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DIGITAL,MOBILE, ANDSOCIALMEDIA ININDIA

BBHDATASNAPSHOT APRIL2011

Source:IndiaCensus,2011

50%
ofIndiansareaged

25orbelow

Source:IndiaCensus,2011

742,500,000
Source:IndiaCensus,2011

Indianslivinginruralareas:

72%
Source:IndiaCensus,2011

Source:Wikipedia

791,000,000
Source:TelecomRegulatoryAuthorityofIndia,April2011

mobilesubscribersinIndia:

67%
ofthepopulaSon

thatsroughly

)
Source:BasedonIndiaCensus,2011

Source:TelecomRegulatoryAuthorityofIndia

Source:Wikipedia

50%
higherthanthe penetraSonofTV
Source:mobiledatafromTelecomRegulatoryAuthorityofIndia;TVdataextrapolatedfromgrowthtrendsinTAMdataasquotedbyDeloiJe

thepenetraSonof mobilephonesin Indiaismorethan

million

791 vs. 520


million
Source:mobiledatafromTelecomRegulatoryAuthorityofIndia;TVdataextrapolatedfromgrowthtrendsinTAMdataasquotedbyDeloiJe

Indianmobile subscribers:

IndianTV viewers:

90billion
Source:AirtelMobitude2010

numberofSMSessentvia IndiasAirtelnetworkin2010:

2,850
everysecond
Source:AirtelMobitude2010

thatsmorethan

thenumberofmobileadsserved inIndiaeachmonthexceeds

10billion

Source:BasedonguresquotedinpressreleasesfromInMobi,BuzzCity,andAdMob

3,800
everysecond
Source:BasedonguresquotedinpressreleasesfromInMobi,BuzzCity,andAdMob

thatsabout

mobileadimpressions

Source:DeloiJe

$4.56
spentonvalueadded servicesbyeveryIndian mobilesubscriber
Source:DeloiJe

whichequatestoroughly

Source:Google,asquotedintheHindustanTimes

( )
ofthepopulaSon

8%

thatsabout

Source:BasedonIndiaCensus2011

Source:internetworldstats.com

theaverageIndianwebuserspends

26minutes
onlineeachday
Source:InternetAndMobileAssociaPonofIndia,April2011

ofIndianwebusersaccessvia

60%

internetcafs

Source:BuddeComm,asquotedbyinternetworldstats.com

unaware
Source:InternetAndMobileAssociaPonofIndia,April2011

31%

Source:Wikipedia

Source:InternetAndMobileAssociaPonofIndia,December2010

( )
thatslessthan

2%
oftherural populaSon

Source:BasedonIndiaCensus2011

ofIndiasruralinternet userstravelmorethan

18%

toaccesstheinternet

10km

Source:InternetAndMobileAssociaPonofIndia,April2011

entertainment
Source:InternetAndMobileAssociaPonofIndia,April2011

topreasonruralIndiansareadopSngtheinternet:

Source:PennOlson

Source:PennOlson

numberofsocialmediausersinIndia:

33,158,000

Source:ComScore,July2010

Indianwebusersspend

permonthonsocialsites

3hours
Source:InternetAndMobileAssociaPonofIndia,April2011

ofIndianITrmsforbid socialmediauseatwork

96%

Source:LivemintviaPennOlson

23,893,800
Source:Facebook,April2011

numberoffacebookusersinIndia:

Source:Wikipedia

( )
butsSllonly

2%
oftheIndian populaSon

Source:BasedonIndiaCensus,2011

60%
Source:SocialBakers

ofIndiasFacebookusers areunder30yearsofage

79%

Source:Facebook

4049: 5% 3539: 5% 3034: 9%

5059: 2%

60+: 1%

1317: 11%

2529: 20%

1824: 48%

Source:Facebook,April2011

71%

ofIndianFacebook usersaremale

Source:Facebook,April2011

mostpopularacSvity onFacebookinIndia:

games

Source:PennOlson

TopbrandpagesonFacebookinIndia
# BrandPage 01 TataDocomo 02 VodafoneZoozoos 03 AxeAngelsclub 04 Fastrack 05 MumbaiIndians 06 Kingsher 07 PepsiIndia 08 PizzaHutCelebraSons 09 BlackBerryIndia 10 ipkart.com Likes 1,680,211 1,596,684 1,426,469 1,245,787 1,199,454 1,140,354 1,025,583 927,343 742,435 732,990 Growth 12.81% 21.96% 12.91% 6.71% 24.06% 20.17% 11.80% 8.25% 5.79% 3.47%

Source:FacebookviaSocialBakers,April2011

ofOrkutsglobaltrac comesfromIndia

35%

Source:Alexa

18,700,000
Source:ComScore,September2010

numberofOrkutusersinIndia:

numberofLinkedinusersinIndia:

9,000,000

Source:LinkedinviaOmillion

numberoftwilerusersinIndia:

2,740,000

Source:labnol.org,Nov2010

ofIndianinternetusers watchonlinevideo

70%

Source:ComScore

807,200,000
minutesonESPNCricInfo.com duringthe2011ICCWorldCup
Source:ESPNCricInfo.com

Indianvisitorsspentatotalof

1,500years
Source:ESPNCricInfo.com

whichaddsuptomorethan

internetusersinIndia accessviamobiledevices

Source:PennOlson

ofIndianmobileinternet usersonlyaccesstheweb viatheirmobilephone

59%

Source:MobiThinking

Indianmobileinternetusers whodonothaveabankaccount:

Source:MobiThinking

Nokiasshareofthe Indianmobilemarket:

59%
Source:InMobi

GooglesshareofIndias searchmarketin2010:

97%
Source:StatCounter.com

mostsearchedbrand onGoogleinIndia:

nokia

Source:GoogleZeitgeist2010

tophowtoqueryonGoogleinIndia:

howtokiss

Source:GoogleZeitgeist,20082010

SimonKemp(@eskimon) EngagementPlanner,BBHAsiaPacic simon.kemp@bbhasiapac.com.sg +6565003071