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Parlour or Push Cart

Parlour or Push Cart

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Published by Gaurav Sharma

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Published by: Gaurav Sharma on Feb 29, 2012
Copyright:Attribution Non-commercial


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PARLOUR OR PUSH CART ‡ ‡ ‡ ‡ ‡ Vendors Nimisha Nikhar Soumyadeep Shekhar Asnani Shrey Prakash Rajeev Ranjan Kesarwani .

Arun & Dinshaw .Innovator s Profile ‡ ‡ ‡ ‡ ‡ ‡ NameExperienceOpportunityLocationBrandCompetitorsPranit Couple of years Ice Cream Market Orissa Penguin Kwality Walls. Vadilal.

Indian Market size ‡ Rs1500crores a year ‡ Per capita consumption was 250ml per year against 22ltr in USA.13% per annum ‡ Orissa Market size.Rs40crores a year . ‡ Growth rate.

52% ‡ Chocolate being the last choice.Few Icy Facts ‡ 56% of sales represented only by Gallons and catering packs ‡ Sticks and novelties only 8% ‡ Vanilla being favorite.10% .

So. which option to choose? ‡ ‡ ‡ ‡ ‡ ‡ PARLOR WHY Profitability Brand Visibility will be more He wanted to become an organized player Parlor will give him the name of Penguin Ice Cream Push Cart may make him just another ice cream wala Microsoft Office Excel Worksheet .

Deploying both model Heavy Investment at a go Less footfall at the parlor Distribution process more complex More chaos due to less man power in the initial stage ‡ Both can be deployed at a later stage after a brand name has been established ‡ Push Carts will tap those who don t walk to the parlor ‡ ‡ ‡ ‡ .

‡ Still watching ‡ Go n have an ice cream today ‡ Thanks for listening .

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