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Managing Intellectual Property in the Book Publishing Industry

Managing Intellectual Property in the Book Publishing Industry

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Practical guide to help book publishers to exploit intellectual property rights as economic assets, and to avoid infringing the rights of others.
Practical guide to help book publishers to exploit intellectual property rights as economic assets, and to avoid infringing the rights of others.

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01/08/2016

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The reader will have seen by now that book publishing companies’ greatest

economic assets are the intellectual property rights they own and control. Such

ownership of rights will begin with the expression of the idea – the content – in a

book to the management of those rights in the marketplace. Yet, how and when a

publisher decides to enter a market will depend primarily on one factor: whether or

not he is able to sell his books.

Book sales and publishers returns in a given market will depend in turn on a variety

of factors, the most important being whether or not there is a regulatory framework

to assist in the production, dissemination, administration (i.e. collection of royalties)

and enforcement of intellectual property rights. At the same time, markets are

created by factors that include favorable demographic variables, a growing or existing

literacy rate, an increase in educational institutions, efficient distribution and sales

outlets, and a willingness of society to respect the rights of authors, but above all

the demand for new ideas.

The promotion and protection of book publishers’ intellectual property assets

encourage the further publication of literary and artistic works. Such encouragement

promotes the supply of diversified cultural products and this is of great significance

to a country’s cultural traditions and market. As cultural agents and transmitters of

ideas, publishers’ investments and return on assets must be ensured. This requires

the appropriate and mutually-reinforcing strategies on the part of government and

the private sector.

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This introductory information booklet draws the reader and potential publisher’s

attention to the various aspects that constitute important elements in ensuring a

viable, vibrant, and profitable book industry to promote creative abilities in society.

Although this industry is considered to be the most mature of all creative industries,

where entry barriers are low, it still requires vigilance vis-à-vis its importance to the

economic, social and cultural contributions to a country. Book publishing industries

flourish best beyond borders of traditional centers of learning when they become not

a ‘luxury’ industry but a welfare-enhancing industry.

Managing Intellectual Property in the Book Publishing Industry

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Managing Intellectual Property in the Book Publishing Industry

For more information contact WIPO at www.wipo.int

World Intellectual Property Organization

34, chemin des Colombettes
P.O. Box 18
CH-1211 Geneva 20
Switzerland

Telephone:

+41 22 338 91 11
Fax:
+41 22 733 54 28

WIPO Publication No. 868(E)

ISBN 978-92-805-1644-9

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