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.Advertising Advertising is a form of communication used to encourage or persuade an audience to continue or take some new action.
Journals . Newspapers 2. Magazines 3. typically with ink on paper using a printing press Three components of Print media are 1.Print media Printing is a process for reproducing text and images.
News papers A newspaper is a scheduled publication containing news of current events. low-grade paper such as newsprint . informative articles. diverse features an dadvertising It usually is printed on relatively inexpensive.
Newspapers types English /regional Weekly Morning Evening Sunday Specialty .
Immediacy. Selectivity :-advertiser can select the geographical location in which thy ant to advertise 3. Variety many pages .convey message quickie .launching new products and public announcements 2. last min printing .Advantages 1.
Types of newspapers O herald Navhind Times gomantak .4. Penetration reaches all people and readers are more than the circulation 5.
read as soon as they are received and thrown away .Disadvantages Fine printings not visible due to the paper quality Rates in different position preferred position higher rates Short life span.
by pre-paid magazine subscriptions. by a purchase price. containing a variety of articlesThey are generally financed by advertising.Magazines Magazines are publications. generally published on a regular schedule. or all three .
sports magazines Govt production (telephone directory ) .Magazines Components Weekly Monthly yearly Special interest magazines women magazines .
Advantages Quality longer copies reference value Use of innovation rub & smell Believability Disadvantages Time cost .
a private journal is usually referred to as a diary.Journals a daily record of events or business. a daily written record of (usually personal) experiences and observations .
Advantages permanent distributed (many copies are stored in many places) scholars trust and understand the system journals have prestige built up over many years portable and easy to read .
Disadvantages the refereeing system is not perfect costly to purchase and store long time delays from submission to publication difficult to index and cross reference difficult to search library budgets are shrinking. so fewer journals can be bought .