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jepras korporatiuli gamocema

ianvari Tebervali marti

2010

#13

griboedovis q.12

info@gepra.ge

borjomis warmoebis 120 wliani istoria


gv.3

IB DP

jepra socialuri xdeba

jepras konsultantebi evropuli skolis axal programaze imuSaveben gv.8

bavariuli ludsaxarSisTvis jepram gayidvebis axali strategia SeimuSava gv.18

nataxtari, jepra da sportuli media trapzonis matCze


gv.4 gv.14

jepras brendirebuli feisbuqi aqvs


jepras ukve feisbukze brendirebuli gverdi aqvs. kompaniis promouSen-kampania sloganiT Lets do PR mimdinareobs. pirvelad aseTi gverdi jepram piar skolisTvis moamzada. jeprasa da piar skolis gverdis SeqmnisTvis gamoyenebulia rogorc feisbuqis,aseve htmlis teqnologiebi. http://www.facebookcom/p reschool#/prschool?v=app

www.facebook.com/prschool

jaba boku Cava soci aluri medii s devel oper i

jepra m soci alur i saag ento Seqm na


pirveli socialuri mediis saagento saqarTveloSi jepram Camoayaliba. kompaniaSi Seiqmna socialuri mediis gundi,SemuSavda socialuri portfolio. aRniSnuli servisis mixedviT jepram ganaxorciela Semdegi proeqtebi: piar skola http://www.facebook.com/prschool qarTuli biznes presa http://www.facebook.com/geobizpress arCevnebis media centri http://www.facebook.com/archevnebi tenderebi http://www.facebook.com/tenderebi pir skolis kursdamTavrebuli jaba bokuCava jepras socialuri mediis developerul garaaJs uxelmZRvanelebs. sapiloto proeqti jepras socialuri mediis saitze, facebook da youtube ganxorcieldeba. SegaxsenebT,rom jaba bokuCva jepraSi orTvian staJirebas gadidoda. Dda sworeT, jaba aris erT-erTi im sami kursdamTavrebulidan, romelTac piar skolis yvela leqtoris mier xelmowerili sarekomendacio werili gadaeca. qarTuli gegma http://www.facebook.com/qartuligegma socialuri mediis mimarTulebiT muSaoba jepraSi ukve 8 Tvea mimdinareobs.

#13

ianvari Tebervali marti

2010

borjomis warmoebis 120 wliani istoria

25 marts, sastumro Tbilisi mariotSi kompaniam IDS borjomi saqarTvelo preskonferencia gamarTa Temaze borjomis warmoebis 120 wliani tradicia. kompaniis menejmentma JurnalistebTan Sexvedrisas unikaluri mineraluri wylebis istoriasa da misi ganviTarebis Sesaxebs isaubra. aqcentebi kompaniis samomavlo gegmebzec gakeTda. Ddasasruls mowveul Jurnalistebs kompaniisgan sasamxsovro saCuqrebi gadaecaT. RonisZiebis saorganizacio mxare jepram uzrunvelyo.

qarTul-amerikuli universiteti (GAU) promouSen kampanias axorcielebs


jepras Svilobili kompania obooba.ji qarTulamerikuli universitetis onlain-promouSenis kampanias axorcielebs. Kkampaniis mizani abiturientebisTvis gau-s sabakalavro programebis Sesaxeb informaciis miwodebaa.

#13

ianvari Tebervali marti

2010

nataxtari, jepra da sportuli media trapzonis matCze


jepras organizebiT, 20 marts, TurqeTis qalaq trabzonSi gamarTul saqarTvelosa da ruseTis erovnuli nakrebis gundebis matCs, nataxtaris kasris mier mowveuli sportuli Jurnalistebis jgufi ewvia. trabzonSi gamgzavrebamde, 19 marts sportis departamentSi ragbis qomagTa klubis,ragbis kavSiris, kompania nataxtarisa da sportis departamentis ertoblivi preskonferencia gaimarTa,sadac 20 marts trabzonSi gasamarTi saqarTvelo-ruseTis erovnuli nakrebebis Sexvedrisa da qomagTa-klubis mier dagegmili aqtivobebis Taobaze isaubres. qomagTa klubSi 1500 adamiania gaerTianebuli. Kklubi portugalia-saqarTvelos matCis dRes daarsda da misi mizani qarTuli ragbisTvis mxardaWeraa. Klubs xelmZRvanelobs aRmasrulebeli sabWo. Zalian mniSvnelovania, rom gulSematkivarma gaiTvaliswinos qcevis kodeqsi,romelic Cven wesdebis saxiT CamovwereT. ragbSi oponentis pativiscema da qomagobis kultura aucilebelia,_ ganmarta kompania jepras warmomadgenelma kaxa maRraZem. nataxtari kasris ragbis qomagTa klubis organizebiTa da saqarTvelos ragbis kavSiris mxardaWeriT, borjRalosnebs TbilisSic ugulSematkivres. Yyvelas, visac surda erovnuli nakrebisTvis komfortul garemoSi egulSematkivra nataxtari kasrma bavariul ludsaxarSSi miiwvia. Mnataxtari kasris mxardaWeriT bavariul ludsaxarSSi musikaluri gaformebac Sesabamisi iyo, raTa gulSematkivrebs meti enTuziazmiT daeWiraT mxari saqarTvelos nakrebisTvis.

#13

ianvari Tebervali marti

2010

ugulSematkivre ragbs saqarTvelos ragbis nakreb nataxtaris kasrTan erTad


13 Tebervals, ragbSi saqarTvelos da portugaliis erovnuli nakrebebis TamaSis dros, ludi nataxtari kasris organizebiTa da saqarTvelos ragbis kavSiris mxardaWeriT, TbilisSi ragbis qomagTa klubi Camoyalibda. RonisZieba bavariuli ludsaxarSSi gaimarTa, sadac, klubSi gasawevrianeblad 100-mde msurveli daregistrirda.

ragbis qomagTa klubis prezidentad nika ramiSvili (drupi) airCies


13 marts nataxtari kasrisa da saqarTvelos ragbis erovnuli federaciis TaosnobiT ragbis qomagTa klubi Camoyalibda. Tbilisis ivenT holSi saqarTvelo-rumineTis moragbeTa matCis win ragbis qomagTa klubis prezentacia moxda, sadac klubis prezidentad yofili moragbe nika ramiSvili (drupi) airCies.

jepra ragbis qomagTa klubTan erTad


26 Tebervals, ragbSi saqarTvelosa da espaneTis erovnuli nakrebebis TamaSis win, Cveni nakrebis varjiSis dros, b. paiWaZis saxelobis erovnul stadionze ludi nataxtari kasrisa da saqarTvelos ragbis kavSiris mxardaWeriT dafuZnebuli ragbis qomagTa klubis gamgeoba Seikriba, romelmac klubis xelmZRvanelad cnobili Soumeni,yofili ragbisti nika ramiSvili (drupi) airCia. gamgeobaSi ludsaxarS nataxtaris, ragbis kavSiris, kompania beTerflaisa da saagento laivis warmomadgenlebTan erTad, jepras ufrosi konsultanti kaxa maRraZec Sedis.

#13

ianvari Tebervali marti

2010

jepram JurnalistebisTvis media-turi da sportuli media trapzonis matCze


nataxtarSi mdebare sakonditro kompania baramboSi jepram JurnalistebisTvis media-turi moawyo. Mmediaturis farglebSi barambos xelmZRvanelebma sawarmos produqciaze,teqnologiebsa da momaval gegmebze isaubres. Belgiuri nedleuliT damzadebuli sakonditro produqciis SeZena momxmarebels ukve savaWro qselSi SeeZleba. sawarmo dReisaTvis 30 saxeobis produqcias warmoebs, romelic saqarTvelos yvela sasursaTo maRaziaSi gaiyideba.

#13

ianvari Tebervali marti

2010

farmacevtuli kompaniebis warmomadgenelTa asociaciam saqarTveloSi sajaro prezentacia gamarTa

16 marts sakoncerto darbazSi Tbilisi ivenT holi saqarTveloSi farmacevtuli kompaniebis warmomadgenelTa asociaciis sazeimo prezentaciisadmi miZRvnili RonisZieba gaimarTa. prezentaciaze isaubres farmacevtuli kompaniebis warmomadgenelTa asociaciis Seqmnis, misi miznebisa da amocanebis Sesaxeb. Aaqcentebi gakeTda saqarTvelos farmacevtul bazarze arsebuli problemebisa da maTi gadawyvetis gzebisa da meTodebis sakiTxebzec. RonisZiebis media ganaxorciela. uzrunvelyofa jepram

nanotest jorjias socialuri mediis proeqts jepra moemsaxureba


nanotest jorjias socialuri mediis proeqts jepra moemsaxureba. nanotest jorjia kerZo qarTuli kompaniaa , romelic saqarTveloSi nanoteqnologiuri damcavi saSualebebis imports axorcielebs.

jepra pacientis gazeTs gamouSvebs


Sveicaruli farmacevtuli kompania hofman la-roSis mxardaWeriT jepra gamouSvebs sainformacio gazeTs dializze myofi pacientebisTvis, romlis mizani avadmyofebisa da maTi ojaxis wevrebisTvis Tirkmlis daavadebebis, maTi prevenciisa da mkurnalobis Tanamedrove meTodebis Sesaxeb srulyofili informaciis miwodebaSi mdgomareobs.

#13

ianvari Tebervali marti

2010

IB DP

jepras konsultantebi evropuli skolis axal programaze imuSaveben


jepras ufrosi konsultantebi soso galumaSvili da kaxa maRraZe evropuli skolis IB programis promouSen kampaniaze imuSaveben. kampania kompleqsuria da iTvalswinebs integrirebuli marketinguli komunikaciebis gamoyenebas, maT Soris, socialuri mediis aqtiur gamoyenebas axali programis samizne auditoriisaTvis gasacnobad. IBO programaSi evropuli skola Tebervlidan gawevrianda.

#13

ianvari Tebervali marti

2010

#13

ianvari Tebervali marti

2010

bavariuli ludsaxarSisTvis jepram gayidvebis axali strategia SeimuSava


bavariuli ludsaxarSisTvis jepram gayidvebis axali strategia SeimuSava. orTviani kampaniis farglebSi SemuSavebul iqna socialuri mediis platforma brendirebuli feisbuqiTa da programiT. feis Tu feis gayidvebis sistema da onlain marketinguli kampania.

socialuri mediis kursebi piar skolaSi

jepra ludsaxarS nataxtars moemsaxureba


jeprasa da lusaxarS nataxtars Soris gaformebuli kontraqtis safuZvelze, jepra ludis warmoebis lider kompanias sazogadoebasTan urTierTobis momsaxurebis kuTxiT kompleqsur momsaxurebas gauwevs, maT Soris mediasTan urTierTobis,internet komunikaciebis,socialuri mediisa da Sida piaris mimarTulebiT.

kompania edresis socialuri mediis korporatiul proeqts jepra moemsaxureba


kompania edresis socialuri mediis platformis ganxorcielebaze jepra imuSavebs. edresi brendebis saxls warmoadgens, romelSic Sedis 1,2,3, etami, geri veberi, selio, tom teilori, iupi da du pareli. aRsaniSnavia, rom edresis korporatiuli brendis neimingi, brendbuqis Seqmna da marketinguli strategiis Camoyalibeba jepram 2009 wels ganaxorciela.

meriots jepra moemsaxureba


19 marts dasrulda molaparakebebi meriotsa da jepras Soris socialur mediaSi sainformacio uzrunvelyofis Taobaze. Kkontraqtis Tanaxmad, portfolio moicavs, rogorc meriot Tbilisis, aseve qorTiard meriotis momsaxurebasac.

piar skolaSi axali kursebi gaixsna. moTxovnisamebr, socialuri media calke kursad Camoyalibda. socialuri mediis mimdinareobisas studentebi gamoimuSaveben yvela im unar-Cvevas, rac maT socialur media qselebTan urTierTobisTvis sWirdebaT, aseve Seiswavlian, Tu rogor gamoiyenos piar menejerma veb2-is platforma piar kampaniis sawarmoeblad da mimarTos is kompaniis miznebis efeqturad Sesrulebisken. Kkurss socialuri mediis eqsperti, amJamad proeqt niWieris internet-merketingis xelmZRvaneli dodi xarxeli waikiTxavs. Kkursi 5 saleqcio dRes,15 saaTian saswavlo programas iTvaliswinebs. swavla 23 aprils daiwyeba da 27 aprils dasruldeba. Mmsurvelebis miReba saitze arsebuli ganacxadis formis SevsebiT moxdeba. www.prschool.ge

socialuri mediis saagentos proeqtebi

#13

ianvari Tebervali marti

10

2010

fotogamofena gaapiare saqarTvelo

12 marts piar skolaSi jepram da Tebuloturma warmoadgina paata vardanaSvilis fotogamofena saxelwodebiT gaapiare saqarTvelo. Gamofenaze warmodgenili iyo saqarTvelos sxvadsxva kuTxebis, istoriuli Zeglebis, saingilosa da tao-klarjeTis fotoebi. gamofenaze daswreba yvela msurvelTaTavis iyo SesaZlebeli.

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#13

ianvari Tebervali marti

2010

brendingis saRamo piar skolaSi

10 marts piar skolam yvela dainteresebul adamians brendingis saRamoze umaspinZla. msmenelebma miiRes informacia brendingis Ziritadi cnebis, meTodebisa da Semadgeneli nawilebis Sesaxeb. Seityves ra aris brendi, rogor iqmneba igi, rodis iqceva prouqti brendad, rodis dgeba rebrendingis saWiroeba da ra gzas unda mivmarToT,rom ar movxvdeT egreT wodebul brendebis sasflaosTan.

leqcias kompania edbrendis damfuZnebeli da direqtori andro metreveli uZRveboda. daswreba nebismieri msurvelTaTvis Tavisufali iyo.

piaris piari piarSia


piar skolam aqcia saxelwodebiT gavapiaroT piari 24 Tebervals gamarTa. aqciis farglebSi piar skolis megobrebma studentebs kalendrebi gadasces, romelzec piaris sxvadasxva universaluri ganmartetebebi iyo dabeWdili. biTiel aqciis mizans saqarTveloSi piaris popularizaciis xelSewyoba warmoadgenda.

piar skolaSi sagazafxulo kursebi piarsa da integrirebul marketingul komunikaciebSi 15 martidan daiwyo. manamde ki,11 marts piar skolaSi Ria karis dRe gaimarTa. Mmsmenelebi gaecnen kursis programasa da gaesaubrnen leqtorebs. daswreba nebismieri pirisTvis iyo SesaZlebeli. swavlis dawyebis Sesaxeb msurvelTa ganacxadis Semotana saitze (www.prschool.ge) arsebuli aplikaciis SevsebiT an piar skolis feisbuqze arsebuli Register Now-s saSualebiT xdeba,aseve SesaZlebelia Cawera,an eleqtronuli fostiT informaciis miwodeba.

#13

ianvari Tebervali marti

12

2010

Social media Breakfast-i piar skolaSi

piar skolaSi marketings aleqsandre margiSvili waikiTxavs


piar skolaSi siaxlea. Aaxal jgufs, romelmac piarisa da merketinguli komunikaciebze swavla 15 marts daiwyo,merketings aleqsandre margiSvili waukiTxavs. aleqsandre margiSvils marketingsa da menejmentSi muSaobis 16 wliani gamocdileba aqvs. 2007-2008 wlebSi iyo Tibisi bankis proeqtebis finansirebis jgufis xelmZRvaneli , aseve gaxldaT sermas aRmasrulebeli direqtori. amJamad aris ICEBERG-is proeqtebis menejeri. Aaleqsandre margiSvili piar skolasTan 2007 welsac TanamSromlobda.

6 marts piar skolam yvela dainteresebul msmenels Social media Breakfast-i SesTavaza. gaimarTa Ria leqcia Temaze Google it. Lleqciis msvlelobisas maT Seityves Tu rogor veZioT ufro efeqturad Google search-Si, ratom aris Google group-i yvelaze moxerxebuli sistema gunduri muSaobisTvis, raSi gamoviyenoT Google docs-i,rogor davgegmoT sakuTari dro Google calendar-is saSualebiT da SevqmnaT vebsaiti Google site-s daxmarebiT. leqcias socialuri mediis eqsperti da proeqt niWieris verbpromouteri dodi xarxeli uZRveboda.

piar skolaSi Ria leqcia oTar qiriam waikiTxa


20 ianvars piar skolaSi Ria seminari gaimarTa Temaze marketinguli gegma. leqcia samauwyeblo kompania rusTavi 2_is wamyvani,aseve kompania Sinteks UK-is saqarTveloSi warmomadgenlobis mmarTveli direqtori oTar qiriam waikiTxa. daswreba nebismieri msurvelTaTvis Tavisufali iyo.

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#13

ianvari Tebervali marti

2010

piar skolis gundi facebook-ze


13 ianvridan piar skolam SesaZlebloba mogcaT gagegoT meti misi gundis Sesaxeb da gagecnoT isini. piar skolis facebook-ze yoveldriurad qveyndeboda TiToeuli maTagnis avtobiografia da uSualod maTgan SegeZloT gagegoT maTive sagnis mniSvneloba integrirebuli marketinguli komunikaciebis kursSi. daklike http://www.facebook.com/prschool, gaige pasuxi!

marina imerliSvili marketinguli kvleva


marketinguli kvlevebis saswavlo kursi miznad isaxavs Tbilisis piar skolis studentebs gaacnos kvleviTi saqmianobis praqtikuli saWiroeba, rac sazogadoebasTan urTierTobis nebismieri programis dagegmvis, monitoringisa da Sefasebis erT-erT mTavar elements warmoadgens. kursis ganmavlobaSi studentebi gaecnobian kvlevis sxvadasxva instrumentebsa da teqnikebs. Seityoben rogor aicilon Tavidan gavrcelebuli Secdomebi kvlevis sxvadasxva etapze. kursis Sedegad studentebi SeZleben: - saqmianobis sxvadasxva etapze kvlevis saWiroebis identificirebas - konkretuli amocanisTvis Sesabamisi meTodis SerCevas - kvlevis sxvadasxva etapze SesaZlo Secdomebis Tavidan acilebas - kvlevis SemsruleblebTan efeqtur TanamSromlobas"

Tea gvelesiani efeqturi komunikaciebi


adamianebi erTmaneTTan komunikaciis saSualebiT urTierToben. saqmian urTierTobebSi warmatebas, metwilad, efeqturi komunikacia gansazRvravs. efeqturad komunikaciis unari dagexmarebaT: - msmenels miawodoT informacia (idea, mosazreba, faqti, damokidebuleba) erTmniSvnelovnad da gasagebad - sworad gaigoT TqvenTvis mowodebuli informacia, gaugoT mosaubres - daarwmunoT msmeneli im informaciis sandoobaSi, romelsac awvdiT keTilganwyobili damokidebleba SeuqmnaT mosaubres Tqvens mimarT - marToT rTuli, konfliqturi situacia TqvenTvis momgebianad"

maia ZirkveliSvili sazogadoebasTan u rTierToba (PR)


integrirebuli marketinguli komunikaciebis da piaris zogadi kursis mizania Tbilisis piar-skolis studentebisaTvis integrirebuli marketinguli komunikaciebis da piaris zogadi kursis mizania Tbilisis piar-skolis studentebisaTvis a) piaris, rogorc integrirebuli marketinguli komunikaciebis sistemis mniSvnelovani nawilis, safuZvlebis swavleba; b) Tanamdrove piar-komunikaciebis instrumentebisa da teqnologiebis gacnoba da yvela im saWiro codnisa da praqtikuli rekomendaciebis miwodeba, romelic daexmarebaT momavalSi piar-menejeris funqciebis warmatebiT SesrulebaSi. am kursis gavlis Sedegad studentebs eqnebaT piaris Teoriisa da teqnologiebis Sesaxeb is aucilebeli informacia, romelic maT SesaZleblobas miscems, Tavadve Camoayalibon piar-samsaxuri, gansazRvron da warmatebiT ganaxorcielon piar-samsaxuris funqciebi.

lali gigaSvili marketingi


marketingis kursis mizania studentebs gaacnos marketingis rogorc funqciis mniSvneloba organizaciaSi da miawodos sakmarisi codna imisaTvis rom maT SeZlon marketinguli informaciis wakiTxva, masze dayrdnobiT gadawyvetilebebis miReba da qmedebebis dagegmva. kursi moicavs marketingis safuZvlebis zogad gacnobas. swavlebis procesSi ZiriTadi aqcenti keTdeba qarTuli biznes realobaSi arsebuli qeisebis analizze da aqvs maqsimalurad praqtikuli xasiaTi. TiToeuli Tema uzrunvelyofilia Sesabamisi gaxmaurebuli qarTuli qeisiT, romelsac studentebi manamde icnobdnen momxmareblis kuTxidan.

#13

ianvari Tebervali marti

14

2010

Tamar (tapi) zaqariaZe ivenT menejmenti


ivenT-menejmentis saswavlo kursi miznad isaxavs Tbilisis piar skolis studentebisaTvis sakomunikacio RonisZiebebis mniSvnelobisa da maTi organizebisaTvis saWiro codnebisa da teqnologiebis Sesaxeb informaciis miwodebas. kursis ganmavlobaSi Tqven SeityobT: ra aris ivenTi? ra gansaxvavebaa ivenTs da RonisZiebas Soris? ratom aris ivenTi komunikaciis erT-erTi yvelaze efeqturi saSualeba. warmatebuli ivenTis 10 ZiriTadi wesi. emocionaluri dramaturgia da yvela is aucilebeli instrumenti rac warmatebuli ivenTis Casatareblad aris saWiro.

konstantine (kaxa) maRraZe sazogadoebasTan urTierToba (PR)


sazogadoebasTan urTierToba,igive piari,Tanamedrove cxovrebis ganuyofeli nawilia. Sesabamisad dRiTidRe mniSvnelobas iZens am mimarTulebiT gaweuli saqmianobis gegmazomierad da mizanmimarTulad ganxorcieleba. gau Tbilisisis piar skolaSi sazogadoebasTan urTierTobebis kursi 8 leqciad aris danawilebuli, saidanac oTxs me warvmarTav. am oTxi sesiis mosmenis Semdeg msmenelebs ecodinebaT: mediasTan sainformacio urTierTqmedebis mniSvneloba da sabaziso teqnologiebi JurnalistebTan momgebiani urTierTobis Camoyalibeba da marTva Sida piaris miznebi da saSualebebi imiji,reputacia da fablisiTi piaris sami sabaziso elementi da maTi urTierTqmedeba piar konsultaciis organizaciis gareT moZebna PR Outsourcing krizisi piarSi da misi marTvis sqema. antikrizisuli paketi da krizisebis prevencia komunikaciaSi socialuri pasuxismgebloba qvelmoqmedeba da sponsoroba Tanamedrove realobaSi da misi mniSvneloba sazogadoebasTan urTierTobaSi

Zviad qoriZe media-menejmenti


mediamenejmentis kursis ganmavlobaSi msmeneli miiRebs im codnas da unar-Cvevebs, rac aucilebelia maRalprofesiuli Tanamedrove JurnalisitikisTvis da mediis warmoebisTvis. mas aseve eqneba unari, kritikulad Seafasos saqarTvelos beWduri mediis bazari miRebuli profesiul standartebisa da codnis Sesabamisad. damatebiT, igi gaecnoba mediaorganizaciebis TviTregulirebis specifikas.

andro metreveli brendingi


"kursis monawileebs miecemaT codna brendingis ZiriTadi cnebebis,meTodebis,Semadgeneli nawilebis Sesaxeb. msmenelebi Seiswavlian: ra aris brendi brendingis ZiriTadi cnebebi brendis formirebis zogadi meqanizmebi brendis Seqmnis ZiriTadi etapebi. brendis Seqmnis meTodikebi brendis arqiteqtura brendis Seqmnis da Tandevis zogadi gegmis Camoyalibeba ra aris brendis konstantebi. rebrendingi brend wigni brendis atributebi kvlevis sxvadasxva meTodebis gamoyeneba brendingSi"

soso galumaSvili BTL


SeamCnieT, rom samyaro Seicvala da Cvenc masTan erTad SevicvaleT? icvleba yvelaferi da, rac mTavaria, icvleba komunikaciebis saSualebebi. icvleba reklama da reklamis matareblebi, icvleba promouSeni da misi ganxorcielebis instrumentebi, icvleba televizia. bolo-bolo cifruli televizia gveqneba male. ATL icvleba BTL-iT. yovel SemTxvevaSi cifrebi da faqtebi amaze metyvelebs. biTielze bevri maqvs salaparako. da kidev bevr da saintereso, xandaxan damabnevel saTaurian xazs qveviT komunikaciaze, romelic male gadaxazavs (an mouxazavs) xazs zeviT myofebs.

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#13

ianvari Tebervali marti

2010

dodi xarxeli socialuri media


internetma Cveni cxovrebis yvela sferoSi SeaRwia. momavalSi kidev ufro did da mniSvnelovan adgils daikavebs, radgan es komunikaciisa da informaciis mopovebis swrafi saSualebaa, dro da informacia ki Cvens saukuneSi navTobze ufro Zvirad fasobs. arsebobs aseTi veb-aforizmi - Tu ar iguglebi, ar arsebob (Tu saZiebo sistemaSi Sens Sesaxeb aranairi informacia ar moi poveba, ar arsebob). individualuri pirovnebisTvis, kompaniisTvis, brendisTvis aucilebelia mis Sesaxeb internetSi saWiro da misTvis sasargeblo informacia idos. TqveniT Tu uTqvenod Tqveni brendis Sesaxeb internetSi ukve laparakoben. Tu gsurT, rom dialogi TqvenTvis momgebian kalapotSi gadaiyvanoT , aucilebelia icnobdeT socialur medias, axal teqnologiebs, im xerxebs,romelic dagexmarebaT miaRwioT warmatebas onlain da es warmateba aisaxos "oflainac".

oTar qiria marketinguli gegma


marketinguli gegma es aris erTgvari formula, romelic erTdroulad saxelmZRvanelo kanonis funqcias asrulebs, qmnis warmatebuli biznesis aucilebel safuZvels, axorcielebs mmarTveli rgolis yvela donis interaqcias da, rac mTavaria, iTvleba marketinguli dagegmvisa da menejmentis erTaderT inteleqtualurad gamarTlebul instrumentad. kursis farglebSi msmeneli Seicnobs yvela saWiro Teoriul Tu praqtikul komponents marketingis sferoSi; marketinguli dagegmvis leqcia ki maT konsolidirebas axdens erT konkretul dokumentSi; ise rom unikalurad gaxlavT gamoyenebuli yvela Seswavlili Tezi da postulati. marketinguli dagegmvis leqcia msmenels pirdapir,samuSao oTaxidan gausvlelad,sTavazobs zRva Teoriis saWiro iaraRad trasformacias da Teoriis praqtikuli gamoyenebis yvela uxilav niuanss.

TinaTin samyuraSvili socialuri media


socialuri mediis saswavlo kursi miznad isaxavs studentebisTvis veb2is platformis aTvisebasa da piar kampaniis sawarmoeblad efeqturi da iafi saSualebis Seswavlas. online reJimSi reputaciis ara ubralod dakargvaa SesaZlebeli, aramed misi ise dakargva, rom Sen amis Sesaxeb veraferi gaigo da yvelaferi ukve gviani iyos. socialuri media kompaniis garSemo pozitiuri xmauris gamowvevas uwyobs xels. kursis gavlis Semdeg studentebs ecodinebaT: ra aris socialuri media riTi gansxvavdeba socialuri media tradiciul media saSualebebisgan socialuri mediis dadebiTi da uaryofiTi mxareebi socialuri media qselebi, maTi mniSvneloba da gamoyenebis wesebi piari socialur mediaSi samsaxuris Zieba socialur mediaSi socialuri platformis Seqmna,koncefciis SemuSaveba socialuri mediis strategiis mniSvneloba blogis upiratesobebi da saWiroebebi RSS- is gamoyeneba,rogorc media urTierTobis xelsawyo
piar skolis prezentacia qarTul-amerikul universitetSi (GAU) gaimarTa 19 Tebervals piar skolam qarTul-amerikul universieteSi (GAU) prezentacia gamarTa. Uuniversitetis studentebs piar skolis leqtorebi Sexvdnen,romlebmac ganmartes Tu ra aris piari,gaacnes kursis programa da miznebi. Ppiar skola momavalSi sxva universitetebTan Sexvedrebsac gegmavs.

Mmini kursebi piar skolaSi kursi piarisa da integrirebul marketingul komunikaciebSi sami Tvis ganmavlobaSi piar menejerebisTvis saWiro 10 mniSvnelovani unar-Cvevis gamomuSavebas gulisxmobs. piar skola saSualebas gaZlevT mimdinare kursidan airCioT TqvenTvis sasurveli sagani da SeiZinoT Sesabamisi codna. Mmini kursis gavlis SemTxvevaSi msmenelebs gadaecemaT gau Tbilisi piar skolis sertifikati Sesabamisi sagnis dasaxelebiT.

piar skolam fotoxelovanTa da fotomoyvarulTaTvis fotokonkursi gamoacxada 4 Tebervlidan piar skolam feisbuqze fotokonkursi, saxelwodebiT piari Cvens garSemo gamocxada. Konkursis Sedegad 2 gamarjvebuli gamovlindeba. Ppirvel adgils Jiuri gamoavlens, romelsac fuladi premia 300 laris odenobiT gadaecema, meore adgilis mflobeli feisbuqelTa simpatia gaxdeba,romelic 200 lariani vauCeriT dajildovdeba. konkursSi monawileobis msurvelebs unda hqondeT piar skolis fanobis statusi feisbuqze. dawvrilebiTi informaciisTvis mihyeviT Semdeg bmuls: http://facbook.com/notes/prschool/piar-skola-potokhelovanta-da-potomoqvarultatvispoto-konkurss-atskhadebs/286934503282

#13

ianvari Tebervali marti

16

2010

fondi iavnana

21 ianvars paata burWulaZis fondma iavnana Tbilisis filarmoniis sakoncerto darbazSi saiubileo galakoncerti gamarTa. iubileze mowveul stumrebs specialuri mosawvevebi daurigdaT. fonds sakuriero momsaxureba kurierebma gauwia.

aRdgomis brwyinvale dresaswauls gilocavT!


sastumroebisa da restornebis menjment jgufi M Group partniroebsa da momxmareblebs aRdgomis brwyinvale dResaswauls ulocavs. baraTebi 300mde adresats daegzavna. aRniSnuli sakuriero servisi kurierebma uzrunvelyves.

17

#13

ianvari Tebervali marti

2010

bavariuli ludsaxarSisTvis jepram gayidvebis axali strategia SeimuSava


bavariuli ludsaxarSisTvis jepram gayidvebis axali strategia SeimuSava. orTviani kampaniis farglebSi SemuSavebul iqna socialuri mediis platforma brendirebuli feisbuqiTa da programiT. feis Tu feis gayidvebis sistema da onlain marketinguli kampania.

biTiel saagento awarmoebs bavariuli pabis sakomunikaciosareklamo kampanias. proeqtis farglebSi ludsaxarSis Sesaxeb informacia miewodeba TbilisSi arsebul yvela organizacias. Bbavariulma ludsaxarSma saukeTeso lanC-meniu SesTavaza kompaniebsa da maT TanamSromlebs.

me miyvars Tbilisi
6 ianvars filarmoniis RonisZiebaTa darbazSi qalaqis meri, gigi ugulava stumrebs saSobao vaxSmiT gaumaspinZlda. mosawvevi baraTebi RonisZiebamde ramdenime driT adre kurierebma daariga.

#13

ianvari Tebervali marti

18

2010

yovelkvireuli Jurnali tabula


15 marts yovelkvireuli Jurnali tabula gamoica. tabulas redaqciam Jurnalis pirveli gamocema saCuqrad dauriga mediis, biznesisa da mTavrobis warmomadgenlebs. aseve umaRles da sajaro saswavlo dawesebulebebs. tabulas sakuriero momsaxureba kurierebma gauwia. Jurnali 1200 adresatma miiRo.

valentinis dRe svarovskisTan erTad

wminda valentinis dResTan dakavSirebiT, saiuveliro nawarmis maRazia svarovskim momxmarebels specialuri fasebi SesTavaza. Sareklamo-sainformacio kampania 10 Tebervals daiwyo da ramdenime dRe gagrZelda. maRaziis saerklamo broSurebi BTL.ge-m gaavrcela.

vitel jorjias sakuriero momsaxurebas biTiel saagento 1 wlis ganmavlobaSi gauwevs


1 ianvridan Sps vitel jorjiam biTiel.ji-sTan erTwliani xelSekruleba gaaforma. biTiel saagento kompania maqimals sakuriero mosmaxurebas gauwevs.

19

#13

ianvari Tebervali marti

2010

www.btl.ge

qarTul-amerikuli universitetis (GAU) internet sareklamo kampania oboobam ganaxorciela


qarTul-amerikuli universitetis (GAU) internet sareklamo kampania oboobam ganaxorciela. Kkampaniis mizans internetis saSualebiT sazogadoebis informireba warmoadgenda. (GAU) acxedebs abiznesisa da samarTlis skolaSi 2010-2011 wlis abiturienTa miRebas. amasTan universiteti abiturientebs stavazobs iafi da SeRavaTiani sesxebis farTo speqtrs _ kampaniis mTavari mesijiebi swored aRniSnul informacias moicavda. proeqtis farglabeSi SeirCa Semdegi verb-potalebi,sadac gantavsebul iqna (GAU)-s dinamiuri banerebi: www.translate.ge www.lexicon.ge www.forum.ge www.edu.aris.ge www.allmovies.ge

oboobamekonomikis saerTaSoriso skolis ISET internet kampania daiwyo


20 martidan oboobam Tsu ekonomikis saerTaSoriso skolis ISET internet kampaniis ganxorcielba daiwyo, romelic 20 aprilamde gagrZeldeba. skola acxadebs miRebas samagistro programebze ekonomikaSi. Kkampaniis mizans, swored aRniSnuli informaciis internet qselebSi gavrceleba warmoadgens. Pproeqtis farglebSi SeirCa Semdegi verb-portalebi, sadac ganaTavsda ISET-is dinamiuri banerebi: www.lexicon.ge www.forum.ge

#13

ianvari Tebervali marti

20

2010