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FACULTY OF ARTS & SCIENCES School of Arts & Sciences Strathfield Campus SEMESTER 1, 2012 ARTS227

FACULTY OF ARTS & SCIENCES School of Arts & Sciences Strathfield Campus

SEMESTER 1, 2012

ARTS227 Graphic Design 3



Assignment One and Two Website Brief

Design a website for Tourism Australia aimed at a youth target audience. The purpose of the website is to encourage the target audience to travel to sites within Australia instead of going overseas. The sites could all follow one theme (eg natural environment, nightlife or adventure tourism), or travel to a particular state, or be general in content.

Tourism Australia Website Proposal

Weighting: 15%

Submission Date: In class, Week 4


Write and present a proposal in response to the brief. The presentation and written proposal must include visual reference to inspiration and research material relative to the proposed website including analysis of the content and layout of at least two websites of influence.

The proposal must include:

  • 1. Planning – interface and navigation

  • 2. Design response for the target audience – how will the website achieve its


  • 3. Copy of site map, no more than ten pages in the website.


Graphic design support material relative to the type of organization. The websites

of influence do not necessarily need to relate to the content of the website but instead to structure, layout or use of the design elements.

Submission Requirement:



Written proposal with site map – no more than two A4 pages.


Presentation in class that includes visual material on-screen.


Assessment Criteria:


Range and quality ideas about the use of graphic elements to convey concepts


and identity.


Level of understanding of graphic design industry standards responses to clients’


design briefs.


Professional presentation skills.


Correct use of grammar and graphic design terminology in the written response.