Sample green marketing questionnaire

Name of respondent: ____________ Age of respondent: _____________ Address of respondent: _____________ Phone number of respondent: _____________ Email address of respondent: _______________ Business name: ________________________ Marketing head name: __________________ Please answer the following questions which are based on green marketing. Answer all the questions for a fair result and evaluation. Q1. Does your company believe in the concept of green marketing? a) Yes b) No Q2. How do you think would you help the environment by following green marketing strategies and regulations? _______________________________________________________________ Q3. In your opinion how is green marketing more effective than regular marketing techniques? Q4. What plans and actions does your company take to implement green marketing? ___________________________________________________________ Q5. Do you think you are doing enough to save the environment by your policies? _____________________________________________________________ Q6. How do you think the regular marketing techniques harm the environment?

_________________________________________________________ Q7. Where do you stand in comparison to other companies when it comes to following green marketing? ________________________________________________________ Q8. Do you believe in the concept of complete green marketing conditions throughout the world? a) Yes b) No Q9. Give your opinion on whether green marketing will bring you as much profit as it did before? ____________________________________________________________ Q10. What are the main areas to be focussed upon for bringing in green marketing for your current project? ________________________________________________________

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Gender Female Age Group 20--40 Education Level Undergraduate


Did you ever purchase any property in Hong Kong? No
If your answer is 'No', please jump to question 6.

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How much is the valuve of the property? Null What are the most important factors that affect your decision on buying properties? (Pls choose the top 3) 1. Design 2. Location 3. Price Have you heard about any "Green" policies in Hong Kong? Null Have you ever heard of "Green Building"? Yes From what sources do you heard of "Green Building"? 1. TV programmes 2. Radio 3. Posters What Kind of "Green Buidling" features you hard heard about? 1. Sky garden 2. Green roof 3. Energy saving lighting system I feel that "Green features increase my motivation when choosing the properties. Strongly Agree I agree that "Green" features increase the market value of the properties. Strongly Agree I believe that I need to pay more for the properties with "Green" features. Agree I feel there is enough information about "Green" features when I buying the properties. Disagree I believe "Green" features are helping to save resources and manage waste. Strongly Agree If "Green" features increase the cost of the property, are you willing to pay extra on them? Yes
If your answer is 'No', please jump to question 19.

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How much additional cost are you willing to pay for the extra "Green" features? 5 -- 10% What is the main reason that makes you willing to pay more on the "Green Building"? Environmental protextion responsibility What is the main reason that makes you NOT willing to pay more for the "Green" features? Null



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