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Webinar eBook

Webinar eBook

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Published by KC Gleaton

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Published by: KC Gleaton on Feb 22, 2012
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Table of Contents
INTRO 7 Secrets to $7,000 Webinars in the Next 7 Days ..........................................................2 SECRET 1: Storyboard Your Webinar for Optimum Sales..........................................................4 Create a webinar timeline......................................................................................................4 There are 5 main elements to a profitable webinar .............................................................4 Managing your time during a webinar ................................................................................5 What to do if you have extra time ......................................................................................5 What to do if you run out of time .......................................................................................6 SECRET 2: Work your hook to keep your attendees.................................................................7 Your first webinar hook .....................................................................................................7 Closing your first hook .......................................................................................................7 Setting a new hook............................................................................................................8 Resetting your hook throughout the webinar......................................................................8 SECRET 3: Create energy and momentum before your webinar ...............................................9 Strategies for building energy and excitement ....................................................................9 Introducing your webinar.................................................................................................10 Keeping attendees on your webinar .................................................................................10 SECRET 4: Paint a picture of life with your product ................................................................11 Let attendees imagine life with your product ....................................................................11 Focus on product benefits................................................................................................12 SECRET 5: Address and remove customers’ concerns ............................................................13 Identifying your customers’ concerns ...............................................................................13 Addressing and removing your customers’ concerns .........................................................13 SECRET 6: Borrow others’ authority to build your own ..........................................................15 Bonus of interview format ...............................................................................................16 SECRET 7: Deliver a killer closing ..........................................................................................17 Stage 1 – The Transition...................................................................................................17 Stage 2 – The Sale ...........................................................................................................18 Stage 3 – The Close..........................................................................................................18 $7,000 Webinar Checklist ....................................................................................................19 10 top tips for structuring a $7,000 webinar .........................................................................20

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respect and admiration your conversion rate will rocket. generate leads and convert those leads into cold hard cash. Simply by recording a webinar you establish yourself as a knowledgeable expert and dramatically increase the chances that your customers will buy from you. Then you were invited to a great webinar hosted by one of the suppliers which provided you with really valuable data. webinar marketing is the perfect answer for you. By gaining your customers’ trust. 2|P a g e . If a customer believes that you are knowledgeable and an authority in your business they are more likely to do whatever you tell them to do. To make good money from webinar marketing you need to know the 7 secrets of structuring a webinar. Simply by recording a webinar you are elevating yourself to a position of power where people are going to listen to you and value your opinion.intro 7 Secrets to $7. Webinar marketing is a unique form of online marketing that allows you to instantly build authority. and to become seen as a celebrity in your niche. Webinar marketing serves a variety of purposes: It establishes your credibility and authority It builds rapport and trust with your customers It makes your customer feel like they already know you All these things add up to just one thing – more sales equaling more money! But simply getting in front of the camera isn’t enough to make the kind of profit that you’re dreaming about from webinars. reach out to your prospects. Imagine you were looking for a particular product or service but you couldn’t choose between ten different suppliers.000 Webinars in the Next 7 Days If you’re looking for the best way to become an authority in your niche. Wouldn’t you be more inclined to choose their product or service? This is sales psychology at its most basic level.

Structuring your webinar so that it leads up to your final goal and allows you to make a sale is the best way to guarantee a sizeable profit from webinar marketing.000 with webinars in 7 days! 3|P a g e . but I’m giving you the exclusive opportunity to discover those 7 secrets right now. Every webinar should have a goal but of course this will vary depending on the purpose of your webinar. or you want customers to request a quote for your services.You should think of a webinar as a path that leads to an ultimate goal. and for those in a hurry we have a checklist and top tips section at the end. It’s taken me years of marketing experience to understand the 7 secrets of structuring profitable webinars. your goal may simply be to get attendees to opt into your newsletter. More often you will have an actual product to sell. So what are they? Here goes…        Secret 1 is to story board your webinar for optimum sales Secret 2 is to work your hook to keep your attendees Secret 3 is to create energy and momentum before your webinar Secret 4 is to paint a picture of life with your product Secret 5 is to address and remove customers’ concerns Secret 6 is to borrow others’ authority to build your own Secret 7 is to deliver a killer closing The following chapters will talk about these 7 secrets in greater detail. Good luck. which I talk about here as a sale. If your main aim is to build authority. you are just 7 steps away from making $7.

The introduction As well as introducing yourself. The opening The minutes before your webinar starts can be a powerful time for building energy and excitement. and this is especially crucial for building authority with webinars. When your attendees jump log onto your webinar you’ll want to capture their attention immediately. Create a webinar timeline Getting the right webinar format and making sure you include all the essential webinar elements at the right time is one of the biggest secrets of making money through webinars. and write on it what you are going to say and when. but if you want to make thousands rather than hundreds then you need to invest a little time in planning the structure of your webinar.Secret 1: Storyboard Your Webinar for Optimum Sales You’re a great public speaker and you know your product inside out so it’s fine to just jump on a webinar and start talking right? Well that approach can work if you just want to make a few hundred dollars with your webinar. The learning section In the main body of your webinar your aim is to teach your attendees something. 2. 4|P a g e . Your attendees should go away thinking they learned some really powerful information during your webinar. There are 5 main elements to a profitable webinar 1. your intro is the time when you finish the story that got your attendees on the webinar in the first place and set a new hook to take them through the rest of the session. 3. We’ll talk more about working your hook in the next chapter. The simplest way to do this is to create a storyboard or timeline for your webinar. Bear in mind that the product or service you are promoting on your webinar should provide a solution for whatever you discuss in this section.

The sale Every webinar has a key purpose and the last ten minutes is the crucial time where you get to sell your product. answer common customer concerns. each with a specific focus. is a great way to structure your webinar. The next chapters will show you how to do all these things. 5|P a g e . Thank your attendees for joining. If you only have time to practice one section of your webinar this is the part to focus on. Keep the timeline with you and refer to it as you go along to make sure you don’t miss anything. Managing your time during a webinar You might think you’ve got exactly the right amount of material to fill your webinar time slot. but nerves can make us talk faster or miss out on sections. 4. so having a spare five or ten minutes with nothing to fill it can really kill your momentum. with brief notes telling you what to include in each section. 5. but when you’re just starting out it helps to keep some spare content at the back of your mind. Once you get used to delivering killer webinars you’ll have a whole stack of experience to draw on and you can fill extra time in a webinar without too much trouble. What to do if you have extra time You should be delivering powerful content during every part of your webinar. The closing A short and powerful ending helps maintain the momentum of your webinar. making you have extra time to fill. If you really need to. or convince your attendees to do whatever it is you want them to do. you can deliver your sales pitch and closing right away and finish the webinar early. promote your service. This is the part where you close your hook. In each slot you should outline a benefit of your product or service. Overenthusiasm for your subject might also mean you find yourself adding content and running out of time before you’ve delivered your sales pitch. Marking these five elements on your timeline.Break this section into manageable ten minutes slots. repeat the call to action from your sales pitch. say goodbye and close the webinar. but it’s better to have some standby content ready to make the most of the time you have with your prospects. and reset your hook for the end of the webinar.

so working backwards and giv ing yourself enough time for your sales pitch is vital. Try to have a success story ready for each of the segments in the learning section of your webinar.Case studies and success stories are great time fillers. 6|P a g e . If you find you’ve got to the end of a section ahead of the planned time just recount a story to hold your customers’ attention. is to just remove one of these slots. Earlier we mentioned breaking your learning section down into manageable 10 minute time slots. let’s move onto your hook. if you are running out of time for your closing. so keep an eye on the clock and make sure you wrap up the learning section at least ten minutes before the end of your webinar. Removing a section altogether is usually better than trying to rush your material and missing out on crucial elements. Keeping an eye on the clock as you go along and making sure you end each section at the planned time is the best way to make sure you don’t run out of time. Generally you’ll need 10 minutes for an effective sales pitch and closing. Now that you’ve got the outline of your webinar storyboard. What to do if you run out of time The most important section of your webinar is the sale. The most effective way to shorten your webinar. and they also do a secondary job of preparing your attendees for your sales pitch.

You entice your customers with the first part of the story. build up their excitement. Your first webinar hook Most people will use a hook to attract attendees to their webinars. and then aim to finish the story and close the hook within the first 5 minutes … but not before you’ve set a new hook! 7|P a g e . Before the webinar tell your customers: That they can make money while they sleep How much money they can make while they sleep How easy it is to make money while they sleep What they can spend the money on while they are awake! At the start of the webinar tell your customers: What the system actually does How it can make them money while they sleep Closing your first hook Don’t be tempted to try to carry your initial hook through to the end of the webinar. Think of a hook as a two part story with a cliffhanger ending to the first part.Secret 2: Work your hook to keep your attendees Every successful webinar will make use of at least two hooks to catch and keep the interest of its attendees. but not enough that they don’t need to come to the webinar. and leave them wanting to know how the story works out in the second part. It’s a fact that most webinar attendees have decided whether to stay or leave your webinar after 5 minutes so if they haven’t heard the end of the story by that time there’s a good chance they’ll drop out. Here’s an example: You have a great new system that allows you to make money while you sleep. The secret to this is to reveal enough facts about your story to entice your customers. At the start of your webinar you can recap on the story that got your attendees to register in the first place.

Resetting your hook throughout the webinar Once you’ve set your second hook. Earlier we mentioned dividing the main body of your webinar. You have to remind them of the valuable information that’s coming their way and reset the hook at strategic points throughout your content.Setting a new hook Setting a new hook at the start of your webinar that will carry your attendees right through to your sales pitch is a sure fire way to keep them on your webinar and increase the chances of them buying from you. 8|P a g e . only open to attendees of this webinar. “In just a couple of minutes I’m going to tell you exactly how our fantastic new system will make you money while you sleep. just because as an attendee at this webinar we think of you as a valued customer. but before I do that I’m going to tell you something even more exciting. don’t expect your customers to maintain the same level of anticipation throughout the webinar. or the learning section. Here’s an example of setting a new hook before you close the first one. Aim to reset your hook once during every 10 minute section. Again your hook should let attendees know that something important is going to happen later in the webinar to keep their interest. In around 50 minutes from now I’m going to let you know how you can benefit from an exclusive deal. and remind your attendees about the exclusive info that’s coming their way. into 10 minute portions. Stay with us and find out how you can get hold of our brand new system for less than half the standard retail price. Not only that but you’ll get extra bonus material as well. This also helps to draw in attendees that arrived late for your webinar. Remember this is only available to attendees of this webinar and in around 50 minutes I’m going to tell you exactly how to claim this great deal.” Then you can go on to finish your initial story safe in the knowledge that your attendees will stay on the webinar to find out how to take advantage of their exclusive special offer.

it’s fine to keep repeating yourself. OR 2. Record a two minute section of the above at the beginning of your webinar and start the webinar two minutes early.Secret 3: Create energy and momentum before your webinar Most webinar attendees are lost in the first five minutes (and almost as many are lost in the last ten but we’ll talk about that later). you might start to feel like a broken record. Here’s what you can tell them: You can introduce yourself You can tell them how long it is until the webinar starts You can confirm they are in the right place You can repeat the story or hook that got them to register for the webinar in the first place If you repeat this over and over. gradually counting down to the start of the webinar. The worst thing a webinar attendee can hear when they log in is silence. Don’t worry. The majority of these will jump off before the webinar even begins because when they log in there’s nothing happening. An awkward silence punctuated by the odd “ok so the webinar will start in 2 minutes” isn’t really going to get your attendees excited about what they are going to see and hear. 9|P a g e . Strategies for building energy and excitement One of the most effective strategies for a live webinar is to get on your webinar around five minutes early and start talking to your attendees right away. There are two strategies you can use for a pre-recorded webinar: 1. Just start your playback ten seconds into the webinar so your attendees feel like they are watching a live webinar and they have only just missed the start. Before the start you can display a countdown screen. and as people will be jumping on at various times during this five minutes. You’re actually building energy and excitement for your webinar.

Keeping attendees on your webinar As I mentioned earlier. but there’s a lot of ground to cover. there is something else you can do at this point to stop them jumping off. letting them in on the end of the story Briefly explain what will happen in the learning section Your introduction should maintain and increase the energy you created before the webinar started. While setting a new hook will go some way to keeping your attendees interest. This is where a lot of attendees make up their minds whether the webinar is useful for them or not. It seems like you were lucky to get in so now you’re here make sure you keep your spot. and should set your customers’ expectations about what they’re going to learn during the rest of the webinar. 10 | P a g e . I just want to let you guys know not to log out during this webinar because there’s a good chance you won’t be able to get back in again. Try this: “Before we get started with the first secret of social media marketing. and the idea that other people are trying unsuccessfully to access the webinar they are about to view should keep them logged in until the end.” Web users love to feel they’re part of an exclusive group. Now five minutes might sound like a long time.Introducing your webinar When your webinar starts try not to spend more than five minutes introducing it. During the first five minutes you should aim to: Introduce yourself and anybody else on the webinar Recap the story or hook that your attendees signed up for Set a new hook for the end of the webinar Close your first hook. one of the crucial points in a webinar is the 5 minute mark. just like anyone else. We must have reached the maximum capacity of 2000 because I’ve got e-mails coming in from people that can’t get onto the webinar.

The chances are you’re picturing the lifestyle of the people in the commercial and not the actual product itself. 11 | P a g e .Secret 4: Paint a picture of life with your product I’ve called the main body of your webinar the learning section because this is where you impart knowledge to your attendees. However. For example: If your target customer is a hard working family man. Do they want … … lots of money? What would they spend it on? … more spare time? What would they do with it? … to look good? Who are they trying to impress? … a qualification? Where will it take them? Asking yourself these types of questions about your customers will help you to create a vision of how their lives could be improved using your products or services. it would be a mistake to make this section too factual or technical. Make a list of the benefits of your product or service and see if you can construct a ten minute webinar section around each one. if you really want to make money from your webinars. Let attendees imagine life with your product Painting a picture of what life could be like if your webinar attendees use your product or service is one of the most effective marketing strategies you can use in your webinar. This strategy appeals to your customers in a lot more ways that simply outlining what your product does. Ideally your focus should be on the benefits of the product or service you are offering rather than the technical details. To do this you need to have a real understanding of your target audience or your typical customer. Your aim isn’t really to make your customers want your product. Think about your most memorable TV commercial. Ask yourself what they want. but to want the lifestyle that is associated with your product. show him that your product could give him more time to spend playing at the beach with his kids. This section is particularly important if your aim is to build celebrity and authority through webinars as it can illustrate your expertise and experience in your niche. If your target customer is an older single guy. show him how your product could make him more attractive to younger single women.

one of the key goals of your learning section is to make your customers feel their lives would be considerably improved by your product or service. 2. 12 | P a g e . A second aim of your learning section should be to address any concerns your attendees might have about your product or service. 4. you are stacking up reasons for your attendees to become your customers.Focus on product benefits By dedicating each part of the learning section to one benefit of your product. but we’ll take a look at that in the next chapter. 3. if you have a software product with five benefits your sections might be: 1. For example. It will make them money – explain how much and what they could spend it on It will save them time – calculate how much and what they can do with it It is simple to use – do a quick product demo showing great results in seconds It will impress their clients – who will buy and also spread the word to new clients It will reduce their admin – so they can focus on the profitable part of their business As well as making your webinar attendees feel they have learned some valuable information. 5.

Secret 5: Address and remove customers’ concerns People that attend your webinar are always going to have concerns about you. your product. try to identify and address one possible concern. Some of the common ones are: Cost – will they see your product or service as too expensive? Technicality – will they think your product is too complex for them to use? Suitability – will they think your product or service won’t work for their business? Qualifications – will they question whether you are qualified to deliver your product? Practicality – will they wonder if your product is compatible with their existing set up? Addressing and removing your customers’ concerns The learning section of your webinar is a great time to address potential issues your customers might have. For example: You have a new system costing $500. and remove them. Identifying your customers’ concerns You’d be fooling yourself if you thought your sales pitch was so good your customers would have no doubts about buying your product or using your service. you can use the learning section of your webinar to address them. and remove these before you get to your sales pitch at the end of the webinar. For each ten minute segment of your leaning section. A great place to address the issue of cost would be in the section where you discuss how much money the system will make and what your customer can spend it on. By identifying what these issues and concerns are likely to be in advance. 13 | P a g e . or your service. making it a lot easier to make a sale at the end of your webinar. Customers will always have concerns and issues that need to be addressed.

But I see this as a chance to give something back. In the next chapter we’ll take a look at borrowing authority from other experts to establish yourself as a celebrity in your niche. Instead of saying “I know that’s a lot of money to spend but here’s what you get for it”. 14 | P a g e .Try this: “So you might be wondering about the price tag. This is very effective if your customers are worried your product will be too complicated for them to use.000 in the first month of using this system. or that it won’t be suitable for their business. Turning their negatives into positives Taking your customers’ concerns and using them to create positives is a great way to remove obstacles to your sale. That’s a 10. and to share the knowledge and experience I’ve gained to help other people get to the top just like I did. Addressing their common concerns along the way is like removing obstacles along that path to make their journey to your sales pitch as smooth as possible. they’ll quickly change their mind and believe they are getting a great deal. but in a minute I’m going to show you exactly how you can make $50. and resetting your hook for the end of the webinar. To stop your customers wondering whether you are qualified to create and sell your product you can say: “I guess you’re wondering what’s in this for me? With a PHD and ten years running my own software development company. you are also painting a picture of life once they are using your system.” As well as addressing and removing your customer’s concern about price. And guess what? In about 30 minutes I’m going to tell you about an exclusive deal only available to people on this webinar which makes the system even better value. which is selling a product or service to your attendees.” Look at your webinar as a path to your ultimate goal. Another great way to remove your attendee’s concerns is to use case studies and success stories. you could try “I know you’re all wondering how it is that I can sell such a great system for such a low price when other systems on the market sell for twice or three times as much. sure I don’t need to host these webinars. The most common way to do this is with price. I usually sell this system for $500 which could seem a lot as an initial outlay.” Even if your customer comes onto the webinar thinking your prices are high. or getting them to take some sort of action. Another great example would be qualifications.000% return on your investment in just one month! When you’re sipping a beer at your golf club after a hard day on the course you’re really not going to miss that $500.

Make sure you prepare questions in advance so you have the opportunity to paint a picture of life with your product. Make sure you open and close the webinar yourself so it’s seen as your webinar rather than theirs. 15 | P a g e . and published work by other experts in your niche to add credibility to your webinar and build your own celebrity. address customer concerns. and reset your hook. Again. You will build authority just by being able to talk to another expert in the same language. Have someone interview you Being interviewed yourself gives you an immediate status boost as it’s clear the person interviewing you believes you are an expert in your niche. reports. This also gives you the chance to make your sales pitch at the end. 3. Try to talk about these experts as you would a friend or colleague to give the impression that you work directly with them. Interview an industry expert Interviewing someone is a great way to start in webinar marketing as it takes the pressure off you as a solo speaker. This will build celebrity in your niche as your customers will come to associate your name with other experts. statistics. There are a number of ways you can use someone else’s authority: 1. being interviewed is a good way to start webinar marketing as it gives more structure to your webinars than having just one person talking. By interviewing someone that is already recognized as an expert in your niche you immediately associate yourself with them and place yourself on a similar level.Secret 6: Borrow others’ authority to build your own Borrowing authority from other people is a great way to build your own. especially when you’re first staring out in webinar marketing. 2. You can also use quotes. Drop the names of other experts By talking about the ideas and methods of other recognized experts in your niche you immediately associate yourself with them.

the interview style format can also help to increase the momentum and energy of your webinar. Now you’ve got the main body of your webinar ready let’s move onto the final secret. delivering a killer closing.Bonus of interview format As well as adding to your authority. 16 | P a g e . The excitement of two people is more contagious than of one. A quick paced exchange between two experts can really get your customers enthusiastic about your product in a way that’s hard to achieve with a solo speaker.

” Your audience will feel as though they have given permission for you to continue with your sales pitch even though they haven’t said a word. The whole of the rest of your webinar has been designed to lead up to this section so you need to get it right. Secondly ask their permission to talk about your product or service. so try to handle it delicately. only available to people on this webinar. I’d like to talk to you about a system that takes away the hard work and does it all for you. First recap briefly on what your attendees have discovered in the learning section. With your permission I’m just going to run through an exclusive deal. Try this: “Now we’ve looked at all the benefits of social media marketing. where you can get a huge discount on this new system. 17 | P a g e . as it is here that you convince your attendees to do whatever your webinar is designed to get them to do. Generally the closing of a profitable webinar will have three stages: 1. The words “with your permission” are very useful in transitioning from the learning section to the sales pitch. The transition 2. signing up to your mailing list. or picking up the phone and arranging an appointment with you. The beginning of your sales pitch is the second most likely time that customers will jump off your webinar.Secret 7: Deliver a killer closing The last ten minutes of your webinar is a critical time. That might be buying a product. The sale 3. The close Stage 1 – The Transition Moving from your learning section into your sales pitch is never easy and shouldn’t be done abruptly. then introduce your product or service as an easy solution to everything that has been discussed there.

Of course you can tell them a telephone number or website address. So now you know the 7 secrets to structuring profitable webinars you’re ready to start making big money in webinar marketing.Stage 2 – The Sale As the most crucial section of your webinar. You attendees might head off for a coffee immediately after the webinar finishes but they’ll see the call to action when they get back. Stage 3 – The Close Closing your webinar without losing momentum means making your closing short and succinct. Fourth state your call to action. During your closing you should aim to: Repeat your call to action two to three times Repeat the main package you are offering Thank your customers for attending and say you’ll see them again Once you have accomplished this say goodbye and end the webinar. Run through our webinar checklist to make sure you haven’t missed anything. Third explain any special offers or discounts available to webinar attendees. you need to make sure you deliver your sales pitch with confidence and assurance. 18 | P a g e . Don’t be tempted to open up the webinar for questions as this will kill your momentum instantly and could expose potential areas of weakness. Your call to action is vital as it tells attendees what they must do next. Try to leave a call to action with a link or phone number displayed on screen for a few hours after the webinar is over. Ideally you can display a link on your webinar that will take them directly to your sales page or opt-in form. Second present the packages or options available along with prices. Getting nervous and back pedaling at this stage will evaporate your authority and lose the majority of your attendees. or you could display a telephone number and ask them to pick up the phone and call right now. but displaying it on screen is far more effective. First outline the benefits of your product or service to your customers.

An analysis of your target audience By knowing your customers and what they aspire to you can paint a picture of what life will be like if they use your products or services. Try to have a call to action displayed on screen.$7. A list of common customer concerns By listing your customers’ likely concerns about your product or service.000 Webinar Checklist So you think you’re prepared for your first webinar? Our ten point checklist will help you see if you’re good to go! Do you have…? A detailed timeline or storyboard Drawing out a timeline showing each section of your webinar and what you need to cover during that section will help you deliver all your content within the right timeframe. 19 | P a g e . success stories. If you only have time to rehearse one part. Material to add authority Case studies. They can also fill time if you’re moving too quickly. A strong call to action Make sure you know what you want customers to do after the webinar and repeat your call to action several times. and deciding when to address these during the webinar. or a well kept ‘secret’. a special offer. Access to a clock It might sound obvious but you’d be amazed how many people start a webinar and then realize they have no idea how the time’s going and how long they have left. A hook to keep attendees interested Making sure you open a hook at the start of your webinar will keep attendees interested right up to the end. statistics. you can pave the way to an easy sell. Be sure to draw up a list of questions and answers in advance. A well rehearsed closing Your sales pitch and closing is the critical part of your webinar so you need to deliver it with confidence. A list of benefits to your customer Focusing on how your attendees will benefit from your business is far more likely to result in sales than a factual. quotes. technical webinar. A list of questions and answers If you are new to webinar marketing an interview style webinar can really take the pressure off. and the opinions of other experts can all add credibility to your webinar. make sure it’s your closing. This can be a new product.

say thank you and goodbye and end the webinar quickly to avoid losing momentum. and the impact it can have on your customers’ lifestyles. If you’ve told your attendees half a story to get them to register for your webinar. Have a link or call to action displayed on screen. You want them to come away from your webinar thinking “wow I really learned a lot from that guy.10 top tips for structuring a $7. 2. It could be a new product. 20 | P a g e . 3. Take time to plan your webinar and create a timeline or storyboard. 7. 8.” 6. make sure you tell the end of the story within the first five minutes so they don’t lose interest.000 webinar 1. Make a list of potential customer concerns so you can address these throughout your webinar and remove them. rather than its technical features. Make sure something is happening when your attendees jump on your webinar. Focus on the benefits of your product or service. Even If you have the confidence to just jump on and start talking it’s not going to be a profitable webinar. Ideally this should take your customers straight to a sales or opt-in page and should be displayed for hours after the webinar. Make sure you teach your webinar attendees something. 10. Make sure you draw up a list of questions and answers in advance. Set a second hook to keep your attendees interested until the end of the webinar before you close your first hook. 4. or exclusive secret. Once you’ve delivered a confident sales pitch and repeated your call to action. making the sales pitch or call to action easier at the end. Take the pressure off and build authority at the same time by using an interview format. special offer. 9. If all they hear is silence they’ll soon be jumping off again. 5.

because we live it every day! In fact. Extensive internet marketing expertise. effectiveness and usability of the One Touch Webinar™ System. professional experience and internet marketing knowledge explains the high quality. 25 years experience in the real estate / mortgage industry and a real estate broker license in 4 states. and want to share our knowledge with you. webinar marketing can help you fulfill your dreams. The combination of technical expertise. Whether you want to become an internet marketing superstar. Gleaton the company founder.C. He has: A degree in Engineering and Computer Science from Rutgers University. a physically disabled agent in Georgia who uses our system is now touted as an expert and has new found freedom to earn income online! We‘re dedicated to exposing the secret to online success through webinar marketing. experience and skill sets with you through this webinar marketing system. wants to help you become an expert in your niche by sharing his extensive knowledge. or simply earn enough to make life easier. SIGN UP NOW and start to see the benefits of webinar marketing to your business. We have a unique understanding of the needs of our clients and the best ways to provide for those needs using technology. 21 | P a g e .K.

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