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Published by: Charu Varun on Mar 05, 2012
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Situated on the banks of the Pravara river and derives its name from the confluence of 3 rivers

Famous for educational institutes, sugar factory, tobacco factory and agriculture

• Educational institutes.39. .Demographics • Population – 4. • Milk dairy industry. sugar).806 (according to 2006 census) • Gender Ratio – 51: 49 • Literacy – 76% • Large presence of students. • Agriculture produce processing industry (Tobacco. Economic development • Large co-operative movement. • Agriculture is quite profitable.

Developmental projects • Fastest growing city in the Mumbai – Pune – Nashik triangle • Very strong educational development in last decade • One of the largest agriculture products trade points in northern Maharashtra • Very active political involvements by locals (Mr. BhausahebThorat) • An investment of 100cr is needed to set up a new factory as per municipal guidelines .

• Progressive mindset reinforced by higher literacy rate.Tradition & Culture • Agrarian society – Festivals around crop cycles. Fruits • Animal husbandry – Dairy • Factories (Tobacco. Sugar) • APMC office . • Occupation • Agriculture – Vegetables. Cereals. Cash Crops.

Lifestyle • Most houses are pucca houses with TV • Good market for vehicles • Retail outlets like Big Bazaar. John players etc .

Commerce. • There are many vernacular as well as English medium schools. BBA. Arts. Dental. . major shift towards English medium schools. • Usual preference is for agriculture courses and engineering. Science. B Ed. Medicine.Schools & Colleges • Famous of educational institutes – Courses offered are many like Engineering. MBA.

•Homoeopathic Medical College And Hospital. •Vamanrao Ithape Homeopathic Medical College. •DJ Malpani Commerce and BN Sarda Science College •Sahyadri Bahujan Vidya Prasarak Samajs Sahakar Maharshi Bhausaheb Santuji Thorat College of Arts Science and Commerce •Amrutvahini Polytechnic & Engineering •Amrutvahini Institute of Pharmacy . •Shikshan Prasarak Sansthas College of Education (BEd).Educational Institute •Sangamner Medical Foundation and Research Institute National Medical College of Ayurvedic Sciences •Eklavya Ashvin Rural Ayurvedic Medical College •Gokhale Education Societys College of Education. history etc •Shikshan Prasarak Sansthas Law College. theatre. NGO •Father Backer (French) •Priyadarshini Committees & Associations •It has a strong co-operative movement •Various cultural committees & organizations focusing on music.

Agricultural Inputs Agricultural outputs Agro based industry Agro based service .

Mr. Satish. manager APMC Vegetables • Tomato • Brinjal • Cabbage • Cauliflower Cereals • Wheat • Bajra • Maize • Jowar Cash crop • Sugarcane Fruits • Pomegranates • Grapes • Potato • Soya • Gram .APMC Visit • As told by :RK Bagwan & group bros.

besides sugarcane. . Tomato and Pomegranates are also produced and shipped to other districts.The market-yard of Sangamner has 25 dealers shops Area under agriculture: 40% irrigated (Kharif and Rabi crops) 60% Non-irrigated (only Kharif) Grapes. Pomegranate is consumed locally and also major chunk dispatched to Delhi Mandi. The presence of well-irrigated lands and high water-table has led to these produce of fruits.

Onions is produced in huge quantities and is exported also .APMC’s main produce is Onion.

after Lasal Gaon (Nasik) Besides Onion. Export of onion is done for Pakistan and Malaysia (via Mumbai) Sangamner is the 2nd biggest Onion producing unit in the western Zone . Tomatoes are also shipped in huge quantities to entire India.APMC limit is 50 kgs a sack and 8000 such sacks are transported out of Sangamner every week. .

Agricultural Inputs Tobacco fertilizers Grapes Potato Processing of milk pomegranate Coromandel special fertilizers from Vanita and seeds cane for sugar mills .

Mainly the onion. tomato.APMC • Krishi Utpann Bazaar Samiti There is no MIDC in Sangamner.General information. APMC sangamner is an open market now. and canes are available locally. Instead they are transported without any delay. Transport is done with local transporters and also with vendors present in different states. Sugar factory is also present in Sangamner. sugar and all such produce are not stored in cold storage or warehouses. pomegranate.as told by Mr Satish .

80. The agro-produce works with co-operative only.exTomato.no aadtya . Aadtya. Tomatoes exports are 1. Sugarcane and pomengranate is purchased by intermediaries and mill owners from nearby cities. No factory was allowed. There were many proposals by FMCG companies for Ketchup factories earlier but government wants to set up its own.000 T per year.Onion goes to 8-9 states and Tomatoes to 12 states. to stop commission.).external trade not allowed (distributor etc. 30% students go out for graduations and PG’s out of which majorly people study agricultural courses.

Farm Equipments Farm equipment shop at the highway: Interview of Mr. around 85 % • The chap cutter machines and milking machines are high quality ones only. • Chap cutter constitutes the major sales. • Bought from Punjab • Margin of farm equipment • Shop is Rs. • Milking machines • Grass cutters (for cattle and livestock) • Rubber mats and other hygiene accessories for the well-being of their cattle. 550-600 per machine .Nitin Hase (+91 9764646463) • Chap cutters and fodder cutting machines • Ranges from 15-20 k to 1 lac plus based on the volumes to be dealt with it.

. • Keeping livestock is one of the two major occupations of the people residing there.Livestock • Livestock is a major possession by the farmers. • Sangamner is considered to be a place with agricultural economy. It is mainly into packing and distribution. It is counted as their property of the farmer and has to be bought mainly with Livestock Loans from co-operative banks or Sahkari banks within Sangamner. • On an average. • Milk is the bread and butter for majority of the farmers. each livestock possessing family owns 7-9 cows !! • They depend on the locally situated Rajhans dairy. which takes 90% of their produce for milk processing. • 65-70% people have livestock there.

Milking capacity: Holstain freezer 15-20 litres a day and Jersey has 12-15 litres. Fodder rate is 2-2. Cost of a cow is around Rs 50-55 k.  . Rajhans dairy purchases milk from Sangamner farmers (and villages around it like Kopar and Aaley ) at around 18-20 Rs per litre.     A farmer earns around 30-35 k per month. after deducting all maintenance and food costs of the cattle.5 per kg and every day 25-30 kgs of fodder is consumed by a cow.  Cows with the farmers are of premier breed. Cows are mainly Jersey and Holstain freezer. This is why the mechanization of fodder cutting. milking etcare prevalent with households.

• Commercial Vehicles dealers present: Tata Motors. • Although 4 wheelers and other vehicles are bought on cash but Sriram CommVeh Finance and other companies have started educating and helping people about the vehicle loans. Piaggio (3 wheelers). • LCV n SCV were there for sales as second hand market. mainly purchased by contract transporters. Two wheeler dealer: Bajaj Auto and Hero Honda .6%. Mahindra & Mahindra.Consumer Durables Category / Two wheelers market • Besides the big showrooms in Sangamner. there is also a very big market of second hand vehicle purchase. But the increased transportation cost had brought the total rate down by only 2. • Octroi rates were lesser for Sangamner so there was a lesser price for the bikes.

 Sales per month: Bajaj Auto-> 400 units per month. The purchases are done by main Sangamner village and nearby 26 small villages. Main decision maker: Father and son envelope price bid. Hero Moto cop-> 625 units per month. Bajaj leads the sales in commuter segment and Hero leads in sports segment.   . Bikes Sales (in %) 5% 0 30% 65% Commuter Executive Premium     It is mainly for commuting purpose from city to village and mainly business related.

sturdiness for commuting. Decision parameter for purchase: Style factor. and Cost. Only 10-15% buyers care about the mileage. TSI visits every 3rd or 4th day. Area sales manager Visit frequency: Monthly visit. Replenishment: Safety stock time 2 days. and monthly activity plan is chalked out. Order transit time 4 days. Brokers also visit the showrooms and the customers sell their bikes in closed      . ‘Platina’ and ’Discover’ models of Bajaj are most selling and fast moving.

for test rides to farmers and dairy-farmers.worth Rs 650 each. • Increased service centres every year for better service levels.7 service centres. • Shirdi waterparks passes (2 nos). in the morning.Promotions for the customers: Hero motoCop and Bajaj • Exchange melas also arranged for customers. Hero Motocop. Done in each Taluka and every village. • Bajaj Auto. • Seeding: 2 sales staff at the dairy.9 service centres . • Finance option for villagers at festive season at remarkably low interest rates.

Distribution is through 4-5 company owned stores and rest is distributed to local dairy shops and retailers and sweetshops. LCV and SCV’s deployed for the distribution which begins in the afternoon.per litre. Distribution is by milk-run system but product wise and not lot wise.Rajhans Dairy       Purchases milk from milkman in the locality at 18-20/. Supplies milk and its products to around 50 districts. Rajhans also has mineral water bottling plant employing many villagers and is transported to near by cities .

•Grapes is a seasonal export. tobacco processing •Is a collection point for 205 villages under 177 gram panchayats •Distribution system of organization •Has established retail outlets. •Presence of modern trade outlets like Big Bazaar. Nashik. around 2000 trucks a month •Pomegranate – Transported to regions like Delhi. •Operations as feeder market. processed milk from Rajhans. •Sales of seeds. fertilizers. •Local wholesalers cater to the retail outlets . •Cash transactions are common. •Sugarcane is processed and consumed locally. around 3000 trucks a month for 6 months / year. •Onions – Transported to 9 states. •Loading / Unloading point for all agricultural and related products like •Tomato – Transported to 12 states.Market Structure •Second largest Mandi after Lasalgaon. The distributor brings the stock along during sales beat.

. •Growing demand for LCD TVs. 40% LCDs). water purifiers and refrigerators (60% normal.Product categories and availability •High brand awareness among customers (50% ask for brands. •Milkybite off Milkybar. Primary decision maker is wife. •Preservatives are not preferred in packaged foods •Prevalence of knock off products due to higher margins •Krackpack off Krackjack. •Milk Anytime off Alpenliebe. •Usual promotions are TV with DTH dish connection. •Highest selling soaps are Lux &Santoor. •Top loading washing machines preferred. •Highest selling detergents are Nirma& Wheel. the rest ask for opinions). •No shelf loyalty even though display is paid. Indian brands like Vijayta and Samrat is also popular.


Sarpanch.5% for 5 yrs used for leveling and siphoning e. Patil.g. ICICI. Police.Banks and banking facilities •Popular national banks like SBI. •Co-op credit societies give out non-agricultural loans with lower interest rates •Impact of influencers. HDFC. •Economic decisions are made by individuals rather than asking for guidance . Amrutvahini Co-op bank Ltd. •Large number of co-operative banks offering agriculture loans at 15. •30% rise in livestock loans during seasons. •Livestock loans are also prevalent and safety is the parameter for giving out loans. •Gram panchayat.

      References LaxmanWagh. Managing Advisor. Amrutvahini Co-op bank Ltd PrasannDuttKulkarni. Amrutvahini Co-op bank Ltd PradeepLakhote. Samarth Electronics Nitin Hase. Satish. Sangamner . Farm equipment wholesaler Mr. Manager at APMC Mandi. Gen Manager.

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