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Mobile Dreams Factory dominates Global Mobile Marketing Awards

Mobile Dreams Factory dominates Global Mobile Marketing Awards


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Published by: betobetico on Nov 24, 2008
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Mobile Dreams Factory Dominates Global Mobile Marketing Awards with Eight Trophies

Leading Integrated Mobile Marketing Agency Scores Four Global and Four Regional Awards for its Successful and Innovative Programs
New York, November 19, 2008 – Mobile Dreams Factory (www.mobiledreamsfactory.com), a full service mobile marketing agency specializing in branding and promotion, announced today that it won eight of the Mobile Marketing Association’s (MMA) Fourth Annual Global Mobile Marketing Awards. These awards include four regional trophies for programs in the EMEA region, as well as four global awards. Mobile Dreams Factory earned most awards than any other company this year. “The MMA wishes to congratulate Mobile Dreams Factory on another strong year of successful campaigns for the mobile marketing industry,” said Laura Marriott, president of the MMA. “We are encouraged to see such remarkable progress in mobile marketing, and look forward to next year’s awards program to see additional success stories from Mobile Dreams Factory and its clients.” Mobile Dreams Factory was awarded for the following campaigns: Best Use of Mobile Marketing, Cross-Media Integration ∙Heineken, You got a Plan, EMEA ∙Heineken, You got a Plan, Global Best Use of Mobile Marketing, Direct Response: ∙Johnnie Walker Voice Push, EMEA Best Use of Mobile Marketing, Product/Services Launch: ∙Caja Madrid & Shackleton - Information in your phone, EMEA ∙Caja Madrid & Shackleton - Information in your phone, Global Innovation for Creativity in Media ∙Caja Madrid & Shackleton - Information in your phone, Global

Innovation for Creativity in Technology ∙Johnnie Walker, Cacique & J&B - iDrinks, EMEA ∙Johnnie Walker, Cacique & J&B - iDrinks, Global “We are delighted to have won in almost all of the categories. This shows our capacity to achieve brand communication objectives using mobile phones in several campaigns based on different aspects such as creativity, reach, integration, loyalty, etc.,” said Salvador Carrillo Co-Founder and CEO of Mobile Dreams Factory. “Mobile Dreams Factory would like to thank the MMA and its members for their hard work in advancing mobile marketing globally,” said Alberto Benbunan, Co-Founder and Head of US Operations of Mobile Dreams Factory. “The MMA awards are a true testament to our dedication to our clients’ campaigns and it feels great to be recognized for our efforts.” The awards were presented at the Annual Global Awards dinner and ceremony on November 13 in San Diego, at the conclusion of the MMA’s Mobile Marketing Forum. The MMA received submissions from companies around the globe in 12 categories. Finalists were selected by the MMA Awards Selection Committee that includes global industry leaders from wireless carriers, technology and content providers, agencies and representatives of industry publications. About Mobile Dreams Factory Mobile Dreams Factory is a full-service mobile marketing company that encompasses conception, development, production and distribution of mobile product and services. Mobile Dreams is founder member of the MMA Spain and has offices in Madrid, Mexico City and New York. The company has worked with leading brands such as: Coca-Cola, Diageo, Heineken, Renault, Vodafone and many others to execute successful marketing programs for the mobile ecosystem. For more information, please visit www.mobiledreamsfactory.com ### Media Contact: Valerie Christopherson Global Results Comms (GRC) for Mobile Dreams Factory +1 949-608-0276 valeriec@globalresultspr.com

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