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Media Guide 2011-2012

Media Guide 2011-2012

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THE VILLANOVAN

The Official Student Newspaper of Villanova University Since 1916

Media Guide 2011-2012
The Villanovan 201 Dougherty Hall Villanova, PA 19085 Office: (610) 519-7207 www.thevillanovan.com
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It is written and produced entirely by undergraduate students from each of the University’s schools. 6.Advertising in The Villanovan Dear Prospective Advertisers. call.com. If you would like to discuss your advertising options. please call and ask to speak with a member of the business staff or email us at business@villanova. Thank you for taking an interest in advertising in The Villanovan. Business. We hope you take full advantage of the publicity that advertising in The Villanovan can offer.200 of whom are undergraduates. The regular weekly circulation is 6.400 students.Liberal Arts & Sciences. The Villanovan is published and distributed around campus and mailed to subscribers around the country 13 Thursdays per semester in addition to two special editions: the Orientation and Basketball Preview issues. If you would like to place an advertisement. and online advertisements. please email (preferred). In this media guide you will find everything you need to place both display.500. or stop by the office in 201 Dougherty Hall. Villanova University has 7. Engineering and Nursing. Vivian Lee Business Manager 2 . classified. The Villanovan prides itself on publishing a fair and responsible weekly newspaper. Sincerely. Only the actual printing and of the paper is contracted out to the Evergreen Printing & Publishing Company.

Color is included in the cost of the ad.5" high Frequency Color One Issue $450 per issue 3-6 Issues $405 per issue 6-9 Issues $390 per issue 9-12 Issues $380 per issue * Only one Front Page Bottom Banner ad is available per issue on a first-come basis. increasing slightly in height from our previous size. * 3 .083" high Frequency One Issue 3-6 Issues 6-9 Issues 9-12 Issues B/W $625 per issue $565 per issue $545 per issue $525 per issue Color $750 per issue $675 per issue $650 per issue $630 per issue Half Page 10.2083" wide x 15. This change will also create front-page space for our advertisers. Full Page 10.2083" wide x 1. each ad request will be treated as a single-run ad. If the frequency of the ad is not specified.2083" wide x 7" high Frequency B/W Color One Issue $350 per issue $420 per issue 3-6 Issues $315 per issue $380 per issue 6-9 Issues $305 per issue $365 per issue 9-12 Issues $295 per issue $350 per issue 3C x 6 5. The frequency of the ad must be specified when reserving ad space in order to get the discount.2083" wide x 1.5" high Frequency B/W Color One Issue $270 per issue $325 per issue 3-6 Issues $245 per issue $295 per issue 6-9 Issues $235 per issue $280 per issue 9-12 Issues $225 per issue $270 per issue Front Page Bottom Banner * 10.833" wide x 6" high Frequency B/W One Issue $165 per issue 3-6 Issues $150 per issue 6-9 Issues $140 per issue 9-12 Issues $135 per issue Color $200 per issue $180 per issue $175 per issue $165 per issue Inside Page Bottom Banner 10. This will allow us to eliminate the tabloid-style cover in favor of a tabloid-sized newspaper with a fold and front page news section.Display Advertisement Specifications & Rates The dimensions of The Villanovan are 11 3/8" wide x 17" tall. We offer discounts for various levels of frequency that is purchased.833" wide x 6" high Frequency One Issue 3-6 Issues 6-9 Issues 9-12 Issues B/W $250 per issue $225 per issue $215 per issue $210 per issue Color $300 per issue $270 per issue $260 per issue $255 per issue 2C x 6 3.

The To place an ad in our classifieds section. The Villanovan allows up to one line or 6 consecutive words to be in bold or italicized print per advertisement. The rate is $15 for the first 20 words and $0. except for phone numbers which count as one word. Include your name. which Villanovan allows up to one line or 6 consecutive words to be in bold or italicized print per advertisement. description of what you are submitting. the size of the requested ad.m. If the content of the ad requires altering.m. which must be specified in the request. Please note that we do not count The rate for classified ads is based for phone numbers which the ad and is on a numbers in the word count.com or call at (610) 519-7207 by Wednesday 5 p. The rate is $15 for the first 20 words and $0. billing address. or PDF file in grayscale or CMYK color at 250 dpi resolution or higher in proper dimensions.com. Step Three Email business@villanovan. and the date(s) you want the ad to run. to reserve space for the following week's publication. before the publication date.How to Place A Display Ad Step One Email business@villanovan.per issue basis. TIFF. please send requests and text to classified@villanovan. 4 .com. Please note that we do not count numbers in the word count.com with the attached file by Friday 5 p. please send requests and text to classified@villanovan. Classified Advertisement Submission & Deadline: Submission & Deadline: To place an ad in our classifieds section. a revised version must be submitted by Monday 5 p.m. Requests for classified ads must be submitted by the Monday before the must be specified publication date. Step Four Submit payment via check to Villanova University (memo: The Villanovan) Checks for the full amount of the run should be postmarked and mailed by Monday before publication.50 for each additional word. phone number. (See Page 6 for acceptable formats). except on the number of words incount as one word. Step Two Design/ Save advertisement as JPEG. Requests for classified ads must be submitted by the Monday before the publication date. Payment: Payment: The rate for classified ads is based on the number of words in the ad and is on a per issue basis.50 for each additional word. in the request.

Online Advertising We are excited to announce our online advertising opportunity with our redesigned web site. Two Sidebar Ads are displayed on all pages. Ads may be sent to business@villanovan. There are two banner ads available that both measure 630 x 110 pixels. The request of advertising and submission of materials are due no later than one week prior to the start of the campaign. Local. Our Homepage Banner ad is only displayed on our homepage. your ad will cycle through the various locations until the number of page views ordered has been reached.000 pages are viewed.000 unique visitors to the site a month and 25. There is one standard rate for online advertising. The Top Banner Ad is displayed on the top of every page except for our Homepage. Ad Rates: Ads are priced by page views.000 page views Homepage Banner Ad (630 x 110 pixels) $15 per 1. or Student Organization. measuring 300 x 250 pixels.000 page views Top Banner Ad (630 x 110 pixels) $10 per 1. We get 7.the number of times each ad is played online.com. Submissions All online ads must be submitted in GIF or JPG formats. 5 . Sidebar Ad (300 x 250 pixels) $10 per 1. regardless of your status as National/ Agency.000 page views Deadline Online advertising can be begin on any day Monday through Friday. Because ads are automatically rotated among the various pages. Ad Sizes: Online ads are sized by the number of pixels.

The Villanovan reserves the right to substitute similar fonts if a font is corrupted or not supplied. Animation is acceptable. Web file formats. Please take note that The Villanovan uses Macintosh computers. Please convert any color text or graphics from RGB to CMYK color. Ad Sizes: ads submitted electronically which are not built to the correct size will be resized Color: all files should be saved in RGB color format        6 . you must ensure all fonts are embedded when the PDF is created. Ad Sizes: Ads submitted electronically which are not built to the correct column widths will be-resized Color: All color advertisements MUST be submitted using CMYK format.com or brought directly to the office on CD or USB. Artwork may be sent via e-mail to business@villanovan.Artwork Guidelines Print Ads  Ads saved as PDF files are preferred. JPEG and PNG will generally not reproduce well in print and should not be submitted. such as GIF. The Villanovan will not be held responsible for any issues resulting from a failure to do so. You must also provide the URL of the page to which you want your ad linked. Fonts: If you submit a file in PDF format. but audio is not. Internet Ads  Ads saved as GIF or JPEG are preferred.

com Subscriptions Manager Mary-Kate Poole Kelsey MacNaughton subscriptions@villanovan. an invoice will be sent to the address on the account for the amount of that week's ad. Checks can be made payable to Villanova University. Advertisements must be submitted in the correct format. No credit cards will be accepted. but The Villanovan is not obligated to fulfill that request. The Villanovan may refuse to insert any further advertising. PA 19085 Office: (610) 519-7207 www.com Business Manager Vivian Lee business@villanovan. Payment should be sent to: The Villanovan 201 Dougherty Hall Villanova PA 19085 If a space reservation has been made and the advertisement copy has not been received by The Villanovan by the appropriate copy receipt deadline. however. The Villanovan is not responsible if the problem cannot be resolved Contact Information The Villanovan 201 Dougherty Hall Villanova. please write "The Villanovan Newspaper" in the memo space. Payment can only be made by cash or check made out to Villanova University.com Classified Manager Peiyu Lin classified@villanovan. a $25 fee will be applied. Advertising Advertisers can request that their advertisements be placed in a specific section or location on the page.thevillanovan. attempt to fulfill any location request made at the time of placement. A tear sheet and a copy of the issue will be sent along with the bill or invoice as proof of publication. however.com 7 . the advertiser remains liable for payment of the full cost of the ad. If there are problems with electronically sent ads. The Villanovan will notify the advertiser as soon as possible.Payments and Policies Billing After an ad runs in an issue. All advertisers must provide a sufficient billing address when their space is reserved. If payment is not made in accordance with The Villanovan. The Villanovan will. If ad alteration is necessary.com Billing Manager Hank Yu billing@villanovan. Payment must be received within thirty days of receiving an invoice. Oncampus advertisers have the option of performing an inter-account transfer.

2011-2012 Publication Schedule AUGUST 2011 S 7 14 21 28 SEPTEMBER 2011 F 5 12 19* 26 M 1 8 15 22 29 T 2 9 16 23 30 W 3 10 17 24 31 T 4 11 18 25 S 6 13 20 27 S 4 11 18 25 M 5 12 19 26 T 6 13 20 27 W 7 14 21 28 T 1 8 15 22 29 F 2 9 16 23 30 S 3 10 17 24 OCTOBER 2011 S 2 9 15 23 30 M 3 10 17 24 31 T 4 11 18 25 W 5 12 19 26 T 6 13 20 27 F 7 14 21 28 S 1 8 15 22 29 NOVEMBER 2011 S 6 13 20 27 M 7 14 21 28 T 1 8 15 22 29 W 2 9 16 23 30 T 3 10 17 24 F 4 11 18 25 S 5 12 19 26 DECEMBER 2011 S 4 11 18 25 JANUARY 2012 F 2 9 16 23 30 M 5 12 19 26 T 6 13 20 27 W 7 14 21 28 T 1 8 15 22 29 S 3 10 17 24 31 S 1 8 15 22 29 M 2 9 16 23 30 T 3 10 17 24 31 W 4 11 18 25 T 5 12 19 26 F 6 13 20 27 S 7 14 21 28 FEBRUARY 2012 S 5 12 19 26 MARCH 2012 F 3 10 17 24 M 6 13 20 27 T 7 14 21 28 W 1 8 15 22 29 T 2 9 16 23 S 4 11 18 25 S 4 11 18 25 M 5 12 19 26 T 6 13 20 27 W 7 14 21 28 T 1 8 15 22 29 F 2 9 16 23 30 S 3 10 17 24 31 8 .

15.APRIL 2012 S 1 8 15 22 29 MAY 2012 F 6 13 20 27 M 2 9 16 23 30 T 3 10 17 24 W 4 11 18 25 T 5 12 19 26 S 7 14 21 28 S 6 13 20 27 M 7 14 21 28 T 1 8 15 22 29 W 2 9 16 23 30 T 3 10 17 24 F 4 11 18 25 S 5 12 19 26 Publication Schedule August 19* September 1. 22. 8 * Special Edition. 10. 29 October 20.Orientation Magazine 9 . 17 December 1. 8. 27 November 3.

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