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Published by Dakota Shayne
Dakota Shayne; wellness and communications professional.
Dakota Shayne; wellness and communications professional.

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Published by: Dakota Shayne on Feb 22, 2012
Copyright:Attribution Non-commercial


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@DakotaShayneGR | 602-770-0814 |dshayne1@gmail.com

Career Focus
Dynamic communications professional with education and experience in all aspects of business development; sales, advertising, writing, pr, and media relations. Seeking teaming opportunities with value based businesses to influence projects through performance and inclusion.

Professional Experience
Current Fitness Columnist Women’s Lifestyle Magazine
● Weekly online contributor and monthly columnist, covering wellness-based events and West Michigan fitness culture.


Freelance Creative Consultant Independent ● Develop interactive marketing and media strategies for local businesses and
community projects.

● Provide creative vision and content direction for marketing packages. Wordpress, ● Public speaking assignments.
social media, video, print advertising, design, etc.

Sales & Marketing Consultant Riverview Athletic Club ● Developed compelling strategies to ignite revenue growth. ● Maximized sales and profits by setting the standard in customer service and
developing rich fitness culture.

● Assist GM in overseeing day to day operations. ● Successfully transformed an unused squash court into a new profit center by
introducing TRX Suspension Training.

Public Relations Specialist Powerhouse Gym International - Corporate Headquarters
● Drive corporate leads and publicize Powerhouse events and features. ● Developed strategic alliances through ongoing outreach and sustained collaborative arrangements with outside agencies: ○ Detroit Pride Dance Team, 2011 Official Fitness Sponsor ○ Townsend Hotel, High-Profile Fitness Partner; NBA & MLB

Regional Director of Fitness Endurance Fitness Centers of West Michigan
● Supervised West Michigan territory; 9 Clubs, 9 Sales Directors, 30+ trainers. ● Executed sales and marketing initiatives the grew fitness sales by 700% . ● Helped develop the media plan for local fitness-based radio ad campaigns:

○ 96.1 ESPN “Way of the Warrior” ○ 104.5 WSNX “Internio & Big Mac Challenge” ● Selected to coordinate internal student internship program with Grand Valley State University. ● Successfully developed and managed corporate wellness programs and partnerships: ○ Grand Valley State University; Faculty & Staff Wellness partnership. ○ Waters Corp Riverview Center , Plante & Moran and Oliver-Tolas partnerships.

Personal Fitness & Lifestyle Coach Independent ● Helping individuals from all walks of life achieve their health and fitness goals. Expert
in weight loss management, general fitness, functional strength training, corrective exercise, sports performance training, nutrition and body sculpting ● Displayed impeccable client relations and customer service ability.

Selected Skills and Abilities
● ● ● ● ● ● ● ●
Business Development Networking Media Relations PR Strategy Written Communications Content Creation Design Public Speaking

Press/ Media Appearances
● ● ● ● ● ● ● ● Rapid Growth Media – Feb 2012 Article WOODTV – Jan 2012 On-Air WGVU – Jan 2012 On-Air Grand Rapids Magazine – Dec 2011 Article Revue Magazine – Sept 2011 Article WZZM13 – Take Five May 2010 On-Air WSNX – 2010 Web Commercial MLive.com – July 2010 Article

Professional Affiliations
● Founder of Downtown Books & Cookies ● ICCF Grandtasia Creative Committee

Grand Valley State University 2011 ● MI-SBTDC Entrepreneurial Program Madison Area Technical College 2006 ● Liberal Arts Studies


Available upon request

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