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Auletta, K. (2009). Googled : the end of the world as we know it. New York: Penguin Press. [Call No. HD9696.8.U64A924] Barefoot, D., & Szabo, J. (2010). Friends with benefits : a social media marketing hand. San Francisco, CA: No Starch Press. [Call No. HF5415.1265.B248] Behnke, P., & Konrad-Adenauer-Stiftung. (2010). Social media and politics : online social networking and political communication in Asia. Singapore: Konrad-Adenauer-Stiftung. [Call No. HM742.S678S] Berkman, R. I. (2008). The art of strategic listening : finding market intelligence through blogs and other social media. Ithaca: Paramount Market. [Call No. HF5415.2.B513] Blossom, J. (2009). Content nation : surviving and thriving as social media changes our work, our lives, and our future. Indianapolis, IN: Wiley Pub. [Call No. ZA4482.B656] Boehlert, E. (2009). Bloggers on the bus : how the internet changed politics and the press (1st Free Press hardcover ed.). New York: Free Press. [Call No. JK2281.B671] Brennan, B., & Schafer, L. (2010). Branded! : how retailers engage consumers with social media and mobility. Hoboken, N.J.: Wiley. [Call No. HF5415.1265.B838] Brown, R. (2009). Public relations and the social web : how to use social media and Web 2.0 in communications. London ; Philadelphia: Kogan Page. [Call No. HM1221.B879] Burns, K. S. (2009). Celeb 2.0 : how social media foster our fascination with popular culture. Santa Barbara, Calif.: Praeger/ABC-CLIO. [Call No. P96.C35B967] Clow, K. E., & Baack, D. (2012). Integrated advertising, promotion, and marketing communications (5th ed.). Boston: Prentice Hall. [Call No. HF5415.123.C648 2012] Crosby, C. (2010). Effective blogging for libraries. New York: Neal-Schuman Publishers. [Call No. Z678.9.A1T255 NO.10] Deckers, E., & Lacy, K. (2011). Branding yourself : how to use social media to invent or reinvent yourself. Indianapolis, Ind.: Que Pub. [Call No. HD69.S8D295] Downing, J. (2011). Encyclopedia of social movement media. Thousand Oaks, Calif.: SAGE Publications, Inc. [Call No. P96.A44E56] Dunay, P., Krueger, R., & Elad, J. (2011). Facebook advertising for dummies. Hoboken, NJ Chichester: Wiley Pub. ; John Wiley [distributor]. [Call No. HF5415.1265.D897]
Evans, L. (2010). Social media marketing : strategies for engaging in Facebook, Twitter & other social media. Indianapolis, Ind.: Que. [Call No. HF5415.1265.E92S] Ferriter, W. M., Ramsden, J. T., & Sheninger, E. C. (2011). Communicating and connecting with social media. Bloomington, IN: Solution Tree Press. [Call No. LB1043.F394] Girard, J. P., & Girard, J. L. (2011). Social knowledge : using social media to know what you know. Hershey, PA: Information Science Reference. [Call No. HD58.82.S678S] Gitomer, J. H. (2011). Social boom! : how to master business social media to brand yourself, sell yourself, sell your product, dominate your industry market, save your butt, rake in the cash, and grind your competition into the dirt--by the global authority on sales, attitude, trust, and loyalty. Upper Saddle River, NJ: FT Press. [Call No. HF5415.1265.G536] Golden, M. (2011). Social media strategies for professionals and their firms : the guide to establishing credibility and accelerating relationships. Hoboken, N.J.: Wiley. [Call No. HF5415.1265.G618] Gossieaux, F., & Moran, E. (2010). The hyper-social organization : eclipse your competition by leveraging social media. New York: McGraw-Hill. [Call No. HD30.2.G679] Gunelius, S. (2011). 30-minute social media marketing : step-by-step techniques to spread the word about your business fast and free. New York: McGraw-Hill. [Call No. HF5415.1265.G975] Halligan, B., & Shah, D. (2010). Inbound marketing : get found using Google, social media, and blogs. Hoboken, N.J.: Wiley. [Call No. HF5415.1265.H189] Handley, A., & Chapman, C. C. (2011). Content rules : how to create killer blogs, podcasts, videos, es, webinars (and more) that engage customers and ignite your business. Hoboken, N.J.: Wiley. [Call No. HF5415.1265.H236] Harfoush, R. (2009). Yes we did : an inside look at how social media built the Obama brand. Berkeley, CA: New Riders. [Call No. JK2281.H278] Holtz, S., Havens, J. C., & International Association of Business Communicators. (2009). Tactical transparency : how leaders can leverage social media to maximize value and build their brand (1st ed.). San Francisco, CA: Jossey-Bass. [Call No. HF5415.5.H758] Howard, R. G. (2011). Network apocalypse : visions of the end in an age of internet media. Sheffield: Sheffield Phoenix Press. [Call No. BL37.N476] Kabani, S. H. (2010). The zen of social media marketing : an easier way to build credibility, generate buzz, and increase revenue. Dallas, Tex. [Jackson, TN]: Benbella s ; Distributed by Perseus Distribution. [Call No. HF5415.1265.K11] Kraynak, J., & Belicove, M. E. (2010). The complete idiot's guide to Facebook. New York: Alpha. [Call No. HM743.F33K91]
Landis, C. (2010). A social networking primer for librarians. New York: Neal-Schuman Publishers. [Call No. Z678.9.A1T255 NO.7] Lee, F. L. F., & Chan, J. M. (2011). Media, social mobilization and mass protests in post-colonial Hong Kong : the power of a critical event. London ; New York: Routledge. [Call No. HN752.5.L477] Levinson, J. C., & Gibson, S. (2010). Guerrilla social media marketing : 100+ weapons to grow your online influence, attract customers, and drive profits. [Irvine, Calif.]: Entrepreneur Press. [Call No. HF5415.1265.L665G] Levinson, M., & International Society for Technology in Education. (2010). From fear to Facebook : one school's journey (1st ed.). Eugene, Or.: International Society for Technology in Education. [Call No. LB1028.38.L665] Levy, J. R. (2010). Facebook marketing : designing your next marketing campaign (2nd ed.). Indianapolis, Ind.: Que. [Call No. HF5415.1265.L668] Macy, B., & Thompson, T. (2011). The power of real-time social media marketing : how to attract and retain customers and grow the bottom line in the globally connected world. New York: McGraw-Hill. [Call No. HF5415.1265.M177] Maver, J., & Popp, C. (2010). Essential Facebook development : build successful applications for the Facebook platform. Upper Saddle River, NJ: Addison-Wesley. [Call No. HM742.M461] McFedries, P. (2009). Twitter : tips, tricks, and tweets. Indianapolis, IN: Wiley Publishing, Inc. [Call No. HM742.M143] Meyerson, M. (2010). Success secrets of the social media marketing superstars. [Irvine, Calif.]: Entrepreneur Press. [Call No. HF5415.1265.S942] Micek, D., & Whitlock, W. (2008). Twitter revolution : how social media and mobile marketing is changing the way we do business & market online. Las Vegas, NV: Xeno Press. [Call No. HF5415.1265.M619T] Miller, M. (2009). YouTube for business : online video marketing for any business. Indianapolis, Ind.: Que. [Call No. HF5415.1265.M649] O'Connell, J., & Groom, D. (2010). Connect, communicate, collaborate. Camberwell, Vic.: ACER Press. [Call No. LB1028.3.C18] O'Reilly, T., & Milstein, S. (2009). The Twitter book (1st ed.). Beijing Sebastopol, CA: O'Reilly. [Call No. HM742.R11] Phillips, D., & Young, P. (2009). Online public relations : a practical guide to developing an online strategy in the world of social media (2nd ed.). London ; Philadelphia: Kogan Page. [Call No. HD59.P558] Riley, J. A. (2011). 2011 social media directory : the ultimate guide to Facebook, Twitter, and LinkedIn resources. Indianapolis, Ind.: Que. [Call No. HM742.R573]
Scott, D. M. (2010). The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly (2nd ed.). Hoboken, N.J.: John Wiley & Sons. [Call No. HF5415.1265.S425 2010] Shah, R. (2010). Social networking for business : choosing the right tools and resources to fit your needs. Upper Saddle River, N.J.: Wharton School Pub. [Call No. HD30.37.S525] Smith, P. R., & Zook, Z. (2011). Marketing communications : integrating offline and online with social media (5th ed.). Philadelphia, PA: Kogan Page. [Call No. HF5415.123.S656 2011] Stay, J. (2011). Facebook application development for dummies. Hoboken, N.J. Chichester: Wiley ; John Wiley [distributor]. [Call No. HM743.F33S798] Sterne, J. (2010). Social media metrics : how to measure and optimize your marketing investment. Hoboken, N.J.: John Wiley. [Call No. HF5415.1265.S839S] Sternheimer, K. (2010). Connecting social problems and popular culture : why media is not the answer. Boulder, CO: Westview Press. [Call No. HN90.M3S839] Thomases, H. (2010). Twitter marketing : an hour a day. Indianapolis, Ind.: Wiley Pub. [Call No. HF5415.1265.T463] Tyson, W. (2010). Pitch perfect : communicating with traditional and social media for scholars, researchers, and academic leaders (1st ed.). Sterling, Va.: Stylus Pub. [Call No. LB2342.8.T994] VanRysdam, P. (2010). Marketing in a Web 2.0 world : using social media, webinars, blogs, and more to boost your small business on a budget. Ocala, Fla.: Atlantic Pub. Group. [Call No. HF5415.1265.V275] Weber, L. (2011). Everywhere : comprehensive digital business strategy for the social media era. Hoboken, N.J.: Wiley. [Call No. HD31.W373] Zarrella, D. (2010). The social media marketing . Beijing ; Sebastopol, CA: O'Reilly. [Call No. HF5415.1265.Z39]
These 54 books are on display in Asian Communication Resource Centre from 15 February to 2 March 2012. Please explore the Library Catalogue (http://opac.ntu.edu.sg) for more titles. Books are available for loan after the exhibition. To reserve, please fill up the Reservation Forms available at Asian Communication Resource Centre.
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