Answer Question It is a measure of brand's potential profitability :Correct Answer Earnings Your Answer Strength Multiple Choice Single Answer Question What is defined as the sum of all the perceived benefits minus the sum of all the perceived service outlays? Correct Answer Net value Your Answer Surplus

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