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Ten Critical Decisions of Operations Management (

10 )
1

1. Quality Management :
?
?

2
3

2. Service and product Design :



3. Process and Capacity Design
: Order
? ?

4. Location : ?

5. Layout Design :
?

6. Human Resources and Job Design :


?, ?

7. Supply-Chain Management :
?
?

8. Inventory , material requirements planning and JIT ,


(JIT)

5
6

9. Intermediate, short-term and Project scheduling



10. Maintenance


(Coke) (Coca Cola)

200 (John
Pemberton) 19 Coke 1991-

2000

coke


20

Starbucks
70 ..1971 3 1.Jerry Baldwin 2. Zev

Siegel 3. Gordon Bowker


90



.. 2544

6,000 30

1971 (Pike Place
Market)

Starbucks
-


-
-

2003

93%

Ten Critical

Decisions of
Operations

Management

Coca-Cola

The Coca-Cola Company


is a leading
manufacturer, distributor
and marketer of Non-

Coca Cola

Company Fact
Sheet

Starbucks

Our Products

Coffee: More than 30


blends and singleorigin
premium arabica coffees.
Handcrafted Beverages:
Freshbrewed coffee, hot
and iced espresso
beverages, Frappuccino

http://assets.starbucks.
com/assets/aboutusco

mpanyprofileq420111
21411final.pdf

alcoholic beverage
concentrates syrups, in
the world. The company
owns or licenses more
than 400 brands,
including diet and light
beverages waters, juice
and juice drinks, teas,
coffees and energy and
sports drinks.

coffee and noncoffee


blended beverages,
smoothies and Tazo teas.
Merchandise: Coffee and
teabrewing equipment,
mugs and accessories,
packaged goods, music,
books and gift
items.
Fresh Food: Baked
pastries, sandwiches,
salads, oatmeal, yogurt
parfaits and fruit cups.
Consumer Products:
Offered in Canada, China,
Denmark, Finland, Germany,
Ireland, Japan, Korea,
Mexico,
Norway, UK and U.S.
Products include:
Coffee and Tea: Whole
bean and ground (Starbucks
and Seattles Best Coffee
brands), Starbucks VIA
Ready
Brew, Starbucks KCups
portion packs, Tazo tea
filterbags and tea latte
concentrates.
ReadytoDrink (RTD):
Starbucks bottled
Frappuccino coffee drinks,
Starbucks Discoveries

chilled cup
coffees, Starbucks
Doubleshot espresso
drinks, Starbucks
Doubleshot Energy+Coffee
drinks; Seattles Best
Coffee Iced Lattes, Tazo
bottled iced and juiced teas.
Starbucks Ice Cream:
Superpremium coffee and
coffeefree flavors.

1. Quality

- CocaCola
Managem

ent


: CocaCola

? 1

Product Line

http://www.theco

-

ca
colacompany.com
/sustainabilityrep

ort/in-our

company/water
stewardship.html

http://assets.starbucks.
com/assets/aboutusco

mpanyprofileq420111
21411final.pdf


CocaCola

CocaCola

Brand

Greater efficiency in our water


use does not mean making
less product. In fact, we intend
to reduce our water use ratio
the amount of water we use to
make a liter of productwhile
growing our business.
In 2010, we improved our water
use efficiency across the CocaCola system for the eighth
consecutive year. We used
294.5 billion liters of water to
make 130 billion liters of
product, giving us a water use
ratio of 2.26 liters per liter of
product. That is a 4 percent
reduction over 2009 and a 16
percent reduction since 2004,
our baseline year. Within The
Coca-Cola Company, our water
use was 64,398,262 kiloliters,
of which 78 percent was
municipal, 21 percent was
"surface/ground" and 1 percent
was "other water/rainwater."
Our improvements in 2010
keep us on track to meet our
goal of reducing our water use

Weve always believed in


serving the best coffee
possible. It's our goal for all
of our coffee to be grown
under the
highest standards of quality,
using ethical sourcing
practices. Our coffee buyers
personally travel to coffee
farms in
Latin America, Africa and
Asia to select the highest
quality arabica beans. Once
these quality beans arrive at
our
roasting plants, Starbucks
experts bring out the

ratio by 20 percent by 2012.


Efficiency gains have been
achieved through initiatives

balance and rich flavor of


the beans through the
signature Starbucks
Roast.

such as:

Using ionized

air instead of water to


rinse product
packages prior to
filling

Reuse of

treated wastewater
for landscape
irrigation and truck
washing

Advanced

monitoring of water
use and efficiency

2. Service Coca-Cola

and

product

Design

Cola

Coca-

Package

Design

Package

House Blend

Colombia Nario
Supremo

Guatemala Antigua
Breakfast Blend

Kenya

Arabian Mocha Sanani


/


Sumatra

Muan Jai Blend

Sulawesi

3.

Process
and

Capacity

http://www.theco
ca-

colacompany.com
/ourcompany/pdf/

Today, we are privileged to


connect with millions of
customers every day with
exceptional products and
more than
17,000 retail stores in over
55 countries.

http://assets.starbucks.
com/assets/aboutusco

mpanyprofileq420111
21411final.pdf

Design

Order

Company_Fact_S

Franchise
heet.pdf

Bottler

The companys

beverage at a rate
of 1.7 billion

serving a day.

?
8

4.

1. Starbucks


:





-
?

Location

Doubleshot

available outside a
Starbuck's store
2. Starbucks

Frappuccino Bottled
Drinks

Available at any

starbucks location or at
local grocery and

convenience stores
7

5. Layout -

Design

- conveniance
:

store

10
8

6. Human - http://www.theco -
Sheet

Resources
castarbuck

-
and Job
colacompany.com

Design
/sustainabilityrep

Our customers include just


about anyone who sells our

?,


?
11

productsgrocery stores,
restaurants, street vendors,
convenience stores, movie
theaters and amusement
parks, among others. Our
customers have helped make
us the worlds largest beverage
company, and their ongoing
support and partnership is
fundamental to our success.
Our customers have a role to
play in our sustainability efforts
as well. They work with us to
install more energy-efficient
equipment. Their businesses
are often women-owned and
-operated, helping us
empower more women
around the world. They are key
to our recovery and recycling
efforts. And they are often
deeply involved in improving
their communities, providing
guidance, connection and
collaboration for our community
improvement efforts.

ort/in-our-

company/thecoca-cola-

system.html

40-50

Supervisor





Chief
Supervisor Assistant Store
Manager
Store
Manager District Manager



7.

Supply
Chain

Managem
-
ent


-
:



The Company sources
?

ingredients; makes and sells


concentrates, beverage bases
and syrups to our bottling
partners; owns our brands and
is responsible for marketing
them. Our Company, in
consultation with our bottling

http://www.theco
ca-

colacompany.com

/sustainabilityrep

company/the-

ort/in-ourcoca-cola-

system.html

12

partners, also sets the


sustainability agenda for the
system and supports bottling
partners, suppliers and
customers in meeting the
sustainability goals we set.
We have nearly 300 bottling
partners worldwide. They
manufacture and package our
beverages. They also
merchandise and distribute our
beverages to customers and
vending partners, who then sell
our products to consumers.
Our bottling partners are our
most important connection with
customers (the people who sell
our products) and consumers.
Likewise, they are essential to
our sustainability efforts. We
work closely with them to
ensure their operations are
aligned with our policies and
initiatives.

2002

(

)

2002

1.20

0.40-0.50



10%

10


Inventory
, material

requireme

nts

planning
8.

and JIT

13
11

(JIT)

Intermedi
9.

12
13

ate, short- -
term and

Project

schedulin

10.

Maintena

14

nce