The proponent will fully develop a semi – intensive kind of raising chicken. to help produce Island-born stocks of the freerange raisers. Selection Avicole de la Sarthe et du SudQuest or commonly known as SASSO is a poultry breeding company based in France.00 will represent as loan. B. Masbate City.00 SUMMARY OF THE PROJECT The native chicken production project using sasso breed is located at B.000.000.42%.00.500. Native chicken raising is classified as one of the High . Allowing the birds to roam around the backyard is a free-range type of poultry raising. Antonio Innocencio in Rizal pioneered of importing some hatching eggs of SASSO of France and have adopted the strict standards of LABEL ROUGE in growing the birds. which is acceptable since it is greater than the rate of 12.300.a.00 while the remaining balance Php 1. Louger Martinez Bgry. The Teresa Farm of Mr. Titong. which specializes in colored poultry strains selected from over 30 years of breeding experience. They had already brought in Parent Stocks of the SASSO breeders in the country.Yielding and Profitable business. Titong. The owner’s equity is Php 200. Masbate City P 1.EXECUTIVE SUMMARY PROJECT TITLE PROPONENT LOCATION PROJECT COST : : : : Native Chicken Production Mr.500.75% p. Either it will be introduced to raisers and growers in Extensive or Semi intensive way of culturing. . The project has a total capitalization of Php 1.000.000. The Return on Investment of the project based on Net Income is 16. of the GFI.

WORLD DEMAND .MARKET STUDY A. B. THE MARKET B.1.75 kg. PRODUCT PROFILE • native chicken The SASSO native chicken is grown in a traditional free-range type which is different from the industrial or factory-white chicken not only in appearance but in texture of its meat and in taste. it is estimated that the bird is to weigh at around 1. Within 30 days after its hatched.

500 2.349.840.3 SUPPLY VOLUME AND VALUE OF PRODUCTION. As per A.500 1. PRIMARY MARKET The country has experienced an impressive growth for the poultry industry.200 2.000 1.536 VALUE (PESOS) 1.428.00 The production capacity is maintained with a 5% rate increase on the price per annum.P.000 1. From the meager 50 million birds annually to 430 million birds by 1999.00 2004 VOLUME (heads) 4.500 1.2.000 1. SELECTED CITY MARKETS Iloilo City Bacolod City Dumaguete City Cebu City Dipolog City Cagayan de Oro City Davao City Tagbilaran City Cotabato City Urdaneta City Baguio City Naga City Lucena City VOLUME/DAY 2.460.Level Poultry Enterprises . 2003 – 2004 2003 COMMODITY VOLUME VALUE (HEADS) (PESOS) LIVE CHICKEN 4. the demand for poultry is highest. in the countryside. Innocencio Farms (Teresa Farms) study in the development of Village. . for the past three (3) decades.B.000 800 PRICE /HEAD P 120 P 100 – 120 P 120 P 120 – 150 P 120 P 100 – 120 P 100 – 120 P 120 P 100 – 120 P 120 – 150 P 150 – 250 P 120 – 150 P 120 Source: Management Guide SASSO Free-range Colored Chicken Masbate City and Legazpi City are considered as promising markets for native chicken.000 1.000 500 1. B.000 1.536 1.

Pricing and Terms of Sales The selling price of a native chicken will be fixed at the prevailing wholesale price. However. E. a P5. The survival rate of chicks is assumed at 60% or 4.2. The current price of chicken is P 85 per kilo. if the buyer/s will buy and pick up from the poultry farm. Promotions The chicken will be delivered from the farm to the market.00 per bird will be lessened.4 SUPPLY CAPACITY The produce within 150 days after hatched through incubator having 700 hens wherein 90% mother birds are to lay eggs.560 chicks. Supermarket and wet markets as well in the City of Masbate will be considered and prioritized for marketing. eggs at 20% mortality will then hatch 7. E. Channel of Distribution: The chicken/birds to be produced by the project will be supplied to local buyers and to other Cities near the province. The company will initially sell the products while it is launch in the market and to the end-consumer. 546 chicks until reaching its marketable size. TECHNICAL ASPECT .B. MARKETING STRATEGY C. A.1. Dealership will be taken into consideration at the stage of establishment of the product. The existing lechon manok stores will also be tapped and offered. The 630 hens will have an average of 15 pcs.3.

The emphasis of SASSO breeds is to provide quality chicken different from the “industrial” or “factory-white” chicken. Innocencio / Teresa Farm was the first to introduce the Native Chicken Raising using SASSO in mid 1997. They experimented on the potential of growing the free-range chickens from FRANCE. they imported some hatching eggs from SASSO of FRANCE and have adopted the strict standards of LABEL ROUGE in growing the birds. is a poultry breeding company based in FRANCE. the farm of A. PRODUCT DESCRIPTION The term SASSO which is taken from the acronym Selection Avicole de la Sarthe et du Sudquest.2. The other nutrient requirements of laying hens are given with the following: • Metabolized energy (k cal/kg) 2850 . which specializes in colored poultry strains selected from over 30 years of breeding experience. Currently. FEEDING THE FLOCKS The bird should be given a layer mash with a protein content of at least 16 to 18 percent. It is also best to limit the access of visitors and personnel in the poultry areas so as not to be a vector fro contamination. they had already brought in Parent Stocks of the SASSO breeders in the country. First and foremost. B.P. Healthy hens have the characteristics of well developed bodies and exhibit deep yellow pigmented beaks and shanks to have a high productive performance.A.1 HOUSING THE LAYERS The purchased healthy hens will be put to the laying house. B. In the Philippines. Initially. MANAGEMENT OF LAYING FLOCKS (including roosters) The starting period represents the most important part. The project will raise 700 heads of high breed SASSO hens and 100 heads high breed roosters. It is better to rear birds on all-in/all-out system to avoid any major disease outbreak or high mortality. B. to succeed with the laying flock. is to take all necessary bio-security measures in preparation of the house and gazing sites.

14 to 16 hours daylength is recommended. SCHEDULE OF HOUSE PREPARATION .5 0.6 16 0.4 to 2. HOUSE PREPARATION Bio-Security is a must. 3.1. LIGHT MANAGEMENT OF LAYERS In the farm. it is best to decrease the challenge by thorough cleaning and disinfection of house and all equipments.5 0. C.75 The best way to feed the birds are all mash system since it is cheaper and more readily available of the feed dealers in the strategic places in the province. Normally. economically it will provide artificial light to layers. B. Since the day-old chicks are very sensitive to surrounding bacterial contamination. MANAGEMENT OF DAY-OLD CHICKS C. The height of the light bulb should be 2.25 2. The daily water consumption of laying hens is 5 – 7 gallons at moderate temperature.• • Protein (percent) Lysine (percent) Methionine (percent) or Methionine (percent) Cystine (percent) Minerals Calcium (percent) Phophorus (percent) 0. However. it is more profitable to keep layers for only the first laying year.7 m (8 to 9 ft.28 0. the laying period maybe extended for another year if birds are force molted.) from the floor. the whole flock must be replaced. Otherwise. A 50 watts incandescent bulb for every 25 sq m floor space is recommended.

TEMPERATURE NORMS DURING THE BROODING PERIOD HEATING BY BROODER SPACE HEATING . BROODING It is very necessary during the first few days of the brooding period that all environment conditions./bird D.ft. making it difficult for the birds to control its body temperature. The birds must be protected from extremes of hot and cold conditions. would promote the well being of the young birds.• • • • • • • • Day 0 Day 1 Day 2 Day 3 Day Day Day Day 4 5 6 7 Insectide Treatment Taking out equipment Cleaning and Drying Equipment soaking Disinfection Repairing House Cleaning & Drying of Equipment Installation of equipment Disinfection House Surroundings cleaning and disinfection Heat the chicks in the house SPACE REQUIREMENTS FOR THE BROODING HOUSE AGE FLOOR SPACE FEEDER SPACE 1 feeder tray/100 (feed little but often) 2 in/bird or 1 feeder/25-30 birds CUPS/FOUNTS Per 1000 birds 8-10 cups/1000 20-25 cups/1000 From Day 1 to Heater area 5 Day 7 sq./bird Wk. The success in the brooding period will determine the success of the young flock.2 sq. The day-old chicks.ft./100 chicks From Wk. Its body surface is at a maximum ration compared to its body weight. 10 1. 1 to 0. are quite fragile creatures and are in a way quite dependent on the poultry-raisers.ft. for its survival.0 sq. or protect itself from extremes of temperature. the chicks are not able to control their body temperature. During the first 8 – 10 days. It is best to maintain a balance on the desired brooding temperature for the birds. The very thin down feathers are not adequate for the birds to regulate its body temperature.

Their number should follow the rules mentioned previously and it is necessary to place them in alternate fashionto encourage feed and water consumption. drinkers adjusted. it is necessary to control temperature differences: it cannot be over 6oC. Moreover. egg trays Turned over. Thermometers in different parts of the building could be used to control the temperature. Chicks should have eaten and drunk before they could face pathological problems. have to be lighted at least 2 hours before the chicks be put. it has tobe leveled to avoid excessive stress on day-old chicks.21 21 . not too close. or not too far to affect the chicks. Feeders and drinker have to be put around the heaters. The heater or brooders. Day by day.14 14 . 8 and 16 hours later Chicks observation cartons removed out. feed changes Drinkers cleaning and disinfections corpes collected Guards moved away.42 To at the edge of the brooder 38oC 35oC 32oC 29oC To in the living area > 28oC 28oC 28oC 28oC 22 .21oC To in the living area 31 – 33oC 31 – 32oC 29 – 31oC 28 – 29oC 22 – 28oC 21 – 22oC 18 – 21oC To check the brooding conditions your could observe the chicks behaviour under the heaters: it will show the necessary changes needed in their environment to improve the comfort. lightening time and intensity Reduced • Day 2 - • Day 3 & 4 . The litter is made with rice hull.28oC 20 .23oC 17 . wood shavings or straw (it is better to chop it to increase the absorbing potential). POINTS TO BE CONTROLLED • Day 1 Chicks control at the arrival Behaviour control Checking legs temperature and crop 1 ½ hour after it is hatched Feed and water at will Visit 4.Age in days 0-3 3-7 7 .35 35 .22oC 18 .28 28 .

00 2.00 3. 4.00 4.00 4.00 3.30 0. egg trays placed under feeders House ventilation starts Manure control Temperature reduced minidrinkers removed adjust drinkers height chicks behaviour controlled prevent any feed or water waste • E. VOLUME PER ‘000 BIRDS AGE 1 2 3 4 5 6 7 8 9 AGE WATERING Gallon / ‘000 / change 1.25 0.00 WATERING Gallon / ‘000 / change ALW FEEDS Bags / ‘000 / day 0.• Day 5 - Drinkers and feeders moved away. 3.15 0.45 FEEDS Bags / ‘000 / day 90.00 4. step by step starting equipment is replaced by adult one CHICK WELL BEING Some important points to consider in ensuring the well-being of the chicks: 1.35 0.30 0. 2. Humidity Draft Litter Adequate Lighting F.00 5.00 2.40 0. DRINKING AND FEEDING The water consumption of the birds must be considered on a day – to – day basis. mainly to avoid wastage (especially if under medication) and to avoid excessive humidity inside the house. In the following days.40 0.20 0.00 ALW .

00 500.85 0.00 15.00 1.95 0.50 0.00 0.40 1.00 20.20 1.70 0.00 15.90 0.00 20.00 5.90 0.00 10.00 7.65 0.90 .00 8.80 0.00 20.00 5.00 20.00 20.75 0.65 1.00 940.40 1.60 1.00 7.25 1.00 1.00 8.00 160.60 1.00 25.30 1.00 6.00 30.00 20.50 0.15 1.00 12.00 6.00 25.60 0.70 1.00 10.65 1.75 0.00 10.00 25.190.35 1.25 1.10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 5.80 1.50 1.60 1.20 1.00 20.95 1.00 7.00 25.65 1.10 1.50 1.00 700.00 1.65 1.70 1.80 0.00 12.85 0.00 12.75 1.10 1.00 300.00 15.00 8.00 1.

newspapers.10 2.00 2.10 2. or flat feeding trays.15 2. It is best that there is adequate amount of feeds given the birds on their day – to – day requirements. By the second day it is easy to introduce the chick-feeders for the birds.30 2. Never throw stale or rancid feeds into the litter. G.20 2. for this will cause more problems for the birds.30 2.25 2.50 2.60 Feeding is the most essential for the growth of the birds from day (1) one until harvest.90 2.10 2.20 2. HOUSE EQUIPMENT REQUIREMENT .25 2.800 1.40 2.53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 35.50 2.40 2.700 – 1. it is advisable to use egg-trays.15 2. To condition the birds to easily find their feeds on the first day.00 1.50 2. Ensure that the quality feeds should be given to the birds to avoid nutritional problems. It is advisable to put feeds into feeders 3 to 4 times daily to encourage the birds to eat and minimize wastage.60 2.

it is necessary to decrease the growth with a lower protein and energy level feed.1 0.Area Brooder Drinkers Feeders Litter Lighting - 10 birds/m2 (growing) 2 10 galloners (1-7 days old) 30 galloners (8-21 days old) 40-50 basins (growing) 10 feeders (1-7 days old) 30 feeders (8-21 days old) 40-50 basins (growing) 4 inches (starting) 10 birds/m2 (growing) 24 hrs – 16 hrs (starting) 10 birds/m2 (growing) H.56 0. Material. % Crude Protein.7-0. % To get the best quality meat.65 0.5 3-3.2 0. % Available Phosphorus. % Methione + Csteine.6-0.40 1. There are two (2) types of formulas: starting during the first 5 weeks of growth until the slaughter age.5 3-3.5 40-45 1. % Methione.75 0.95 Metabolizable Energy kcal Dry.9-0.35-0. % Crude Fat. % Starch.05 Growth 35 days – slaughter 3100-3150 87-88 20-22 4-4. % Phosphorus.05-1. % Cellulosis.15 0.3-0. Starting 0 – 35 days 3050 -3100 87-88 22-24 4-4.1 0. Metabolizable energy has to be decreased during summer.35 1.5 40-45 1-1. I. DISEASES AND INNOVATIVE CURES .58 1-1. FEEDING FORMULAS It is necessary to feed them with good quality ration (high levels of protein and energy). % Calcium. % Lysine.

3. 5. FARM FACILITIES AND EQUIPMENT The layer house and the brooding house will be constructed with light materials. BUILDING A bunkhouse (made of light materials) will be constructed to serve as the office and quarters of the farm workers. MANPOWER REQUIREMENT . 4.Use herbal and natural products to prevent or cure diseases. feeders and drinkers will be automatically installed in the poultry house. Please refer to Schedule 1 for the construction cost. M. 6. J. B. The location need not much improvement since it was used with the same project and it was only stopped on year 2000. Titong. 7. which will be in Brgy. It has been proven of its effectiveness in treating certain specific diseases in animals. The site is located at around 100 meters from the seashore. Brooders. 1. Masbate City. it is cost-effective and quite available in their backyards. K. L. Chili – used to treat respiratory problems appetite stimulant especially during heat stress dewormers Oregano used treat respiratory rales used to prevent and cure white diarrhea used for coccidiosis Paminta used to treat fowl pox Sibuyas used as antibacterial Luya used as antibacterial Damong Maria used to treat malaria Ipil-ipil used as a dewormer 2. PROJECT LOCATION The proponent owned a land for the proposed project site.

00/worker MANAGEMENT ASPECTS .To operationalize the project. the following personnel will be needed in the farm: Position General Manager Worker No 1 2 Rate/mo.000. (no salary) 35.

Must be male 20-35 years old. healthy. shall be responsible for the overall farm activities. He is a son of a businessman and may be considered as an experienced poultry raiser. He will handle personally the marketing activities. The project is a single proprietorship with Mr. He will be assisted by two workers on the production aspect of the business. ORGANIZATIONAL STRUCTURE GENERAL MANAGER / OWNER Workers - Contractual Workers WORKERS (2) PROJECT TIMETABLE . MANPOWER COMPLEMENT General Manager he shall oversee the overall operation of the farm and ensure that proper care is being done. Contractual workers will be hired to work on the poultry farm preparation and marketing activities.PROJECT MANAGEMENT The proponent Mr. Martinez being the General Manager.. They shall serve as caretakers of the farm. Louger Martinez is a native of Masbate City. hardworking and honest.

Application with GFI 3.ACTIVITIES Preparation of Documents (Registration. Approval of GFI/Loan Release 4. Farm preparation/construction 5. First Commercial Harvest TIMETABLE June – July July July August August February . Preparation of Project Proposal) 2. Breeders/Roosters acquisition 6.

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