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MRCB Ppt 3

MRCB Ppt 3

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Published by Athulya Iyer

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Published by: Athulya Iyer on Feb 20, 2012
Copyright:Attribution Non-commercial


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an accent color. . playfulness and happiness.McDonald s is: Yellow-brand that focuses on children. Boldness. known to raise ones blood pressure and evoke hunger. power and strong corporate image are truly reflected by the use of these two confident colors. Red.


. OrangeNickelodeon who s target audience is children.Orange. Used for playfulness or to stimulate emotions and even appetites. light-hearted and youthful which reflects the TV channel s programming.fun. The Nickelodeon logo supports the youthful theme with the paint spattered backdrop and playful typography.


mystery.Purple. When you care enough to send the very best. Royalty.royalty. expense and sophistication -> reinforced by the crown icon . Purple = red + blue (both warm and cool) Can be found in many education related and luxury product logos. spirituality and sophistication.


. Subtle. Natural. Depth. Richness. Use of leather by Gucci productscolor brown and the hint of gold. Earth.Calmness. Simplicity. Serious. Utility and Woodsy. Gucci. Roughness.showcases its natural beauty and richness.


Philosophy of Videocon Group -color green is symbolic to the company's ecology drive The brand make over Youth-minded consumers with a new global mind-set. The Fluid lava reflects'Experience change'. .


stability. harmony and peace . Pfizer's optimism and warmth -the blue color.Logo poised to leap company is in a greater hurry than its predecessor. The corporate color blue signifies strength.

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