Good PPT

DESIGN

!

Alex Osterwalder, PhD! Business Model Thought Leader!

this is more serious than you might imagine…

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and then he gets his moment… BIG .

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…but Ajit doesn’t like the pitch .

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was … .all Ajit said.

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what mistakes do you think Greg made in his presentation? .

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Greg didn’t respect the basic rules of a good ppt-presentation .

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Greg could have convinced Ajit by focusing on… .

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audience 1 .

audience! &! wants! .

1!

2!
3!

…all three of them have the same cognitive limitations

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start using… E C S .

start using… Emotionally C S .

start using… Emotionally Competent S .

start using… Emotionally Competent Stimuli .

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…now analyze the particularities of each of your audience segments .

WHO are they really? .


the
visual
thinking
company] 
 .simple audience profiler [Source:
adapted
from
XPLANE.

simple audience profiler what does he/she see? his/her environment his/her friends what the market offers him/her [Source:
adapted
from
XPLANE.
the
visual
thinking
company] 
 .


the
visual
thinking
company] 
 .simple audience profiler what does he/she hear? who influences her? how? what his/her environment says what his/her wife/husband says what does he/she see? his/her environment his/her friends what the market offers him/her [Source:
adapted
from
XPLANE.

simple audience profiler what’s really on his/her mind? what keeps him/her up at night? what are his/her ambitions what he/she thinks what does he/she hear? who influences her? how? what his/her environment says what his/her wife/husband says what does he/she see? his/her environment his/her friends what the market offers him/her [Source:
adapted
from
XPLANE.
the
visual
thinking
company] 
 .

simple audience profiler what’s really on his/her mind? what keeps him/her up at night? what are his/her ambitions what he/she thinks what does he/she hear? who influences her? how? what his/her environment says what his/her wife/husband says what does he/she see? his/her environment his/her friends what the market offers him/her what does he/she say and do? his/her actions his/her attitude in public what he/she tells others [Source:
adapted
from
XPLANE.
the
visual
thinking
company] 
 .

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content & structure 2 .

a way to start your presentation… .

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define the following components to clarify your message… .

context: most ppt-presentations are horrible today (dbybp) .

context: role: most ppt-presentations are horrible today (dbybp) you are looking for a way to improve your pptdesign skills .

your audiences will continue to be bored most ppt-presentations are horrible today (dbybp) you are looking for a way to improve your pptdesign skills .context: role: point A if you don’t improve.

context: role: point A if you don’t improve. your audiences will continue to be bored most ppt-presentations are horrible today (dbybp) you are looking for a way to improve your pptdesign skills point B but you want to enchant your audience every time .

your audiences will continue to be bored most ppt-presentations are horrible today (dbybp) you are looking for a way to improve your pptdesign skills action apply a clear and audience-focused pptdesign method point B but you want to enchant your audience every time .context: role: point A if you don’t improve.

use the following rules to make your message stick with your audience… .

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define the content that should go into your ppt presentation…

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use your… .

audience profile [Source:
adapted
from
Dave
Gray.
the
visual
thinking
handbook] 
 .

… then brainstorm on “what your audience really wants to know…” .

audience profile [Source:
adapted
from
Dave
Gray.
the
visual
thinking
handbook] 
 .

audience profile ?! [Source:
adapted
from
Dave
Gray.
the
visual
thinking
handbook] 
 .

audience profile ?! ?! ?! ?! ?! ?! [Source:
adapted
from
Dave
Gray.
the
visual
thinking
handbook] 
 .

group post-it notes together that “feel like” they belong together… .

… in five columns ?! ?! ?! ?! ?! ?! ?! .

give each column a title and put them in order .

title! title! title! title! ?! ?! ?! ?! ?! ?! ?! .

… congratulations: that’s all the content you will need .

… now “inject” stories that really resonate with your audience .

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visual design 3 .

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0 .

1 .

2 .

3 .

bad
 example
 .

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remember: respect your audience’s cognitive limitations… .

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so start using… .

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for example from… .

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BUT eliminate to the core message… .

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in other words… .

use “white space” generously .

delivery 4 .

capture your audience… .

by frequently asking your audience questions… .

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by NOT sticking to… .

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by giving your audience short slots to interact among each other… .

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and don’t forget that even… .

the best presenters with NO spare time… .

…rehearse .

…rehearse …rehearse .

…rehearse …rehearse …rehearse .

com .thank you for your attention! http://business-model-design.blogspot.

ANNEX A: image rights .

r000pert
 .

proprietary images Morgan
Stanley
 John
Medina
 foxdiddy
 .

all other images: iStockphoto .

ANNEX A: book references .

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