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TOPIC

|THE IMPORTANCE OF E-COMMERCE IN INDIAN PERSPECTIVE}.

PRESENTED BY

ANKIT KHANDELWAL.

WHAT IS E-BUSSINESS AND HOW IT WORKS


 BUSSSINESS ACTIVITY CARRIED ON WITH THE USE OF ELECTRONIC MEDIA.  MAKING USE OF THE INFORMATION TECHONOLOGYE.D.I.   BUYING AND SELLING OF GOODS OVER THE W.W.W. CUSTOMER CAN PURCHASE ANYTHING.

Digital device

Transmitter

Transmisson system

Receiver

Destination

GROWTH OF E-COMMERCE IN INDIA




LOW COST OF PC AND THE GROWING USE OF INTERNET HAS SHOWN THE TREMENDOUS SCOPE.

 ACCORDING TO ( IAMAI ) THE TOTAL ONLINE TRANSACTION IN

INDIA WAS 7080 CRORES IN 2007-2008.


 

IN 2010-2011 INDIA HAS ONLINE BUSINESS OF TEN BILLION. INTERNET USERS INCREASED TO 80 MILLION PEOPLE.

 SPURT IN GOVERNMENT TO CONSUMER BUSINESS.

REASONS FOR GROWTH


DECREASING COST OF INTERNET.. INCREASING PENETRATION OF INTERNET IN INDIA. INCREASING LITERACY RATE. LAUNCH OF HIGH SPEED INTERNET CONNECTIVITY. BUSY LIFE OF PEOPLE. IMPROVED FRAUD AND SECURITY OVER NET. THE YOUNG POPULATION FIND ONLINE TRANSACTION EASIER. GOVERNMENT ROLE .

THREATS FOR E-COMMERCE


SECURITY REASONS. STUDIES HAVE REVEALED THAT 23% OF THE CUSTOMER QUIT AFETR REGISTERING THEMSELEVES BECAUSE OF HESITATION. BUYING BEHAVIOUR OF PEOPLE IN INDIA. SLOW INTERNET AND TIME TAKING JOB. ILLITERACY.

WAYS TO REMOVE PITFALLS

STRONG GOVERNMENT POLICY AGAINST CYPBER CRIMES AND FRAUDS. TIMELY DELIVERY OF GOODS. MAKING THE PAYMENT MECHANISM MORE SAFER. CONSISTENCY IN EXECUTION. CREATING AWARENESS.