New Product Development

‡I t w a s f o u n d e d b y t h e M a g g i f a m i l y

in Switzerland in the 19th century, and merged with nestle in 1947.

‡M a g g i w a s i n t r o d u c e d i n I n d i a i n


‡M a g g i i s a n e s t l e b r a n d o f i n s t a n t

soups, ketchups and instant noodles.

Product Development Process
Idea Gathering Feed Back

Idea Screening

Market Release

Final Product launch

Concept Development & testing

Sample Packs

Product Development Process
y Idea Gathering
All the Ideas will be Gathered

y Idea Screening
Ideas will be filtered

y Concept Development Process
According to the concept product will be developed

y Sample Packs
Release sample product

y Feed Back
Takes the feed back from the Customer

y Further Improvement
It changes the product as per customer requirement

MAGGI 2-Minute Noodles
MAGGI Noodles is available in 4 delectable flavors ± 1. 2. 3. 4. Masala Chicken Tomato Curry

An offering that exemplifies µTaste Bhi Health Bhi¶, MAGGI Vegetable Atta Noodles is tasty because it is loaded with everyone¶s favorite MAGGI µMasala¶ and healthy because it now has more real vegetables and is packed with the power of fiber.

y MAGGI Cuppa Mania is a

combination of all the above! In an easy to carry on-the-go Cup format, MAGGI Cuppa Mania comes in two mouth watering variants ±

y Masala Yo! y Chilly Chow Yo!

y The Indian style

Tomato Chat pat Sauce Lip smacking tastes and vibrant packaging make MAGGI Sauces true to its slogan - It's different!

Pichkoo is a small doy pack which makes MAGGI Tomato ketchup affordable to a host of new consumers.


Market Scenario:y Growth Stage y 80% Market share y No Competitors y Expand the Business y Target Market


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