SUSTAINABLE TAKE-OUT PACKAGE DESIGN

JEREMY KRAMER • SUSTAINABLE PACKAGING PROJECT • TITLE • PAGE 1

PART 1

RESEARCH & PROCESS

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THE PROBLEM
Existing Noodles and Company packaging is not environmentally sustainable. In the modern greenconscious world, this is bad for the earth and bad for business.

BIODEGRADABLE

RECYCLABLE*

COLLAPSIBLE

SUSTAINABLE

*Type 5 and 6 plastic not recyclable in most areas

JEREMY KRAMER • SUSTAINABLE PACKAGING PROJECT • RESEARCH • PAGE 3

FINDINGS

PROS: • nice bowl shape • sturdy • holds in liquids • size convenient for employees

CONS: • not environmentally friendly • stacks poorly • lacks color • branding not immediately apparent

JEREMY KRAMER • SUSTAINABLE PACKAGING PROJECT • RESEARCH • PAGE 4

EXISTING BRANDING
Noodles and Company offers three varieties of fresh noodly dishes: Asian, Mediterranean, and American.

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INSPIRATION

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SKETCHING / CONCEPTING

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MOCKUP EXPLORATION

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PART 2

FINAL PACKAGE

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JEREMY KRAMER • SUSTAINABLE PACKAGING PROJECT • PACKAGE • PAGE 10

JEREMY KRAMER • SUSTAINABLE PACKAGING PROJECT • PACKAGE • PAGE 11

JEREMY KRAMER • SUSTAINABLE PACKAGING PROJECT • PACKAGE • PAGE 12

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JEREMY KRAMER • SUSTAINABLE PACKAGING PROJECT • PACKAGE • PAGE 14

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PART 2

SPECIFICATIONS

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THE DIELINE
BOWL:
DIELINE SCORE LINE GLUE FRONT GLUE BACK AQUEOUS COATING UTENSILS

LID:

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PRESS SHEET LAYOUT
Press sheets in Mohawk Beckett Expression Radiance, a line of paper produced by non-polluting, windgenerated energy.

BOWL:

130lb Cover - 26x40”

LID:
80lb Cover - 35x23”

Extra space on press sheet can be used for menu, table display ad, extra bowl, etc.

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GRAPHICS

LID:

CHOOSE YOUR TOOL

CONS { hand cramp potential }

PROS { refined, smart, sexy }

THE STICKS

CONS { won’t impress the ladies }

PROS { practical, easy, can stab }

THE FORK

JEREMY KRAMER • SUSTAINABLE PACKAGING PROJECT • SPECS • PAGE 19

CHOOSE YOUR TOOL

GRAPHICS

BOWL:

CONS { hand cramp potential }

PROS { refined, smart, sexy }

THE STICKS

JEREMY KRAMER • SUSTAINABLE PACKAGING PROJECT • SPECS • PAGE 20

CONS { won’t impress the ladies }

PROS { practical, easy, can stab }

THE FORK

PRINT SPECS
SIZE Final Size: 9.172” width 2.72” height 5.125”depth Flat Size Lid - 19.75x7.35” Bowl- 12.85x10.55” N/A PRINTING METHOD Offset Lithography INKS/COATINGS CMYK - FDA approved soy ink Aqueous coating inside of bowl to prevent soaking

Bleed

MATERIAL Lid Mohawk Beckett Expression (98) Radiance C80 35x23” press sheet Bowl Mohawk Beckett Expression (98) Radiance C130 26x40” press sheet

DIELINES & ADHESIVES Custom dieline including scores Non-solvent FDA approved adhesive

JEREMY KRAMER • SUSTAINABLE PACKAGING PROJECT • SPECS • PAGE 21

PROBLEM: Noodles & Co. is a modern, fun, eatery, serving three varieties of noodly deliciousness. Unfortunately, their existing takeaway packaging is not environmentally sustainable, nor does it take advantage of the Noodles & Co. brand.

PROCESS: Sketching and physical mockups (abridged version).

NOT BIODEGRADABLE NOT RECYCLABLE NOT BRANDED NOT EXCITING

SOLUTION: An all new Noodle Box prominently featuring the company logo and colors with built-in utensils and constructed from wind-power produced Mohawk paper products. All components, including disposable wooden fork and chopsticks are biodegradable and derived from sustainable sources.

Top down cut away view showing internal structure utensil tabs and graphic details.

NOODLES & CO. TAKE-OUT BOX
PACKAGING • SUSTAINABLE

Packaging to redesign existing brand’s take-away packaging with a focus on using environmentally sustainable materials.

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