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IMC Assignment

Yash Gupta (33259)

y Nestl India Ltd. (NIL) introduced the Maggi brand in India in 1982, with its launch of Maggi 2 Minute Noodles, an instant noodles product y Maggi Noodles was targeted at kids, youth, office goers & working women as easy to cook, 2 minute noodles with the tagline fast to cook, good to eat

y With growing health awareness in India and the global strategy of NIL to transform itself into a health and wellness company, Maggi noodles needed to repositioned y Maggi was repositioned as a healthy food as promoted with the tag line Health bhi! Taste bhi!

y Stick to basics & leverage the strong brand recall in the

mind of Indian consumers y Aggressive marketing campaigns y Target NRIs who have strong recall for the brand y Tie up with preschools/ primary schools to increase brand awareness

Thank You